{"id":15168,"date":"2023-08-15T09:00:06","date_gmt":"2023-08-15T12:00:06","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=15168"},"modified":"2023-10-19T09:41:02","modified_gmt":"2023-10-19T12:41:02","slug":"futuro-da-experiencia-do-cliente-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2023\/08\/futuro-da-experiencia-do-cliente-bl0g\/","title":{"rendered":"5 tend\u00eancias para o futuro da experi\u00eancia do cliente"},"content":{"rendered":"

Q<\/em>ual ser\u00e1 o futuro da experi\u00eancia digital do cliente em um mundo de tecnologia?<\/em><\/p>\n

A chegada da tecnologia incentivou a busca por conveni\u00eancia e influenciou intensamente o comportamento humano e os h\u00e1bitos de consumo. Por isso, o futuro da experi\u00eancia do cliente ser\u00e1 uma express\u00e3o das a\u00e7\u00f5es mais profundas\u00a0dos compradores \u2013 em alta velocidade e escala exponencial \u2013 impulsionada pelos avan\u00e7os tecnol\u00f3gicos.<\/p>\n

Como parte de uma s\u00e9rie mais ampla que examina a vida e os neg\u00f3cios no s\u00e9culo 21, o centro de pesquisa 麻豆原创 Insights<\/u><\/a>\u00a0trabalhou com mais de uma d\u00fazia de especialistas para entender o futuro das empresas e dos consumidores em um mundo de tecnologia. Conhe\u00e7a\u00a0cinco tend\u00eancias que determinar\u00e3o a experi\u00eancia digital do\u00a0cliente na pr\u00f3xima d\u00e9cada:<\/p>\n

Abra caminho para o significado<\/b><\/strong><\/h3>\n

Cada vez mais os clientes est\u00e3o escolhendo experi\u00eancias que tenham significado.\u00a0As empresas ainda devem atender \u00e0s antigas expectativas dos clientes \u2013 como produtos e servi\u00e7os de qualidade, entrega eficiente e excel\u00eancia no atendimento\u00a0\u2013,\u00a0mas agora tamb\u00e9m devem se concentrar em algo mais profundo: no que os clientes desejam que suas vidas sejam.<\/p>\n

Abra\u00e7ando intermedi\u00e1rios de IA<\/b><\/strong><\/h3>\n

Os mecanismos de Intelig\u00eancia Artificial<\/u><\/a>\u00a0s\u00e3o os novos intermedi\u00e1rios entre empresas e clientes na decis\u00e3o de compra. Para lidar com as complexidades da vida moderna e o estresse da tomada de decis\u00f5es, os clientes est\u00e3o abra\u00e7ando os aplicativos e plataformas com tecnologia IA e confiando em suas recomenda\u00e7\u00f5es, do filme sugerido pela plataforma de streaming \u00e0 lista de reprodu\u00e7\u00e3o gerada pelo app de m\u00fasica. Segundo estudo da McKinsey<\/u><\/a>, 35% das compras na Amazon e 75% das sele\u00e7\u00f5es da Netflix s\u00e3o impulsionadas por recomenda\u00e7\u00f5es de aprendizado de m\u00e1quina.<\/p>\n

Clientes tornam-se colaboradores<\/b><\/strong><\/h3>\n

Se os consumidores s\u00e3o a chave para definir qualquer decis\u00e3o da empresa, por que n\u00e3o olhar para eles como colaboradores? Eles podem contribuir de forma ativa com design, produ\u00e7\u00e3o, marketing e formas de usar produtos e servi\u00e7os, ou de forma passiva, com eles concordando em permitir que a empresa use seus dados para entender melhor seus h\u00e1bitos e prefer\u00eancias. Ambas as formas podem ser colocadas em pr\u00e1tica com a cria\u00e7\u00e3o de plataformas de dados que incentivem a participa\u00e7\u00e3o ativa e passiva do cliente no desenvolvimento e na experi\u00eancia geral.<\/p>\n

De mercados a mobs<\/b><\/strong><\/h3>\n

A tecnologia possibilitou aos clientes descobrirem uns aos outros e se organizarem em tribos digitais. Essas tribos geralmente se formam e crescem exponencialmente a um custo quase zero. Criar e compartilhar objetos sociais est\u00e1 no centro dessa forma\u00e7\u00e3o, sendo eles\u00a0tweets, fotos, avalia\u00e7\u00f5es de colegas ou atualiza\u00e7\u00f5es de status \u2013 praticamente qualquer coisa que atraia interesse e participa\u00e7\u00e3o em massa e que possa ser compartilhada facilmente. \u00c9 preciso que as organiza\u00e7\u00f5es se tornem aptas a criar objetos sociais que sejam importantes e com significado para esses grupos digitais.<\/p>\n

Valores definem valor<\/b><\/strong><\/h3>\n

As decis\u00f5es do consumidores, que antes eram vistas como escolhas pessoais ou est\u00e9ticas, agora s\u00e3o escolhas morais. Para eles, \u00e9 fundamental se conectar com marcas que tenham a\u00e7\u00f5es e pensamentos semelhantes aos deles. Por meio das redes sociais, \u00e9 poss\u00edvel que os clientes entendam os valores corporativos das institui\u00e7\u00f5es e escolham as que realmente est\u00e3o em sincronia com seus pr\u00f3prios valores.\u00a0Por isso, a transmiss\u00e3o de informa\u00e7\u00f5es internas para o p\u00fablico externo \u00e9 essencial para se posicionar no mercado.<\/p>\n

Essas s\u00e3o apenas algumas percep\u00e7\u00f5es sobre as principais tend\u00eancias que guiar\u00e3o a experi\u00eancia digital do cliente nos pr\u00f3ximos anos. Para obter mais insights sobre esse estudo, acesse a pesquisa completa<\/u><\/a>\u00a0e conhe\u00e7a as tecnologias 麻豆原创<\/u><\/a>\u00a0que podem ajudar sua empresa nessa jornada.<\/p>\n

Acompanhe mais novidades nos canais de comunica\u00e7\u00e3o da 麻豆原创: \u00a0Facebook\u00a0<\/u><\/a>\/\u00a0Twitter<\/u>\u00a0<\/u><\/a>\/\u00a0LinkedIn<\/u>\u00a0<\/u><\/a>\/\u00a0Instagram<\/u><\/a><\/p>\n

\u00a9 2023\u00a0麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned here in as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/u><\/a>\u00a0for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"

Qual ser\u00e1 o futuro da experi\u00eancia digital do cliente em um mundo de tecnologia? A chegada da tecnologia incentivou a busca por conveni\u00eancia e influenciou…<\/p>\n","protected":false},"author":561,"featured_media":15169,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5590831],"tags":[5589657,5589775,128578,3197168],"sapn-display":[5599933,5599931,48431,48433],"sapn-type":[6114],"class_list":["post-15168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","tag-customer-experience","tag-cx","tag-experiencia-do-cliente","tag-ia","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-hero","sapn-type-artigo"],"yoast_head":"\n5 tend\u00eancias para o futuro da experi\u00eancia do cliente<\/title>\n<meta name=\"description\" content=\"O futuro da experi\u00eancia do cliente ser\u00e1 uma express\u00e3o das a\u00e7\u00f5es mais profundas dos compradores \u2013 em alta velocidade e escala exponencial.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/brazil\/2023\/08\/futuro-da-experiencia-do-cliente-bl0g\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 tend\u00eancias para o futuro da experi\u00eancia do cliente\" \/>\n<meta property=\"og:description\" content=\"O futuro da experi\u00eancia do cliente ser\u00e1 uma express\u00e3o das a\u00e7\u00f5es mais profundas dos compradores \u2013 em alta velocidade e escala exponencial.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/brazil\/2023\/08\/futuro-da-experiencia-do-cliente-bl0g\/\" \/>\n<meta property=\"og:site_name\" content=\"Sala de Imprensa 麻豆原创 Brasil\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-15T12:00:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-19T12:41:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/brazil\/files\/2023\/07\/27\/Blog3_1400x600.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"麻豆原创 Brasil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@麻豆原创Brasil\" \/>\n<meta name=\"twitter:site\" content=\"@麻豆原创Brasil\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"麻豆原创 Brasil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2023\/08\/futuro-da-experiencia-do-cliente-bl0g\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2023\/08\/futuro-da-experiencia-do-cliente-bl0g\/\"},\"author\":{\"name\":\"麻豆原创 Brasil\",\"@id\":\"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/1cfc5d6de5ffdc23f1f3b1670a90ae3c\"},\"headline\":\"5 tend\u00eancias para o futuro da experi\u00eancia do cliente\",\"datePublished\":\"2023-08-15T12:00:06+00:00\",\"dateModified\":\"2023-10-19T12:41:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2023\/08\/futuro-da-experiencia-do-cliente-bl0g\/\"},\"wordCount\":716,\"image\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2023\/08\/futuro-da-experiencia-do-cliente-bl0g\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/brazil\/files\/2023\/07\/27\/Blog3_1400x600.png\",\"keywords\":[\"customer experience\",\"cx\",\"Experi\u00eancia do Cliente\",\"IA\"],\"articleSection\":[\"CRM e experi\u00eancia do cliente\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2023\/08\/futuro-da-experiencia-do-cliente-bl0g\/\",\"url\":\"https:\/\/news.sap.com\/brazil\/2023\/08\/futuro-da-experiencia-do-cliente-bl0g\/\",\"name\":\"5 tend\u00eancias para o futuro da experi\u00eancia do cliente\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2023\/08\/futuro-da-experiencia-do-cliente-bl0g\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2023\/08\/futuro-da-experiencia-do-cliente-bl0g\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/brazil\/files\/2023\/07\/27\/Blog3_1400x600.png\",\"datePublished\":\"2023-08-15T12:00:06+00:00\",\"dateModified\":\"2023-10-19T12:41:02+00:00\",\"author\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/1cfc5d6de5ffdc23f1f3b1670a90ae3c\"},\"description\":\"O futuro da experi\u00eancia do cliente ser\u00e1 uma express\u00e3o das a\u00e7\u00f5es mais profundas dos compradores \u2013 em alta velocidade e escala exponencial.\",\"breadcrumb\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2023\/08\/futuro-da-experiencia-do-cliente-bl0g\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.sap.com\/brazil\/2023\/08\/futuro-da-experiencia-do-cliente-bl0g\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2023\/08\/futuro-da-experiencia-do-cliente-bl0g\/#primaryimage\",\"url\":\"https:\/\/news.sap.com\/brazil\/files\/2023\/07\/27\/Blog3_1400x600.png\",\"contentUrl\":\"https:\/\/news.sap.com\/brazil\/files\/2023\/07\/27\/Blog3_1400x600.png\",\"width\":1400,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2023\/08\/futuro-da-experiencia-do-cliente-bl0g\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.sap.com\/brazil\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 tend\u00eancias para o futuro da experi\u00eancia do cliente\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.sap.com\/brazil\/#website\",\"url\":\"https:\/\/news.sap.com\/brazil\/\",\"name\":\"Sala de Imprensa 麻豆原创 Brasil\",\"description\":\"Not\u00edcias e informa\u00e7\u00f5es sobre a 麻豆原创\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.sap.com\/brazil\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/1cfc5d6de5ffdc23f1f3b1670a90ae3c\",\"name\":\"麻豆原创 Brasil\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/news.sap.com\/brazil\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg\",\"contentUrl\":\"https:\/\/news.sap.com\/brazil\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg\",\"caption\":\"麻豆原创 Brasil\"},\"url\":\"https:\/\/news.sap.com\/brazil\/author\/raquelcasciato\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"5 tend\u00eancias para o futuro da experi\u00eancia do cliente","description":"O futuro da experi\u00eancia do cliente ser\u00e1 uma express\u00e3o das a\u00e7\u00f5es mais profundas dos compradores \u2013 em alta velocidade e escala exponencial.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.sap.com\/brazil\/2023\/08\/futuro-da-experiencia-do-cliente-bl0g\/","og_locale":"pt_BR","og_type":"article","og_title":"5 tend\u00eancias para o futuro da experi\u00eancia do cliente","og_description":"O futuro da experi\u00eancia do cliente ser\u00e1 uma express\u00e3o das a\u00e7\u00f5es mais profundas dos compradores \u2013 em alta velocidade e escala exponencial.","og_url":"https:\/\/news.sap.com\/brazil\/2023\/08\/futuro-da-experiencia-do-cliente-bl0g\/","og_site_name":"Sala de Imprensa 麻豆原创 Brasil","article_published_time":"2023-08-15T12:00:06+00:00","article_modified_time":"2023-10-19T12:41:02+00:00","og_image":[{"width":1400,"height":600,"url":"https:\/\/news.sap.com\/brazil\/files\/2023\/07\/27\/Blog3_1400x600.png","type":"image\/png"}],"author":"麻豆原创 Brasil","twitter_card":"summary_large_image","twitter_creator":"@麻豆原创Brasil","twitter_site":"@麻豆原创Brasil","twitter_misc":{"Escrito por":"麻豆原创 Brasil","Est. tempo de leitura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.sap.com\/brazil\/2023\/08\/futuro-da-experiencia-do-cliente-bl0g\/#article","isPartOf":{"@id":"https:\/\/news.sap.com\/brazil\/2023\/08\/futuro-da-experiencia-do-cliente-bl0g\/"},"author":{"name":"麻豆原创 Brasil","@id":"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/1cfc5d6de5ffdc23f1f3b1670a90ae3c"},"headline":"5 tend\u00eancias para o futuro da experi\u00eancia do cliente","datePublished":"2023-08-15T12:00:06+00:00","dateModified":"2023-10-19T12:41:02+00:00","mainEntityOfPage":{"@id":"https:\/\/news.sap.com\/brazil\/2023\/08\/futuro-da-experiencia-do-cliente-bl0g\/"},"wordCount":716,"image":{"@id":"https:\/\/news.sap.com\/brazil\/2023\/08\/futuro-da-experiencia-do-cliente-bl0g\/#primaryimage"},"thumbnailUrl":"https:\/\/news.sap.com\/brazil\/files\/2023\/07\/27\/Blog3_1400x600.png","keywords":["customer experience","cx","Experi\u00eancia do Cliente","IA"],"articleSection":["CRM e experi\u00eancia do cliente"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/news.sap.com\/brazil\/2023\/08\/futuro-da-experiencia-do-cliente-bl0g\/","url":"https:\/\/news.sap.com\/brazil\/2023\/08\/futuro-da-experiencia-do-cliente-bl0g\/","name":"5 tend\u00eancias para o futuro da experi\u00eancia do cliente","isPartOf":{"@id":"https:\/\/news.sap.com\/brazil\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.sap.com\/brazil\/2023\/08\/futuro-da-experiencia-do-cliente-bl0g\/#primaryimage"},"image":{"@id":"https:\/\/news.sap.com\/brazil\/2023\/08\/futuro-da-experiencia-do-cliente-bl0g\/#primaryimage"},"thumbnailUrl":"https:\/\/news.sap.com\/brazil\/files\/2023\/07\/27\/Blog3_1400x600.png","datePublished":"2023-08-15T12:00:06+00:00","dateModified":"2023-10-19T12:41:02+00:00","author":{"@id":"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/1cfc5d6de5ffdc23f1f3b1670a90ae3c"},"description":"O futuro da experi\u00eancia do cliente ser\u00e1 uma express\u00e3o das a\u00e7\u00f5es mais profundas dos compradores \u2013 em alta velocidade e escala exponencial.","breadcrumb":{"@id":"https:\/\/news.sap.com\/brazil\/2023\/08\/futuro-da-experiencia-do-cliente-bl0g\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.sap.com\/brazil\/2023\/08\/futuro-da-experiencia-do-cliente-bl0g\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/news.sap.com\/brazil\/2023\/08\/futuro-da-experiencia-do-cliente-bl0g\/#primaryimage","url":"https:\/\/news.sap.com\/brazil\/files\/2023\/07\/27\/Blog3_1400x600.png","contentUrl":"https:\/\/news.sap.com\/brazil\/files\/2023\/07\/27\/Blog3_1400x600.png","width":1400,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/news.sap.com\/brazil\/2023\/08\/futuro-da-experiencia-do-cliente-bl0g\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.sap.com\/brazil\/"},{"@type":"ListItem","position":2,"name":"5 tend\u00eancias para o futuro da experi\u00eancia do cliente"}]},{"@type":"WebSite","@id":"https:\/\/news.sap.com\/brazil\/#website","url":"https:\/\/news.sap.com\/brazil\/","name":"Sala de Imprensa 麻豆原创 Brasil","description":"Not\u00edcias e informa\u00e7\u00f5es sobre a 麻豆原创","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.sap.com\/brazil\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/1cfc5d6de5ffdc23f1f3b1670a90ae3c","name":"麻豆原创 Brasil","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/image\/","url":"https:\/\/news.sap.com\/brazil\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg","contentUrl":"https:\/\/news.sap.com\/brazil\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg","caption":"麻豆原创 Brasil"},"url":"https:\/\/news.sap.com\/brazil\/author\/raquelcasciato\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/posts\/15168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/users\/561"}],"replies":[{"embeddable":true,"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/comments?post=15168"}],"version-history":[{"count":0,"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/posts\/15168\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/media\/15169"}],"wp:attachment":[{"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/media?parent=15168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/categories?post=15168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/tags?post=15168"},{"taxonomy":"sapn-display","embeddable":true,"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/sapn-display?post=15168"},{"taxonomy":"sapn-type","embeddable":true,"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/sapn-type?post=15168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}