{"id":15123,"date":"2023-07-18T09:00:27","date_gmt":"2023-07-18T12:00:27","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=15123"},"modified":"2023-10-19T09:41:22","modified_gmt":"2023-10-19T12:41:22","slug":"o-futuro-do-setor-bancario-passa-pela-experiencia-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2023\/07\/o-futuro-do-setor-bancario-passa-pela-experiencia-bl0g\/","title":{"rendered":"O futuro do setor banc\u00e1rio passa pela experi\u00eancia"},"content":{"rendered":"

Essencial para o futuro das empresas, a experi\u00eancia do cliente \u00e9 um desafio a ser cumprido no setor banc\u00e1rio. \u00a0<\/i><\/em><\/p>\n

Impulsionados pela pandemia, os bancos digitais est\u00e3o cada vez mais populares. Eles oferecem muitas vantagens em rela\u00e7\u00e3o aos bancos tradicionais e, por isso, est\u00e3o se tornando uma op\u00e7\u00e3o chamativa para diversas faixas et\u00e1rias. A crescente demanda por servi\u00e7os financeiros online\u00a0exige o investimento em melhorias para que os clientes tenham uma boa experi\u00eancia ao fazer uso desses servi\u00e7os.<\/p>\n

Garantir uma boa jornada para os consumidores \u00e9 fundamental para o sucesso de \u00a0empresas de qualquer setor, e isso n\u00e3o \u00e9 diferente quando se trata das\u00a0institui\u00e7\u00f5es financeiras digitais. Os clientes est\u00e3o cada vez mais exigentes e esperam facilidade de uso, seguran\u00e7a nas transa\u00e7\u00f5es e disponibilidade de suporte r\u00e1pido e eficiente. Esses s\u00e3o apenas alguns dos principais fatores que os eles levam em considera\u00e7\u00e3o ao escolher seu banco.<\/p>\n

Saiba qual o caminho a percorrer quando o assunto \u00e9\u00a0a experi\u00eancia do cliente no setor banc\u00e1rio:<\/p>\n

N\u00e3o se esque\u00e7a da intera\u00e7\u00e3o humana<\/strong>
\nSem d\u00favidas, a maior vantagem do digital \u00e9 a praticidade que oferecem. Os clientes podem acessar suas contas e realizar transa\u00e7\u00f5es a qualquer hora e de qualquer lugar, sem precisar enfrentar filas ou hor\u00e1rios limitados. Mas a confian\u00e7a se constr\u00f3i com base nas intera\u00e7\u00f5es humanas, mesmo que seja resultado de um chatbot avan\u00e7ado que conecta os clientes a mensagens personalizadas ou que direciona o atendimento a pessoas reais que possam atend\u00ea-los.<\/p>\n

Garanta seguran\u00e7a aos seus clientes<\/strong>
\n<\/strong>Este \u00e9 um grande desafio no caminho do digital. Os usu\u00e1rios precisam ter a tranquilidade de que suas informa\u00e7\u00f5es pessoais e financeiras est\u00e3o seguras ao usar o servi\u00e7o. Por isso,\u00a0\u00e9 preciso investir em tecnologias de seguran\u00e7a avan\u00e7adas e em medidas de prote\u00e7\u00e3o para garantir a privacidade dos correntistas.<\/p>\n

Acessibilidade \u00e9 essencial<\/strong>
\nTodos devem poder utilizar os servi\u00e7os dos bancos digitais. \u00c9 preciso garantir que todas as pessoas, independentemente de suas habilidades f\u00edsicas ou cognitivas, tenham acesso aos servi\u00e7os de forma eficiente e independente.<\/p>\n

Proporcionar uma boa experi\u00eancia ao cliente \u00e9 fundamental para alcan\u00e7ar resultados competitivos. A facilidade de uso, a seguran\u00e7a e o suporte de qualidade s\u00e3o alguns dos principais fatores levados em considera\u00e7\u00e3o quando o assunto \u00e9 escolher um banco digital. As empresas que conhecem as solu\u00e7\u00f5es 麻豆原创 para o setor banc\u00e1rio<\/u><\/a>\u00a0oferecem uma experi\u00eancia excepcional ao cliente e t\u00eam mais chances de conquistar e manter clientes fi\u00e9is. Fique por dentro!<\/p>\n

Acompanhe mais novidades nos canais de comunica\u00e7\u00e3o da 麻豆原创: \u00a0Facebook\u00a0<\/u><\/a>\/\u00a0Twitter<\/u><\/a>\u00a0<\/u><\/a>\/\u00a0LinkedIn<\/u><\/a>\u00a0<\/u><\/a>\/\u00a0Instagram<\/u><\/a><\/p>\n

\u00a9 2023 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned here in as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/u><\/a>\u00a0for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"

Essencial para o futuro das empresas, a experi\u00eancia do cliente \u00e9 um desafio a ser cumprido no setor banc\u00e1rio. \u00a0 Impulsionados pela pandemia, os bancos…<\/p>\n","protected":false},"author":561,"featured_media":15124,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[52091],"tags":[5589775,128578,221666],"sapn-display":[5599933,5599931,48431,48433],"sapn-type":[6114],"class_list":["post-15123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrias","tag-cx","tag-experiencia-do-cliente","tag-setor-bancario","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-hero","sapn-type-artigo"],"yoast_head":"\nO futuro do setor banc\u00e1rio passa pela experi\u00eancia<\/title>\n<meta name=\"description\" content=\"Essencial para o futuro das empresas, a 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