{"id":14994,"date":"2023-05-04T09:22:05","date_gmt":"2023-05-04T12:22:05","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=14994"},"modified":"2023-10-18T15:08:55","modified_gmt":"2023-10-18T18:08:55","slug":"j-macedo-digitaliza-forca-de-vendas-com-a-ajuda-das-solucoes-cx-da-sap","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2023\/05\/j-macedo-digitaliza-forca-de-vendas-com-a-ajuda-das-solucoes-cx-da-sap\/","title":{"rendered":"J.Mac\u00eado digitaliza for\u00e7a de vendas com a ajuda das solu\u00e7\u00f5es CX da 麻豆原创"},"content":{"rendered":"<h2><em>Ado\u00e7\u00e3o de ferramentas em nuvem trouxe agilidade e flexibilidade no atendimento a varejistas, distribuidores e atacadistas<\/em><\/h2>\n<p><em>\u00a0<\/em><\/p>\n<p>A J.Mac\u00eado, uma das maiores e mais respeitadas empresas de alimentos do Brasil, detentora de marcas como Dona Benta, Sol, Petybon e Boa Sorte, contou com a expertise e a tecnologia da 麻豆原创 para digitalizar sua for\u00e7a de vendas e aprimorar o atendimento de seus clientes de todos os portes. Ap\u00f3s ter instalado o 麻豆原创 BW\/4HANA para consolidar os dados de toda a empresa, a companhia adquiriu tamb\u00e9m a solu\u00e7\u00e3o 麻豆原创 Customer Experience para revolucionar a forma como realiza seus neg\u00f3cios.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cEm abril de 2020, come\u00e7amos rapidamente a desenvolver um projeto interno para transformar a forma como nosso time comercial registrava as ordens de vendas e se relacionava com os clientes, projeto esse 100% de forma remota devido \u00e0 pandemia. Engajamos nossos times comerciais e da \u00e1rea de TI, evitando a paralisa\u00e7\u00e3o dos projetos\u201d, explicou o gerente executivo de TI da J.Mac\u00eado, Luciano Bortoluzzi. Com isso, as iniciativas n\u00e3o foram paralisadas e com trabalho em equipe conseguimos entregar aos vendedores uma solu\u00e7\u00e3o \u00e1gil e que podia ser usada em qualquer dispositivo \u2013 celular, tablet, notebook.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cAgora, todos os dados est\u00e3o concentrados numa plataforma s\u00f3 e com uma vis\u00e3o 360\u00ba: os itens dispon\u00edveis, os pre\u00e7os, tudo \u00e9 preenchido de forma on-line, pois estamos integrados ao ERP. Temos 200 SKUs (Stock Keeping Unit) no nosso portf\u00f3lio. Com algumas automatiza\u00e7\u00f5es, conseguimos mostrar ao vendedor itens que ele n\u00e3o vendia, que o cliente n\u00e3o pedia, mas est\u00e3o em nossa base e s\u00e3o importantes estar na prateleira de nosso cliente\u201d, complementou.<\/p>\n<p>&nbsp;<\/p>\n<p>Al\u00e9m disso, o relacionamento da J.Mac\u00eado com os compradores melhorou gra\u00e7as \u00e0 agilidade gerada pelas solu\u00e7\u00f5es, avaliou. Com plantas industriais e centros de distribui\u00e7\u00e3o em v\u00e1rios estados, al\u00e9m de uma for\u00e7a de vendas capilarizada por todo o pa\u00eds, a companhia teve, em 2021, uma receita l\u00edquida de R$ 2,4 bilh\u00f5es, com crescimento de 23,2% em rela\u00e7\u00e3o a 2020.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cHoje em dia, informa\u00e7\u00e3o \u00e9 tudo no mundo dos neg\u00f3cios e, ao entregar para a for\u00e7a de vendas recursos para que eles acessassem as informa\u00e7\u00f5es em tempo real, de qualquer lugar, por meio da nuvem, a J.Mac\u00eado p\u00f4de prover excel\u00eancia no atendimento aos clientes, com agilidade e transpar\u00eancia\u201d, disse Murilo Costa, vice-presidente de CX da 麻豆原创 Brasil. \u201cProjetos de integra\u00e7\u00e3o de dados como este demonstram onde est\u00e1 o verdadeiro poder da nuvem: o de transformar dados em intelig\u00eancia e intelig\u00eancia em neg\u00f3cios\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ado\u00e7\u00e3o de ferramentas em nuvem trouxe agilidade e flexibilidade no atendimento a varejistas, distribuidores e atacadistas \u00a0 A J.Mac\u00eado, uma das maiores e mais respeitadas&#8230;<\/p>\n","protected":false},"author":137,"featured_media":14742,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"related_posts":[],"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5590831,52091,52857,5599814],"tags":[128578,47,213090],"sapn-display":[48431,5599934,5599932,48433],"sapn-type":[4446],"class_list":["post-14994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","category-industrias","category-solucoes","category-tecnologia","tag-experiencia-do-cliente","tag-sap","tag-sap-brasil","sapn-display-homepage-hero","sapn-display-press-hero","sapn-display-press-spotlight","sapn-display-hero","sapn-type-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - 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