{"id":14917,"date":"2023-04-11T09:00:10","date_gmt":"2023-04-11T12:00:10","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=14917"},"modified":"2023-10-19T09:53:39","modified_gmt":"2023-10-19T12:53:39","slug":"inteligencia-artificial-no-marketing-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2023\/04\/inteligencia-artificial-no-marketing-bl0g\/","title":{"rendered":"Os impactos do avan\u00e7o da Intelig\u00eancia Artificial no marketing"},"content":{"rendered":"<p class=\"lead\"><em><i>A Intelig\u00eancia <\/i><\/em><em><i>A<\/i><\/em><em><i>rtificial promete transformar a forma como fazemos marketing hoje.<\/i><\/em><\/p>\n<p>O mundo virtual est\u00e1 cada vez mais avan\u00e7ado. Dispositivos eletr\u00f4nicos que reproduzem o funcionamento do pensamento humano s\u00e3o capazes de resolver problemas, usar a l\u00f3gica e at\u00e9 mesmo tomar decis\u00f5es. No campo do marketing, a <a href=\"https:\/\/www.sap.com\/brazil\/products\/artificial-intelligence.html?url_id=text-blogentry-innovationBlogBR-2023_blog-original-post-sapcom\" target=\"_blank\" rel=\"noopener\"><u>IA<\/u><\/a>\u00a0j\u00e1 faz revolu\u00e7\u00f5es e pode impactar a maneira como o mercado funciona. Dentre as diversas vantagens de adotar o uso da IA no setor, <a href=\"https:\/\/www.entrepreneur.com\/science-technology\/why-artificial-intelligence-is-revolutionizing-marketing\/446087\" target=\"_blank\" rel=\"noopener\"><u>50% dos profissionais da \u00e1rea<\/u><\/a>\u00a0apontaram a publicidade direcionada como uma das principais vantagens de integrar\u00a0a tecnologia em sua abordagem. A ferramenta ainda auxilia em diversas outras \u00e1reas:<\/p>\n<ul>\n<li>Automa\u00e7\u00e3o de tarefas repetitivas.<\/li>\n<li>An\u00e1lise de grandes quantidades de dados.<\/li>\n<li>Personaliza\u00e7\u00e3o de campanhas.<\/li>\n<li>Previs\u00e3o de taxas de convers\u00e3o.<\/li>\n<li>Otimiza\u00e7\u00e3o do melhor momento para envio de e-mail de marketing.<\/li>\n<\/ul>\n<p>Na publicidade program\u00e1tica, que direciona os an\u00fancios certos para os clientes certos e na hora certa, o aprendizado de m\u00e1quina tornou poss\u00edvel que os profissionais de marketing pudessem automatizar a compra e a venda em ambientes digitais. O algoritmo inteligente consegue perceber se o an\u00fancio atingiu as expectativas e tamb\u00e9m mostrar como pode melhorar. Como resultado, os gastos com publicidade s\u00e3o mais eficientes, j\u00e1 que aumenta-se a chance de compra do consumidor atingido pela propaganda.<\/p>\n<p>Est\u00e1 cada vez mais claro que para alcan\u00e7ar o sucesso, o marketing e a IA precisam caminhar lado a lado. Contudo, implementar a ferramenta pode n\u00e3o ser t\u00e3o f\u00e1cil quanto parece.\u00a0Veja como os desafios podem ser enfrentados:<\/p>\n<ul>\n<li>\u00c9 imprescind\u00edvel conhecer bem os clientes, automatizar processos mais complexos e otimizar o processo da cadeia de suprimentos;<\/li>\n<li>Deve-se utilizar a IA para saber qual a melhor forma de investir em marketing de modo a gastar menos e produzir mais;<\/li>\n<li>\u00c9 preciso usar a IA parase conectar\u00a0melhor com o p\u00fablico-alvo e garantir uma experi\u00eancia favor\u00e1vel para ambas as partes, com maior engajamento;<\/li>\n<li>Manter base de dados forte e confi\u00e1vel permite tomar decis\u00f5es mais assertivas;<\/li>\n<li>A tomada de decis\u00f5es pela IA garantir\u00e1 maior agilidade e assertividade;<\/li>\n<li>\u00c9 importante investir no melhoramento da equipe de marketing para que ela possa sempre estar um passo \u00e0 frente no setor;<\/li>\n<li>Lembrar das mudan\u00e7as pelas quais a IA passa a todo momento servir\u00e1 para entender a mudan\u00e7a de comportamento dos consumidores e as necessidades de adequa\u00e7\u00e3o das empresas.<\/li>\n<\/ul>\n<p>Sua empresa est\u00e1 preparada para investir de maneira eficiente em IA de modo a impulsionar os neg\u00f3cios com o marketing? Comece agora com as <a href=\"https:\/\/www.sap.com\/brazil\/products\/crm.html?url_id=text-blogentry-innovationBlogBR-2023_blog-original-post-sapcom\" target=\"_blank\" rel=\"noopener\"><u>solu\u00e7\u00f5es da 麻豆原创<\/u><\/a>\u00a0para o setor.<\/p>\n<p>Acompanhe mais novidades nos canais de comunica\u00e7\u00e3o da 麻豆原创: \u00a0<a href=\"https:\/\/www.facebook.com\/麻豆原创\/\" target=\"_blank\" rel=\"noopener\"><u>Facebook\u00a0<\/u><\/a>\/\u00a0<a href=\"https:\/\/twitter.com\/麻豆原创Brasil\" target=\"_blank\" rel=\"noopener\"><u>Twitter<\/u><\/a><a href=\"https:\/\/twitter.com\/麻豆原创Brasil\"><u>\u00a0<\/u><\/a>\/\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/1115\/\" target=\"_blank\" rel=\"noopener\"><u>LinkedIn<\/u><\/a><a href=\"https:\/\/www.linkedin.com\/company\/1115\/\"><u>\u00a0<\/u><\/a>\/\u00a0<a href=\"https:\/\/www.instagram.com\/sap_brasil\/\" target=\"_blank\" rel=\"noopener\"><u>Instagram<\/u><\/a><\/p>\n<p>\u00a9 2023 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned here in as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see <a href=\"http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark\" target=\"_blank\" rel=\"noopener\"><u>http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/u><\/a>\u00a0for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Intelig\u00eancia Artificial promete transformar a forma como fazemos marketing hoje. O mundo virtual est\u00e1 cada vez mais avan\u00e7ado. Dispositivos eletr\u00f4nicos que reproduzem o funcionamento&#8230;<\/p>\n","protected":false},"author":561,"featured_media":14918,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5590831],"tags":[3197168,3197147,56228],"sapn-display":[5599933,5599931,48431,48433],"sapn-type":[6114],"class_list":["post-14917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","tag-ia","tag-inteligencia-artificial","tag-marketing-2","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-hero","sapn-type-artigo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Intelig\u00eancia Artificial no marketing - Sala de Imprensa 麻豆原创 Brasil<\/title>\n<meta name=\"description\" content=\"No campo do marketing, a Intelig\u00eancia Artificial j\u00e1 faz revolu\u00e7\u00f5es e pode impactar a maneira como o mercado funciona.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/brazil\/2023\/04\/inteligencia-artificial-no-marketing-bl0g\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Os impactos do avan\u00e7o da Intelig\u00eancia Artificial no marketing\" \/>\n<meta property=\"og:description\" content=\"No campo do marketing, a Intelig\u00eancia Artificial j\u00e1 faz revolu\u00e7\u00f5es e pode impactar a maneira como o mercado funciona.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/brazil\/2023\/04\/inteligencia-artificial-no-marketing-bl0g\/\" \/>\n<meta property=\"og:site_name\" content=\"Sala de Imprensa 麻豆原创 Brasil\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-11T12:00:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-19T12:53:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/brazil\/files\/2023\/03\/22\/2Blog_565x292.png\" \/>\n\t<meta property=\"og:image:width\" content=\"565\" \/>\n\t<meta property=\"og:image:height\" content=\"292\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"麻豆原创 Brasil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Os impactos do avan\u00e7o da Intelig\u00eancia Artificial no marketing\" \/>\n<meta name=\"twitter:creator\" content=\"@麻豆原创Brasil\" \/>\n<meta name=\"twitter:site\" content=\"@麻豆原创Brasil\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"麻豆原创 Brasil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2023\/04\/inteligencia-artificial-no-marketing-bl0g\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2023\/04\/inteligencia-artificial-no-marketing-bl0g\/\"},\"author\":{\"name\":\"麻豆原创 Brasil\",\"@id\":\"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/1cfc5d6de5ffdc23f1f3b1670a90ae3c\"},\"headline\":\"Os impactos do avan\u00e7o da Intelig\u00eancia Artificial no marketing\",\"datePublished\":\"2023-04-11T12:00:10+00:00\",\"dateModified\":\"2023-10-19T12:53:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2023\/04\/inteligencia-artificial-no-marketing-bl0g\/\"},\"wordCount\":514,\"image\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2023\/04\/inteligencia-artificial-no-marketing-bl0g\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/brazil\/files\/2023\/03\/22\/2Blog_1400x600.png\",\"keywords\":[\"IA\",\"intelig\u00eancia artificial\",\"Marketing\"],\"articleSection\":[\"CRM e experi\u00eancia do cliente\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2023\/04\/inteligencia-artificial-no-marketing-bl0g\/\",\"url\":\"https:\/\/news.sap.com\/brazil\/2023\/04\/inteligencia-artificial-no-marketing-bl0g\/\",\"name\":\"Intelig\u00eancia Artificial no marketing - 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