{"id":14892,"date":"2023-03-13T12:02:53","date_gmt":"2023-03-13T15:02:53","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=14892"},"modified":"2023-10-18T16:24:41","modified_gmt":"2023-10-18T19:24:41","slug":"pesquisa-da-sap-mostra-que-marketplaces-digitais-sao-o-futuro-do-comercio","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2023\/03\/pesquisa-da-sap-mostra-que-marketplaces-digitais-sao-o-futuro-do-comercio\/","title":{"rendered":"Pesquisa da 麻豆原创 mostra que marketplaces digitais s\u00e3o o futuro do com\u00e9rcio"},"content":{"rendered":"

Quase 74% dos entrevistados brasileiros usam plataformas digitais corporativas em seus processos de compras<\/span><\/span>\u00a0<\/span><\/h2>\n

As conclus\u00f5es da pesquisa \u201c2022 B2B Digital Buyers\u2019 Journey: Forces Shaping the Future of Enterprise Procurement\u201d, realizada pela Futurum Research e patrocinada pela 麻豆原创, revelam a for\u00e7a dos marketplaces no processo de aquisi\u00e7\u00e3o de softwares empresariais e o crescimento dessas plataformas que t\u00eam facilitado a gest\u00e3o de empresas de diversos segmentos da ind\u00fastria pelo mundo.\u00a0<\/span>\u00a0<\/span><\/p>\n

A pesquisa foi realizada com aproximadamente 1.000 pessoas (100 do Brasil) entre tomadores de decis\u00e3o globais, compradores de software e l\u00edderes de TI, que trabalham para empresas de nove grandes ind\u00fastrias com porte entre 500 e mais de 50 mil funcion\u00e1rios no Brasil, Am\u00e9rica do Norte, Reino Unido, Alemanha, Fran\u00e7a e China.\u00a0<\/span>\u00a0<\/span><\/p>\n

Um dos resultados mais significativos da pesquisa no Brasil foi que 84,3% das empresas mudaram seu modelo de neg\u00f3cios nos \u00faltimos dois anos ap\u00f3s ajustarem sua abordagem de compras de softwares corporativos, sendo que 58,7% fizeram esse movimento de forma significativa. Esse impacto nos neg\u00f3cios tem a qualidade dos produtos diretamente ligada, pois 46,3% afirmaram que frequentemente nos \u00faltimos dois anos o seu processo de aquisi\u00e7\u00e3o opera com a mesma efici\u00eancia.<\/span>\u00a0<\/span><\/p>\n

De acordo com a pesquisa, o tipo de software utilizado para a realiza\u00e7\u00e3o de compras nas empresas muda de acordo com as necessidades do neg\u00f3cio. 73,9% disseram que usam algum marketplace digital no processo de compras e 21% consideram utilizar a tecnologia no futuro pr\u00f3ximo.\u00a0<\/span>\u00a0<\/span><\/p>\n

Um n\u00famero interessante e que mostra que ainda h\u00e1 muito espa\u00e7o de crescimento para esse segmento \u00e9 a quantidade de empresas (38,4%) que afirmaram que usam pela primeira vez um marketplace digital quando est\u00e3o analisando solu\u00e7\u00f5es e fornecedores de softwares, enquanto 31,3% usam essas plataformas de forma experimental, monitorando seu uso por outras empresas para entender as op\u00e7\u00f5es dispon\u00edveis no mercado, antes de escolher a melhor para as suas necessidades.<\/span>\u00a0<\/span><\/p>\n

\u201cA pesquisa mostra que os marketplaces digitais vieram para ficar. Estamos prontos por meio da 麻豆原创 Store e do nosso site para ajudar nossos parceiros, clientes e toda a ind\u00fastria a ter um neg\u00f3cio de sucesso.”, afirma <\/span>Rui Botelho, COO<\/span> da 麻豆原创 Brasil.<\/span>\u00a0<\/span><\/p>\n

Dos brasileiros ouvidos na pesquisa, 48,2% afirmaram que entre 5% a 24% de suas compras globais de softwares corporativos s\u00e3o feitas digitalmente de maneira recorrente, e 38,4% nos \u00faltimos dois anos.<\/span>\u00a0<\/span><\/p>\n

A pesquisa mostra ainda que, no Brasil, 37,5% das empresas t\u00eam de 2 a 3 executivos respons\u00e1veis pelas decis\u00f5es finais de compras, seguido por l\u00edderes de neg\u00f3cios e gerentes, ambos com 32,5%. Os executivos s\u00e3o 65% dos principais respons\u00e1veis por determinar a necessidade do uso de softwares corporativos, ou seja, os principais l\u00edderes e executivos das empresas t\u00eam papel fundamental na estrat\u00e9gia de compras de tecnologias de gest\u00e3o dos neg\u00f3cios.<\/span>\u00a0<\/span><\/p>\n

No Brasil, as principais \u00e1reas de interesse dos participantes da pesquisa foram: Aplica\u00e7\u00f5es de an\u00e1lise e intelig\u00eancia de mercado, Experi\u00eancia do cliente, Gest\u00e3o de Relacionamento com o Cliente (CRM), Banco de dados e gerenciamento de dados, e ferramentas de desenvolvimento. A maioria dos respondentes atua no mercado de produtos e servi\u00e7os de tecnologia e de bens de consumo. Para acessar o estudo completo acesse o <\/span>link<\/span><\/a>.<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Quase 74% dos entrevistados brasileiros usam plataformas digitais corporativas em seus processos de compras\u00a0 As conclus\u00f5es da pesquisa \u201c2022 B2B Digital Buyers\u2019 Journey: Forces Shaping…<\/p>\n","protected":false},"author":137,"featured_media":14738,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5590831,48437,5599822,52091,5599814],"tags":[5599725,47,213090],"sapn-display":[48431,5599934,5599932,48433],"sapn-type":[4446],"class_list":["post-14892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","category-nuvem-topicos","category-erp","category-industrias","category-tecnologia","tag-marketplace","tag-sap","tag-sap-brasil","sapn-display-homepage-hero","sapn-display-press-hero","sapn-display-press-spotlight","sapn-display-hero","sapn-type-noticias"],"yoast_head":"\nPesquisa da 麻豆原创 mostra que marketplaces digitais s\u00e3o o futuro do com\u00e9rcio - 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