{"id":14792,"date":"2023-01-31T09:00:26","date_gmt":"2023-01-31T12:00:26","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=14792"},"modified":"2023-10-19T10:19:05","modified_gmt":"2023-10-19T13:19:05","slug":"tendencias-para-o-metaverso-em-2023-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2023\/01\/tendencias-para-o-metaverso-em-2023-bl0g\/","title":{"rendered":"Tend\u00eancias para o metaverso em 2023"},"content":{"rendered":"

Como o marketing, as corpora\u00e7\u00f5es e a intelig\u00eancia virtual podem favorecer as empresas no metaverso.<\/i><\/em><\/p>\n

O termo \u201cmetaverso\u201d, que parece ter sa\u00eddo de HQs, ultrapassou as linhas dos quadrinhos para nos encontrar no mundo real. Desde que a marca do Facebook passou por repagina\u00e7\u00e3o, essa palavra ganhou os olhos de todos, ansiosos por saber mais sobre os mundos digitais. Neles \u00e9 poss\u00edvel trabalhar, jogar e socializar em uma plataforma que une tudo e todos. Com a previs\u00e3o<\/u><\/a>\u00a0de aumentar em 5 trilh\u00f5es de d\u00f3lares o valor da economia global\u00a0at\u00e9 2030, o conceito de metaverso \u00e9 algo para se estar atento em 2023.<\/p>\n

Muitas empresas t\u00eam concentrado suas aten\u00e7\u00f5es em desenvolver a ideia dos metaversos, cada uma com sua pr\u00f3pria vis\u00e3o; algumas delas est\u00e3o criando ambientes de realidade virtual\u00a0para colabora\u00e7\u00e3o e trabalho em projetos digitais. Assim, para garantir que o setor esteja atualizado, elencamos os principais pontos a se atentar neste ano:<\/p>\n

1 \u2013 <\/strong>M<\/strong>etaverso como um novo canal de marketing<\/strong><\/h4>\n

Seguindo os mecanismos de busca da web 1.0 e as redes sociais da web 2.0, o metaverso ser\u00e1 o combust\u00edvel necess\u00e1rio para marketing e propaganda na web 3.0. Grandes empresas j\u00e1 buscam se colocar \u00e0 frente, pois sabem que os consumidores buscam por novas\u00a0e\u00a0inovadoras formas de se conectar com as marcas. Com o foco na experi\u00eancia do consumidor e nas conex\u00f5es individuais, o metaverso se torna um novo canal de comunica\u00e7\u00e3o. As estrat\u00e9gias s\u00e3o muitas e ainda incertas, mas \u00e9 certo que as empresas que querem se destacar devem estar ali.<\/p>\n

2 \u2013 <\/strong>M<\/strong>etaverso corporativo<\/strong><\/h4>\n

A promessa \u00e9 de que se possa utilizar plataformas, ferramentas e mundos inteiramente virtuais para realizar neg\u00f3cios de forma remota, eficiente e inteligente. Os usos s\u00e3o m\u00faltiplos: de testes virtuais de estresse e efic\u00e1cia de carros de F\u00f3rmula 1 em quaisquer circunst\u00e2ncias conceb\u00edveis sem gastos e danos no mundo f\u00edsico, at\u00e9 treinamento de novos empregados pelo RH numa c\u00f3pia virtual de uma empresa. Os espa\u00e7os permitir\u00e3o, ainda, trabalhar remotamente sem perder o engajamento com colegas e os seus processos criativos.<\/p>\n

3<\/b><\/strong>\u00a0\u2013 Realidade virtual e aumentada<\/strong><\/h4>\n

O metaverso possibilitar\u00e1 diversas formas de intera\u00e7\u00f5es entre indiv\u00edduos, corpora\u00e7\u00f5es e produtos, com as realidades virtual, aumentada, mista e estendida. Todas essas possibilidades poder\u00e3o ser aproveitadas com headsets que j\u00e1 est\u00e3o no mercado e novos que dever\u00e3o ser lan\u00e7ados por grandes empresas. Em 2023, al\u00e9m do desenvolvimento de headsets, os consumidores podem esperar a otimiza\u00e7\u00e3o de trajes t\u00e1teis de corpo inteiro para experi\u00eancias mais realistas e imersivas.<\/p>\n

4<\/strong>\u00a0\u2013 Tecnologia de avatar mais avan\u00e7ada<\/strong><\/h4>\n

Trata-se de avatares que nos representam no mundo virtual. Essas \u201cpersonas\u201d\u00a0est\u00e3o sendo aprimoradas, permitindo que a apar\u00eancia seja mais realista e mais de acordo com o que o dono deseja parecer. Algumas tecnologias permitir\u00e3o at\u00e9 que se tenha um s\u00f3 avatar para diversas plataformas. Al\u00e9m disso, em 2023, os avatares devem ganhar captura de movimento, passando a adotar nossos gestos e linguagem corporal,\u00a0bem como poder\u00e3o ser aut\u00f4nomos, sob controle de I<\/u>ntelig\u00eancia <\/u>A<\/u>rtificial<\/u><\/a>, nos representando no mundo virtual enquanto realizamos tarefas do mundo real.<\/p>\n

O\u00a0metaverso veio para ficar. Por isso, \u00e9 preciso que as empresas estejam prontas para se inserirem nos mundos virtuais com o intuito de ganharem espa\u00e7o para crescer. Entre em contato com a 麻豆原创 e saiba como nossas tecnologias <\/u><\/a>podem ajudar.<\/p>\n

Acompanhe mais novidades nos canais de comunica\u00e7\u00e3o da 麻豆原创: \u00a0Facebook<\/u><\/a>\u00a0<\/u><\/a>\/\u00a0Twitter<\/u><\/a>\u00a0<\/u><\/a>\/\u00a0LinkedIn<\/u><\/a>\u00a0<\/u><\/a>\/\u00a0Instagram<\/u><\/a>\u00a0\/ YouTube<\/u><\/a><\/p>\n

\u00a9 2023 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned here in as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/u><\/a>\u00a0for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"

Como o marketing, as corpora\u00e7\u00f5es e a intelig\u00eancia virtual podem favorecer as empresas no metaverso. O termo \u201cmetaverso\u201d, que parece ter sa\u00eddo de HQs, ultrapassou…<\/p>\n","protected":false},"author":561,"featured_media":14793,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5599814],"tags":[5599881,5599806,58659,3131666],"sapn-display":[5599933,5599931,48431,48433],"sapn-type":[6114],"class_list":["post-14792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia","tag-ambientes-digitais","tag-metaverso","tag-realidade-aumentada","tag-realidade-virtual","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-hero","sapn-type-artigo"],"yoast_head":"\nMetaverso em 2023 - Sala de Imprensa 麻豆原创 Brasil<\/title>\n<meta name=\"description\" content=\"Como o marketing, as corpora\u00e7\u00f5es e a intelig\u00eancia virtual podem favorecer as empresas no metaverso.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/brazil\/2023\/01\/tendencias-para-o-metaverso-em-2023-bl0g\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tend\u00eancias para o metaverso em 2023\" \/>\n<meta property=\"og:description\" content=\"Como o marketing, as corpora\u00e7\u00f5es e a intelig\u00eancia virtual podem favorecer as empresas no metaverso.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/brazil\/2023\/01\/tendencias-para-o-metaverso-em-2023-bl0g\/\" \/>\n<meta property=\"og:site_name\" content=\"Sala de Imprensa 麻豆原创 Brasil\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-31T12:00:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-19T13:19:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/brazil\/files\/2023\/01\/30\/5Blog_565x292.png\" \/>\n\t<meta property=\"og:image:width\" content=\"565\" \/>\n\t<meta property=\"og:image:height\" content=\"292\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"麻豆原创 Brasil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Tend\u00eancias para o metaverso em 2023\" \/>\n<meta name=\"twitter:creator\" content=\"@麻豆原创Brasil\" \/>\n<meta name=\"twitter:site\" content=\"@麻豆原创Brasil\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"麻豆原创 Brasil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2023\/01\/tendencias-para-o-metaverso-em-2023-bl0g\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2023\/01\/tendencias-para-o-metaverso-em-2023-bl0g\/\"},\"author\":{\"name\":\"麻豆原创 Brasil\",\"@id\":\"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/1cfc5d6de5ffdc23f1f3b1670a90ae3c\"},\"headline\":\"Tend\u00eancias para o metaverso em 2023\",\"datePublished\":\"2023-01-31T12:00:26+00:00\",\"dateModified\":\"2023-10-19T13:19:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2023\/01\/tendencias-para-o-metaverso-em-2023-bl0g\/\"},\"wordCount\":651,\"image\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2023\/01\/tendencias-para-o-metaverso-em-2023-bl0g\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/brazil\/files\/2023\/01\/30\/5Blog_1400x600.png\",\"keywords\":[\"Ambientes digitais\",\"Metaverso\",\"Realidade Aumentada\",\"realidade virtual\"],\"articleSection\":[\"Tecnologia\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2023\/01\/tendencias-para-o-metaverso-em-2023-bl0g\/\",\"url\":\"https:\/\/news.sap.com\/brazil\/2023\/01\/tendencias-para-o-metaverso-em-2023-bl0g\/\",\"name\":\"Metaverso em 2023 - 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