{"id":14696,"date":"2022-12-15T09:00:22","date_gmt":"2022-12-15T12:00:22","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=14696"},"modified":"2023-10-19T10:19:28","modified_gmt":"2023-10-19T13:19:28","slug":"4-tendencias-de-customer-experience-para-2023-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2022\/12\/4-tendencias-de-customer-experience-para-2023-bl0g\/","title":{"rendered":"4 tend\u00eancias de Customer Experience para 2023"},"content":{"rendered":"

A jornada para o sucesso come\u00e7a na rela\u00e7\u00e3o da organiza\u00e7\u00e3o com o cliente<\/i><\/em>, e essa \u00e9 uma das tend\u00eancias para o Customer Experience em 2023.<\/i><\/em><\/p>\n

Os \u00faltimos anos foram marcados por muitos desafios relacionados ao meio ambiente, cadeias de suprimentos e incerteza econ\u00f4mica. \u00c0 medida que 2023 se aproxima, fica cada vez mais claro que as condi\u00e7\u00f5es macroecon\u00f4micas continuar\u00e3o desafiadoras, no entanto, a certeza que permanece conforme os anos \u00e9 que os clientes precisam ser ouvidos, apoiados e valorizados.<\/p>\n

Agir de acordo com as tend\u00eancias de Costumer\u00a0Experience n\u00e3o \u00e9 apenas uma maneira de atender as expectativas dos clientes de hoje e do futuro, mas tamb\u00e9m \u00e9 uma forma de conquistar sua aten\u00e7\u00e3o em um mundo cada vez mais competitivo e cheio de ru\u00eddos. \u00c9 necess\u00e1rio garantir que eles sejam ouvidos e que os processos e a\u00e7\u00f5es sejam centradas em seus valores e necessidades.<\/p>\n

Conhe\u00e7a algumas tend\u00eancias para garantir seu sucesso nesta jornada:<\/p>\n

1. Ou\u00e7a e capacite com insights do cliente<\/strong><\/h3>\n

Dados corporativos espalhados podem atrapalhar mais do que ajudar. Para alcan\u00e7ar o objetivo, \u00e9 preciso conectar a escuta, o conhecimento e as percep\u00e7\u00f5es do consumidor a partir de todos os canais e pontos de contato. Com esta etapa conclu\u00edda, a organiza\u00e7\u00e3o pode come\u00e7ar a analisar a intera\u00e7\u00e3o com o cliente em tempo real, prevendo comportamentos e tornando-se proativa. Investir em design de experi\u00eancia (UX) \u00e9, sem d\u00favidas, uma escolha inteligente.<\/p>\n

2. Mostre que voc\u00ea conhece e entende os clientes com personaliza\u00e7\u00e3o<\/strong><\/h3>\n

Os consumidores tendem a fazer transa\u00e7\u00f5es quando as marcas ofertam e recomendam de forma relevante e personalizada. A falta ou a m\u00e1 utiliza\u00e7\u00e3o dos dados \u00e9 uma barreira para cria\u00e7\u00e3o de experi\u00eancias integradas, tornando desafiador conquistar o cliente. Com a infraestrutura de dados certa, as organiza\u00e7\u00f5es podem usar a pesquisa e os insights comportamentais para direcionar o conte\u00fado e as experi\u00eancias que demonstrem que os reconhecem e os valorizam.<\/p>\n

3. Invista no envolvimento relevante e real do cliente<\/strong><\/h3>\n

O envolvimento com o consumidor deve ocorrer ao longo de todo seu ciclo de relacionamento, n\u00e3o apenas em momentos isolados, para chamar a aten\u00e7\u00e3o para a\u00e7\u00f5es espec\u00edficas. As organiza\u00e7\u00f5es precisam ser capazes de interagir em tempo real, com uma voz genu\u00edna. \u00c9 imprescind\u00edvel demonstrar aos clientes que vale a pena se envolver e investir em sua marca.<\/p>\n

4. Pense no valor que voc\u00ea fornece aos clientes em troca de seus dados<\/strong><\/h3>\n

As organiza\u00e7\u00f5es precisam levar em considera\u00e7\u00e3o o que v\u00e3o oferecer aos seus consumidores em troca de seus dados. A chave \u00e9 entender e articular o que ser\u00e1 feito com esses dados, em um di\u00e1logo transparente, al\u00e9m de oferecer valor em troca dessas informa\u00e7\u00f5es, podendo ser em formato, inclusive,\u00a0de\u00a0orienta\u00e7\u00e3o sobre um servi\u00e7o\u00a0ou produto.<\/p>\n

Investir nas tend\u00eancias de Customer Experience \u00e9 a maneira mais segura de garantir o sucesso para o pr\u00f3ximo ano. Solu\u00e7\u00f5es de n\u00edvel empresarial<\/u><\/a>\u00a0como as da 麻豆原创 oferecem insights em toda a cadeia de valor, permitindo que sua marca melhore a fidelidade e a reten\u00e7\u00e3o de clientes. Comece agora sua jornada para o sucesso!<\/p>\n

Acompanhe mais novidades nos canais de comunica\u00e7\u00e3o da 麻豆原创: \u00a0Facebook<\/u><\/a>\u00a0<\/u><\/a>\/\u00a0Twitter<\/u><\/a>\u00a0<\/u><\/a>\/\u00a0LinkedIn<\/u><\/a>\u00a0<\/u><\/a>\/\u00a0Instagram<\/u><\/a>\u00a0\/ YouTube<\/u><\/a><\/p>\n

\u00a9 2022 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned here in as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/u><\/a>\u00a0for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"

A jornada para o sucesso come\u00e7a na rela\u00e7\u00e3o da organiza\u00e7\u00e3o com o cliente, e essa \u00e9 uma das tend\u00eancias para o Customer Experience em 2023….<\/p>\n","protected":false},"author":561,"featured_media":14697,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5590831],"tags":[5589657,5589775,128578,5599872],"sapn-display":[5599933,5599931,48431,48433],"sapn-type":[6114],"class_list":["post-14696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","tag-customer-experience","tag-cx","tag-experiencia-do-cliente","tag-tendencias-2023","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-hero","sapn-type-artigo"],"yoast_head":"\nCustomer Experience para 2023 - Sala de Imprensa 麻豆原创 Brasil<\/title>\n<meta name=\"description\" content=\"A jornada para o sucesso come\u00e7a na rela\u00e7\u00e3o da organiza\u00e7\u00e3o com o cliente, e essa \u00e9 uma das tend\u00eancias para o Customer Experience para 2023.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/brazil\/2022\/12\/4-tendencias-de-customer-experience-para-2023-bl0g\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 tend\u00eancias de Customer Experience para 2023\" \/>\n<meta property=\"og:description\" content=\"A jornada para o sucesso come\u00e7a na rela\u00e7\u00e3o da organiza\u00e7\u00e3o com o cliente, e essa \u00e9 uma das tend\u00eancias para o Customer Experience em 2023.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/brazil\/2022\/12\/4-tendencias-de-customer-experience-para-2023-bl0g\/\" \/>\n<meta property=\"og:site_name\" content=\"Sala de Imprensa 麻豆原创 Brasil\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-15T12:00:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-19T13:19:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/brazil\/files\/2022\/12\/07\/4Blog_565x292.png\" \/>\n\t<meta property=\"og:image:width\" content=\"565\" \/>\n\t<meta property=\"og:image:height\" content=\"292\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"麻豆原创 Brasil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"4 tend\u00eancias de Customer Experience para 2023\" \/>\n<meta name=\"twitter:creator\" content=\"@麻豆原创Brasil\" \/>\n<meta name=\"twitter:site\" content=\"@麻豆原创Brasil\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"麻豆原创 Brasil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2022\/12\/4-tendencias-de-customer-experience-para-2023-bl0g\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2022\/12\/4-tendencias-de-customer-experience-para-2023-bl0g\/\"},\"author\":{\"name\":\"麻豆原创 Brasil\",\"@id\":\"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/1cfc5d6de5ffdc23f1f3b1670a90ae3c\"},\"headline\":\"4 tend\u00eancias de Customer Experience para 2023\",\"datePublished\":\"2022-12-15T12:00:22+00:00\",\"dateModified\":\"2023-10-19T13:19:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2022\/12\/4-tendencias-de-customer-experience-para-2023-bl0g\/\"},\"wordCount\":609,\"image\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2022\/12\/4-tendencias-de-customer-experience-para-2023-bl0g\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/brazil\/files\/2022\/12\/07\/4Blog_1400x600.png\",\"keywords\":[\"customer experience\",\"cx\",\"Experi\u00eancia do Cliente\",\"Tend\u00eancias 2023\"],\"articleSection\":[\"CRM e experi\u00eancia do cliente\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2022\/12\/4-tendencias-de-customer-experience-para-2023-bl0g\/\",\"url\":\"https:\/\/news.sap.com\/brazil\/2022\/12\/4-tendencias-de-customer-experience-para-2023-bl0g\/\",\"name\":\"Customer Experience para 2023 - 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