{"id":14644,"date":"2022-11-11T09:00:16","date_gmt":"2022-11-11T12:00:16","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=14644"},"modified":"2023-10-19T10:38:38","modified_gmt":"2023-10-19T13:38:38","slug":"sustentabilidade-nos-negocios-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2022\/11\/sustentabilidade-nos-negocios-bl0g\/","title":{"rendered":"Uma abordagem madura para incorporar a sustentabilidade nos neg\u00f3cios"},"content":{"rendered":"<p class=\"lead\"><em>Nova pesquisa da 麻豆原创 revela que as empresas est\u00e3o amadurecendo quando o assunto \u00e9 sustentabilidade.<\/em><\/p>\n<p>O crescimento do lucro e o aumento da receita, juntamente com o prop\u00f3sito e os compromissos das empresas, ainda s\u00e3o os principais motivos para o desenvolvimento sustent\u00e1vel no mundo corporativo. Agora, somado a esses fatores, o interesse dos consumidores por marcas que sejam verdadeiramente sustent\u00e1veis tem incentivado ainda mais a mudan\u00e7a, indicando um aumento na for\u00e7a da influ\u00eancia do cliente nas estrat\u00e9gias dos neg\u00f3cios. N\u00e3o \u00e9 \u00e0 toa que as organiza\u00e7\u00f5es est\u00e3o amadurecendo quando o assunto \u00e9 incorporar processos e produtos que tenham menos impacto no meio ambiente, revelou <a href=\"https:\/\/news.sap.com\/2022\/10\/embedding-sustainability-business-maturing-approach\/?url_id=text-blogentry-innovationBlogBR-2022_blog-original-post-sapcom\" target=\"_blank\" rel=\"noopener\">uma pesquisa da 麻豆原创 Insights<\/a> realizada com mais de 6 mil empres\u00e1rios, em 40 pa\u00edses e 29 ind\u00fastrias.<\/p>\n<p>Da mesma forma que houve a evolu\u00e7\u00e3o no mindset das marcas em rela\u00e7\u00e3o \u00e0 sustentabilidade, houve tamb\u00e9m um avan\u00e7o nas barreiras ao progresso. Antes, os desafios estavam em medir o impacto ambiental, incorporar a sustentabilidade nos processos e alinhar as a\u00e7\u00f5es com a estrat\u00e9gia; essas quest\u00f5es perderam a import\u00e2ncia, apontando para um amadurecimento dos processos dos neg\u00f3cios sustent\u00e1veis. Em contrapartida, agora as dificuldades est\u00e3o na falta de financiamento, nas estrat\u00e9gias incoerentes e nas dificuldades em provar o retorno do investimento nas pr\u00e1ticas sustent\u00e1veis. Para resolver esses t\u00f3picos, as empresas precisam investir em uma equipe mais \u201cverde\u201d e em solu\u00e7\u00f5es tecnol\u00f3gicas mais amplas em seus neg\u00f3cios.<\/p>\n<p>Estrategicamente, as empresas est\u00e3o reconhecendo que operar de forma mais sustent\u00e1vel n\u00e3o \u00e9 apenas algo bom para se fazer, \u00e9 uma maneira de gerar lucro e de se diferenciar na competitividade do mercado. <a href=\"https:\/\/news.sap.com\/2022\/10\/embedding-sustainability-business-maturing-approach\/?url_id=text-blogentry-innovationBlogBR-2022_blog-original-post-sapcom\" target=\"_blank\" rel=\"noopener\">Segundo a pesquisa da 麻豆原创<\/a>, a maioria das empresas est\u00e1 planejando aumentar seus investimentos nos pr\u00f3ximos tr\u00eas anos em causas que envolvam as mudan\u00e7as clim\u00e1ticas, e cinco vezes mais companhias v\u00e3o come\u00e7ar a investir em sustentabilidade. Essas mudan\u00e7as chamam aten\u00e7\u00e3o n\u00e3o apenas dos clientes, mas tamb\u00e9m dos acionistas. A maioria dos empres\u00e1rios acredita que seus stakeholders preferem organiza\u00e7\u00f5es que investem no meio ambiente mesmo que, em um primeiro momento, isso custe uma lucratividade reduzida.<\/p>\n<p>Os desafios em torno da incorpora\u00e7\u00e3o de estrat\u00e9gias sustent\u00e1veis nos neg\u00f3cios ainda existem, mas o amadurecimento das empresas sobre o assunto est\u00e1 transformando o mercado. As marcas est\u00e3o mais motivadas por seus compromissos com os clientes e investidores, al\u00e9m disso, com software inteligentes, podem tomar decis\u00f5es com base em dados aprimorados para estrat\u00e9gias mais assertivas. Comece agora a transforma\u00e7\u00e3o da sua empresa com a ajuda das <a href=\"https:\/\/www.sap.com\/brazil\/sustainability.html?url_id=text-blogentry-innovationBlogBR-2022_blog-original-post-sapcom\" target=\"_blank\" rel=\"noopener\">solu\u00e7\u00f5es para neg\u00f3cios sustent\u00e1veis da 麻豆原创. <\/a><\/p>\n<p>Acompanhe mais novidades nos canais de comunica\u00e7\u00e3o da 麻豆原创:\u00a0 <a href=\"https:\/\/www.facebook.com\/sapbrasil\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a><a href=\"https:\/\/www.facebook.com\/sapbrasil\/\">\u00a0<\/a>\/\u00a0<a href=\"https:\/\/twitter.com\/麻豆原创Brasil\" target=\"_blank\" rel=\"noopener\">Twitter<\/a><a href=\"https:\/\/twitter.com\/麻豆原创Brasil\">\u00a0<\/a>\/\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/1115\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a><a href=\"https:\/\/www.linkedin.com\/company\/1115\/\">\u00a0<\/a>\/\u00a0<a href=\"https:\/\/www.instagram.com\/sap_brasil\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a> \/ <a href=\"https:\/\/www.youtube.com\/user\/sapbrasil\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n<p>\u00a9 2022 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned here in as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see <a href=\"http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark\" target=\"_blank\" rel=\"noopener\">http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nova pesquisa da 麻豆原创 revela que as empresas est\u00e3o amadurecendo quando o assunto \u00e9 sustentabilidade. O crescimento do lucro e o aumento da receita, juntamente&#8230;<\/p>\n","protected":false},"author":561,"featured_media":14645,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[52858],"tags":[5588937,47,16615],"sapn-display":[5599933,5599931,48431,48433],"sapn-type":[6114],"class_list":["post-14644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustentabilidade-topicos","tag-meio-ambiente","tag-sap","tag-sustentabilidade","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-hero","sapn-type-artigo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sustentabilidade nos neg\u00f3cios - Sala de Imprensa 麻豆原创 Brasil<\/title>\n<meta name=\"description\" content=\"Nova pesquisa da 麻豆原创 revela que as empresas est\u00e3o amadurecendo quando o assunto \u00e9 sustentabilidade.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/brazil\/2022\/11\/sustentabilidade-nos-negocios-bl0g\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Uma abordagem madura para incorporar a sustentabilidade nos neg\u00f3cios\" \/>\n<meta property=\"og:description\" content=\"Nova pesquisa da 麻豆原创 revela que as empresas est\u00e3o amadurecendo quando o assunto \u00e9 sustentabilidade.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/brazil\/2022\/11\/sustentabilidade-nos-negocios-bl0g\/\" \/>\n<meta property=\"og:site_name\" content=\"Sala de Imprensa 麻豆原创 Brasil\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-11T12:00:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-19T13:38:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/brazil\/files\/2022\/11\/04\/3_565x292.png\" \/>\n\t<meta property=\"og:image:width\" content=\"565\" \/>\n\t<meta property=\"og:image:height\" content=\"292\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"麻豆原创 Brasil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Uma abordagem madura para incorporar a sustentabilidade nos neg\u00f3cios\" \/>\n<meta name=\"twitter:creator\" content=\"@麻豆原创Brasil\" \/>\n<meta name=\"twitter:site\" content=\"@麻豆原创Brasil\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"麻豆原创 Brasil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2022\/11\/sustentabilidade-nos-negocios-bl0g\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2022\/11\/sustentabilidade-nos-negocios-bl0g\/\"},\"author\":{\"name\":\"麻豆原创 Brasil\",\"@id\":\"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/1cfc5d6de5ffdc23f1f3b1670a90ae3c\"},\"headline\":\"Uma abordagem madura para incorporar a sustentabilidade nos neg\u00f3cios\",\"datePublished\":\"2022-11-11T12:00:16+00:00\",\"dateModified\":\"2023-10-19T13:38:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2022\/11\/sustentabilidade-nos-negocios-bl0g\/\"},\"wordCount\":534,\"image\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2022\/11\/sustentabilidade-nos-negocios-bl0g\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/brazil\/files\/2022\/11\/04\/3_1400x600.png\",\"keywords\":[\"meio ambiente\",\"麻豆原创\",\"sustentabilidade\"],\"articleSection\":[\"Sustentabilidade\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2022\/11\/sustentabilidade-nos-negocios-bl0g\/\",\"url\":\"https:\/\/news.sap.com\/brazil\/2022\/11\/sustentabilidade-nos-negocios-bl0g\/\",\"name\":\"Sustentabilidade nos neg\u00f3cios - 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