{"id":14594,"date":"2022-10-18T09:00:01","date_gmt":"2022-10-18T12:00:01","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=14594"},"modified":"2023-10-19T11:14:42","modified_gmt":"2023-10-19T14:14:42","slug":"estrategias-para-melhorar-a-retencao-de-clientes-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2022\/10\/estrategias-para-melhorar-a-retencao-de-clientes-bl0g\/","title":{"rendered":"Estrat\u00e9gias para melhorar a reten\u00e7\u00e3o de clientes"},"content":{"rendered":"<p class=\"lead\"><em>Estrat\u00e9gias para a reten\u00e7\u00e3o de clientes passam por uma boa constru\u00e7\u00e3o de marca e experi\u00eancias do usu\u00e1rio \u00fanicas e personalizadas.<\/em><\/p>\n<p>A reten\u00e7\u00e3o de clientes \u00e9 a for\u00e7a vital do e-commerce em 2022. Torn\u00e1-los fi\u00e9is \u00e0 sua marca \u00e9 mais barato do que conquistar novos clientes, mas n\u00e3o \u00e9 uma tarefa f\u00e1cil. O espa\u00e7o eletr\u00f4nico tem crescido exponencialmente, principalmente no cen\u00e1rio p\u00f3s-pandemia, com lojas online surgindo de todos os lados. A competitividade aumenta, mas isso \u00e9 apenas parte do desafio enfrentado pelo varejo moderno.<\/p>\n<p>A migra\u00e7\u00e3o do com\u00e9rcio para a esfera digital fez com que os custos das publicidades disparassem. Enquanto isso, a recess\u00e3o causada pela pandemia tornou os consumidores mais econ\u00f4micos e cautelosos. Para se manterem competitivas no mercado, as marcas precisam estar preparadas para essa tempestade de mudan\u00e7as de maneiras criativas e eficientes. Veja algumas estrat\u00e9gias inteligentes para manter os clientes fi\u00e9is e reduzir a rotatividade.<\/p>\n<h3><strong>Constru\u00e7\u00e3o da marca<\/strong><\/h3>\n<p>Em um mundo saturado de ofertas, a forma como voc\u00ea apresenta sua marca ao cliente pode ser o maior diferencial, j\u00e1 que o consumidor tende a ser leal \u00e0s empresas com as quais se identificam. Conhe\u00e7a algumas estrat\u00e9gias:<\/p>\n<ul>\n<li>Exponha os valores da marca aos consumidores, mostre o compromisso com a sustentabilidade e quest\u00f5es sociais.<\/li>\n<li>Construa uma comunidade com grupos online e esteja engajado nas m\u00eddias sociais, isso pode fortalecer a conex\u00e3o com os consumidores.<\/li>\n<li>Seja consistente, mantenha o tom de voz e a apar\u00eancia da sua marca nas campanhas.<\/li>\n<\/ul>\n<h3><strong>Ferramentas de Marketing<\/strong><\/h3>\n<p>E-mails e SMS ainda s\u00e3o meios muito eficientes para conquistar clientes, tamb\u00e9m s\u00e3o alternativas mais economicamente em conta quando comparadas a outras. Construa sua lista de mailing:<\/p>\n<ul>\n<li>Incentive o registro de e-mails e contatos telef\u00f4nicos durante ou na finaliza\u00e7\u00e3o da compra, utilizando a redu\u00e7\u00e3o de pre\u00e7os ou acesso a e-books para clientes cadastrados.<\/li>\n<li>Saiba quando solicitar os dados do cliente, isso n\u00e3o pode diminuir a convers\u00e3o de vendas.<\/li>\n<\/ul>\n<h3><strong>Programas de fidelidade e indica\u00e7\u00e3o<\/strong><\/h3>\n<p>Recompensas por compras ou indica\u00e7\u00f5es podem funcionar. Programas generosos e bem-sucedidos podem at\u00e9 inspirar defensores da marca, que promovem a empresa espontaneamente. Conhe\u00e7a algumas t\u00e1ticas:<\/p>\n<ul>\n<li>Sites automatizados, f\u00e1ceis e intuitivos, que exijam poucos esfor\u00e7os dos clientes, normalmente s\u00e3o os que mais fidelizam clientes.<\/li>\n<li>Seja generoso. Avalie a recompensa que a marca oferece ao consumidor em rela\u00e7\u00e3o aos custos de aquisi\u00e7\u00e3o de novos clientes. Compradores recorrentes gastam mais.<\/li>\n<\/ul>\n<h3><strong>Experi\u00eancias do usu\u00e1rio<\/strong><\/h3>\n<p>Diferenciar sua marca apenas com base nos recursos ou pre\u00e7os dos produtos pode ser um po\u00e7o sem fundo. A jornada do consumidor tende a ser uma \u00e1rea mais interessante para investir os esfor\u00e7os.<\/p>\n<ul>\n<li>Mantenha-se atualizado e investigue as jornadas do usu\u00e1rio para simplificar e remover qualquer confus\u00e3o ou problema no seu e-commerce. Fa\u00e7a isso com base em feedbacks dos consumidores.<\/li>\n<li>Um bom UX pode adaptar e personalizar a experi\u00eancia dos clientes que navegam no site. Isso pode n\u00e3o apenas colocar o produto certo na frente do cliente certo, como tamb\u00e9m vai comunicar que voc\u00ea entende os gostos dos seus usu\u00e1rios.<\/li>\n<\/ul>\n<p>Com o boom do com\u00e9rcio eletr\u00f4nico, \u00e9 certo que as estrat\u00e9gias de reten\u00e7\u00e3o de clientes ter\u00e3o um papel fundamental para o sucesso das marcas. Construir t\u00e1ticas eficientes para a reten\u00e7\u00e3o dos consumidores, embora seja um desafio, pode ser resolvido com mais facilidade a partir das novas tecnologias. Saiba como aproveitar as oportunidades e impulsionar o engajamento da sua marca com as <a href=\"https:\/\/www.sap.com\/brazil\/products\/crm.html?url_id=text-blogentry-innovationBlogBR-2022_blog-original-post-sapcom\" target=\"_blank\" rel=\"noopener\">solu\u00e7\u00f5es CRM e (CX)<\/a> da 麻豆原创.<\/p>\n<p>Acompanhe mais novidades nos canais de comunica\u00e7\u00e3o da 麻豆原创:\u00a0 <a href=\"https:\/\/www.facebook.com\/sapbrasil\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a><a href=\"https:\/\/www.facebook.com\/sapbrasil\/\">\u00a0<\/a>\/\u00a0<a href=\"https:\/\/twitter.com\/麻豆原创Brasil\" target=\"_blank\" rel=\"noopener\">Twitter<\/a><a href=\"https:\/\/twitter.com\/麻豆原创Brasil\">\u00a0<\/a>\/\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/1115\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a><a href=\"https:\/\/www.linkedin.com\/company\/1115\/\">\u00a0<\/a>\/\u00a0<a href=\"https:\/\/www.instagram.com\/sap_brasil\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a> \/ <a href=\"https:\/\/www.youtube.com\/user\/sapbrasil\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n<p>\u00a9 2022 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned here in as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see <a href=\"http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark\" target=\"_blank\" rel=\"noopener\">http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Estrat\u00e9gias para a reten\u00e7\u00e3o de clientes passam por uma boa constru\u00e7\u00e3o de marca e experi\u00eancias do usu\u00e1rio \u00fanicas e personalizadas. A reten\u00e7\u00e3o de clientes \u00e9&#8230;<\/p>\n","protected":false},"author":561,"featured_media":14595,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5590831],"tags":[5589657,5589775,128578,5599862],"sapn-display":[5599933,5599931,48431,48433],"sapn-type":[6114],"class_list":["post-14594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","tag-customer-experience","tag-cx","tag-experiencia-do-cliente","tag-retencao-de-cliente","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-hero","sapn-type-artigo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Estrat\u00e9gias reten\u00e7\u00e3o de clientes - Sala de Imprensa 麻豆原创 Brasil<\/title>\n<meta name=\"description\" content=\"Estrat\u00e9gias para a reten\u00e7\u00e3o de clientes passam por uma boa constru\u00e7\u00e3o de marca e experi\u00eancias do usu\u00e1rio \u00fanicas e personalizadas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/brazil\/2022\/10\/estrategias-para-melhorar-a-retencao-de-clientes-bl0g\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estrat\u00e9gias para melhorar a reten\u00e7\u00e3o de clientes\" \/>\n<meta property=\"og:description\" content=\"Estrat\u00e9gias para a reten\u00e7\u00e3o de clientes passam por uma boa constru\u00e7\u00e3o de marca e experi\u00eancias do usu\u00e1rio \u00fanicas e personalizadas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/brazil\/2022\/10\/estrategias-para-melhorar-a-retencao-de-clientes-bl0g\/\" \/>\n<meta property=\"og:site_name\" content=\"Sala de Imprensa 麻豆原创 Brasil\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-18T12:00:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-19T14:14:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/brazil\/files\/2022\/10\/13\/4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"565\" \/>\n\t<meta property=\"og:image:height\" content=\"292\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"麻豆原创 Brasil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Estrat\u00e9gias para melhorar a reten\u00e7\u00e3o de clientes\" \/>\n<meta name=\"twitter:creator\" content=\"@麻豆原创Brasil\" \/>\n<meta name=\"twitter:site\" content=\"@麻豆原创Brasil\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"麻豆原创 Brasil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2022\/10\/estrategias-para-melhorar-a-retencao-de-clientes-bl0g\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2022\/10\/estrategias-para-melhorar-a-retencao-de-clientes-bl0g\/\"},\"author\":{\"name\":\"麻豆原创 Brasil\",\"@id\":\"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/1cfc5d6de5ffdc23f1f3b1670a90ae3c\"},\"headline\":\"Estrat\u00e9gias para melhorar a reten\u00e7\u00e3o de clientes\",\"datePublished\":\"2022-10-18T12:00:01+00:00\",\"dateModified\":\"2023-10-19T14:14:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2022\/10\/estrategias-para-melhorar-a-retencao-de-clientes-bl0g\/\"},\"wordCount\":688,\"image\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2022\/10\/estrategias-para-melhorar-a-retencao-de-clientes-bl0g\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/brazil\/files\/2022\/10\/13\/4_.png\",\"keywords\":[\"customer experience\",\"cx\",\"Experi\u00eancia do Cliente\",\"Reten\u00e7\u00e3o de cliente\"],\"articleSection\":[\"CRM e experi\u00eancia do cliente\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2022\/10\/estrategias-para-melhorar-a-retencao-de-clientes-bl0g\/\",\"url\":\"https:\/\/news.sap.com\/brazil\/2022\/10\/estrategias-para-melhorar-a-retencao-de-clientes-bl0g\/\",\"name\":\"Estrat\u00e9gias reten\u00e7\u00e3o de clientes - 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