{"id":14578,"date":"2022-10-11T09:00:03","date_gmt":"2022-10-11T12:00:03","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=14578"},"modified":"2023-10-19T11:14:50","modified_gmt":"2023-10-19T14:14:50","slug":"transformacao-digital-por-meio-da-escuta-ativa-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2022\/10\/transformacao-digital-por-meio-da-escuta-ativa-bl0g\/","title":{"rendered":"Transforma\u00e7\u00e3o digital por meio da escuta ativa"},"content":{"rendered":"<p class=\"lead\"><em>A escuta ativa \u00e9 um dos principais agentes de transforma\u00e7\u00e3o digital das Empresas Inteligentes. <\/em><\/p>\n<p>Exercer a escuta ativa, por vezes, pode parecer uma tarefa dif\u00edcil, mas ela \u00e9 essencial para a transforma\u00e7\u00e3o digital. Escutar ativamente significa demonstrar real interesse no que o outro est\u00e1 dizendo, com acolhimento e sem julgamentos. \u00c9 preciso ter empatia e estar disposto a entender quais s\u00e3o as necessidades do cliente e dos colaboradores, pois a transforma\u00e7\u00e3o digital \u00e9 desafiadora e o sucesso exige processos descomplicados com ferramentas que tornem essa mudan\u00e7a poss\u00edvel.<\/p>\n<p>Um dos setores mais beneficiados pela escuta ativa durante a pandemia foi a educa\u00e7\u00e3o. Os educadores tiveram que desenvolver novas metodologias de ensino adequadas para o aprendizado remoto ou h\u00edbrido, e ouvir os usu\u00e1rios foi a chave para o desenvolvimento de solu\u00e7\u00f5es ideais para cada caso. A dif\u00edcil e imediata transforma\u00e7\u00e3o para o meio digital s\u00f3 foi poss\u00edvel pois as empresas de tecnologia ouviram os educadores com empatia e ganharam confian\u00e7a. O di\u00e1logo cont\u00ednuo com o cliente n\u00e3o somente ajuda a melhorar os produtos, como cria uma rela\u00e7\u00e3o de lealdade e acolhimento \u00e0s mudan\u00e7as.<\/p>\n<p>Coloque em pr\u00e1tica a escuta ativa seguido os seguintes passos:<\/p>\n<h3><strong>Ou\u00e7a o usu\u00e1rio<\/strong><\/h3>\n<ul>\n<li>Explore os dados que cada equipe ret\u00e9m. A equipe de vendas, por exemplo, possui informa\u00e7\u00f5es valiosas, pois est\u00e3o na linha de frente e em contato com os consumidores, podendo reconhecer seus maiores desafios e preocupa\u00e7\u00f5es.<\/li>\n<li>Seja sincero com os clientes e esteja disposto a ouvi-los. Encontre-os pessoalmente ou marque chamadas online sempre que poss\u00edvel para ouvir o que eles t\u00eam a dizer sobre suas necessidades.<\/li>\n<\/ul>\n<h3><strong>Ou\u00e7a os colaboradores<\/strong><\/h3>\n<ul>\n<li>Autenticidade e transpar\u00eancia s\u00e3o essenciais para fazer conex\u00f5es com os funcion\u00e1rios. Isso faz com que eles se sintam confort\u00e1veis e confiantes enquanto trabalham.<\/li>\n<li>Escute os colaboradores e cuide para que eles tenham todas as ferramentas necess\u00e1rias para o melhor desempenho. Assim, saber\u00e3o que suas necessidades e anseios est\u00e3o sendo levados em considera\u00e7\u00e3o nas tomadas de decis\u00f5es.<\/li>\n<li>Entenda como seu pessoal trabalha, o que os impulsiona e os desafia, para uma boa gest\u00e3o de equipe.<\/li>\n<li>Fa\u00e7a pesquisas e obtenha feedbacks para entender quais os percal\u00e7os respons\u00e1veis por um poss\u00edvel baixo desempenho.<\/li>\n<li>Interaja em todos os n\u00edveis com empatia e aten\u00e7\u00e3o. Seja sincero com os colaboradores.<\/li>\n<\/ul>\n<p>A mudan\u00e7a de mindset para criar essa cultura de comunica\u00e7\u00e3o deve come\u00e7ar da lideran\u00e7a, trabalhando com autenticidade e transpar\u00eancia. As organiza\u00e7\u00f5es podem ser mais fortes e alcan\u00e7ar o sucesso se entenderem e ouvirem seus funcion\u00e1rios e clientes, assim, podem criar solu\u00e7\u00f5es inovadoras juntos. Conhe\u00e7a as <a href=\"sap.com\/brazil\/products.html?url_id=text-blogentry-innovationBlogBR-2022_blog-original-post-sapcom\" target=\"_blank\" rel=\"noopener\">solu\u00e7\u00f5es 麻豆原创<\/a> para diferentes setores e descubra como elas podem ajudar o seu neg\u00f3cio a prosperar e entender melhor os seus stakeholders.<\/p>\n<p>Acompanhe mais novidades nos canais de comunica\u00e7\u00e3o da 麻豆原创:\u00a0 <a href=\"https:\/\/www.facebook.com\/sapbrasil\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a><a href=\"https:\/\/www.facebook.com\/sapbrasil\/\">\u00a0<\/a>\/\u00a0<a href=\"https:\/\/twitter.com\/麻豆原创Brasil\" target=\"_blank\" rel=\"noopener\">Twitter<\/a><a href=\"https:\/\/twitter.com\/麻豆原创Brasil\">\u00a0<\/a>\/\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/1115\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a><a href=\"https:\/\/www.linkedin.com\/company\/1115\/\">\u00a0<\/a>\/\u00a0<a href=\"https:\/\/www.instagram.com\/sap_brasil\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a> \/ <a href=\"https:\/\/www.youtube.com\/user\/sapbrasil\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n<p>\u00a9 2022 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned here in as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see <a href=\"http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark\" target=\"_blank\" rel=\"noopener\">http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A escuta ativa \u00e9 um dos principais agentes de transforma\u00e7\u00e3o digital das Empresas Inteligentes. Exercer a escuta ativa, por vezes, pode parecer uma tarefa dif\u00edcil,&#8230;<\/p>\n","protected":false},"author":561,"featured_media":14579,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5599814],"tags":[121548,5599860,270164],"sapn-display":[5599933,5599931,48431,48433],"sapn-type":[6114],"class_list":["post-14578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia","tag-empresas-inteligentes","tag-escuta-ativa","tag-transformacao-digital","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-hero","sapn-type-artigo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Transforma\u00e7\u00e3o digital: escuta ativa - Sala de Imprensa 麻豆原创 Brasil<\/title>\n<meta name=\"description\" content=\"A escuta ativa \u00e9 um dos principais agentes de transforma\u00e7\u00e3o digital das Empresas Inteligentes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/brazil\/2022\/10\/transformacao-digital-por-meio-da-escuta-ativa-bl0g\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transforma\u00e7\u00e3o digital por meio da escuta ativa\" \/>\n<meta property=\"og:description\" content=\"A escuta ativa \u00e9 um dos principais agentes de transforma\u00e7\u00e3o digital das Empresas Inteligentes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/brazil\/2022\/10\/transformacao-digital-por-meio-da-escuta-ativa-bl0g\/\" \/>\n<meta property=\"og:site_name\" content=\"Sala de Imprensa 麻豆原创 Brasil\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-11T12:00:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-19T14:14:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/brazil\/files\/2022\/10\/05\/2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"565\" \/>\n\t<meta property=\"og:image:height\" content=\"292\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"麻豆原创 Brasil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Transforma\u00e7\u00e3o digital por meio da escuta ativa\" \/>\n<meta name=\"twitter:creator\" content=\"@麻豆原创Brasil\" \/>\n<meta name=\"twitter:site\" content=\"@麻豆原创Brasil\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"麻豆原创 Brasil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2022\/10\/transformacao-digital-por-meio-da-escuta-ativa-bl0g\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2022\/10\/transformacao-digital-por-meio-da-escuta-ativa-bl0g\/\"},\"author\":{\"name\":\"麻豆原创 Brasil\",\"@id\":\"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/1cfc5d6de5ffdc23f1f3b1670a90ae3c\"},\"headline\":\"Transforma\u00e7\u00e3o digital por meio da escuta ativa\",\"datePublished\":\"2022-10-11T12:00:03+00:00\",\"dateModified\":\"2023-10-19T14:14:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2022\/10\/transformacao-digital-por-meio-da-escuta-ativa-bl0g\/\"},\"wordCount\":563,\"image\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2022\/10\/transformacao-digital-por-meio-da-escuta-ativa-bl0g\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/brazil\/files\/2022\/10\/05\/2_.png\",\"keywords\":[\"Empresas inteligentes\",\"Escuta ativa\",\"Transforma\u00e7\u00e3o Digital\"],\"articleSection\":[\"Tecnologia\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2022\/10\/transformacao-digital-por-meio-da-escuta-ativa-bl0g\/\",\"url\":\"https:\/\/news.sap.com\/brazil\/2022\/10\/transformacao-digital-por-meio-da-escuta-ativa-bl0g\/\",\"name\":\"Transforma\u00e7\u00e3o digital: escuta ativa - 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