{"id":14339,"date":"2022-07-14T09:00:54","date_gmt":"2022-07-14T12:00:54","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=14339"},"modified":"2023-10-19T11:36:17","modified_gmt":"2023-10-19T14:36:17","slug":"como-a-tecnologia-auxilia-a-turne-ecologica-do-coldplay-a-atingir-a-nota-certa-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2022\/07\/como-a-tecnologia-auxilia-a-turne-ecologica-do-coldplay-a-atingir-a-nota-certa-bl0g\/","title":{"rendered":"Como a tecnologia auxilia a turn\u00ea ecol\u00f3gica do Coldplay a atingir a nota certa"},"content":{"rendered":"<p class=\"lead\"><em>Em tempos desafiadores, a sustentabilidade continua sendo uma prioridade cr\u00edtica em todo o mundo \u2013 e a m\u00fasica uma sa\u00edda para a comunidade e para a viv\u00eancia de experi\u00eancias compartilhadas. Este ano, o Coldplay est\u00e1 se unindo \u00e0 麻豆原创 para a turn\u00ea mundial Music Of The Spheres World Tour.<\/em><\/p>\n<p>Quando a data do show que voc\u00ea esperou o ano todo chegar, voc\u00ea provavelmente vai pensar em como chegar\u00e1 \u00e0 apresenta\u00e7\u00e3o. A resposta a esta pergunta simples pode ter um grande impacto na sua noite, mas pode ter um impacto ainda maior na sua pegada de carbono, o que afeta a sua comunidade e o nosso planeta.<\/p>\n<p>Acredite ou n\u00e3o, as viagens do p\u00fablico de e para um show s\u00e3o um dos principais contribuintes para as emiss\u00f5es de carbono de qualquer turn\u00ea. Muitos f\u00e3s n\u00e3o sabem disso, mas, com a motiva\u00e7\u00e3o certa, podemos capacitar milh\u00f5es.<\/p>\n<p><strong>Coldplay<\/strong>, um dos artistas mais celebrados e orientados por prop\u00f3sitos da m\u00fasica atual, tinha uma miss\u00e3o para sua pr\u00f3xima turn\u00ea mundial: torn\u00e1-la mais sustent\u00e1vel e ecol\u00f3gica. O objetivo da banda \u00e9 reduzir o consumo, aumentar o apoio \u00e0 tecnologia verde e trabalhar para diminuir as emiss\u00f5es totais de CO2. Os integrantes tamb\u00e9m viram uma oportunidade de se conectar com seus f\u00e3s.<\/p>\n<p>O Coldplay sabia que poderia oferecer uma experi\u00eancia de show como nenhuma outra, proporcionando aos f\u00e3s a chance de se juntarem a eles em seu compromisso. Mas para dar vida a essa vis\u00e3o, eles precisavam de uma ajudinha. <strong>Aqui entra a 麻豆原创<\/strong>.<\/p>\n<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-14339-1\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/news.sap.com\/brazil\/files\/2022\/07\/14\/Coldplay.mp4?_=1\" \/><a href=\"https:\/\/news.sap.com\/brazil\/files\/2022\/07\/14\/Coldplay.mp4\">https:\/\/news.sap.com\/brazil\/files\/2022\/07\/14\/Coldplay.mp4<\/a><\/video><\/div>\n<p>\u201cCom nossa tecnologia e solu\u00e7\u00f5es, capacitamos organiza\u00e7\u00f5es em todo o mundo a impulsionar mudan\u00e7as sustent\u00e1veis\u201d, disse Christian Klein, CEO e Membro do Conselho Executivo da 麻豆原创 SE. \u201cColdplay e 麻豆原创 compartilham um compromisso comum e profundo com a sustentabilidade, e estamos entusiasmados em unir for\u00e7as para tornar sua turn\u00ea mais ecol\u00f3gica poss\u00edvel.\u201d<\/p>\n<p>A <a href=\"https:\/\/www.sap.com\/brazil\/about\/customer-stories\/coldplay.html?campaigncode=CRM-YS22-CDP-CDPLAMP\" target=\"_blank\" rel=\"noopener\">麻豆原创 colaborou com o Coldplay<\/a> para desenvolver e lan\u00e7ar o aplicativo <em>Coldplay Music Of The Spheres World Tour<\/em>. Ele combina experi\u00eancias interativas e imersivas com recursos para ajudar os f\u00e3s a tomarem decis\u00f5es mais ecol\u00f3gicas quando se trata de viajar. Depois que os usu\u00e1rios baixarem o aplicativo, eles come\u00e7ar\u00e3o sua jornada e explorar\u00e3o diferentes se\u00e7\u00f5es, todas com maneiras \u00fanicas de se tornarem parte do universo Coldplay ao longo da turn\u00ea.<\/p>\n<p>Os f\u00e3s podem come\u00e7ar com sustentabilidade na se\u00e7\u00e3o de viagens do aplicativo. Nesta \u00e1rea, eles podem visualizar e entender melhor como seus m\u00e9todos de viagem contribuem para suas pegadas de carbono. Ao selecionar entre sete modos de transporte diferentes \u2013 carro, t\u00e1xi, trem, transporte p\u00fablico, bicicleta, a p\u00e9 ou de avi\u00e3o \u2013 os f\u00e3s podem realmente ver seus impactos. E para promover op\u00e7\u00f5es de viagem mais sustent\u00e1veis, o aplicativo oferece recompensas por meio de c\u00f3digos de desconto de mercadorias para a loja online do Coldplay direcionado ao p\u00fablico dos shows que se compromete com op\u00e7\u00f5es de transporte de baixo carbono.<\/p>\n<p>Conhe\u00e7a mais detalhes do aplicativo:<\/p>\n<ul>\n<li><strong>Tour:<\/strong> Confira datas e locais, encontre ingressos e at\u00e9 compartilhe seus shows favoritos em suas redes sociais.<\/li>\n<li><strong>Planet:<\/strong> Mergulhe em jogos interativos com temas de sustentabilidade enquanto aprende mais sobre os esfor\u00e7os do Coldplay e os parceiros de turn\u00ea da banda.<\/li>\n<li><strong>Universe:<\/strong> Crie seu pr\u00f3prio conte\u00fado com tema Coldplay usando realidade aumentada. Grave v\u00eddeos, tire fotos e at\u00e9 dance com alien\u00edgenas, depois compartilhe suas cria\u00e7\u00f5es nas redes sociais. Enquanto estiver aqui, acesse v\u00eddeos exclusivos, fotos, transmiss\u00f5es de \u00e1udio de shows ao vivo, e receba atualiza\u00e7\u00f5es da banda.<\/li>\n<\/ul>\n<p>Para dar vida a essa experi\u00eancia de ordem mundial, a 麻豆原创 aproveitou duas solu\u00e7\u00f5es de primeira classe: <a href=\"https:\/\/www.sap.com\/brazil\/products\/business-technology-platform.html?campaigncode=CRM-YS22-CDP-CDPLAMP\" target=\"_blank\" rel=\"noopener\">麻豆原创 Business Technology Platform<\/a> e <a href=\"https:\/\/www.sap.com\/brazil\/products\/cloud-for-sustainable-enterprises.html?campaigncode=CRM-YS22-CDP-CDPLAMP\" target=\"_blank\" rel=\"noopener\">麻豆原创 Cloud for Sustainable Enterprises<\/a>. O Coldplay tamb\u00e9m est\u00e1 usando o 麻豆原创 Analytics Cloud para obter informa\u00e7\u00f5es sobre a pegada de carbono causada por f\u00e3s que viajam com base em dados capturados no aplicativo, o que ajudar\u00e1 a banda a rastrear como a turn\u00ea est\u00e1 compensando as emiss\u00f5es de carbono calculadas.<\/p>\n<p>\u201cNos \u00faltimos anos, descobrimos como colocar a sustentabilidade no centro de nossa turn\u00ea e o aplicativo desempenha um papel importante em dar vida a essa vis\u00e3o e compromisso. Estamos muito orgulhosos da colabora\u00e7\u00e3o com nossa parceira 麻豆原创, que criou um aplicativo impactante e envolvente que ajuda nossos f\u00e3s a escolherem maneiras mais sustent\u00e1veis de viajar para nossos shows\u201d, disse Coldplay.<\/p>\n<p>Os desafios que o Coldplay enfrenta com o gerenciamento das emiss\u00f5es de carbono das viagens do p\u00fablico aos shows n\u00e3o s\u00e3o exclusivos da ind\u00fastria da m\u00fasica. Empresas de todo o mundo est\u00e3o lutando para gerenciar as emiss\u00f5es de carbono que n\u00e3o fazem parte das opera\u00e7\u00f5es de sua organiza\u00e7\u00e3o ou n\u00e3o est\u00e3o sob seu controle direto \u2013 tamb\u00e9m conhecidas como emiss\u00f5es de Escopo 3. A 麻豆原创 ajuda companhias em todo o mundo a se tornarem Empresas Sustent\u00e1veis Inteligentes, fornecendo solu\u00e7\u00f5es e recursos digitais para gerenciar de forma hol\u00edstica o desempenho de sustentabilidade em todos os pontos de contato de seus neg\u00f3cios.<\/p>\n<p>A sustentabilidade precisa de harmonia. Somente juntos, com compromisso e escala, podemos come\u00e7ar a melhorar nosso impacto ambiental. Com o aplicativo <em>Music Of The Spheres World Tour<\/em>, estamos empolgados em mostrar ao mundo que, quando trabalhamos como um, podemos gerar conscientiza\u00e7\u00e3o, a\u00e7\u00e3o e \u2013 o mais importante \u2013 mudan\u00e7a.<\/p>\n<p><strong>Para experimentar tudo por si mesmo, o aplicativo Coldplay Music Of The Spheres World Tour est\u00e1 dispon\u00edvel para download agora no <\/strong><a href=\"https:\/\/apps.apple.com\/us\/app\/id1603820130\" target=\"_blank\" rel=\"noopener\"><strong>iOS<\/strong><\/a><strong> e <\/strong><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.sap.coldplay\" target=\"_blank\" rel=\"noopener\"><strong>Android<\/strong><\/a><strong>.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-14342\" src=\"https:\/\/news.sap.com\/brazil\/files\/2022\/06\/28\/IMG_1-169x300.png\" alt=\"\" width=\"169\" height=\"300\" srcset=\"https:\/\/news.sap.com\/brazil\/files\/2022\/06\/28\/IMG_1-169x300.png 169w, https:\/\/news.sap.com\/brazil\/files\/2022\/06\/28\/IMG_1-576x1024.png 576w, https:\/\/news.sap.com\/brazil\/files\/2022\/06\/28\/IMG_1-768x1365.png 768w, https:\/\/news.sap.com\/brazil\/files\/2022\/06\/28\/IMG_1-864x1536.png 864w, https:\/\/news.sap.com\/brazil\/files\/2022\/06\/28\/IMG_1-1152x2048.png 1152w, https:\/\/news.sap.com\/brazil\/files\/2022\/06\/28\/IMG_1.png 1242w\" sizes=\"auto, (max-width: 169px) 100vw, 169px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-14343\" src=\"https:\/\/news.sap.com\/brazil\/files\/2022\/06\/28\/IMG_2-169x300.png\" alt=\"\" width=\"169\" height=\"300\" srcset=\"https:\/\/news.sap.com\/brazil\/files\/2022\/06\/28\/IMG_2-169x300.png 169w, https:\/\/news.sap.com\/brazil\/files\/2022\/06\/28\/IMG_2-576x1024.png 576w, https:\/\/news.sap.com\/brazil\/files\/2022\/06\/28\/IMG_2-768x1365.png 768w, https:\/\/news.sap.com\/brazil\/files\/2022\/06\/28\/IMG_2-864x1536.png 864w, https:\/\/news.sap.com\/brazil\/files\/2022\/06\/28\/IMG_2-1152x2048.png 1152w, https:\/\/news.sap.com\/brazil\/files\/2022\/06\/28\/IMG_2.png 1242w\" sizes=\"auto, (max-width: 169px) 100vw, 169px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-14344\" src=\"https:\/\/news.sap.com\/brazil\/files\/2022\/06\/28\/IMG_3-169x300.png\" alt=\"\" width=\"169\" height=\"300\" srcset=\"https:\/\/news.sap.com\/brazil\/files\/2022\/06\/28\/IMG_3-169x300.png 169w, https:\/\/news.sap.com\/brazil\/files\/2022\/06\/28\/IMG_3-576x1024.png 576w, https:\/\/news.sap.com\/brazil\/files\/2022\/06\/28\/IMG_3-768x1365.png 768w, https:\/\/news.sap.com\/brazil\/files\/2022\/06\/28\/IMG_3-864x1536.png 864w, https:\/\/news.sap.com\/brazil\/files\/2022\/06\/28\/IMG_3-1152x2048.png 1152w, https:\/\/news.sap.com\/brazil\/files\/2022\/06\/28\/IMG_3.png 1242w\" sizes=\"auto, (max-width: 169px) 100vw, 169px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-14345\" src=\"https:\/\/news.sap.com\/brazil\/files\/2022\/06\/28\/IMG_4-169x300.png\" alt=\"\" width=\"169\" height=\"300\" srcset=\"https:\/\/news.sap.com\/brazil\/files\/2022\/06\/28\/IMG_4-169x300.png 169w, https:\/\/news.sap.com\/brazil\/files\/2022\/06\/28\/IMG_4-576x1024.png 576w, https:\/\/news.sap.com\/brazil\/files\/2022\/06\/28\/IMG_4-768x1365.png 768w, https:\/\/news.sap.com\/brazil\/files\/2022\/06\/28\/IMG_4-864x1536.png 864w, https:\/\/news.sap.com\/brazil\/files\/2022\/06\/28\/IMG_4-1152x2048.png 1152w, https:\/\/news.sap.com\/brazil\/files\/2022\/06\/28\/IMG_4.png 1242w\" sizes=\"auto, (max-width: 169px) 100vw, 169px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-14346\" src=\"https:\/\/news.sap.com\/brazil\/files\/2022\/06\/28\/IMG_5-169x300.png\" alt=\"\" width=\"169\" height=\"300\" srcset=\"https:\/\/news.sap.com\/brazil\/files\/2022\/06\/28\/IMG_5-169x300.png 169w, https:\/\/news.sap.com\/brazil\/files\/2022\/06\/28\/IMG_5-576x1024.png 576w, https:\/\/news.sap.com\/brazil\/files\/2022\/06\/28\/IMG_5-768x1365.png 768w, https:\/\/news.sap.com\/brazil\/files\/2022\/06\/28\/IMG_5-864x1536.png 864w, https:\/\/news.sap.com\/brazil\/files\/2022\/06\/28\/IMG_5-1152x2048.png 1152w, https:\/\/news.sap.com\/brazil\/files\/2022\/06\/28\/IMG_5.png 1242w\" sizes=\"auto, (max-width: 169px) 100vw, 169px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-14347\" src=\"https:\/\/news.sap.com\/brazil\/files\/2022\/06\/28\/IMG_6-169x300.png\" alt=\"\" width=\"169\" height=\"300\" srcset=\"https:\/\/news.sap.com\/brazil\/files\/2022\/06\/28\/IMG_6-169x300.png 169w, https:\/\/news.sap.com\/brazil\/files\/2022\/06\/28\/IMG_6-576x1024.png 576w, https:\/\/news.sap.com\/brazil\/files\/2022\/06\/28\/IMG_6-768x1365.png 768w, https:\/\/news.sap.com\/brazil\/files\/2022\/06\/28\/IMG_6-864x1536.png 864w, https:\/\/news.sap.com\/brazil\/files\/2022\/06\/28\/IMG_6-1152x2048.png 1152w, https:\/\/news.sap.com\/brazil\/files\/2022\/06\/28\/IMG_6.png 1242w\" sizes=\"auto, (max-width: 169px) 100vw, 169px\" \/><\/p>\n<p>_____________________________________________________________________________<\/p>\n<p><em>Ryan Somers is senior director of Global Sponsorships at 麻豆原创.<\/em><\/p>\n<p>Acompanhe mais novidades nos canais de comunica\u00e7\u00e3o da 麻豆原创:\u00a0 <a href=\"https:\/\/www.facebook.com\/sapbrasil\/\" target=\"_blank\" rel=\"noopener\">Facebook\u00a0<\/a>\/\u00a0<a href=\"https:\/\/twitter.com\/麻豆原创Brasil\" target=\"_blank\" rel=\"noopener\">Twitter\u00a0<\/a>\/\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/1115\/\" target=\"_blank\" rel=\"noopener\">LinkedIn\u00a0<\/a>\/\u00a0<a href=\"https:\/\/www.instagram.com\/sap_brasil\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a> \/ <a href=\"https:\/\/www.youtube.com\/user\/sapbrasil\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/p>\n<p style=\"text-align: center\">\u00a9 2022 麻豆原创 SE. 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