{"id":14330,"date":"2022-07-05T09:00:21","date_gmt":"2022-07-05T12:00:21","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=14330"},"modified":"2023-10-19T11:36:23","modified_gmt":"2023-10-19T14:36:23","slug":"gerenciamento-de-dados-mestre-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2022\/07\/gerenciamento-de-dados-mestre-bl0g\/","title":{"rendered":"O que \u00e9 gerenciamento de dados mestre?"},"content":{"rendered":"

Gerenciar os dados mestre, os mais complexos e valiosos de uma organiza\u00e7\u00e3o, vai transformar as estrat\u00e9gias e tomadas de decis\u00e3o da sua empresa.<\/em><\/p>\n

Para suprir suas necessidades, a maioria das companhias faz uso de sistemas integrados, que atravessam diversos departamentos recolhendo dados com a inten\u00e7\u00e3o de aplic\u00e1-los estrat\u00e9gias para atingir um melhor desempenho. Mas, com tantas pessoas alimentando esses sistemas, \u00e9 muito comum que as informa\u00e7\u00f5es acabem duplicadas, desatualizadas e, \u00e0s vezes, contradit\u00f3rias, conduzindo a m\u00e1s decis\u00f5es e estrat\u00e9gias ruins. Para resolver este problema e conseguir informa\u00e7\u00f5es mais precisas, as empresas recorreram \u00e0 gest\u00e3o de dados mestre (MDM).<\/p>\n

O m\u00e9todo permite criar e manter um \u00fanico registro atual e confi\u00e1vel das informa\u00e7\u00f5es cadastradas, dessa forma as organiza\u00e7\u00f5es podem tomar decis\u00f5es com base em dados seguros. Com o gerenciamento desses dados, tamb\u00e9m \u00e9 poss\u00edvel mitigar os erros e a redund\u00e2ncia de informa\u00e7\u00f5es; se algum dado for cadastrado mais de uma vez de maneiras diferentes, por exemplo, o MDM ir\u00e1 reconciliar a duplica\u00e7\u00e3o, permitindo melhores percep\u00e7\u00f5es anal\u00edticas. Os dados mestre de alta qualidade tornam os processos empresariais mais simples e garantem maior transpar\u00eancia e privacidade de informa\u00e7\u00f5es.<\/p>\n

Eles s\u00e3o valiosos porque auxiliam no funcionamento das empresas, descrevendo as necessidades dos clientes, colaboradores, fornecedores e informando sobre produtos, processos e servi\u00e7os. Alguns exemplos de dado mestre s\u00e3o:<\/p>\n

Clientes:<\/strong> \u00e9 poss\u00edvel captar os principais dados dos consumidores para que as organiza\u00e7\u00f5es consigam capt\u00e1-los. S\u00e3o encontradas informa\u00e7\u00f5es desde o contato at\u00e9 os valores e desejos.<\/p>\n

Fornecedores:<\/strong> informa\u00e7\u00f5es sobre contas, contratos, pol\u00edticas e pre\u00e7os, permitindo que as empresas respondam perguntas sobre despesas e desempenho de cada fornecedor.<\/p>\n

Localiza\u00e7\u00e3o:<\/strong> para tomar decis\u00f5es baseadas na loca\u00e7\u00e3o, se recolhem dados sobre localiza\u00e7\u00e3o f\u00edsica de ag\u00eancias, escrit\u00f3rios corporativos, centros de distribui\u00e7\u00e3o e lojas.<\/p>\n

Produtos:<\/strong> reuni\u00e3o de dados como o n\u00famero do produto, categoria, pre\u00e7o, caracter\u00edsticas, materiais, ciclo de vida, processo de vendas, marketing e cadeias de fornecimento.<\/p>\n

Ativos:<\/strong> descri\u00e7\u00e3o dos ativos fixos e intang\u00edveis da empresa, como invent\u00e1rio e equipamentos.<\/p>\n

A gest\u00e3o de dados mestre trabalha com o objetivo de assegurar que toda a informa\u00e7\u00e3o dispon\u00edvel seja consistente e segura. Com a cria\u00e7\u00e3o de um registro de dados mestre e a manuten\u00e7\u00e3o dos dados principais, grandes empresas est\u00e3o alimentando seus processos empresariais e tomando decis\u00f5es assertivas, sem perder tempo. Entenda como utilizar esses dados para ter sucesso com as solu\u00e7\u00f5es de dados e fun\u00e7\u00f5es anal\u00edticas da 麻豆原创<\/a>.<\/p>\n

Acompanhe mais novidades nos canais de comunica\u00e7\u00e3o da 麻豆原创:\u00a0 Facebook<\/a>\u00a0<\/a>\/\u00a0Twitter<\/a>\u00a0<\/a>\/\u00a0LinkedIn<\/a>\u00a0<\/a>\/\u00a0Instagram<\/a> \/ YouTube<\/a><\/p>\n

\u00a9 2022 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"

Gerenciar os dados mestre, os mais complexos e valiosos de uma organiza\u00e7\u00e3o, vai transformar as estrat\u00e9gias e tomadas de decis\u00e3o da sua empresa. Para suprir…<\/p>\n","protected":false},"author":561,"featured_media":14334,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[48437],"tags":[56240,5599837,261],"sapn-display":[5599933,5599931,48431,48433],"sapn-type":[6114],"class_list":["post-14330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nuvem-topicos","tag-analise-de-dados-2","tag-dados-mestre","tag-mdm","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-hero","sapn-type-artigo"],"yoast_head":"\nO que \u00e9 gerenciamento de dados mestre? - Sala de Imprensa 麻豆原创 Brasil<\/title>\n<meta name=\"description\" content=\"Gerenciar os dados mestre, os mais complexos e valiosos de uma organiza\u00e7\u00e3o, vai transformar as estrat\u00e9gias e tomadas de decis\u00e3o da sua empresa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/brazil\/2022\/07\/gerenciamento-de-dados-mestre-bl0g\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que \u00e9 gerenciamento de dados mestre?\" \/>\n<meta property=\"og:description\" content=\"Gerenciar os dados mestre, os mais complexos e valiosos de uma organiza\u00e7\u00e3o, vai transformar as estrat\u00e9gias e tomadas de decis\u00e3o da sua empresa.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/brazil\/2022\/07\/gerenciamento-de-dados-mestre-bl0g\/\" \/>\n<meta property=\"og:site_name\" content=\"Sala de Imprensa 麻豆原创 Brasil\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-05T12:00:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-19T14:36:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/brazil\/files\/2022\/07\/05\/麻豆原创_Blog1_565x292.png\" \/>\n\t<meta property=\"og:image:width\" content=\"565\" \/>\n\t<meta property=\"og:image:height\" content=\"292\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"麻豆原创 Brasil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"O que \u00e9 gerenciamento de dados mestre?\" \/>\n<meta name=\"twitter:creator\" content=\"@麻豆原创Brasil\" \/>\n<meta name=\"twitter:site\" content=\"@麻豆原创Brasil\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"麻豆原创 Brasil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2022\/07\/gerenciamento-de-dados-mestre-bl0g\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2022\/07\/gerenciamento-de-dados-mestre-bl0g\/\"},\"author\":{\"name\":\"麻豆原创 Brasil\",\"@id\":\"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/1cfc5d6de5ffdc23f1f3b1670a90ae3c\"},\"headline\":\"O que \u00e9 gerenciamento de dados mestre?\",\"datePublished\":\"2022-07-05T12:00:21+00:00\",\"dateModified\":\"2023-10-19T14:36:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2022\/07\/gerenciamento-de-dados-mestre-bl0g\/\"},\"wordCount\":518,\"image\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2022\/07\/gerenciamento-de-dados-mestre-bl0g\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/brazil\/files\/2022\/07\/05\/麻豆原创_Blog1_1400x600.png\",\"keywords\":[\"An\u00e1lise de Dados\",\"Dados mestre\",\"MDM\"],\"articleSection\":[\"Nuvem\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2022\/07\/gerenciamento-de-dados-mestre-bl0g\/\",\"url\":\"https:\/\/news.sap.com\/brazil\/2022\/07\/gerenciamento-de-dados-mestre-bl0g\/\",\"name\":\"O que \u00e9 gerenciamento de dados mestre? 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