{"id":14178,"date":"2022-06-21T09:00:57","date_gmt":"2022-06-21T12:00:57","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=14178"},"modified":"2023-10-19T11:36:28","modified_gmt":"2023-10-19T14:36:28","slug":"experiencias-atrativas-para-a-geracao-z-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2022\/06\/experiencias-atrativas-para-a-geracao-z-bl0g\/","title":{"rendered":"Estrat\u00e9gias para oferecer experi\u00eancias atrativas para a Gera\u00e7\u00e3o Z"},"content":{"rendered":"

A gera\u00e7\u00e3o etnicamente mais diversa representa grande parte da popula\u00e7\u00e3o brasileira e est\u00e1 ganhando espa\u00e7o no mercado. <\/em><\/p>\n

Por muito tempo as estrat\u00e9gias de marketing t\u00eam se concentrado apenas em conquistar os Millennials, que, apesar de serem muito importantes dentro do mercado, n\u00e3o s\u00e3o mais os \u00fanicos que merecem aten\u00e7\u00e3o. A Gera\u00e7\u00e3o Z, tamb\u00e9m conhecida como os nativos digitais, sempre estiveram expostos \u00e0 internet, \u00e0s redes sociais e \u00e0s tecnologias. Eles representam 20% da popula\u00e7\u00e3o brasileira<\/a> e j\u00e1 exercem grande influ\u00eancia na maneira como as pessoas de diversas faixas et\u00e1rias consomem e se relacionam com as marcas. Investir em cativar a Gen Z \u00e9 um grande neg\u00f3cio.<\/p>\n

O Customer Experience permite que sua empresa seja capaz de engajar o cliente de forma personalizada e mais eficiente. Para ter sucesso \u00e9 preciso entender quem eles s\u00e3o e como se diferenciam dos demais. A Gera\u00e7\u00e3o Z moldou sua forma de ver o mundo a partir da tecnologia que teve acesso na inf\u00e2ncia; eles s\u00e3o mais realistas e se preocupam desde muito cedo com a faculdade que pretendem fazer, o sal\u00e1rio inicial do emprego, os cuidados com a sa\u00fade, entre outras quest\u00f5es. Eles tamb\u00e9m tendem a come\u00e7ar a trabalhar mais tarde e buscam empreender, diferente de boa parte dos Millennials, que passaram boa parte da vida sem acesso a dispositivos m\u00f3veis e muitos come\u00e7aram a trabalhar ainda jovens e, hoje, possuem empregos tradicionais e com estruturas empresariais r\u00edgidas.<\/p>\n

A Gera\u00e7\u00e3o Z vem sendo definida por sua personalidade complexa e n\u00e3o t\u00e3o simples de conquistar. Conhe\u00e7a algumas t\u00e9cnicas que permitem moldar suas estrat\u00e9gias de marketing para alcan\u00e7\u00e1-los:<\/p>\n

– Venda experi\u00eancias<\/strong>
\nA Gen Z se interessa muito mais pelos efeitos e sentimentos associados ao servi\u00e7o do que o produto material, por isso raramente s\u00e3o captados quando veem uma campanha publicit\u00e1ria \u00f3bvia.<\/p>\n

– Invista em influenciadores digitais<\/strong>
\nEles possuem a lealdade da Gen Z, n\u00e3o \u00e0 toa um estudo recente sugeriu que 2,8 milh\u00f5es de d\u00f3lares seriam gastos com influenciadores<\/a> do Instagram em 2019. Suas escolhas tem grande poder de influ\u00eancia sobre os nativos digitais.<\/p>\n

– Mais v\u00eddeo e menos texto<\/strong>
\nEsta gera\u00e7\u00e3o costuma assistir horas de v\u00eddeos por dia, ent\u00e3o \u00e9 muito mais prov\u00e1vel que um conte\u00fado em v\u00eddeo chame mais aten\u00e7\u00e3o e comunique seu objetivo.<\/p>\n

– Envie e-mails<\/strong>
\nAo contr\u00e1rio do que o senso comum sugere, a Gen Z acompanha diariamente seu fluxo de e-mails. Esse comportamento oferece a oportunidade de as empresas se conectarem com esse grupo de pessoas por meio de mensagens personalizadas, que chamam sua aten\u00e7\u00e3o e que dificilmente n\u00e3o ser\u00e3o visualizadas.<\/p>\n

– Torne \u201csnackable\u201d<\/strong>
\nFa\u00e7a com que seu conte\u00fado seja do tamanho de uma mordida. A Gen Z \u00e9 bombardeada com informa\u00e7\u00f5es e an\u00fancios a todo momento, por este motivo conte\u00fados sucintos s\u00e3o mais eficientes.<\/p>\n

Com as tecnologias desenvolvidas para capta\u00e7\u00e3o dos clientes de maneira personalizada, \u00e9 poss\u00edvel alcan\u00e7ar a Gera\u00e7\u00e3o Z entregando o marketing que eles precisam para confiar e se tornarem fi\u00e9is aos seus produtos. Para alcan\u00e7ar esse objetivo, \u00e9 crucial que as equipes desenvolvam estrat\u00e9gias proativas e apoiem suas decis\u00f5es de neg\u00f3cio em insights baseados em IA e em tempo real. Saiba como tornar essa jornada mais f\u00e1cil com as solu\u00e7\u00f5es de experi\u00eancia do cliente da 麻豆原创<\/a>.<\/p>\n

Acompanhe mais novidades nos canais de comunica\u00e7\u00e3o da 麻豆原创:\u00a0 Facebook<\/a>\u00a0<\/a>\/\u00a0Twitter<\/a>\u00a0<\/a>\/\u00a0LinkedIn<\/a>\u00a0<\/a>\/\u00a0Instagram<\/a> \/ YouTube<\/a><\/p>\n

\u00a9 2022 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"

A gera\u00e7\u00e3o etnicamente mais diversa representa grande parte da popula\u00e7\u00e3o brasileira e est\u00e1 ganhando espa\u00e7o no mercado. Por muito tempo as estrat\u00e9gias de marketing t\u00eam…<\/p>\n","protected":false},"author":561,"featured_media":14179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5590831],"tags":[5589657,128578,269904],"sapn-display":[5599933,5599931,48431,48433],"sapn-type":[6114],"class_list":["post-14178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","tag-customer-experience","tag-experiencia-do-cliente","tag-geracao-z","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-hero","sapn-type-artigo"],"yoast_head":"\nExperi\u00eancias atrativas para a Gera\u00e7\u00e3o Z - Sala de Imprensa 麻豆原创 Brasil<\/title>\n<meta name=\"description\" content=\"A gera\u00e7\u00e3o etnicamente mais diversa representa grande parte da popula\u00e7\u00e3o brasileira e est\u00e1 ganhando espa\u00e7o no mercado.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/brazil\/2022\/06\/experiencias-atrativas-para-a-geracao-z-bl0g\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estrat\u00e9gias para oferecer experi\u00eancias atrativas para a Gera\u00e7\u00e3o Z\" \/>\n<meta property=\"og:description\" content=\"A gera\u00e7\u00e3o etnicamente mais diversa representa grande parte da popula\u00e7\u00e3o brasileira e est\u00e1 ganhando espa\u00e7o no mercado.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/brazil\/2022\/06\/experiencias-atrativas-para-a-geracao-z-bl0g\/\" \/>\n<meta property=\"og:site_name\" content=\"Sala de Imprensa 麻豆原创 Brasil\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-21T12:00:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-19T14:36:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/brazil\/files\/2022\/05\/30\/麻豆原创_Blog4_565x292.png\" \/>\n\t<meta property=\"og:image:width\" content=\"565\" \/>\n\t<meta property=\"og:image:height\" content=\"292\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"麻豆原创 Brasil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Estrat\u00e9gias para oferecer experi\u00eancias atrativas para a Gera\u00e7\u00e3o Z\" \/>\n<meta name=\"twitter:creator\" content=\"@麻豆原创Brasil\" \/>\n<meta name=\"twitter:site\" content=\"@麻豆原创Brasil\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"麻豆原创 Brasil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2022\/06\/experiencias-atrativas-para-a-geracao-z-bl0g\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2022\/06\/experiencias-atrativas-para-a-geracao-z-bl0g\/\"},\"author\":{\"name\":\"麻豆原创 Brasil\",\"@id\":\"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/1cfc5d6de5ffdc23f1f3b1670a90ae3c\"},\"headline\":\"Estrat\u00e9gias para oferecer experi\u00eancias atrativas para a Gera\u00e7\u00e3o Z\",\"datePublished\":\"2022-06-21T12:00:57+00:00\",\"dateModified\":\"2023-10-19T14:36:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2022\/06\/experiencias-atrativas-para-a-geracao-z-bl0g\/\"},\"wordCount\":667,\"image\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2022\/06\/experiencias-atrativas-para-a-geracao-z-bl0g\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/brazil\/files\/2022\/05\/30\/麻豆原创_Blog4_1400x600.png\",\"keywords\":[\"customer experience\",\"Experi\u00eancia do Cliente\",\"Gera\u00e7\u00e3o Z\"],\"articleSection\":[\"CRM e experi\u00eancia do cliente\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2022\/06\/experiencias-atrativas-para-a-geracao-z-bl0g\/\",\"url\":\"https:\/\/news.sap.com\/brazil\/2022\/06\/experiencias-atrativas-para-a-geracao-z-bl0g\/\",\"name\":\"Experi\u00eancias atrativas para a Gera\u00e7\u00e3o Z - 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