{"id":14005,"date":"2022-04-14T09:00:18","date_gmt":"2022-04-14T12:00:18","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=14005"},"modified":"2023-10-19T12:05:44","modified_gmt":"2023-10-19T15:05:44","slug":"valor-e-moral-customer-experience-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2022\/04\/valor-e-moral-customer-experience-bl0g\/","title":{"rendered":"O impacto do valor e da moral nas decis\u00f5es de Customer Experience"},"content":{"rendered":"

Garantir a qualidade do produto ou servi\u00e7o n\u00e3o \u00e9 mais o suficiente. Agora \u00e9 necess\u00e1rio demonstrar que sua marca age e pensa como seu p\u00fablico-alvo. <\/em><\/p>\n

O Customer Experience \u00e9 baseado na experi\u00eancia completa do cliente em todo o processo de compra. Cada vez mais os consumidores est\u00e3o optando por empresas que n\u00e3o apenas ofere\u00e7am qualidade e facilidades no momento da compra, mas que trabalhem de acordo com seus valores e pensamentos. Podemos pensar nisso como um aumento da decis\u00e3o moral de compra. Com as tecnologias adequadas, \u00e9 poss\u00edvel alcan\u00e7ar as pessoas certas para o seu neg\u00f3cio e tomar decis\u00f5es apoiadas em insights baseados em IA<\/a> para ganhar confian\u00e7a e fidelizar seus clientes.<\/p>\n

De acordo com um estudo da 麻豆原创 Insights<\/a>, em parceria com alguns especialistas, estas ser\u00e3o as cinco tend\u00eancias que determinar\u00e3o a experi\u00eancia do cliente durante a pr\u00f3xima d\u00e9cada:<\/p>\n

Abrir caminho para o significado
\n<\/strong>Empresas que proporcionem experi\u00eancias com significado e deleguem todo o resto \u00e0 IA se destacam. Al\u00e9m de n\u00e3o esquecerem de manter a qualidade dos produtos e servi\u00e7os, as companhias devem tamb\u00e9m focar em tornar mais significativo o dia a dia de cada consumidor.<\/p>\n

Abra\u00e7ando intermedi\u00e1rios de IA
\n<\/strong>Os clientes confiam cada vez mais nas escolhas feitas pelos sistemas de aprendizagem de m\u00e1quina. Por isso, 35% das compras na Amazon e 75% das sele\u00e7\u00f5es da Netflix s\u00e3o impulsionadas pelas m\u00e1quinas. A Intelig\u00eancia Artificial tornou-se a intermedi\u00e1ria entre as empresas e seus p\u00fablicos-alvo.<\/p>\n

Os clientes tornaram-se contribuintes
\n<\/strong>Consumidores deixaram de ser apenas os destinat\u00e1rios de produtos e servi\u00e7os. Agora, as organiza\u00e7\u00f5es est\u00e3o investindo em plataformas nas quais os clientes possam participar ativamente de sua experi\u00eancia, com maior envolvimento.<\/p>\n

Dos mercados \u00e0s multid\u00f5es
\n<\/strong>Com as m\u00eddias sociais, est\u00e1 cada vez mais f\u00e1cil que os clientes descubram uns aos outros, por este motivo \u00e9 importante que as marcas se tornem adeptas aos grupos digitais, e o ideal \u00e9 que sejam o centro do funcionamento dessas comunidades.<\/p>\n

Os valores definem o valor
\n<\/strong>As decis\u00f5es dos consumidores est\u00e3o sendo baseadas em seus valores e suas escolhas morais. Garantir apenas a qualidade do produto ou servi\u00e7o n\u00e3o \u00e9 mais o suficiente, agora \u00e9 necess\u00e1rio demonstrar que sua empresa age e pensa como o cliente.<\/p>\n

As redes sociais e meios de comunica\u00e7\u00e3o facilitam a transpar\u00eancia, permitindo que os clientes analisem e observem as opera\u00e7\u00f5es de cada empresa e, ent\u00e3o, escolham as marcas que refletem seus valores. Os consumidores analisam tr\u00eas principais categorias antes de fazerem suas escolhas:<\/p>\n

Valores est\u00e9ticos <\/strong>
\nAs tend\u00eancias mudam rapidamente de acordo com as escolhas das pessoas, e elas influenciam no prazer ou descontentamento do cliente em rela\u00e7\u00e3o \u00e0s marcas.<\/p>\n

Valores pessoais<\/strong>
\nS\u00e3o relacionados \u00e0 sa\u00fade, estilo de vida e rela\u00e7\u00f5es. \u00c9 esperado que as empresas adaptem seus produtos e servi\u00e7os aos valores pessoais dos consumidores, de maneira mais personalizada.<\/p>\n

Valores morais<\/strong>
\nOs clientes esperam que as marcas estejam alinhadas com seus valores morais, tais como honestidade, justi\u00e7a, compaix\u00e3o, entre outros.<\/p>\n

Para conquistar cada vez mais pessoas, as organiza\u00e7\u00f5es devem transparecer seus valores durante toda a experi\u00eancia, desde a produ\u00e7\u00e3o at\u00e9 o produto final, cuidando para que as causas defendidas sejam evidenciadas, bem como os investimentos em meios de produ\u00e7\u00e3o mais sustent\u00e1veis e melhores condi\u00e7\u00f5es de trabalho para os colaboradores.<\/p>\n

Sua empresa est\u00e1 preparada para atender \u00e0s demandas de um consumidor mais exigente, atento e participativo? Conhe\u00e7a as solu\u00e7\u00f5es da 麻豆原创<\/a> com foco em Customer Experience e descubra como podemos ajud\u00e1-lo.<\/p>\n

Acompanhe mais novidades nos canais de comunica\u00e7\u00e3o da 麻豆原创:\u00a0 Facebook<\/a>\u00a0<\/a>\/\u00a0Twitter<\/a>\u00a0<\/a>\/\u00a0LinkedIn<\/a>\u00a0<\/a>\/\u00a0Instagram<\/a> \/ YouTube<\/a><\/p>\n

\u00a9 2022 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"

Garantir a qualidade do produto ou servi\u00e7o n\u00e3o \u00e9 mais o suficiente. Agora \u00e9 necess\u00e1rio demonstrar que sua marca age e pensa como seu p\u00fablico-alvo….<\/p>\n","protected":false},"author":561,"featured_media":14006,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5590831],"tags":[5589657,128578,3197147],"sapn-display":[5599933,5599931,48431,48433],"sapn-type":[6114],"class_list":["post-14005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","tag-customer-experience","tag-experiencia-do-cliente","tag-inteligencia-artificial","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-hero","sapn-type-artigo"],"yoast_head":"\nA valor e a moral no Customer Experience - Sala de Imprensa 麻豆原创 Brasil<\/title>\n<meta name=\"description\" content=\"Garantir a qualidade do produto ou servi\u00e7o n\u00e3o \u00e9 mais o suficiente. \u00c9 necess\u00e1rio demonstrar que sua marca age e pensa como seu p\u00fablico-alvo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/brazil\/2022\/04\/valor-e-moral-customer-experience-bl0g\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O impacto do valor e da moral nas decis\u00f5es de Customer Experience\" \/>\n<meta property=\"og:description\" content=\"Garantir a qualidade do produto ou servi\u00e7o n\u00e3o \u00e9 mais o suficiente. 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