{"id":13921,"date":"2022-03-08T09:00:11","date_gmt":"2022-03-08T12:00:11","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=13921"},"modified":"2023-10-19T12:06:58","modified_gmt":"2023-10-19T15:06:58","slug":"inteligencia-artificial-experiencia-do-cliente-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2022\/03\/inteligencia-artificial-experiencia-do-cliente-bl0g\/","title":{"rendered":"A Intelig\u00eancia Artificial como aliada das empresas na experi\u00eancia do cliente"},"content":{"rendered":"

Na Era Digital, uma estrat\u00e9gia baseada em Intelig\u00eancia Artificial \u00e9 capaz de extrair insights valiosos, que podem contribuir positivamente na rela\u00e7\u00e3o entre empresas e consumidores, al\u00e9m de impulsionar a inova\u00e7\u00e3o e a transforma\u00e7\u00e3o nos neg\u00f3cios.<\/i><\/p>\n

As transforma\u00e7\u00f5es proporcionadas pela Intelig\u00eancia Artificial s\u00e3o reconhecidas em todo o mundo. Em <\/span>pesquisa da Ipsos<\/span><\/a>, feita para o F\u00f3rum Econ\u00f4mico Mundial, 57% dos brasileiros disseram que os recursos proporcionados pela tecnologia s\u00e3o ben\u00e9ficos. O mesmo estudo, ao analisar os \u00faltimos cinco anos, revelou que 51% dos entrevistados enxergaram mudan\u00e7as significativas em suas vidas ap\u00f3s a utiliza\u00e7\u00e3o de IA em servi\u00e7os e produtos. <\/span><\/p>\n

Ao notarem essa revolu\u00e7\u00e3o, as organiza\u00e7\u00f5es est\u00e3o realizando grandes esfor\u00e7os na implementa\u00e7\u00e3o da tecnologia. <\/span>Dados do relat\u00f3rio Worldwide Semiannual Artificial Intelligence Tracker<\/span><\/a>, realizado pela IDC, mostram que as receitas mundiais do mercado de Intelig\u00eancia Artificial, incluindo software, hardware e servi\u00e7os, crescer\u00e3o 19,6% em 2022. O que isso significa? Cada vez mais organiza\u00e7\u00f5es ter\u00e3o acesso a <\/span>dados<\/span><\/a> que far\u00e3o a diferen\u00e7a no oferecimento de produtos, servi\u00e7os e experi\u00eancias aos clientes. Descubra como:<\/span><\/p>\n

Reconhecendo o valor da IA:<\/span><\/b> Para que a tecnologia entregue o seu mais alto desempenho, \u00e9 preciso que as organiza\u00e7\u00f5es elaborem uma estrat\u00e9gia abrangente. Em outras palavras: n\u00e3o basta apenas descobrir que o seu cliente gosta de produto <\/span>x<\/i>, se voc\u00ea n\u00e3o pensar em um modo de levar esse consumidor ao processo de compra ou para o conte\u00fado certo para a sua necessidade, os esfor\u00e7os da Intelig\u00eancia Artificial ser\u00e3o minimizados. \u00c9 preciso criar diferentes modelos de neg\u00f3cios, nos quais ser\u00e1 preciso desenvolver e entregar conte\u00fados relevantes com foco em personas e segmentos de mercado espec\u00edficos. Sem essa vis\u00e3o, a IA pode se tornar muito mais um ru\u00eddo do que um facilitador.<\/span><\/p>\n

Passando da transa\u00e7\u00e3o para a transforma\u00e7\u00e3o:<\/span><\/b> Entender como, quando e onde um consumidor se envolve com as marcas \u00e9 essencial. Uma boa estrutura de Intelig\u00eancia Artificial permite transformar esses dados e insights em a\u00e7\u00f5es de neg\u00f3cios, que, quando combinadas, s\u00e3o capazes de garantir a entrega de conte\u00fados ajustados ao comportamento de cada cliente, o que contribui para o oferecimento de <\/span>experi\u00eancias<\/span><\/a> ricas, \u00fanicas e engajadoras.<\/span><\/p>\n

Colocando a IA para funcionar:<\/span><\/b> Ao mapear os fluxos de trabalho e processos de neg\u00f3cios da Intelig\u00eancia Artificial e entender como alcan\u00e7ar os consumidores de forma eficaz, as empresas conseguem extrair os melhores benef\u00edcios das solu\u00e7\u00f5es com base na tecnologia. Geralmente, essas solu\u00e7\u00f5es possibilitam a coleta, armazenamento, gerenciamento e leitura de dados de clientes, tornando poss\u00edvel a constru\u00e7\u00e3o de estrat\u00e9gias de marketing mais inteligentes.<\/span><\/p>\n

A combina\u00e7\u00e3o entre modelos de neg\u00f3cios com foco na experi\u00eancia, processos guiados por tecnologia e solu\u00e7\u00f5es de Intelig\u00eancia Artificial fornece ao profissional de marketing o background necess\u00e1rio para elaborar servi\u00e7os e produtos \u00fanicos e inesquec\u00edveis, al\u00e9m de contribuir para o maior envolvimento das empresas com os clientes de forma org\u00e2nica e natural. No final, todos ganham! <\/span><\/p>\n

Conhe\u00e7a as <\/span>solu\u00e7\u00f5es da 麻豆原创<\/span><\/a> que podem ajudar a sua empresa a dar o pontap\u00e9 inicial. <\/span><\/i><\/p>\n

Acompanhe mais novidades nos canais de comunica\u00e7\u00e3o da 麻豆原创:\u00a0 <\/span><\/span>Facebook\u00a0<\/span><\/span><\/a>\/\u00a0<\/span>Twitter\u00a0<\/span><\/span><\/a>\/\u00a0<\/span>LinkedIn\u00a0<\/span><\/span><\/a>\/\u00a0<\/span>Instagram<\/span><\/a> \/ <\/span>YouTube<\/span><\/a><\/p>\n

\u00a9 2022 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see <\/span>http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/span><\/a> for additional trademark information and notices.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Na Era Digital, uma estrat\u00e9gia baseada em Intelig\u00eancia Artificial \u00e9 capaz de extrair insights valiosos, que podem contribuir positivamente na rela\u00e7\u00e3o entre empresas e consumidores,…<\/p>\n","protected":false},"author":561,"featured_media":13922,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5599823],"tags":[26423,59609,3197147,270164],"sapn-display":[5599933,5599931,48431,48433],"sapn-type":[6114],"class_list":["post-13921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-technology-platform","tag-experiencias","tag-inteligencia-analitica-3","tag-inteligencia-artificial","tag-transformacao-digital","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-hero","sapn-type-artigo"],"yoast_head":"\nIA como aliada na experi\u00eancia do cliente - 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