{"id":13860,"date":"2022-02-24T17:34:51","date_gmt":"2022-02-24T20:34:51","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=13860"},"modified":"2023-10-19T12:07:02","modified_gmt":"2023-10-19T15:07:02","slug":"mitos-por-tras-do-e-commerce-b2b-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2022\/02\/mitos-por-tras-do-e-commerce-b2b-bl0g\/","title":{"rendered":"Os maiores mitos por tr\u00e1s do e-commerce B2B"},"content":{"rendered":"

Estudo feito pela McKinsey & Company revelou que a vanguarda para o crescimento escal\u00e1vel e bem sucedido das vendas B2B \u00e9 digital.<\/em><\/p>\n

As vendas online cresceram consideravelmente nos \u00faltimos meses. Dados do \u00edndice MCC-ENET<\/a>, desenvolvido pela Neotrust\/Movimento Compre & Confie, mostram que a alta foi de 48,41% na compara\u00e7\u00e3o entre 2020 e 2021. Essa estat\u00edstica revela um novo h\u00e1bito de consumo, impulsionado em grande parte pelo per\u00edodo de recess\u00e3o durante a pandemia.<\/p>\n

Essa tend\u00eancia tamb\u00e9m se estendeu ao mundo corporativo. L\u00edderes empresariais passaram a estar mais abertos ao com\u00e9rcio eletr\u00f4nico e encontraram fornecedores de diferentes setores mais \u00e1geis e preparados para atender a alta demanda. Com o aquecimento dessa modalidade, alguns mitos referentes ao tema e-commerce foram desmistificados. Confira os insights fornecidos pela recente pesquisa da McKinsey & Company<\/a>:<\/p>\n

Mito 1: A maioria das empresas B2B n\u00e3o oferece com\u00e9rcio eletr\u00f4nico<\/strong><\/h4>\n

Os dados do estudo mostram que 65% dessas organiza\u00e7\u00f5es, nos mais diferentes setores da ind\u00fastria, possuem uma estrutura de e-commerce, superando os 53% do in\u00edcio de 2021. Devido a crescente ado\u00e7\u00e3o de tecnologias e digitaliza\u00e7\u00e3o dos neg\u00f3cios, al\u00e9m da alta demanda por parte dos clientes, as companhias est\u00e3o mais propensas a oferecer canais de com\u00e9rcio eletr\u00f4nico como alternativa para os consumidores que preferem essa pr\u00e1tica.<\/p>\n

Mito 2: Compradores B2B preferem intera\u00e7\u00f5es f\u00edsicas<\/strong><\/h4>\n

A pandemia mostrou que \u00e9 poss\u00edvel fazer neg\u00f3cios de forma n\u00e3o presencial. Essa tend\u00eancia se confirmou e, agora, muitas empresas preferem esse tipo de contato por ser mais \u00e1gil e pr\u00e1tico, podendo ser feito de qualquer lugar. De acordo com a pesquisa, 50% das empresas B2B est\u00e3o adotando a conversa online como um dos principais pilares para fechar neg\u00f3cios; essas organiza\u00e7\u00f5es j\u00e1 consideram esse m\u00e9todo um auxiliar crucial para a tomada de decis\u00e3o do cliente e para intera\u00e7\u00e3o entre comprador e vendedor.<\/p>\n

Mito 3: Somente um e-commerce b\u00e1sico \u00e9 suficiente<\/strong><\/h4>\n

As empresas B2B est\u00e3o investindo fortemente no com\u00e9rcio eletr\u00f4nico, considerando-o como um canal de servi\u00e7o completo, de acordo com a McKinsey & Company. 80% dos consultados disseram que mant\u00eam seus canais de e-commerce no mesmo padr\u00e3o ou superior aos concorrentes e que investem em ferramentas que forne\u00e7am os mesmos ou os melhores n\u00edveis de excel\u00eancia em disponibilidade de produtos e servi\u00e7os, valores, garantias de desempenho, entregas e recomenda\u00e7\u00f5es personalizadas.<\/p>\n

Mito 4: O e-commerce serve apenas para compras repetidas ou de baixo valor<\/strong><\/h4>\n

Isso costumava acontecer anteriormente, por\u00e9m, ao notarem o aprimoramento e o uso de tecnologias mais seguras, \u00e1geis e facilitadoras, os compradores empresariais abandonaram toda e qualquer tipo de preocupa\u00e7\u00e3o neste sentido. O estudo mostra que 35% das organiza\u00e7\u00f5es est\u00e3o dispostas a pagar US$ 500.000 ou mais em uma \u00fanica transa\u00e7\u00e3o em com\u00e9rcio eletr\u00f4nico. Ainda de acordo com a pesquisa, 15% dos tomadores de decis\u00e3o se sentem confort\u00e1veis em realizar compras online equivalentes a mais de US$ 1 milh\u00e3o.<\/p>\n

Mito 5: Marketplaces digitais s\u00e3o o pr\u00f3ximo passo entre produtos essenciais<\/strong><\/h4>\n

As empresas B2B entendem os marketplaces digitais como uma parte importante nos processos de compras; 60% dessas companhias se mostram abertas a comprar em marketplaces digitais, aproximadamente a mesma porcentagem das que compram em sites de marcas de fornecedores.<\/p>\n

A nova tend\u00eancia chegou para ficar! As empresas que desejam prosperar de forma sustent\u00e1vel e escal\u00e1vel devem investir na amplia\u00e7\u00e3o de capacidades e redefini\u00e7\u00e3o de suas abordagens, pensando em estrat\u00e9gias que otimizem a jornada do cliente e visem atender a alta demanda que est\u00e1 surgindo com as novas necessidades do cen\u00e1rio atual.<\/p>\n

Sua empresa est\u00e1 preparada? Conhe\u00e7a as solu\u00e7\u00f5es da 麻豆原创 com foco em e-commerce<\/a> e descubra como elas podem ajudar.<\/p>\n

Acompanhe mais novidades nos canais de comunica\u00e7\u00e3o da 麻豆原创:\u00a0 Facebook\u00a0<\/a>\/\u00a0Twitter\u00a0<\/a>\/\u00a0LinkedIn\u00a0<\/a>\/\u00a0Instagram<\/a> \/ YouTube<\/a><\/p>\n

\u00a9 2022 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"

Estudo feito pela McKinsey & Company revelou que a vanguarda para o crescimento escal\u00e1vel e bem sucedido das vendas B2B \u00e9 digital. As vendas online…<\/p>\n","protected":false},"author":561,"featured_media":13861,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[52091],"tags":[5006,56889,22140],"sapn-display":[5599933,5599931,48431,48433],"sapn-type":[6114],"class_list":["post-13860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrias","tag-b2b","tag-comercio-eletronico","tag-e-commerce","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-hero","sapn-type-artigo"],"yoast_head":"\nOs mitos por tr\u00e1s do e-commerce B2B - Sala de Imprensa 麻豆原创 Brasil<\/title>\n<meta name=\"description\" content=\"Estudo feito pela McKinsey & Company revelou que a vanguarda para o crescimento escal\u00e1vel e bem sucedido das vendas B2B \u00e9 digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/brazil\/2022\/02\/mitos-por-tras-do-e-commerce-b2b-bl0g\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Os maiores mitos por tr\u00e1s do e-commerce B2B\" \/>\n<meta property=\"og:description\" content=\"Estudo feito pela McKinsey & Company revelou que a vanguarda para o crescimento escal\u00e1vel e bem sucedido das vendas B2B \u00e9 digital.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/brazil\/2022\/02\/mitos-por-tras-do-e-commerce-b2b-bl0g\/\" \/>\n<meta property=\"og:site_name\" content=\"Sala de Imprensa 麻豆原创 Brasil\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-24T20:34:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-19T15:07:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/brazil\/files\/2022\/02\/24\/麻豆原创_Blog1_565x292.png\" \/>\n\t<meta property=\"og:image:width\" content=\"565\" \/>\n\t<meta property=\"og:image:height\" content=\"292\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"麻豆原创 Brasil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Os maiores mitos por tr\u00e1s do e-commerce B2B\" \/>\n<meta name=\"twitter:creator\" content=\"@麻豆原创Brasil\" \/>\n<meta name=\"twitter:site\" content=\"@麻豆原创Brasil\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"麻豆原创 Brasil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2022\/02\/mitos-por-tras-do-e-commerce-b2b-bl0g\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2022\/02\/mitos-por-tras-do-e-commerce-b2b-bl0g\/\"},\"author\":{\"name\":\"麻豆原创 Brasil\",\"@id\":\"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/1cfc5d6de5ffdc23f1f3b1670a90ae3c\"},\"headline\":\"Os maiores mitos por tr\u00e1s do e-commerce B2B\",\"datePublished\":\"2022-02-24T20:34:51+00:00\",\"dateModified\":\"2023-10-19T15:07:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2022\/02\/mitos-por-tras-do-e-commerce-b2b-bl0g\/\"},\"wordCount\":716,\"image\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2022\/02\/mitos-por-tras-do-e-commerce-b2b-bl0g\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/brazil\/files\/2022\/02\/24\/麻豆原创_Blog1_1400x600.png\",\"keywords\":[\"B2B\",\"com\u00e9rcio eletr\u00f4nico\",\"e-commerce\"],\"articleSection\":[\"Setores\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2022\/02\/mitos-por-tras-do-e-commerce-b2b-bl0g\/\",\"url\":\"https:\/\/news.sap.com\/brazil\/2022\/02\/mitos-por-tras-do-e-commerce-b2b-bl0g\/\",\"name\":\"Os mitos por tr\u00e1s do e-commerce B2B - 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