{"id":13685,"date":"2022-02-03T09:00:44","date_gmt":"2022-02-03T12:00:44","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=13685"},"modified":"2023-10-19T12:26:49","modified_gmt":"2023-10-19T15:26:49","slug":"a-transformacao-do-marketing-com-a-covid-19-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2022\/02\/a-transformacao-do-marketing-com-a-covid-19-bl0g\/","title":{"rendered":"A transforma\u00e7\u00e3o do setor de marketing com a Covid-19"},"content":{"rendered":"

A pandemia transformou o mundo e forma como vivemos e trabalhamos. Grande parte – se n\u00e3o a maioria – dos setores enxergaram mudan\u00e7as significativas em seus mercados e tiveram que se adaptar para criar conex\u00f5es humanas e duradouras.<\/em><\/p>\n

Assim como em muitas ind\u00fastrias, o per\u00edodo de recess\u00e3o e seus impactos ocasionou em diversas mudan\u00e7as no setor de marketing. No “novo normal”, os profissionais da \u00e1rea tiveram que agir de forma mais \u00e1gil para responder a todo e qualquer tipo de situa\u00e7\u00e3o, lidando diariamente com o imprevis\u00edvel.<\/p>\n

Com o home office, o uso constante de telas, aplicativos e outros canais de entretenimento, os marketeiros passaram a apostar em novas estrat\u00e9gias, que levassem em considera\u00e7\u00e3o o novo “estilo de vida” dos consumidores e, ainda, trouxesse inova\u00e7\u00e3o e personaliza\u00e7\u00e3o para cada um. Tudo o que foi trabalhado anteriormente teve que ser reformulado e adequado ao novo cen\u00e1rio.<\/p>\n

Com isso, surgiram novas tend\u00eancias que, ao que tudo indica, revolucionar\u00e3o o mundo do marketing agora e nos pr\u00f3ximos anos. Confira!<\/p>\n

    \n
  1. Metaverso<\/strong><\/li>\n<\/ol>\n

    Em resumo, metaverso \u00e9 o termo utilizado para indicar um mundo virtual que tenta replicar a realidade por meio de dispositivos digitais \u2013 uma esp\u00e9cie de espa\u00e7o coletivo e virtual compartilhado. Durante o per\u00edodo de isolamento social, essa foi a alternativa que empresas e pessoas encontraram para continuarem interagindo entre si, seja para o trabalho ou para o lazer, o que possibilitou aos profissionais de marketing pensarem em campanhas que chamem a aten\u00e7\u00e3o em um mundo cada vez mais online.<\/p>\n

      \n
    1. Conex\u00e3o humana<\/strong><\/li>\n<\/ol>\n

      Empatia, cordialidade e personaliza\u00e7\u00e3o j\u00e1 estavam em evid\u00eancia. Com a chegada da pandemia, essas emo\u00e7\u00f5es passaram a ser o diferencial das marcas favoritas no mercado. Com elas, a autenticidade e a responsabilidade social formaram um combo do que os consumidores mais procuram no momento de adquirir um produto ou servi\u00e7o. A equipe de marketing que encontrar o equil\u00edbrio entre a conex\u00e3o humana e estrat\u00e9gias empresariais em suas abordagens, sem que soe “for\u00e7ado ou “exagerado”, conquistar\u00e1 a fidelidade do p\u00fablico.<\/p>\n

        \n
      1. Influenciadores digitais<\/strong><\/li>\n<\/ol>\n

        O uso das redes sociais tornou-se ainda mais frequente durante o per\u00edodo de isolamento. Com isso, os influenciadores digitais, que j\u00e1 estavam em ascens\u00e3o, ganharam ainda mais reconhecimento e relev\u00e2ncia, o que acendeu uma luz de aten\u00e7\u00e3o para as organiza\u00e7\u00f5es. A confian\u00e7a e a influ\u00eancia que essas pessoas possuem s\u00e3o capazes de movimentar e aumentar o relacionamento entre consumidores e marcas, ao mesmo tempo em que fazem isso de maneira “natural”, fora do tradicional corporativo que tanto incomodava anteriormente. Atualmente, se uma empresa quer se tornar conhecida e alcan\u00e7ar determinados p\u00fablicos-alvo, \u00e9 indispens\u00e1vel a contrata\u00e7\u00e3o de um influencer. Essa tend\u00eancia seguir\u00e1 forte nos pr\u00f3ximos anos.<\/p>\n

        Um dos principais aprendizados que o setor de marketing obteve neste per\u00edodo foi que os profissionais da \u00e1rea devem estar 100% atentos \u00e0 todas as tend\u00eancias e mudan\u00e7as que ocorrem no cen\u00e1rio. Isso possibilitar\u00e1 que as organiza\u00e7\u00f5es entendam melhor o mercado e, mais importante ainda, os desejos, as necessidades e os anseios dos consumidores. Neste prop\u00f3sito, a tecnologia \u00e9 essencial! Visite o site da 麻豆原创 e conhe\u00e7a as solu\u00e7\u00f5es inteligentes<\/a> para o setor.<\/p>\n

        Acompanhe mais novidades nos canais de comunica\u00e7\u00e3o da 麻豆原创:\u00a0 Facebook\u00a0<\/a>\/\u00a0Twitter\u00a0<\/a>\/\u00a0LinkedIn\u00a0<\/a>\/\u00a0Instagram<\/a> \/ YouTube<\/a><\/p>\n

        \u00a9 2022 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"

        A pandemia transformou o mundo e forma como vivemos e trabalhamos. Grande parte – se n\u00e3o a maioria – dos setores enxergaram mudan\u00e7as significativas em…<\/p>\n","protected":false},"author":561,"featured_media":13697,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[52091],"tags":[5599805,56228,5599806],"sapn-display":[5599933,5599931,48431,48433],"sapn-type":[6114],"class_list":["post-13685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrias","tag-conexao-humana","tag-marketing-2","tag-metaverso","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-hero","sapn-type-artigo"],"yoast_head":"\nTransforma\u00e7\u00e3o do marketing com Covid-19 - Sala de Imprensa 麻豆原创 Brasil<\/title>\n<meta name=\"description\" content=\"Setores enxergaram mudan\u00e7as significativas em seus mercados e tiveram que se adaptar para criar conex\u00f5es humanas e duradouras.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/brazil\/2022\/02\/a-transformacao-do-marketing-com-a-covid-19-bl0g\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A transforma\u00e7\u00e3o do setor de marketing com a Covid-19\" \/>\n<meta property=\"og:description\" content=\"A pandemia transformou o mundo e forma como vivemos e trabalhamos. 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