{"id":13615,"date":"2022-01-13T09:00:25","date_gmt":"2022-01-13T12:00:25","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=13615"},"modified":"2023-10-19T12:27:14","modified_gmt":"2023-10-19T15:27:14","slug":"tendencias-customer-experience-2022-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2022\/01\/tendencias-customer-experience-2022-bl0g\/","title":{"rendered":"Tend\u00eancias para o Customer Experience em 2022"},"content":{"rendered":"

As expectativas dos consumidores est\u00e3o aumentando! Conhe\u00e7a as tend\u00eancias que v\u00e3o guiar as estrat\u00e9gias para melhorar a experi\u00eancia do cliente em 2022.<\/em><\/p>\n

Segundo pesquisa realizada pela consultoria Gartner<\/a>, 80% das companhias que mais crescem est\u00e3o focadas em investir, com base em dados, em melhorias para a experi\u00eancia dos usu\u00e1rios. Com a pandemia de COVID-19, o processo de migra\u00e7\u00e3o para o ambiente online precisou ser acelerado, mudan\u00e7as que aconteceriam em anos aconteceram em meses; j\u00e1 que o isolamento social n\u00e3o permitia as vendas presenciais, empresas e clientes precisaram agir rapidamente.<\/p>\n

Com tamanha expans\u00e3o e competitividade, melhorar a experi\u00eancia do cliente deixou de ser um projeto e tornou-se essencial para o crescimento nos neg\u00f3cios. De acordo com Jo\u00e3o Araujo, VP de Customer Experience na 麻豆原创, em um momento de recupera\u00e7\u00e3o p\u00f3s-crise, as expectativas dos clientes aumentam. Agora a busca \u00e9 por experi\u00eancias hiperpersonalizadas, por isso Empresas Inteligentes<\/a> est\u00e3o investindo em tecnologias que prometem fornecer plataformas omnicanal e multicanal para transformar a experi\u00eancia do cliente.<\/p>\n

Se sua companhia pretende se manter \u00e0 frente no mercado, agregando valor ao atrair clientes e aumentar a receita, \u00e9 importante aplicar estrat\u00e9gias que priorizem a experi\u00eancia do consumidor enquanto navega por seu site ou aplicativo. Com a transforma\u00e7\u00e3o digital, h\u00e1 uma enorme press\u00e3o para o foco no cliente. Um estudo da Experian<\/a> afirma que, atualmente, 55% dos consumidores possuem maiores expectativas quando comparadas ao in\u00edcio da pandemia, al\u00e9m disso, 1 em cada 4 pessoas optou por migrar de empresa, se aquela em que j\u00e1 era cliente n\u00e3o conseguiu se adaptar rapidamente \u00e0s necessidades digitais. \u00c9 recomendado que as organiza\u00e7\u00f5es busquem por solu\u00e7\u00f5es experientes no mercado de an\u00e1lise de dados, analytics, cr\u00e9dito e fraude.<\/p>\n

Conhe\u00e7a 5 tend\u00eancias para o Customer Experience em 2022:<\/p>\n

    \n
  1. Digitaliza\u00e7\u00e3o de expans\u00e3o dos canais
    \n<\/strong>Agora \u00e9 mais comum que os clientes cheguem atrav\u00e9s de canais digitais e que eles sejam a prioridade. Por isso, \u00e9 preciso investir na constru\u00e7\u00e3o de aplicativos, experi\u00eancias omnichannel e produtos digitais novos.<\/li>\n
  2. Micro-momentos e personaliza\u00e7\u00e3o
    \n<\/strong>As expectativas est\u00e3o altas. Os consumidores procuram por marcas que entendam e atendam suas necessidades individuais, que os fa\u00e7am sentir-se \u00fanicos e especiais. \u00c9 necess\u00e1rio criar uma conex\u00e3o com seu cliente, entender seus desejos e, rapidamente, entregar o que procuram.<\/li>\n
  3. Eliminar o intermedi\u00e1rio
    \n<\/strong>A tend\u00eancia \u00e9 que as organiza\u00e7\u00f5es se conectem diretamente com o consumidor final, sem necessidade de intermedia\u00e7\u00f5es com empresas terceirizadas.<\/li>\n
  4. Experi\u00eancias mais imersivas
    \n<\/strong>A tecnologia permite que as marcas possam impressionar seus clientes a partir de experi\u00eancias envolventes e imersivas. Para manter-se relevante, as empresas devem tornar a experi\u00eancia do consumidor memor\u00e1vel.<\/li>\n
  5. Consumo consciente
    \n<\/strong>Os consumidores est\u00e3o buscando entender melhor o impacto de suas compras e, sempre que poss\u00edvel, est\u00e3o optando por consumir produtos e servi\u00e7os de empresas mais respons\u00e1veis e consistentes.<\/li>\n<\/ol>\n

    A tecnologia \u00e9 uma grande aliada ao que tange o prop\u00f3sito de melhorar a experi\u00eancia do seu cliente. Um sistema de gest\u00e3o de dados respons\u00e1vel pela automa\u00e7\u00e3o dos dados, al\u00e9m de economizar tempo, tamb\u00e9m garante que a empresa n\u00e3o perca nenhum cliente. A partir de uma an\u00e1lise completa da jornada do consumidor, \u00e9 poss\u00edvel entender e antecipar as necessidades do seu p\u00fablico, e entregar as solu\u00e7\u00f5es r\u00e1pidas e hiperpersonalizadas que procuram.<\/p>\n

    Entenda seu p\u00fablico, engaje os clientes e cumpra suas promessas com as solu\u00e7\u00f5es de experi\u00eancia do cliente<\/a> da 麻豆原创.<\/p>\n

    Acompanhe mais novidades nos canais de comunica\u00e7\u00e3o da 麻豆原创:\u00a0 Facebook<\/a>\u00a0<\/a>\/\u00a0Twitter<\/a>\u00a0<\/a>\/\u00a0LinkedIn<\/a>\u00a0<\/a>\/\u00a0Instagram<\/a> \/ YouTube<\/a><\/p>\n

    \u00a9 2022 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"

    As expectativas dos consumidores est\u00e3o aumentando! Conhe\u00e7a as tend\u00eancias que v\u00e3o guiar as estrat\u00e9gias para melhorar a experi\u00eancia do cliente em 2022. Segundo pesquisa realizada…<\/p>\n","protected":false},"author":561,"featured_media":13617,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5590831],"tags":[5589657,128578],"sapn-display":[5599933,5599931,48431,48433],"sapn-type":[6114],"class_list":["post-13615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","tag-customer-experience","tag-experiencia-do-cliente","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-hero","sapn-type-artigo"],"yoast_head":"\nTend\u00eancias para o Customer Experience - Sala de Imprensa 麻豆原创 Brasil<\/title>\n<meta name=\"description\" content=\"As expectativas dos consumidores est\u00e3o aumentando! 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