{"id":13308,"date":"2021-09-13T09:00:59","date_gmt":"2021-09-13T12:00:59","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=13308"},"modified":"2023-10-19T12:55:13","modified_gmt":"2023-10-19T15:55:13","slug":"oferecendo-as-melhores-experiencias-nos-servicos-financeiros-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2021\/09\/oferecendo-as-melhores-experiencias-nos-servicos-financeiros-bl0g\/","title":{"rendered":"Transformando e oferecendo as melhores experi\u00eancias nos servi\u00e7os financeiros"},"content":{"rendered":"

A chegada da pandemia e o impedimento de resolver pend\u00eancias presencialmente potencializou a necessidade de inovar nos servi\u00e7os financeiros para garantir uma boa experi\u00eancia aos clientes. <\/em><\/p>\n

Antes mesmo do per\u00edodo da necessidade de distanciamento social, as empresas j\u00e1 procuravam alternativas que as ajudassem a oferecer servi\u00e7os \u00fanicos, personalizados e inovadores.<\/p>\n

No setor de servi\u00e7os financeiros, as organiza\u00e7\u00f5es perceberam a necessidade de investir em tecnologias inteligentes com o intuito de apoiar suas jornadas de transforma\u00e7\u00e3o digital<\/a>. Houveram muitas mudan\u00e7as do come\u00e7o de 2020 para c\u00e1 e in\u00fameros processos foram adaptados para atender \u00e0s novas demandas impulsionadas pela pandemia.<\/p>\n

Internet Banking<\/strong><\/h2>\n

Com a obrigatoriedade do servi\u00e7o durante o isolamento social, as institui\u00e7\u00f5es financeiras implementaram tecnologias capazes de fornecer servi\u00e7os presenciais de forma online. O servi\u00e7o vinha de uma crescente consider\u00e1vel \u2013 de acordo com pesquisa da FEBRABAN<\/a>, os servi\u00e7os de mobile bank tiveram aumento de 19% antes da pandemia. Essa ascens\u00e3o fez com que at\u00e9 mesmo as empresas tradicionais investissem em inova\u00e7\u00e3o para otimizar os servi\u00e7os oferecidos via aplicativos e, principalmente, garantir a qualidade do atendimento. Com a Intelig\u00eancia Artificial<\/a> presente nos apps, os consumidores podem solicitar novos cart\u00f5es, realizar transa\u00e7\u00f5es, investir em diferentes fundos, aumentar o limite do cart\u00e3o de cr\u00e9dito, gerar e pagar boletos, at\u00e9 mesmo abrir novas contas, tudo sem precisar sair de casa.<\/p>\n

Meios de pagamento<\/strong><\/h2>\n

A chegada do PIX revolucionou o setor financeiro. Dados coletados pelo Datafolha<\/a> mostram que 313.271 milh\u00f5es de chaves foram cadastradas no PIX at\u00e9 o dia 31 de agosto. Ainda de acordo com a pesquisa, a ferramenta possui ades\u00e3o do p\u00fablico maior que a do cart\u00e3o de cr\u00e9dito (74%), boleto banc\u00e1rio (53%) e carteira digital (52%). O novo servi\u00e7o financeiro impulsionou os pequenos neg\u00f3cios, que tiveram que se reinventar para continuarem operando durante a pandemia, e est\u00e1 presente nos mais diferentes setores da ind\u00fastria, de loja de luxo em shoppings at\u00e9 nas barracas de feira livre.<\/p>\n

Inclus\u00e3o e acessibilidade<\/strong><\/h2>\n

Ao investir na otimiza\u00e7\u00e3o dos aplicativos por meio da tecnologia, as organiza\u00e7\u00f5es financeiras puderam tamb\u00e9m contribuir para o aumento da inclus\u00e3o e acessibilidade financeira de pessoas com defici\u00eancia motora ou visual. Seja para sanar d\u00favidas, auxiliar em procedimentos ou relatar problemas, os assistentes virtuais, o acesso guiado e os canais de atendimento online est\u00e3o proporcionando experi\u00eancias \u00fanicas para esse grupo de pessoas.<\/p>\n

Com a ades\u00e3o de tecnologias como Machine Learning<\/a>, Intelig\u00eancia Artificial<\/a> e an\u00e1lise de dados<\/a>, os clientes est\u00e3o encontrando nas institui\u00e7\u00f5es financeiras servi\u00e7os personalizados, que acompanham o novo ritmo do dia a dia da sociedade.<\/p>\n

Sua empresa j\u00e1 elaborou uma estrat\u00e9gia baseada na experi\u00eancia do cliente? Conhe\u00e7a as solu\u00e7\u00f5es 麻豆原创 para o setor banc\u00e1rio<\/a> e saiba como podemos ajud\u00e1-lo.<\/p>\n

Acompanhe mais novidades nos canais de comunica\u00e7\u00e3o da 麻豆原创:\u00a0 Facebook\u00a0<\/a>\/\u00a0Twitter\u00a0<\/a>\/\u00a0LinkedIn\u00a0<\/a>\/\u00a0Instagram<\/a> \/ WhatsApp<\/a> \/ Youtube<\/a><\/p>\n

\u00a9 2021 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"

A chegada da pandemia e o impedimento de resolver pend\u00eancias presencialmente potencializou a necessidade de inovar nos servi\u00e7os financeiros para garantir uma boa experi\u00eancia aos…<\/p>\n","protected":false},"author":561,"featured_media":13309,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[52091],"tags":[5550424,128578,133959,60789,270164],"sapn-display":[5599933,5599931,48431,48433],"sapn-type":[6114],"class_list":["post-13308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrias","tag-banking","tag-experiencia-do-cliente","tag-financas-2","tag-servicos-financeiros","tag-transformacao-digital","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-hero","sapn-type-artigo"],"yoast_head":"\nExperi\u00eancias nos servi\u00e7os financeiros - Sala de Imprensa 麻豆原创 Brasil<\/title>\n<meta name=\"description\" content=\"A chegada da pandemia e o impedimento de resolver pend\u00eancias presencialmente potencializou a necessidade de inovar nos servi\u00e7os financeiros.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/brazil\/2021\/09\/oferecendo-as-melhores-experiencias-nos-servicos-financeiros-bl0g\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transformando e oferecendo as melhores experi\u00eancias nos servi\u00e7os financeiros\" \/>\n<meta property=\"og:description\" content=\"A chegada da pandemia e o impedimento de resolver pend\u00eancias presencialmente potencializou a necessidade de inovar nos servi\u00e7os financeiros para garantir uma boa experi\u00eancia aos clientes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/brazil\/2021\/09\/oferecendo-as-melhores-experiencias-nos-servicos-financeiros-bl0g\/\" \/>\n<meta property=\"og:site_name\" content=\"Sala de Imprensa 麻豆原创 Brasil\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-13T12:00:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-19T15:55:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/brazil\/files\/2021\/09\/10\/麻豆原创_Blog_565x292_art2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"565\" \/>\n\t<meta property=\"og:image:height\" content=\"292\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"麻豆原创 Brasil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Transformando e oferecendo as melhores experi\u00eancias nos servi\u00e7os financeiros\" \/>\n<meta name=\"twitter:creator\" content=\"@麻豆原创Brasil\" \/>\n<meta name=\"twitter:site\" content=\"@麻豆原创Brasil\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"麻豆原创 Brasil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2021\/09\/oferecendo-as-melhores-experiencias-nos-servicos-financeiros-bl0g\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2021\/09\/oferecendo-as-melhores-experiencias-nos-servicos-financeiros-bl0g\/\"},\"author\":{\"name\":\"麻豆原创 Brasil\",\"@id\":\"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/1cfc5d6de5ffdc23f1f3b1670a90ae3c\"},\"headline\":\"Transformando e oferecendo as melhores experi\u00eancias nos servi\u00e7os financeiros\",\"datePublished\":\"2021-09-13T12:00:59+00:00\",\"dateModified\":\"2023-10-19T15:55:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2021\/09\/oferecendo-as-melhores-experiencias-nos-servicos-financeiros-bl0g\/\"},\"wordCount\":561,\"image\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2021\/09\/oferecendo-as-melhores-experiencias-nos-servicos-financeiros-bl0g\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/brazil\/files\/2021\/09\/10\/麻豆原创_Blog_1400x600_art2.png\",\"keywords\":[\"banking\",\"Experi\u00eancia do Cliente\",\"finan\u00e7as\",\"Servi\u00e7os Financeiros\",\"Transforma\u00e7\u00e3o Digital\"],\"articleSection\":[\"Setores\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2021\/09\/oferecendo-as-melhores-experiencias-nos-servicos-financeiros-bl0g\/\",\"url\":\"https:\/\/news.sap.com\/brazil\/2021\/09\/oferecendo-as-melhores-experiencias-nos-servicos-financeiros-bl0g\/\",\"name\":\"Experi\u00eancias nos servi\u00e7os financeiros - 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