{"id":13221,"date":"2021-07-27T09:00:25","date_gmt":"2021-07-27T12:00:25","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=13221"},"modified":"2023-10-19T13:09:41","modified_gmt":"2023-10-19T16:09:41","slug":"tendencias-midias-digitais-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2021\/07\/tendencias-midias-digitais-bl0g\/","title":{"rendered":"Infogr\u00e1fico: Tend\u00eancias para o futuro do setor de m\u00eddias digitais"},"content":{"rendered":"

Em 2020, enquanto as pessoas buscavam formas de se adaptar ao distanciamento social, as empresas viram necessidade em fortalecer sua transforma\u00e7\u00e3o digital para poder alcan\u00e7ar esse p\u00fablico que parecia mais distante. <\/em><\/p>\n

A pandemia ocasionou o surgimento de novas tend\u00eancias e tamb\u00e9m acelerou movimentos que j\u00e1 vinham sendo apontados anteriormente, tanto na forma de trabalho e ades\u00e3o ao regime remoto, quanto na import\u00e2ncia do marketing digital e ades\u00e3o de novas tecnologias por empresas de todos os tamanhos, bem como mudan\u00e7as no comportamento do consumidor que come\u00e7aram a buscar conex\u00e3o com as marcas por meio das m\u00eddias digitais, al\u00e9m de entretenimento.<\/p>\n

A compara\u00e7\u00e3o com o modo como o digital era visto antes e durante a pandemia tem sido analisada fortemente. Por\u00e9m, como tamb\u00e9m \u00e9 preciso analisar o p\u00f3s Covid-19, quais tend\u00eancias se manter\u00e3o e quais sofrer\u00e3o reajustes? Confira abaixo!<\/p>\n

\"\"<\/p>\n

Previs\u00f5es para o futuro continuam incertas, exigindo que empresas continuem abertas a mudan\u00e7as e com capacidade de adapta\u00e7\u00e3o r\u00e1pida. Para o setor de m\u00eddias digitais, o cen\u00e1rio \u00e9 tamb\u00e9m incerto, logo, neg\u00f3cios desta \u00e1rea devem permanecer atentos a oportunidades inesperadas, focando na recupera\u00e7\u00e3o das atividades e nos poss\u00edveis novos h\u00e1bitos que podem surgir ap\u00f3s a pandemia.<\/p>\n

Conhe\u00e7a as solu\u00e7\u00f5es 麻豆原创<\/a> para o setor e esteja preparado para o futuro.<\/p>\n

Facebook\u00a0<\/a>\/\u00a0Twitter\u00a0<\/a>\/\u00a0LinkedIn\u00a0<\/a>\/\u00a0Instagram<\/a> \/ WhatsApp<\/a> \/ Youtube<\/a><\/p>\n

\u00a9 2021 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n

<\/p>\n

Digital media trends survey, 14th edition<\/a><\/h6>\n
As tend\u00eancias das m\u00eddias sociais em 2021 indicar\u00e3o o caminho<\/a><\/h6>\n","protected":false},"excerpt":{"rendered":"

Em 2020, enquanto as pessoas buscavam formas de se adaptar ao distanciamento social, as empresas viram necessidade em fortalecer sua transforma\u00e7\u00e3o digital para poder alcan\u00e7ar…<\/p>\n","protected":false},"author":561,"featured_media":13223,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5590831],"tags":[128578,5599758,5598723],"sapn-display":[5599933,5599931,48431,48433],"sapn-type":[6114],"class_list":["post-13221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","tag-experiencia-do-cliente","tag-midias-digitais","tag-streaming","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-hero","sapn-type-artigo"],"yoast_head":"\nO futuro do setor de m\u00eddias digitais - Sala de Imprensa 麻豆原创 Brasil<\/title>\n<meta name=\"description\" content=\"A compara\u00e7\u00e3o com a utiliza\u00e7\u00e3o das m\u00eddias digitais antes e durante a pandemia tem sido analisada fortemente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/brazil\/2021\/07\/tendencias-midias-digitais-bl0g\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Infogr\u00e1fico: Tend\u00eancias para o futuro do setor de m\u00eddias digitais\" \/>\n<meta property=\"og:description\" content=\"A compara\u00e7\u00e3o com a utiliza\u00e7\u00e3o das m\u00eddias digitais antes e durante a pandemia tem sido analisada fortemente.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/brazil\/2021\/07\/tendencias-midias-digitais-bl0g\/\" \/>\n<meta property=\"og:site_name\" content=\"Sala de Imprensa 麻豆原创 Brasil\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-27T12:00:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-19T16:09:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/brazil\/files\/2021\/07\/26\/HEAD-Tendencias-para-ofuturo-dosetor-de-midias-digitais.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"麻豆原创 Brasil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@麻豆原创Brasil\" \/>\n<meta name=\"twitter:site\" content=\"@麻豆原创Brasil\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"麻豆原创 Brasil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2021\/07\/tendencias-midias-digitais-bl0g\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2021\/07\/tendencias-midias-digitais-bl0g\/\"},\"author\":{\"name\":\"麻豆原创 Brasil\",\"@id\":\"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/1cfc5d6de5ffdc23f1f3b1670a90ae3c\"},\"headline\":\"Infogr\u00e1fico: Tend\u00eancias para o futuro do setor de m\u00eddias digitais\",\"datePublished\":\"2021-07-27T12:00:25+00:00\",\"dateModified\":\"2023-10-19T16:09:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2021\/07\/tendencias-midias-digitais-bl0g\/\"},\"wordCount\":325,\"image\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2021\/07\/tendencias-midias-digitais-bl0g\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/brazil\/files\/2021\/07\/26\/HEAD-Tendencias-para-ofuturo-dosetor-de-midias-digitais.png\",\"keywords\":[\"Experi\u00eancia do Cliente\",\"M\u00eddias digitais\",\"Streaming\"],\"articleSection\":[\"CRM e experi\u00eancia do cliente\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2021\/07\/tendencias-midias-digitais-bl0g\/\",\"url\":\"https:\/\/news.sap.com\/brazil\/2021\/07\/tendencias-midias-digitais-bl0g\/\",\"name\":\"O futuro do setor de m\u00eddias digitais - 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