{"id":13212,"date":"2021-07-20T14:11:33","date_gmt":"2021-07-20T17:11:33","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=13212"},"modified":"2023-10-19T13:09:44","modified_gmt":"2023-10-19T16:09:44","slug":"estrategia-esg-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2021\/07\/estrategia-esg-bl0g\/","title":{"rendered":"Como implementar uma estrat\u00e9gia ESG na sua empresa"},"content":{"rendered":"<p class=\"lead\"><em>Os crit\u00e9rios ESG, que medem as opera\u00e7\u00f5es ambientais, sociais e governamentais de uma empresa, tornaram-se uma considera\u00e7\u00e3o importante no ambiente dos neg\u00f3cios, ganhando mais for\u00e7a desde o ano passado. Isso tamb\u00e9m significa que investidores agora ir\u00e3o analisar n\u00e3o somente o desempenho no mercado e seus lucros, mas tamb\u00e9m as pr\u00e1ticas ESG adotadas pelas organiza\u00e7\u00f5es.<\/em><\/p>\n<p>Em 2020, todo o mundo aprendeu uma importante li\u00e7\u00e3o: apesar dos planejamentos, saber exatamente o que o futuro reserva \u00e9 algo imposs\u00edvel. Os desafios enfrentados por todos refor\u00e7ou a vis\u00e3o de que abordagens devem ser realizadas com vis\u00e3o a longo prazo, principalmente quando isso significa impactar o meio ambiente. O \u201cpensar sustent\u00e1vel\u201d agora \u00e9 o foco de empresas que pretendem continuar crescendo e sendo resilientes no futuro.<\/p>\n<p>In\u00fameras empresas est\u00e3o assumindo uma postura proativa em rela\u00e7\u00e3o aos crit\u00e9rios ESG, e isso impulsionar\u00e1 discuss\u00f5es em torno da qualidade dos dados. Segundo artigo publicado pela <a href=\"https:\/\/www.spglobal.com\/en\/research-insights\/featured\/seven-esg-trends-to-watch-in-2021\">S&amp;P Global,<\/a> cerca de 90% das empresas entrevistadas publicam relat\u00f3rios de sustentabilidade, por\u00e9m apenas 16% t\u00eam refer\u00eancia aos fatores ESG em seus registros, criando uma diverg\u00eancia entre o que \u00e9 divulgado nos registros e o que as empresas publicam voluntariamente.<\/p>\n<p>Simultaneamente, uma s\u00e9rie de iniciativas internacionais e regionais de pol\u00edtica e regulamenta\u00e7\u00e3o est\u00e3o caminhando em dire\u00e7\u00e3o ao mesmo destino. Segundo a <a href=\"https:\/\/www.msci.com\/our-solutions\/esg-investing\/2021-esg-trends-to-watch\" target=\"_blank\" rel=\"noopener\">MSCI<\/a>, o crescimento deste tema ser\u00e1 a pauta em alta e novas ferramentas e pesquisas podem ajudar a informar empresas sobre o rumo dos investimentos em ESG.<\/p>\n<p>Dessa forma, como implementar uma estrat\u00e9gia de gest\u00e3o ESG em seu neg\u00f3cio e estar a par das regulamenta\u00e7\u00f5es?<\/p>\n<p>De acordo com palestra apresentada <a href=\"https:\/\/www.youtube.com\/watch?v=7mG5HHh7oH4\" target=\"_blank\" rel=\"noopener\">Semana de Neg\u00f3cios Sustent\u00e1veis: ESG na pr\u00e1tica<\/a> do CRA-SP, o primeiro passo para a implementa\u00e7\u00e3o do ESG \u00e9 o diagn\u00f3stico pr\u00e9vio da empresa, onde busca-se entender a maturidade da mesma para com temas de sustentabilidade, social e de governan\u00e7a.<\/p>\n<p>Tendo um retrato da posi\u00e7\u00e3o atual, os pr\u00f3ximos passos s\u00e3o os de estrat\u00e9gia, transforma\u00e7\u00e3o e implementa\u00e7\u00e3o, onde define-se qual o melhor caminho a se seguir, as mudan\u00e7as necess\u00e1rias \u2013que muitas vezes se encontram na pr\u00f3pria cultura da empresa \u2013, ado\u00e7\u00e3o e implementa\u00e7\u00e3o de tecnologias que apoiem as pr\u00e1ticas ESG no neg\u00f3cio.<\/p>\n<p>Por fim, \u00e9 importante ressaltar a medi\u00e7\u00e3o das novas pr\u00e1ticas, assegurar que os relat\u00f3rios est\u00e3o seguindo padr\u00f5es exigidos e que os processos, m\u00e9tricas e organiza\u00e7\u00e3o geral est\u00e3o de acordo com o esperado.<\/p>\n<p>Conhe\u00e7a as <a href=\"https:\/\/www.sap.com\/brazil\/products\/sustainability.html?url_id=text-blogentry-innovationBlogBR-2021_blog-original-post-sapcom\" target=\"_blank\" rel=\"noopener\">solu\u00e7\u00f5es 麻豆原创<\/a> e saiba mais sobre como a tecnologia pode auxiliar sua empresa a estar de acordo com os crit\u00e9rios ESG.<\/p>\n<p>Acompanhe mais novidades nos canais de comunica\u00e7\u00e3o da 麻豆原创:\u00a0 <a href=\"https:\/\/www.facebook.com\/sapbrasil\/\" target=\"_blank\" rel=\"noopener\">Facebook\u00a0<\/a>\/\u00a0<a href=\"https:\/\/twitter.com\/麻豆原创Brasil\" target=\"_blank\" rel=\"noopener\">Twitter\u00a0<\/a>\/\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/1115\/\" target=\"_blank\" rel=\"noopener\">LinkedIn\u00a0<\/a>\/\u00a0<a href=\"https:\/\/www.instagram.com\/sap_brasil\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a> \/ <a href=\"https:\/\/widget.msgp.pl\/?id=66415e417325f13e20.82207836\" target=\"_blank\" rel=\"noopener\">WhatsApp<\/a> \/ <a href=\"https:\/\/www.youtube.com\/user\/sapbrasil\" target=\"_blank\" rel=\"noopener\">Youtube<\/a><\/p>\n<p>\u00a9 2021 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see <a href=\"http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark\" target=\"_blank\" rel=\"noopener\">http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Os crit\u00e9rios ESG, que medem as opera\u00e7\u00f5es ambientais, sociais e governamentais de uma empresa, tornaram-se uma considera\u00e7\u00e3o importante no ambiente dos neg\u00f3cios, ganhando mais for\u00e7a&#8230;<\/p>\n","protected":false},"author":561,"featured_media":13213,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[52858],"tags":[5599735,16615],"sapn-display":[5599933,5599931,48431,48433],"sapn-type":[6114],"class_list":["post-13212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustentabilidade-topicos","tag-esg","tag-sustentabilidade","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-hero","sapn-type-artigo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - 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