{"id":13198,"date":"2021-07-14T13:35:38","date_gmt":"2021-07-14T16:35:38","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=13198"},"modified":"2023-10-19T13:09:47","modified_gmt":"2023-10-19T16:09:47","slug":"inovacao-setor-de-saude-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2021\/07\/inovacao-setor-de-saude-bl0g\/","title":{"rendered":"Como empresas de inova\u00e7\u00e3o podem ajudar a transformar o setor de sa\u00fade"},"content":{"rendered":"

A pandemia provocou uma s\u00e9rie de mudan\u00e7as no mundo todo e em todos as ind\u00fastrias. Na \u00e1rea da sa\u00fade, a crise exp\u00f4s n\u00e3o somente falhas nos sistemas de sa\u00fade de diversas regi\u00f5es, como tamb\u00e9m deixou em evid\u00eancia a lacuna tecnol\u00f3gica que esse setor enfrenta e uma poss\u00edvel mentalidade pouco aberta para inova\u00e7\u00f5es da mesma.<\/em><\/p>\n

Apesar de um pouco relutantes, empresas do setor de sa\u00fade se viram impulsionadas a acelerar sua transforma\u00e7\u00e3o digital, assim como muitos outros setores, desde o ano passado. Agora, mais do que nunca, a busca por melhorar a qualidade do servi\u00e7o, otimizar recursos e reduzir custos assistenciais s\u00e3o o foco para as estrat\u00e9gias futuras dessa ind\u00fastria.<\/p>\n

Em pesquisa global realizada pela Deloitte, \u201cO papel dos inovadores de servi\u00e7os na sa\u00fade<\/a>\u201d, os entrevistados – CEOs, idealizadores e outros l\u00edderes de servi\u00e7os inovadores da \u00e1rea \u2013 apresentaram como caracter\u00edsticas fundamentais para o futuro da ind\u00fastria da sa\u00fade, al\u00e9m da agilidade em se adaptar, inovar e mudar, os seguintes pontos:<\/p>\n

O foco no consumidor<\/strong><\/h2>\n

Enquanto consumidores se tornam mais envolvidos em suas escolhas de cuidados com a sa\u00fade, \u00e9 imprescind\u00edvel que as empresas deste setor coloquem cada vez mais o consumidor no centro de suas a\u00e7\u00f5es. Esse processo, de acordo com o estudo da Deloitte, se inicia com o uso de dados de forma mais transparente, tendo em mente que h\u00e1 ind\u00edcios de que pacientes tiveram que lidar com a falta de transpar\u00eancia em locais de sa\u00fade. Dados recolhidos na pesquisa apontam que um dentre dois consumidores est\u00e3o dispostos a mudar de m\u00e9dico se estiverem insatisfeitos com a comunica\u00e7\u00e3o entre eles.<\/p>\n

Evolu\u00e7\u00e3o dos cuidados baseados em valores e acessibilidade econ\u00f4mica<\/strong><\/h2>\n

De acordo com a Deloitte em seu estudo global \u201cOtimizando o acesso ao mercado de sa\u00fade<\/a>\u201d, a ind\u00fastria da sa\u00fade vem recebendo cada vez mais press\u00e3o para reduzir os custos com medicamentos, por conta disso o uso de ferramentas com formul\u00e1rios est\u00e1 se mostrando a solu\u00e7\u00e3o para apoiar a gest\u00e3o de custos. A estrat\u00e9gia do mercado de sa\u00fade \u00e9 complexa, din\u00e2mica e em evolu\u00e7\u00e3o.<\/p>\n

Uso de tecnologias avan\u00e7adas <\/strong><\/h2>\n

No contexto da pandemia, a implementa\u00e7\u00e3o de novas tecnologias ocorreu rapidamente no setor de sa\u00fade. Um dos conceitos que ganhou for\u00e7a foi o da telemedicina, que se refere ao atendimento e diagn\u00f3stico do paciente feito de forma remota. A pesquisa da Deloitte, referente ao papel dos inovadores de servi\u00e7os na sa\u00fade, aponta que o uso dessa e outras tecnologias podem ajudar a aumentar acessibilidade econ\u00f4mica e m\u00f3vel, al\u00e9m de uma maior qualidade nos tratamentos da sa\u00fade nos pr\u00f3ximos 20 anos.<\/p>\n

Conhe\u00e7a as solu\u00e7\u00f5es 麻豆原创<\/a> para o setor de sa\u00fade.<\/p>\n

Acompanhe mais novidades nos canais de comunica\u00e7\u00e3o da 麻豆原创:\u00a0 Facebook\u00a0<\/a>\/\u00a0Twitter\u00a0<\/a>\/\u00a0LinkedIn\u00a0<\/a>\/\u00a0Instagram<\/a> \/ WhatsApp<\/a> \/ Youtube<\/a><\/p>\n

\u00a9 2021 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"

A pandemia provocou uma s\u00e9rie de mudan\u00e7as no mundo todo e em todos as ind\u00fastrias. Na \u00e1rea da sa\u00fade, a crise exp\u00f4s n\u00e3o somente falhas…<\/p>\n","protected":false},"author":561,"featured_media":13202,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[52091],"tags":[5599741,18993,16664,41879],"sapn-display":[5599933,5599931,48431,48433],"sapn-type":[6114],"class_list":["post-13198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrias","tag-acessibilidade","tag-inovacao","tag-saude","tag-servicos-publicos","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-hero","sapn-type-artigo"],"yoast_head":"\nInova\u00e7\u00e3o para transformar o setor de sa\u00fade - Sala de Imprensa 麻豆原创 Brasil<\/title>\n<meta name=\"description\" content=\"Na setor da sa\u00fade, a pandemia evidenciou a lacuna tecnol\u00f3gica que a \u00e1rea enfrenta e uma mentalidade pouco aberta para inova\u00e7\u00f5es da mesma.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/brazil\/2021\/07\/inovacao-setor-de-saude-bl0g\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como empresas de inova\u00e7\u00e3o podem ajudar a transformar o setor de sa\u00fade\" \/>\n<meta property=\"og:description\" content=\"Na \u00e1rea da sa\u00fade, a pandemia evidenciou a lacuna tecnol\u00f3gica que o setor enfrenta e uma mentalidade pouco aberta para inova\u00e7\u00f5es da mesma.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/brazil\/2021\/07\/inovacao-setor-de-saude-bl0g\/\" \/>\n<meta property=\"og:site_name\" content=\"Sala de Imprensa 麻豆原创 Brasil\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-14T16:35:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-19T16:09:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/brazil\/files\/2021\/07\/14\/565x292_art3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"565\" \/>\n\t<meta property=\"og:image:height\" content=\"292\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"麻豆原创 Brasil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Como empresas de inova\u00e7\u00e3o podem ajudar a transformar o setor de sa\u00fade\" \/>\n<meta name=\"twitter:creator\" content=\"@麻豆原创Brasil\" \/>\n<meta name=\"twitter:site\" content=\"@麻豆原创Brasil\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"麻豆原创 Brasil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2021\/07\/inovacao-setor-de-saude-bl0g\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2021\/07\/inovacao-setor-de-saude-bl0g\/\"},\"author\":{\"name\":\"麻豆原创 Brasil\",\"@id\":\"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/1cfc5d6de5ffdc23f1f3b1670a90ae3c\"},\"headline\":\"Como empresas de inova\u00e7\u00e3o podem ajudar a transformar o setor de sa\u00fade\",\"datePublished\":\"2021-07-14T16:35:38+00:00\",\"dateModified\":\"2023-10-19T16:09:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2021\/07\/inovacao-setor-de-saude-bl0g\/\"},\"wordCount\":568,\"image\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2021\/07\/inovacao-setor-de-saude-bl0g\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/brazil\/files\/2021\/07\/14\/1400x600_art3.png\",\"keywords\":[\"Acessibilidade\",\"inova\u00e7\u00e3o\",\"sa\u00fade\",\"servi\u00e7os p\u00fablicos\"],\"articleSection\":[\"Setores\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2021\/07\/inovacao-setor-de-saude-bl0g\/\",\"url\":\"https:\/\/news.sap.com\/brazil\/2021\/07\/inovacao-setor-de-saude-bl0g\/\",\"name\":\"Inova\u00e7\u00e3o para transformar o setor de sa\u00fade - 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