{"id":13193,"date":"2021-07-12T11:52:28","date_gmt":"2021-07-12T14:52:28","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=13193"},"modified":"2023-10-19T13:09:49","modified_gmt":"2023-10-19T16:09:49","slug":"varejo-tendencias-do-consumidor-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2021\/07\/varejo-tendencias-do-consumidor-bl0g\/","title":{"rendered":"Preparando o setor de varejo para as novas tend\u00eancias do consumidor"},"content":{"rendered":"

O poder da comunica\u00e7\u00e3o compartilhada atrav\u00e9s das redes sociais, a capacidade de comprar com dinheiro digital, a consci\u00eancia de como os dados dos consumidores est\u00e3o sendo utilizados, esses s\u00e3o apenas alguns exemplos da realidade que o setor de varejo atualmente est\u00e1 tendo que se adaptar.<\/em><\/p>\n

O varejo \u00e9 um dos setores da ind\u00fastria que vem sendo mais afetado pela pandemia de Covid-19. Apesar de ter apresentado um crescimento de 1,4%, segundo dados recentes do IBGE<\/a>, o resultado ainda \u00e9 abaixo do esperado e n\u00e3o supera a grande queda do ano passado. Para acompanhar as tend\u00eancias dos consumidores, empresas deste ramo devem apostar na digitaliza\u00e7\u00e3o e inova\u00e7\u00e3o tecnol\u00f3gica.<\/p>\n

O foco atual de empresas que buscam superar quedas e seguir progredindo \u00e9 a experi\u00eancia do consumidor<\/a>. Para o varejo apresentar propostas atraentes e personalizadas atrav\u00e9s de uma compra online satisfat\u00f3ria, ter um website intuitivo e com um design adequado, que ofere\u00e7a respostas r\u00e1pidas e objetivas \u00e0s perguntas que podem surgir durante o processo de compra, s\u00e3o exemplos de como essa tend\u00eancia pode ser aplicada neste setor.<\/p>\n

A rela\u00e7\u00e3o com uso dos dados dos consumidores tamb\u00e9m \u00e9 um ponto que o varejista deve estar atento. Segundo artigo da Forbes<\/a>, \u00e9 previsto que em 2022 as ferramentas de rastreio e uso de dados sejam alteradas, fazendo com que empresas tenham que se adaptar a uma nova maneira de fazer com que mais clientes optem por fornecer seus dados.\u00a0 Em pesquisa realizada pela McKinsey & Company<\/a>, apenas 33% dos entrevistados acreditam que as empresas utilizam seus dados pessoais de forma respons\u00e1vel. A baixa porcentagem dessa afirma\u00e7\u00e3o deve servir como um alerta.<\/p>\n

Redes sociais e influenciadores j\u00e1 s\u00e3o grandes aliados do setor varejista e essa tend\u00eancia n\u00e3o apresenta ind\u00edcios de que mudar\u00e1 t\u00e3o cedo. Ganhando for\u00e7a desde o ano passado, com o crescimento do uso do digital por empresas de todos os setores, o varejo encontrou nos influenciadores um grande potencial para alcan\u00e7ar e ampliar seu p\u00fablico de forma mais eficaz e virtual.<\/p>\n

Parcerias com influenciadores aproximam marcas e pessoas, e atingem um n\u00edvel de conex\u00e3o que \u00e9 um resultado esperado pelo consumidor atual. Outro ponto importante que leva ao mesmo resultado \u00e9 a preocupa\u00e7\u00e3o com a responsabilidade social e ambiental. De acordo com pesquisa realizada pela WSL Strategic Retail<\/a>, 40% dos consumidores dizem estar dispostos a pagar mais caro por um produto cuja marca apoie sustentabilidade e pr\u00e1ticas de com\u00e9rcio justo.<\/p>\n

As tend\u00eancias aqui apontadas podem impulsionar empresas do setor varejista para frente, exigindo tamb\u00e9m uma inova\u00e7\u00e3o cont\u00ednua. Conhe\u00e7a os produtos 麻豆原创<\/a> para este setor da ind\u00fastria e obtenha as ferramentas necess\u00e1rias para continuar evoluindo.<\/p>\n

Acompanhe mais novidades nos canais de comunica\u00e7\u00e3o da 麻豆原创:\u00a0 Facebook\u00a0<\/a>\/\u00a0Twitter\u00a0<\/a>\/\u00a0LinkedIn\u00a0<\/a>\/\u00a0Instagram<\/a> \/ WhatsApp<\/a> \/ Youtube<\/a><\/p>\n

\u00a9 2021 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"

O poder da comunica\u00e7\u00e3o compartilhada atrav\u00e9s das redes sociais, a capacidade de comprar com dinheiro digital, a consci\u00eancia de como os dados dos consumidores est\u00e3o…<\/p>\n","protected":false},"author":561,"featured_media":13194,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[52091],"tags":[270180,270164,16576],"sapn-display":[5599933,5599931,48431,48433],"sapn-type":[6114],"class_list":["post-13193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrias","tag-experiencia-do-consumidor","tag-transformacao-digital","tag-varejo","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-hero","sapn-type-artigo"],"yoast_head":"\nVarejo: novas tend\u00eancias do consumidor - Sala de Imprensa 麻豆原创 Brasil<\/title>\n<meta name=\"description\" content=\"Para o varejo apresentar propostas atraentes atrav\u00e9s de uma compra online satisfat\u00f3ria, ter um website intuitivo \u00e9 fundamental.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/brazil\/2021\/07\/varejo-tendencias-do-consumidor-bl0g\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Preparando o setor de varejo para as novas tend\u00eancias do consumidor\" \/>\n<meta property=\"og:description\" content=\"Para o varejo apresentar propostas atraentes atrav\u00e9s de uma compra online satisfat\u00f3ria, ter um website intuitivo \u00e9 fundamental.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/brazil\/2021\/07\/varejo-tendencias-do-consumidor-bl0g\/\" \/>\n<meta property=\"og:site_name\" content=\"Sala de Imprensa 麻豆原创 Brasil\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-12T14:52:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-19T16:09:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/brazil\/files\/2021\/07\/12\/565x292_art2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"565\" \/>\n\t<meta property=\"og:image:height\" content=\"292\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"麻豆原创 Brasil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Preparando o setor de varejo para as novas tend\u00eancias do consumidor\" \/>\n<meta name=\"twitter:creator\" content=\"@麻豆原创Brasil\" \/>\n<meta name=\"twitter:site\" content=\"@麻豆原创Brasil\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"麻豆原创 Brasil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2021\/07\/varejo-tendencias-do-consumidor-bl0g\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2021\/07\/varejo-tendencias-do-consumidor-bl0g\/\"},\"author\":{\"name\":\"麻豆原创 Brasil\",\"@id\":\"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/1cfc5d6de5ffdc23f1f3b1670a90ae3c\"},\"headline\":\"Preparando o setor de varejo para as novas tend\u00eancias do consumidor\",\"datePublished\":\"2021-07-12T14:52:28+00:00\",\"dateModified\":\"2023-10-19T16:09:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2021\/07\/varejo-tendencias-do-consumidor-bl0g\/\"},\"wordCount\":540,\"image\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2021\/07\/varejo-tendencias-do-consumidor-bl0g\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/brazil\/files\/2021\/07\/12\/1400x600_art2.png\",\"keywords\":[\"experi\u00eancia do consumidor\",\"Transforma\u00e7\u00e3o Digital\",\"varejo\"],\"articleSection\":[\"Setores\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2021\/07\/varejo-tendencias-do-consumidor-bl0g\/\",\"url\":\"https:\/\/news.sap.com\/brazil\/2021\/07\/varejo-tendencias-do-consumidor-bl0g\/\",\"name\":\"Varejo: novas tend\u00eancias do consumidor - 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