{"id":13055,"date":"2021-05-25T09:00:33","date_gmt":"2021-05-25T12:00:33","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=13055"},"modified":"2023-10-19T13:11:09","modified_gmt":"2023-10-19T16:11:09","slug":"infografico-5-estrategias-para-impactar-a-geracao-z-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2021\/05\/infografico-5-estrategias-para-impactar-a-geracao-z-bl0g\/","title":{"rendered":"Infogr\u00e1fico: 5 estrat\u00e9gias para impactar a Gera\u00e7\u00e3o Z"},"content":{"rendered":"

Por: 麻豆原创 Brasil<\/p>\n

As pessoas nascidas a partir da segunda metade da d\u00e9cada de 90 at\u00e9 o fim da d\u00e9cada passada, denominados Gera\u00e7\u00e3o Z, apresentam um comportamento disruptivo quando comparadas com as gera\u00e7\u00f5es anteriores. Isso se deve pelo fato dessa ter sido a primeira gera\u00e7\u00e3o nascida e criada na era da conectividade e informa\u00e7\u00e3o trazidas pela internet.<\/p>\n

De acordo com o relat\u00f3rio \u201cFam\u00edlia, Futuro e Divers\u00e3o: conhe\u00e7a as portas de acesso para a Gera\u00e7\u00e3o Z<\/a>\u201d, do Think With Google, 85% dos jovens entrevistados est\u00e3o dispostos a doar parte do seu tempo para alguma causa, sendo o meio ambiente uma das maiores preocupa\u00e7\u00f5es. Pode-se concluir que, apesar de ser uma gera\u00e7\u00e3o extremamente conectada com o digital, as preocupa\u00e7\u00f5es com o social e meio ambiente est\u00e3o em alta.<\/p>\n

Al\u00e9m disso, a pesquisa demonstrou que os jovens dessa faixa et\u00e1ria t\u00eam a tend\u00eancia de serem menos conectados com marcas famosas do que as gera\u00e7\u00f5es anteriores. Cerca de 64% dos entrevistados disseram que gostam de uma divulga\u00e7\u00e3o de marca quando ela \u00e9 aut\u00eantica e fala a verdade sobre a empresa, ou seja, reflete a realidade e n\u00e3o apenas uma imagem montada.<\/p>\n

Toda essa mudan\u00e7a de comportamento e de consumo envolve tamb\u00e9m uma mudan\u00e7a na forma como as empresas devem se comunicar com esses consumidores. Saiba 5 estrat\u00e9gias para impactar a Gera\u00e7\u00e3o Z:<\/p>\n

\"\"<\/p>\n

Quando o objetivo \u00e9 alcan\u00e7ar a Gera\u00e7\u00e3o Z, \u00e9 importante ter empatia e autenticidade, al\u00e9m de integrar o conte\u00fado dentro das comunidades que s\u00e3o as m\u00eddias sociais, em vez de comercializ\u00e1-las agressivamente para esse grupo.<\/p>\n

Saiba mais sobre as solu\u00e7\u00f5es da 麻豆原创<\/a> para os diversos setores.<\/p>\n

Facebook\u00a0<\/a>\/\u00a0Twitter\u00a0<\/a>\/\u00a0LinkedIn\u00a0<\/a>\/\u00a0Instagram<\/a> \/ WhatsApp<\/a> \/ Youtube<\/a><\/p>\n

\u00a9 2021 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"

Por: 麻豆原创 Brasil As pessoas nascidas a partir da segunda metade da d\u00e9cada de 90 at\u00e9 o fim da d\u00e9cada passada, denominados Gera\u00e7\u00e3o Z, apresentam…<\/p>\n","protected":false},"author":561,"featured_media":13057,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[52091],"tags":[269904,56228,176325],"sapn-display":[5599933,5599931,48431,48433],"sapn-type":[6114],"class_list":["post-13055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrias","tag-geracao-z","tag-marketing-2","tag-midias-sociais","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-hero","sapn-type-artigo"],"yoast_head":"\nInfogr\u00e1fico: 5 estrat\u00e9gias para impactar a Gera\u00e7\u00e3o Z<\/title>\n<meta name=\"description\" content=\"A mudan\u00e7a de comportamento e de 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