{"id":13045,"date":"2021-05-11T11:04:26","date_gmt":"2021-05-11T14:04:26","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=13045"},"modified":"2023-10-19T13:11:14","modified_gmt":"2023-10-19T16:11:14","slug":"a-importancia-de-praticas-de-esg-nas-organizacoes-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2021\/05\/a-importancia-de-praticas-de-esg-nas-organizacoes-bl0g\/","title":{"rendered":"A import\u00e2ncia de pr\u00e1ticas de ESG nas organiza\u00e7\u00f5es"},"content":{"rendered":"

Por: 麻豆原创 Brasil<\/p>\n

O conjunto de pr\u00e1ticas ambientais, sociais e de governan\u00e7a, denominado ESG, tornou-se popular nos \u00faltimos cinco anos, quando a gera\u00e7\u00e3o millenials demonstrou n\u00e3o estar mais disposta a comprar produtos de empresas que utilizam pr\u00e1ticas sustent\u00e1veis n\u00e3o eficientes. Por\u00e9m, o tema ganhou realmente for\u00e7a durante a pandemia e passou a ter um grande impacto na forma como as empresas s\u00e3o vistas.<\/p>\n

Em pesquisa global realizada pela Wills Towers Watson<\/a> em meados de 2020, foi revelada a exist\u00eancia de uma maior consci\u00eancia das empresas para quest\u00f5es sociais e ambientais, incluindo aquelas exacerbadas durante a Covid-19, e um senso de urg\u00eancia para enfrentar os problemas clim\u00e1ticos enquanto as organiza\u00e7\u00f5es se esfor\u00e7am para criar valor sustent\u00e1vel a longo prazo.<\/p>\n

A maioria dos diretores entrevistados durante a pesquisa indicou que a pandemia fez com que seu foco nas quest\u00f5es da ESG aumentasse. Demonstrando uma \u00eanfase na import\u00e2ncia do crescente senso de responsabilidade social, percebeu-se tamb\u00e9m que empresas com boas pr\u00e1ticas ESG passaram pelos per\u00edodos turbulentos do ano passado de forma mais branda do que aquelas que ainda n\u00e3o tinham pr\u00e1ticas s\u00f3lidas relacionadas ao tema.<\/p>\n

Al\u00e9m de impactar no modo como uma empresa \u00e9 vista e se relaciona com o ambiente em que est\u00e1 inserida, a ado\u00e7\u00e3o das pr\u00e1ticas ESG quebrou o paradigma envolvendo investimentos com quest\u00f5es sociais e ambientais. O The New York Times destacou em seu artigo \u201cInvestir no bem-social finalmente se tornou lucrativo<\/a>\u201d que os fundos ESG tiveram um crescimento maior que fundos tradicionais na bolsa de Nova York no ano passado. Em pesquisa da RBC Capital Markets divulgada pelo jornal, 64% dos investimentos baseados em ESG bateram seus pontos de refer\u00eancia contra 49% dos fundos tradicionais no come\u00e7o de agosto de 2020.<\/p>\n

Apesar do assunto ainda estar em evolu\u00e7\u00e3o no Brasil, as pr\u00e1ticas ESG foram destacadas como extremamente relevantes para sustentabilidade e responsabilidade social das empresas, al\u00e9m de representarem uma melhora na imagem e crescimento da mesma.<\/p>\n

Saiba mais sobre como a tecnologia<\/a> pode auxiliar sua empresa a habilitar as pr\u00e1ticas ESG da sua empresa.<\/p>\n

Acompanhe mais novidades nos canais de comunica\u00e7\u00e3o da 麻豆原创:\u00a0 Facebook\u00a0<\/a>\/\u00a0Twitter\u00a0<\/a>\/\u00a0LinkedIn\u00a0<\/a>\/\u00a0Instagram<\/a> \/ WhatsApp<\/a> \/ Youtube<\/a><\/p>\n

\u00a9 2021 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"

Por: 麻豆原创 Brasil O conjunto de pr\u00e1ticas ambientais, sociais e de governan\u00e7a, denominado ESG, tornou-se popular nos \u00faltimos cinco anos, quando a gera\u00e7\u00e3o millenials demonstrou…<\/p>\n","protected":false},"author":561,"featured_media":13048,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[52858],"tags":[5599735,16615,24297],"sapn-display":[5599933,5599931,48431,48433],"sapn-type":[6114],"class_list":["post-13045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustentabilidade-topicos","tag-esg","tag-sustentabilidade","tag-tecnologia","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-hero","sapn-type-artigo"],"yoast_head":"\nA import\u00e2ncia de pr\u00e1ticas de ESG nas organiza\u00e7\u00f5es<\/title>\n<meta name=\"description\" content=\"O 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