{"id":12954,"date":"2021-04-06T09:00:08","date_gmt":"2021-04-06T12:00:08","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=12954"},"modified":"2023-10-19T13:13:22","modified_gmt":"2023-10-19T16:13:22","slug":"o-que-esperar-para-o-futuro-da-experiencia-do-usuario-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2021\/04\/o-que-esperar-para-o-futuro-da-experiencia-do-usuario-bl0g\/","title":{"rendered":"O que esperar para o futuro da Experi\u00eancia do Usu\u00e1rio"},"content":{"rendered":"

Por: 麻豆原创 Brasil<\/p>\n

Passado um ano de pandemia e o per\u00edodo de adapta\u00e7\u00e3o de milh\u00f5es de usu\u00e1rios com o ambiente digital, j\u00e1 podemos notar a mudan\u00e7a no comportamento e perfil. Agora, idosos e pessoas com necessidades especiais tamb\u00e9m est\u00e3o entre o p\u00fablico que utiliza os servi\u00e7os online em sua rotina, o que tamb\u00e9m significa que as exig\u00eancias relacionadas \u00e0 experi\u00eancia dos usu\u00e1rios em diferentes plataformas est\u00e3o maiores.<\/p>\n

Al\u00e9m do aumento de lojas de varejo online que observamos ao longo de 2020, os usu\u00e1rios brasileiros tamb\u00e9m buscaram manter o conhecimento em dia, acessando plataformas de ensino \u00e0 dist\u00e2ncia. Uma empresa de cursos online lan\u00e7ou um estudo<\/a> que mostra que o n\u00famero de matr\u00edculas cresceu 425% durante a pandemia, assim como a ades\u00e3o de empresas e governos \u00e0s plataformas EAD tamb\u00e9m cresceu em 80%.<\/p>\n

Acessibilidade no topo da lista<\/strong><\/p>\n

Apesar de n\u00e3o existir regras universais sobre experi\u00eancia do usu\u00e1rio, o crescimento no n\u00famero de pessoas utilizando servi\u00e7os digitais mostrou que designers devem estar atentos \u00e0s necessidades e prefer\u00eancias que mudam constantemente, visando criar solu\u00e7\u00f5es que ajudam a manter as pessoas dispostas a direcionar seus recursos para as empresas que oferecem sites e aplicativos mais amig\u00e1veis.<\/p>\n

As caracter\u00edsticas de novos usu\u00e1rios que chegam de diferentes regi\u00f5es e com necessidades diversas elevam o grau de exig\u00eancia para o trabalho dos designers que precisam colocar a experi\u00eancia do usu\u00e1rio no centro das estrat\u00e9gias para o desenvolvimento de produtos adapt\u00e1veis \u00e0s pessoas com defici\u00eancia visual, auditiva, usu\u00e1rios com dislexia e os idosos.<\/p>\n

Aprimoramento de recursos para dispositivos m\u00f3veis<\/strong><\/p>\n

No segundo trimestre de 2020, o tempo mensal em aplicativos m\u00f3veis cresceu<\/a> 40%, comparado ao mesmo per\u00edodo do ano anterior. Ao passar mais de 200 bilh\u00f5es de horas em seus smartphones, os usu\u00e1rios tamb\u00e9m elevaram os gastos com aplicativos de jogos e servi\u00e7os de assinatura; de acordo com os dados da App Annie, foram gastos no primeiro trimestre de 2020 U$17 bilh\u00f5es com iOS e U$ 10 bilh\u00f5es com apps para sistema Android.<\/p>\n

Com mais pessoas utilizando os recursos a partir dos celulares, o UX Writing passa a fazer parte da comunidade do design e contribui com um padr\u00e3o de escrita que ajudar\u00e1 a melhorar a experi\u00eancia do usu\u00e1rio a partir da hierarquiza\u00e7\u00e3o das informa\u00e7\u00f5es e do uso de palavras-chaves. O trabalho de escrita se torna uma etapa importante no processo de design para que usu\u00e1rios possam ler as informa\u00e7\u00f5es de forma r\u00e1pida e objetiva em seus dispositivos m\u00f3veis. Vale a pena considerar.<\/p>\n

Realidade mista<\/strong><\/p>\n

A realidade aumentada (AR) faz parte do cotidiano dos usu\u00e1rios de redes sociais, atrav\u00e9s dos filtros \u00e9 poss\u00edvel adicionar elementos virtuais a uma imagem real.\u00a0 J\u00e1 a realidade virtual cria cen\u00e1rios digitais em que os usu\u00e1rios podem interagir com as solu\u00e7\u00f5es. A necessidade de oferecer experi\u00eancias imersivas aos usu\u00e1rios est\u00e1 possibilitando que a integra\u00e7\u00e3o dos dois recursos ofere\u00e7a solu\u00e7\u00f5es inovadoras para \u00e1reas de educa\u00e7\u00e3o, varejo e entretenimento, viabilizando que novos projetos online sejam lan\u00e7ados e proporcionem experi\u00eancias sensoriais que podem colaborar com a vida pr\u00e1tica de consumidores.<\/p>\n

O cen\u00e1rio estabelecido no novo normal deve ser ainda mais conectado e teremos usu\u00e1rios cada vez mais exigentes. Desenhar estrat\u00e9gias para atrair essas pessoas requer o investimento em dados e no cruzamento de informa\u00e7\u00f5es que ajude a entender o que o usu\u00e1rio precisa e, assim, oferecer experi\u00eancias personalizadas. A combina\u00e7\u00e3o dos dados operacionais e de dados sobre experi\u00eancias oferece um caminho para que a sua empresa entenda os sentimentos do cliente e determine quais abordagens s\u00e3o mais adequadas para que cada usu\u00e1rio possa usar seus servi\u00e7os.<\/p>\n

Quer conhecer mais solu\u00e7\u00f5es para aprimorar a experi\u00eancia do usu\u00e1rio no futuro? A 麻豆原创 pode ajudar. Conhe\u00e7a nossas solu\u00e7\u00f5es<\/a>.<\/p>\n

Acompanhe mais novidades nos canais de comunica\u00e7\u00e3o da 麻豆原创:\u00a0 Facebook\u00a0<\/a>\/\u00a0Twitter\u00a0<\/a>\/\u00a0LinkedIn\u00a0<\/a>\/\u00a0Instagram<\/a> \/ WhatsApp<\/a> \/ Youtube<\/a><\/p>\n

\u00a9 2021 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"

Por: 麻豆原创 Brasil Passado um ano de pandemia e o per\u00edodo de adapta\u00e7\u00e3o de milh\u00f5es de usu\u00e1rios com o ambiente digital, j\u00e1 podemos notar a…<\/p>\n","protected":false},"author":561,"featured_media":12955,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5590831],"tags":[5599741,128907,47900],"sapn-display":[5599933,5599931,48431,48433],"sapn-type":[6114],"class_list":["post-12954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","tag-acessibilidade","tag-experiencia-do-usuario","tag-ux","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-hero","sapn-type-artigo"],"yoast_head":"\nO que esperar para o futuro da Experi\u00eancia do Usu\u00e1rio<\/title>\n<meta name=\"description\" content=\"Passado um ano de pandemia e o 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