{"id":12858,"date":"2021-03-02T09:00:47","date_gmt":"2021-03-02T12:00:47","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=12858"},"modified":"2023-10-19T13:15:58","modified_gmt":"2023-10-19T16:15:58","slug":"comercio-hibrido-o-futuro-do-varejo-e-a-ascensao-das-lojas-online-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2021\/03\/comercio-hibrido-o-futuro-do-varejo-e-a-ascensao-das-lojas-online-bl0g\/","title":{"rendered":"Com\u00e9rcio h\u00edbrido: o futuro do varejo e a ascens\u00e3o das lojas online"},"content":{"rendered":"

Por: 麻豆原创 Brasil<\/p>\n

Com a pandemia, tend\u00eancias como a de com\u00e9rcio h\u00edbrido foram colocadas em pr\u00e1tica ainda mais r\u00e1pido. As organiza\u00e7\u00f5es que ainda n\u00e3o perceberam a import\u00e2ncia de marcar presen\u00e7a no ambiente online, e n\u00e3o conseguirem reinventar seus posicionamentos nos ambientes presenciais, podem perder a corrida da inova\u00e7\u00e3o.<\/p>\n

E-commerce vai predominar nos pr\u00f3ximos anos<\/strong><\/p>\n

Em uma pesquisa com mais de 50 especialistas, o The Economist reuniu previs\u00f5es importantes sobre o futuro do e-commerce. O jornal aponta que o setor continuar\u00e1 em crescimento, mas que um percentual de 50% das lojas f\u00edsicas no mundo inteiro ser\u00e1 fechado.<\/p>\n

O que n\u00e3o ir\u00e1 atrapalhar as vendas no com\u00e9rcio, j\u00e1 que as lojas f\u00edsicas ser\u00e3o adaptadas para se tornarem ambientes prop\u00edcios para aprimorar a experi\u00eancia do cliente, al\u00e9m de serem transformadas em showrooms. At\u00e9 o final de 2024, o com\u00e9rcio online ser\u00e1 maior que o presencial em diversas \u00e1reas e \u00e0 longo prazo teremos poucos shoppings, j\u00e1 que as compras atrav\u00e9s de meios digitais ir\u00e3o predominar.<\/p>\n

Cresce espa\u00e7o para consumo nas redes sociais<\/strong><\/p>\n

Entre as tend\u00eancias apontadas pelo jornal brit\u00e2nico, est\u00e1 a chegada de gigantes como o Facebook, TikTok e Youtube como concorrentes da Amazon nas vendas online. Em janeiro, o TikTok informou que possui uma plataforma integrada para anunciantes e que entrar\u00e1 para o com\u00e9rcio de produtos eletr\u00f4nicos. Considerado o terceiro aplicativo mais baixado no mundo, a rede social abre frente para que anunciantes fa\u00e7am publicidade e com poucos cliques seus usu\u00e1rios poder\u00e3o adquirir os produtos diretamente na plataforma.<\/p>\n

O Instagram tamb\u00e9m tem aprimorado suas ferramentas para facilitar a aquisi\u00e7\u00e3o de produtos. O Facebook, que tamb\u00e9m \u00e9 dono da rede social de fotos, lan\u00e7ou um canal de compras digital em seu site principal e est\u00e1 desenvolvendo uma plataforma de publicidade e autosservi\u00e7o que facilitar\u00e1 \u00e0s marcas veicular an\u00fancios de vendas.<\/p>\n

Servi\u00e7os por assinatura ganham relev\u00e2ncia entre consumidores<\/strong><\/p>\n

Os servi\u00e7os de assinatura cresceram 137% no pa\u00eds, nos \u00faltimos 4 anos, de acordo com dados da Associa\u00e7\u00e3o Brasileira de Com\u00e9rcio Eletr\u00f4nico (ABComm). As informa\u00e7\u00f5es mostram que mais do que comprar, o importante \u00e9 viver a experi\u00eancia.<\/p>\n

E as pessoas t\u00eam dado prefer\u00eancia para esse tipo de consumo que disponibiliza conte\u00fado ou produtos de maneira econ\u00f4mica e sem restri\u00e7\u00f5es, como nos streamings de m\u00fasica e v\u00eddeos. H\u00e1 tamb\u00e9m os clubes de assinaturas para os amantes de vinho e para leitores, que todo m\u00eas recebem t\u00edtulos selecionados de maneira personalizada.<\/p>\n

Expandindo a experi\u00eancia de consumo, a Nike lan\u00e7ou um servi\u00e7o por assinatura de t\u00eanis \u2013 al\u00e9m disso, j\u00e1 \u00e9 poss\u00edvel locar ve\u00edculos por assinatura mensal e at\u00e9 mesmo roupas. O varejo pode se beneficiar desse tipo de rela\u00e7\u00e3o com o consumidor, lojas online podem criar clubes de assinatura a fim de fidelizar a rela\u00e7\u00e3o com seus clientes e manter o faturamento.<\/p>\n

Prepare-se para a mudan\u00e7a e atraia mais consumidores<\/strong><\/p>\n

Pesquisa<\/a> do Ebit|Nielsen mostra que as vendas online no Brasil devem crescer 26% em 2021, alcan\u00e7ando o faturamento de R$ 110 bilh\u00f5es. A experi\u00eancia do consumidor com as compras online foi aprimorada durante a pandemia e agora que ele est\u00e1 acostumado com o e-commerce, vai querer que suas experi\u00eancias sejam ainda melhores.<\/p>\n

Investir no uso de ferramentas para personalizar e tornar os processos de compra mais interessantes pode ajudar pequenos e m\u00e9dios empres\u00e1rios do varejo a adaptar os neg\u00f3cios para a nova realidade.<\/p>\n

Com solu\u00e7\u00f5es em nuvem, os colaboradores podem acompanhar os processos de compra de ponta a ponta, verificando informa\u00e7\u00f5es sobre processamento de carrinho, conte\u00fado de produtos, tamb\u00e9m podem gerenciar as experi\u00eancias, promo\u00e7\u00f5es e pedidos, integrando informa\u00e7\u00f5es e obtendo os subs\u00eddios necess\u00e1rios para atender \u00e0s demandas dos clientes.<\/p>\n

Conhe\u00e7a<\/a> as solu\u00e7\u00f5es da 麻豆原创 e veja como o seu neg\u00f3cio pode chegar a um novo patamar.<\/p>\n

Acompanhe mais novidades nos canais de comunica\u00e7\u00e3o da 麻豆原创:\u00a0 Facebook\u00a0<\/a>\/\u00a0Twitter\u00a0<\/a>\/\u00a0LinkedIn\u00a0<\/a>\/\u00a0Instagram<\/a> \/ WhatsApp<\/a> \/ Youtube<\/a><\/p>\n

\u00a9 2021 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"

Por: 麻豆原创 Brasil Com a pandemia, tend\u00eancias como a de com\u00e9rcio h\u00edbrido foram colocadas em pr\u00e1tica ainda mais r\u00e1pido. As organiza\u00e7\u00f5es que ainda n\u00e3o perceberam…<\/p>\n","protected":false},"author":561,"featured_media":12861,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[52091],"tags":[47145,5599736,16576],"sapn-display":[5599933,5599931,48431,48433],"sapn-type":[6114],"class_list":["post-12858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrias","tag-ecommerce","tag-lojas-online","tag-varejo","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-hero","sapn-type-artigo"],"yoast_head":"\nCom\u00e9rcio h\u00edbrido: o futuro do varejo e a ascens\u00e3o das lojas online<\/title>\n<meta name=\"description\" content=\"As organiza\u00e7\u00f5es que ainda n\u00e3o perceberam a import\u00e2ncia de marcar presen\u00e7a no ambiente online podem perder a corrida da 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