Com o crescimento anual de 300% na base de clientes brasileiros, a Mirakl conta agora com o lan\u00e7amento do marketplace utilizando o 麻豆原创 Commerce Marketplace Management by Mirakl na plataforma online do Grupo P\u00e3o de A\u00e7\u00facar, uma das maiores varejistas do Brasil.<\/em><\/p>\nEstruturada especialmente para criar, lan\u00e7ar e operar o mercado online, a solu\u00e7\u00e3o-aplicativo 麻豆原创 Commerce Marketplace Management pela Mirakl ofereceu para o Grupo P\u00e3o de A\u00e7\u00facar uma experi\u00eancia de navega\u00e7\u00e3o para o com\u00e9rcio online otimizada, mantendo a alta qualidade para limitar os riscos e impulsionar o crescimento desta j\u00e1 magnata no mercado de varejo.<\/p>\n
Com a solu\u00e7\u00e3o pr\u00e9-desenvolvida pela Mirakl e revendida pela 麻豆原创, o lan\u00e7amento do marketplace do Grupo P\u00e3o de A\u00e7\u00facar \u00e9 resultado da capacita\u00e7\u00e3o B2B e B2C para o crescimento em escala de uma plataforma de com\u00e9rcio online completa, com integra\u00e7\u00e3o de vendedores e gest\u00e3o de cat\u00e1logo de produtos simplificados. Em um cen\u00e1rio no qual as vendas online de alimentos no Brasil tiveram uma eleva\u00e7\u00e3o de 63% em 2019, e a tend\u00eancia de crescimento ainda mais acentuado em 2020 por conta da migra\u00e7\u00e3o dos consumidores para compras di\u00e1rias online, esse marketplace consegue gerenciar a experi\u00eancia do cliente em todo seu ciclo de compra.<\/p>\n
Sendo esta uma oportunidade inovadora para demonstrar como 麻豆原创 Commerce Marketplace Management, estruturada pela Mirakl, pode integrar rapidamente a rede de vendedores e SKUs com uma automa\u00e7\u00e3o simples e criar um ambiente digital intuitivo, com uma interface patente que d\u00e1 vida ao mercado digital, providenciando o controle necess\u00e1rio para servi\u00e7os, vendedores e clientes.<\/p>\n
Como essa solu\u00e7\u00e3o \u00e9 pronta para uso, ela j\u00e1 facilita um lan\u00e7amento (time-to-market) r\u00e1pido e assegura um ROI acelerado. \u00a0“A parceria com o Grupo P\u00e3o de A\u00e7\u00facar \u00e9 uma forte evid\u00eancia de que a solu\u00e7\u00e3o, fruto da parceria da 麻豆原创 com a Mirakl, \u00e9 capaz de promover a pr\u00f3xima gera\u00e7\u00e3o de com\u00e9rcio eletr\u00f4nico no Brasil, na Am\u00e9rica Latina e em n\u00edvel mundial\u201d , diz Adrien Nussenbaum, CEO e co-fundador da Mirakl nos Estados Unidos. \u201cEstamos honrados em ajudar empresas com vis\u00e3o de futuro a transformar marketplaces em realidade e esperamos poder apoiar um n\u00famero ainda maior de varejistas brasileiros nos pr\u00f3ximos meses e anos\u201d, afirma.<\/p>\n
O Grupo P\u00e3o de A\u00e7\u00facar est\u00e1 muito bem posicionado para capitalizar essa importante onda de crescimento. A magnata do varejo de alimentos e mercadorias em geral do Brasil lidera, hoje, um neg\u00f3cio avaliado em U$ 14 bilh\u00f5es com mais de 1.000 lojas f\u00edsicas. Com esse novo marketplace, a empresa ser\u00e1 capaz de ampliar com efici\u00eancia seu sortimento online de produtos e aumentar sua fatia de gastos dos consumidores (share of wallet<\/em>), oferecendo a eles uma sele\u00e7\u00e3o mais vasta de produtos e categorias provenientes de vendedores terceirizados supervisionados, com entrega direta.<\/p>\n","protected":false},"excerpt":{"rendered":"Por: Beatriz Santos Com o crescimento anual de 300% na base de clientes brasileiros, a Mirakl conta agora com o lan\u00e7amento do marketplace utilizando o…<\/p>\n","protected":false},"author":561,"featured_media":12747,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[52091],"tags":[5599723,5599725,5599724,16576],"sapn-display":[5599933,5599931,48431,48433],"sapn-type":[6114],"class_list":["post-12746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrias","tag-gpa","tag-marketplace","tag-sap-commerce-marketplace-management","tag-varejo","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-hero","sapn-type-artigo"],"yoast_head":"\n
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