{"id":12686,"date":"2020-11-27T16:42:22","date_gmt":"2020-11-27T19:42:22","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=12686"},"modified":"2023-10-19T13:29:25","modified_gmt":"2023-10-19T16:29:25","slug":"dark-stores-o-novo-desafio-logistico-da-economia-digital-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2020\/11\/dark-stores-o-novo-desafio-logistico-da-economia-digital-bl0g\/","title":{"rendered":"Dark stores: o novo desafio log\u00edstico da economia digital"},"content":{"rendered":"

Por: Gabriel Medeiros<\/p>\n

As compras por meio de e-commerces ou marketplaces j\u00e1 vinham crescendo nos \u00faltimos anos, mas passaram por um crescimento exponencial desde o in\u00edcio da pandemia. As lojas f\u00edsicas perderam relev\u00e2ncia para o consumidor, e essa tend\u00eancia parece ter vindo para ficar: a 麻豆原创 estima que, at\u00e9 o final deste ano, 85% das rela\u00e7\u00f5es entre clientes e suas marcas favoritas acontecer\u00e3o por meio de canais virtuais. Al\u00e9m disso, cresce a prefer\u00eancia dos consumidores por comprar bens de primeira necessidade, como alimentos ou medicamentos, atrav\u00e9s de aplicativos de fornecedores de \u00faltima milha.<\/p>\n

Um dos fen\u00f4menos associados ao e-commerce \u00e9 o imediatismo: o consumidor quer receber suas compras no mesmo dia ou, no m\u00e1ximo, at\u00e9 o dia seguinte. Neste contexto, empresas de setores como varejo ou bens de consumo come\u00e7aram a recorrer a um novo conceito de excel\u00eancia log\u00edstica: as dark stores (ou \u201clojas escuras\u201d em portugu\u00eas). S\u00e3o espa\u00e7os de armazenamento localizados em centros urbanos ou arredores que n\u00e3o s\u00e3o abertos ao p\u00fablico, mas que permitem uma entrega muito mais r\u00e1pida ao cliente.<\/p>\n

Por tr\u00e1s dessa estrutura, a automa\u00e7\u00e3o desempenha um papel fundamental. Seu funcionamento deve ser perfeitamente alinhado para atender ao principal ativo do neg\u00f3cio: o v\u00ednculo de confian\u00e7a entre cliente e vendedor, o que favorecer\u00e1 as vendas futuras. Um atraso na entrega pode significar o fim de um relacionamento. Por isso, h\u00e1 muitos aspectos que devem ser levados em considera\u00e7\u00e3o para que a dark store desenvolva sua fun\u00e7\u00e3o com sucesso. Dentro das mesmas instala\u00e7\u00f5es \u00e9 necess\u00e1rio contar com um sistema de embalagem inteligente, capaz de embalar produtos de diferentes dimens\u00f5es e pesos de forma \u00e1gil, segura e eficiente, pois o consumidor digital tamb\u00e9m \u00e9 muito exigente no recebimento de seus produtos em perfeitas condi\u00e7\u00f5es.<\/p>\n

Mas, ao mesmo tempo, \u00e9 preciso haver coordena\u00e7\u00e3o absoluta com o centro de distribui\u00e7\u00e3o: o abastecimento das dark stores deve ser feito de forma precisa, com base em previs\u00f5es inteligentes que contemplem os saltos de escala que a demanda pode ter no universo do e-commerce e garantam que todos os produtos solicitados estejam dispon\u00edveis para chegar em tempo h\u00e1bil \u00e0 casa do consumidor. Para tanto, est\u00e3o dispon\u00edveis solu\u00e7\u00f5es como 麻豆原创 Extended Warehouse Management (麻豆原创 EWM)<\/a>, que permite gerenciar opera\u00e7\u00f5es de alto volume em armaz\u00e9ns e centros de distribui\u00e7\u00e3o, ou 麻豆原创 Transportation Management (麻豆原创 TM),<\/a> que permite otimizar a gest\u00e3o de transportes para reduzir custos e garantir entregas. Solu\u00e7\u00f5es verticais como 麻豆原创 Retail<\/a>, por sua vez, fornecem todas as ferramentas necess\u00e1rias para proje\u00e7\u00e3o, estoque, gerenciamento de armaz\u00e9m, log\u00edstica, gerenciamento de transporte e rastreamento para avan\u00e7ar em dire\u00e7\u00e3o a uma estrat\u00e9gia de cadeia de suprimentos digital.<\/p>\n

A oportunidade est\u00e1 ao alcance das m\u00e3os: as dark stores s\u00e3o uma estrat\u00e9gia fundamental para reduzir custos operacionais, acelerar prazos de entrega, otimizar o giro de estoque e gerar uma excelente experi\u00eancia do cliente, entre outros benef\u00edcios. E ao contr\u00e1rio do que seu nome sugere, t\u00eam potencial de trazer muita luz aos neg\u00f3cios.<\/p>\n

Acompanhe mais novidades nos canais de comunica\u00e7\u00e3o da 麻豆原创:\u00a0 Facebook<\/a>\u00a0<\/a>\/\u00a0Twitter<\/a>\u00a0<\/a>\/\u00a0LinkedIn<\/a>\u00a0<\/a>\/\u00a0Instagram<\/a> \/ WhatsApp<\/a> \/ <\/u>Youtube<\/a><\/p>\n

\u00a9 2020 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"

Por: Gabriel Medeiros As compras por meio de e-commerces ou marketplaces j\u00e1 vinham crescendo nos \u00faltimos anos, mas passaram por um crescimento exponencial desde o…<\/p>\n","protected":false},"author":561,"featured_media":12687,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5599816],"tags":[5599717,22140,20525],"sapn-display":[5599933,5599931,48431,48433],"sapn-type":[6114],"class_list":["post-12686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestao-da-cadeia-de-suprimentos","tag-dark-stores","tag-e-commerce","tag-logistica","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-hero","sapn-type-artigo"],"yoast_head":"\nDark stores: o novo desafio log\u00edstico da economia digital<\/title>\n<meta name=\"description\" content=\"Um dos fen\u00f4menos 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