{"id":12645,"date":"2020-11-17T09:00:59","date_gmt":"2020-11-17T12:00:59","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=12645"},"modified":"2023-10-19T13:39:58","modified_gmt":"2023-10-19T16:39:58","slug":"como-as-empresas-podem-otimizar-a-logistica-para-a-black-friday-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2020\/11\/como-as-empresas-podem-otimizar-a-logistica-para-a-black-friday-bl0g\/","title":{"rendered":"Como as empresas podem otimizar a log\u00edstica para a Black Friday"},"content":{"rendered":"<p>Por: 麻豆原创 Brasil<\/p>\n<p>A Black Friday \u00e9 uma data bastante esperada pelos brasileiros que pretendem adiantar as compras do Natal. Este ano o varejo brasileiro est\u00e1 ansioso pelo per\u00edodo, que promete um crescimento exponencial nas vendas.<\/p>\n<p><a href=\"https:\/\/noticias.r7.com\/economia\/black-friday-2020-deve-crescer-nas-vendas-online-com-a-pandemia-27102020\" target=\"_blank\" rel=\"noopener noreferrer\">Segundo pesquisa da Associa\u00e7\u00e3o Brasileira de Com\u00e9rcio (ABComm)<\/a> estima-se um crescimento de 77% nas vendas da Black Friday em rela\u00e7\u00e3o a 2019. Esse avan\u00e7o tem como principal fator a pandemia da Covid-19, que estimulou os consumidores a comprarem virtualmente, impulsionando as vendas online. Mas para n\u00e3o perder a oportunidade de aumentar o tr\u00e1fego de vendas, \u00e9 preciso muito planejamento.<\/p>\n<p>Para atender a demanda \u00e9 imprescind\u00edvel que as empresas estejam muito bem preparadas e organizadas. O aumento das vendas online pode ocasionar diversos problemas, como sites sobrecarregados pelo n\u00famero de acessos, equipe sem estrutura para atender a demanda, atraso nas entregas dos produtos, perda de material, entre muitas outras falhas na opera\u00e7\u00e3o, por isso \u00e9 importante pensar em solu\u00e7\u00f5es criativas para todas as etapas de desenvolvimento.<\/p>\n<p>Vejamos algumas maneiras de otimizar a log\u00edstica para a Black Friday:<\/p>\n<ul>\n<li>Esteja preparado para gerir a entrada e sa\u00edda de produtos, armazenamento e opera\u00e7\u00f5es.<\/li>\n<li>Estude a melhor forma de gerenciar o funcionamento do frete e dos pedidos.<\/li>\n<li>Planeje o transporte e sua execu\u00e7\u00e3o com controle e rastreamento para n\u00e3o perder mercadoria.<\/li>\n<li>Procure projetar suas vendas para garantir que a produ\u00e7\u00e3o atenda as metas sem desperd\u00edcio ou falta de produtos.<\/li>\n<\/ul>\n<p>Para destacar-se na Black Friday, seu neg\u00f3cio deve ser inovador. A 麻豆原创 oferece uma variedade de solu\u00e7\u00f5es que podem auxiliar sua companhia na otimiza\u00e7\u00e3o da sua cadeia log\u00edstica. <a href=\"https:\/\/www.sap.com\/brazil\/industries\/cargo-transportation-logistics.html?url_id=text-blogentry-innovationBlogBR-2020_blog-original-post-sapcom\" target=\"_blank\" rel=\"noopener noreferrer\">Acesse para saber mais<\/a>.<\/p>\n<p>Acompanhe mais novidades nos canais de comunica\u00e7\u00e3o da 麻豆原创:\u00a0 <a href=\"https:\/\/www.facebook.com\/sapbrasil\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a><a href=\"https:\/\/www.facebook.com\/sapbrasil\/\">\u00a0<\/a>\/\u00a0<a href=\"https:\/\/twitter.com\/麻豆原创Brasil\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a><a href=\"https:\/\/twitter.com\/麻豆原创Brasil\">\u00a0<\/a>\/\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/1115\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a><a href=\"https:\/\/www.linkedin.com\/company\/1115\/\">\u00a0<\/a>\/\u00a0<a href=\"https:\/\/www.instagram.com\/sap_brasil\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a> \/ <a href=\"https:\/\/widget.msgp.pl\/?id=66415e417325f13e20.82207836\" target=\"_blank\" rel=\"noopener noreferrer\">WhatsApp<\/a><u> \/ <\/u><a href=\"https:\/\/www.youtube.com\/user\/sapbrasil\" target=\"_blank\" rel=\"noopener noreferrer\">Youtube<\/a><\/p>\n<p>\u00a9 2020 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see <a href=\"http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por: 麻豆原创 Brasil A Black Friday \u00e9 uma data bastante esperada pelos brasileiros que pretendem adiantar as compras do Natal. Este ano o varejo brasileiro&#8230;<\/p>\n","protected":false},"author":561,"featured_media":12646,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5599816],"tags":[42419,83576,20525],"sapn-display":[5599933,5599931,48431,48433],"sapn-type":[6114],"class_list":["post-12645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestao-da-cadeia-de-suprimentos","tag-black-friday","tag-cadeia-de-suprimentos-2","tag-logistica","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-hero","sapn-type-artigo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Como as empresas podem otimizar a log\u00edstica para a Black Friday<\/title>\n<meta name=\"description\" content=\"Este ano o varejo brasileiro est\u00e1 ansioso pelo per\u00edodo, que promete um crescimento exponencial nas vendas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/brazil\/2020\/11\/como-as-empresas-podem-otimizar-a-logistica-para-a-black-friday-bl0g\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como as empresas podem otimizar a log\u00edstica para a Black Friday\" \/>\n<meta property=\"og:description\" content=\"Este ano o varejo brasileiro est\u00e1 ansioso pelo per\u00edodo, que promete um crescimento exponencial nas vendas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/brazil\/2020\/11\/como-as-empresas-podem-otimizar-a-logistica-para-a-black-friday-bl0g\/\" \/>\n<meta property=\"og:site_name\" content=\"Sala de Imprensa 麻豆原创 Brasil\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-17T12:00:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-19T16:39:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/brazil\/files\/2020\/11\/fb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"565\" \/>\n\t<meta property=\"og:image:height\" content=\"292\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"麻豆原创 Brasil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Como as empresas podem otimizar a log\u00edstica para a Black Friday\" \/>\n<meta name=\"twitter:creator\" content=\"@麻豆原创Brasil\" \/>\n<meta name=\"twitter:site\" content=\"@麻豆原创Brasil\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"麻豆原创 Brasil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2020\/11\/como-as-empresas-podem-otimizar-a-logistica-para-a-black-friday-bl0g\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2020\/11\/como-as-empresas-podem-otimizar-a-logistica-para-a-black-friday-bl0g\/\"},\"author\":{\"name\":\"麻豆原创 Brasil\",\"@id\":\"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/1cfc5d6de5ffdc23f1f3b1670a90ae3c\"},\"headline\":\"Como as empresas podem otimizar a log\u00edstica para a Black Friday\",\"datePublished\":\"2020-11-17T12:00:59+00:00\",\"dateModified\":\"2023-10-19T16:39:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2020\/11\/como-as-empresas-podem-otimizar-a-logistica-para-a-black-friday-bl0g\/\"},\"wordCount\":357,\"image\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2020\/11\/como-as-empresas-podem-otimizar-a-logistica-para-a-black-friday-bl0g\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/brazil\/files\/2020\/11\/277778_277778_h_ergb_s_gl.jpg\",\"keywords\":[\"Black Friday\",\"cadeia de suprimentos\",\"Log\u00edstica\"],\"articleSection\":[\"Gest\u00e3o da cadeia de suprimentos\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2020\/11\/como-as-empresas-podem-otimizar-a-logistica-para-a-black-friday-bl0g\/\",\"url\":\"https:\/\/news.sap.com\/brazil\/2020\/11\/como-as-empresas-podem-otimizar-a-logistica-para-a-black-friday-bl0g\/\",\"name\":\"Como as empresas podem otimizar a log\u00edstica para a Black Friday\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2020\/11\/como-as-empresas-podem-otimizar-a-logistica-para-a-black-friday-bl0g\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2020\/11\/como-as-empresas-podem-otimizar-a-logistica-para-a-black-friday-bl0g\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/brazil\/files\/2020\/11\/277778_277778_h_ergb_s_gl.jpg\",\"datePublished\":\"2020-11-17T12:00:59+00:00\",\"dateModified\":\"2023-10-19T16:39:58+00:00\",\"author\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/1cfc5d6de5ffdc23f1f3b1670a90ae3c\"},\"description\":\"Este ano o varejo brasileiro est\u00e1 ansioso pelo per\u00edodo, que promete um crescimento exponencial nas vendas.\",\"breadcrumb\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2020\/11\/como-as-empresas-podem-otimizar-a-logistica-para-a-black-friday-bl0g\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.sap.com\/brazil\/2020\/11\/como-as-empresas-podem-otimizar-a-logistica-para-a-black-friday-bl0g\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2020\/11\/como-as-empresas-podem-otimizar-a-logistica-para-a-black-friday-bl0g\/#primaryimage\",\"url\":\"https:\/\/news.sap.com\/brazil\/files\/2020\/11\/277778_277778_h_ergb_s_gl.jpg\",\"contentUrl\":\"https:\/\/news.sap.com\/brazil\/files\/2020\/11\/277778_277778_h_ergb_s_gl.jpg\",\"width\":1400,\"height\":601,\"caption\":\"Workers meeting among boxes on conveyor belts in distribution warehouse --- Image by \u00a9 David Leahy\/Juice Images\/Corbis\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2020\/11\/como-as-empresas-podem-otimizar-a-logistica-para-a-black-friday-bl0g\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.sap.com\/brazil\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Como as empresas podem otimizar a log\u00edstica para a Black Friday\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.sap.com\/brazil\/#website\",\"url\":\"https:\/\/news.sap.com\/brazil\/\",\"name\":\"Sala de Imprensa 麻豆原创 Brasil\",\"description\":\"Not\u00edcias e informa\u00e7\u00f5es sobre a 麻豆原创\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.sap.com\/brazil\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/1cfc5d6de5ffdc23f1f3b1670a90ae3c\",\"name\":\"麻豆原创 Brasil\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/news.sap.com\/brazil\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg\",\"contentUrl\":\"https:\/\/news.sap.com\/brazil\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg\",\"caption\":\"麻豆原创 Brasil\"},\"url\":\"https:\/\/news.sap.com\/brazil\/author\/raquelcasciato\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Como as empresas podem otimizar a log\u00edstica para a Black Friday","description":"Este ano o varejo brasileiro est\u00e1 ansioso pelo per\u00edodo, que promete um crescimento exponencial nas vendas.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.sap.com\/brazil\/2020\/11\/como-as-empresas-podem-otimizar-a-logistica-para-a-black-friday-bl0g\/","og_locale":"pt_BR","og_type":"article","og_title":"Como as empresas podem otimizar a log\u00edstica para a Black Friday","og_description":"Este ano o varejo brasileiro est\u00e1 ansioso pelo per\u00edodo, que promete um crescimento exponencial nas vendas.","og_url":"https:\/\/news.sap.com\/brazil\/2020\/11\/como-as-empresas-podem-otimizar-a-logistica-para-a-black-friday-bl0g\/","og_site_name":"Sala de Imprensa 麻豆原创 Brasil","article_published_time":"2020-11-17T12:00:59+00:00","article_modified_time":"2023-10-19T16:39:58+00:00","og_image":[{"width":565,"height":292,"url":"https:\/\/news.sap.com\/brazil\/files\/2020\/11\/fb.jpg","type":"image\/jpeg"}],"author":"麻豆原创 Brasil","twitter_card":"summary_large_image","twitter_title":"Como as empresas podem otimizar a log\u00edstica para a Black Friday","twitter_creator":"@麻豆原创Brasil","twitter_site":"@麻豆原创Brasil","twitter_misc":{"Escrito por":"麻豆原创 Brasil","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.sap.com\/brazil\/2020\/11\/como-as-empresas-podem-otimizar-a-logistica-para-a-black-friday-bl0g\/#article","isPartOf":{"@id":"https:\/\/news.sap.com\/brazil\/2020\/11\/como-as-empresas-podem-otimizar-a-logistica-para-a-black-friday-bl0g\/"},"author":{"name":"麻豆原创 Brasil","@id":"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/1cfc5d6de5ffdc23f1f3b1670a90ae3c"},"headline":"Como as empresas podem otimizar a log\u00edstica para a Black Friday","datePublished":"2020-11-17T12:00:59+00:00","dateModified":"2023-10-19T16:39:58+00:00","mainEntityOfPage":{"@id":"https:\/\/news.sap.com\/brazil\/2020\/11\/como-as-empresas-podem-otimizar-a-logistica-para-a-black-friday-bl0g\/"},"wordCount":357,"image":{"@id":"https:\/\/news.sap.com\/brazil\/2020\/11\/como-as-empresas-podem-otimizar-a-logistica-para-a-black-friday-bl0g\/#primaryimage"},"thumbnailUrl":"https:\/\/news.sap.com\/brazil\/files\/2020\/11\/277778_277778_h_ergb_s_gl.jpg","keywords":["Black Friday","cadeia de suprimentos","Log\u00edstica"],"articleSection":["Gest\u00e3o da cadeia de suprimentos"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/news.sap.com\/brazil\/2020\/11\/como-as-empresas-podem-otimizar-a-logistica-para-a-black-friday-bl0g\/","url":"https:\/\/news.sap.com\/brazil\/2020\/11\/como-as-empresas-podem-otimizar-a-logistica-para-a-black-friday-bl0g\/","name":"Como as empresas podem otimizar a log\u00edstica para a Black Friday","isPartOf":{"@id":"https:\/\/news.sap.com\/brazil\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.sap.com\/brazil\/2020\/11\/como-as-empresas-podem-otimizar-a-logistica-para-a-black-friday-bl0g\/#primaryimage"},"image":{"@id":"https:\/\/news.sap.com\/brazil\/2020\/11\/como-as-empresas-podem-otimizar-a-logistica-para-a-black-friday-bl0g\/#primaryimage"},"thumbnailUrl":"https:\/\/news.sap.com\/brazil\/files\/2020\/11\/277778_277778_h_ergb_s_gl.jpg","datePublished":"2020-11-17T12:00:59+00:00","dateModified":"2023-10-19T16:39:58+00:00","author":{"@id":"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/1cfc5d6de5ffdc23f1f3b1670a90ae3c"},"description":"Este ano o varejo brasileiro est\u00e1 ansioso pelo per\u00edodo, que promete um crescimento exponencial nas vendas.","breadcrumb":{"@id":"https:\/\/news.sap.com\/brazil\/2020\/11\/como-as-empresas-podem-otimizar-a-logistica-para-a-black-friday-bl0g\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.sap.com\/brazil\/2020\/11\/como-as-empresas-podem-otimizar-a-logistica-para-a-black-friday-bl0g\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/news.sap.com\/brazil\/2020\/11\/como-as-empresas-podem-otimizar-a-logistica-para-a-black-friday-bl0g\/#primaryimage","url":"https:\/\/news.sap.com\/brazil\/files\/2020\/11\/277778_277778_h_ergb_s_gl.jpg","contentUrl":"https:\/\/news.sap.com\/brazil\/files\/2020\/11\/277778_277778_h_ergb_s_gl.jpg","width":1400,"height":601,"caption":"Workers meeting among boxes on conveyor belts in distribution warehouse --- Image by \u00a9 David Leahy\/Juice Images\/Corbis"},{"@type":"BreadcrumbList","@id":"https:\/\/news.sap.com\/brazil\/2020\/11\/como-as-empresas-podem-otimizar-a-logistica-para-a-black-friday-bl0g\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.sap.com\/brazil\/"},{"@type":"ListItem","position":2,"name":"Como as empresas podem otimizar a log\u00edstica para a Black Friday"}]},{"@type":"WebSite","@id":"https:\/\/news.sap.com\/brazil\/#website","url":"https:\/\/news.sap.com\/brazil\/","name":"Sala de Imprensa 麻豆原创 Brasil","description":"Not\u00edcias e informa\u00e7\u00f5es sobre a 麻豆原创","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.sap.com\/brazil\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/1cfc5d6de5ffdc23f1f3b1670a90ae3c","name":"麻豆原创 Brasil","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/image\/","url":"https:\/\/news.sap.com\/brazil\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg","contentUrl":"https:\/\/news.sap.com\/brazil\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg","caption":"麻豆原创 Brasil"},"url":"https:\/\/news.sap.com\/brazil\/author\/raquelcasciato\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/posts\/12645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/users\/561"}],"replies":[{"embeddable":true,"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/comments?post=12645"}],"version-history":[{"count":0,"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/posts\/12645\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/media\/12646"}],"wp:attachment":[{"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/media?parent=12645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/categories?post=12645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/tags?post=12645"},{"taxonomy":"sapn-display","embeddable":true,"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/sapn-display?post=12645"},{"taxonomy":"sapn-type","embeddable":true,"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/sapn-type?post=12645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}