{"id":12453,"date":"2020-09-03T09:00:11","date_gmt":"2020-09-03T12:00:11","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=12453"},"modified":"2023-10-19T13:54:37","modified_gmt":"2023-10-19T16:54:37","slug":"transformacao-digital-no-varejo-revoluciona-servicos-prestados-para-os-consumidores-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2020\/09\/transformacao-digital-no-varejo-revoluciona-servicos-prestados-para-os-consumidores-bl0g\/","title":{"rendered":"Transforma\u00e7\u00e3o digital no varejo revoluciona servi\u00e7os prestados para os consumidores"},"content":{"rendered":"<p>Por: 麻豆原创 Brasil<\/p>\n<p><em>O setor est\u00e1 investindo em moderniza\u00e7\u00e3o para melhorar a qualidade da experi\u00eancia do cliente, adotando o digital como ferramenta central da estrat\u00e9gia<\/em><\/p>\n<p>O varejo \u00e9 um dos setores mais atingidos pela crise causada pela pandemia do novo Coronav\u00edrus. Enquanto muitos lojistas tiveram que fechar as portas das lojas f\u00edsicas, o ambiente digital ofereceu a oportunidade de continuar funcionando e ampliar sua rede de clientes. Nesse caminho, acelerar o processo de <a href=\"https:\/\/www.sap.com\/brazil\/insights\/what-is-digital-transformation.html\">transforma\u00e7\u00e3o digital<\/a> tornou-se indispens\u00e1vel para manter a qualidade da experi\u00eancia do cliente.<\/p>\n<p>Mesmo vivendo um momento desafiador para a economia, o setor registrou 8% de crescimento em junho na compara\u00e7\u00e3o com o m\u00eas anterior, de acordo com a <a href=\"https:\/\/www.gov.br\/pt-br\/noticias\/financas-impostos-e-gestao-publica\/2020\/08\/vendas-no-varejo-apresentam-crescimento-de-8-no-mes-de-junho\" target=\"_blank\" rel=\"noopener noreferrer\">pesquisa Mensal do Com\u00e9rcio<\/a>, divulgada em agosto pelo IBGE. Conquistar esses resultados mesmo com as portas fechadas \u00e9 resultado dos esfor\u00e7os que o varejo tem feito para manter as vendas online.<\/p>\n<p>Ainda existe uma expectativa de que o e-commerce fature R$ 111 bilh\u00f5es em 2020, de acordo com o <a href=\"https:\/\/mercadoeconsumo.com.br\/2020\/08\/20\/e-commerce-2020-mercado-deve-faturar-r-111-bi-no-brasil\/\" target=\"_blank\" rel=\"noopener noreferrer\">estudo<\/a> sobre impactos da Covid-19 no comportamento de consumo do brasileiro, considerando o cen\u00e1rio base para os pr\u00f3ximos quatro anos. O estudo ainda indica que categorias como alimenta\u00e7\u00e3o, cuidados com pets, beleza e cuidados pessoais devem apresentar maior crescimento at\u00e9 2024.<\/p>\n<p><strong>A transforma\u00e7\u00e3o digital \u00e9 para todos<\/strong><\/p>\n<p>\u00c9 o momento de os empres\u00e1rios do varejo confiarem nos benef\u00edcios da transforma\u00e7\u00e3o digital para o neg\u00f3cio, considerando o cen\u00e1rio atual e as mudan\u00e7as no comportamento do consumidor. Entre os temas principais deste ano no <a href=\"https:\/\/events.sap.com\/br\/sap-now-brasil-2020\/pt\/registration.aspx?campaigncode=CRM-BR20-EVE-NOWBRGGBLG\" target=\"_blank\" rel=\"noopener noreferrer\">麻豆原创 NOW Brasil<\/a>, a discuss\u00e3o em torno do futuro da cadeia de suprimentos e de inova\u00e7\u00f5es para empresas em crescimento coloca em pauta a import\u00e2ncia de investir em solu\u00e7\u00f5es para monitorar estoques e manter processos internos mais eficientes com cadeias aut\u00f4nomas. Entre os benef\u00edcios da digitaliza\u00e7\u00e3o das cadeias do varejo est\u00e1 a colabora\u00e7\u00e3o com o financeiro por meio da oferta de dados e previs\u00f5es sobre custos e investimentos.<\/p>\n<p>Para o consumidor, a transforma\u00e7\u00e3o digital significa maior agilidade de atendimento, rapidez no tempo de resposta e suporte multicanal, evitando que lacunas no processo prejudiquem sua experi\u00eancia de compra.<\/p>\n<p>O <a href=\"https:\/\/events.sap.com\/br\/sap-now-brasil-2020\/pt\/registration.aspx?campaigncode=CRM-BR20-EVE-NOWBRGGBLG\" target=\"_blank\" rel=\"noopener noreferrer\">麻豆原创 NOW Brasil<\/a> abordar\u00e1 a transforma\u00e7\u00e3o digital no varejo e em setores fundamentais para a fluidez de processos de vendas, como Supply Chain, trazendo especialistas para discutir sobre planejamento e estrat\u00e9gia nessas \u00e1reas e mostrando quais oportunidades podem surgir ao longo do caminho.<\/p>\n<p>Fa\u00e7a sua <a href=\"https:\/\/events.sap.com\/br\/sap-now-brasil-2020\/pt\/registration.aspx?campaigncode=CRM-BR20-EVE-NOWBRGGBLG\" target=\"_blank\" rel=\"noopener noreferrer\">inscri\u00e7\u00e3o<\/a> para participar do 麻豆原创 NOW Brasil. O evento acontece de 14 a 18 de setembro e, pela primeira vez, ser\u00e1 totalmente online.<\/p>\n<p>Nas redes sociais da 麻豆原创 voc\u00ea pode acompanhar as novidades sobre e solu\u00e7\u00f5es para o varejo: <a href=\"https:\/\/www.facebook.com\/sapbrasil\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook\u00a0<\/a>\/\u00a0<a href=\"https:\/\/twitter.com\/麻豆原创Brasil\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter\u00a0<\/a>\/\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/1115\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn\u00a0<\/a>\/\u00a0<a href=\"https:\/\/www.instagram.com\/sap_brasil\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a> \/ <a href=\"https:\/\/widget.msgp.pl\/?id=66415e417325f13e20.82207836\" target=\"_blank\" rel=\"noopener noreferrer\">WhatsApp<\/a> \/ <a href=\"https:\/\/www.youtube.com\/user\/sapbrasil\" target=\"_blank\" rel=\"noopener noreferrer\">Youtube<\/a><\/p>\n<p>\u00a9 2020 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see <a href=\"http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por: 麻豆原创 Brasil O setor est\u00e1 investindo em moderniza\u00e7\u00e3o para melhorar a qualidade da experi\u00eancia do cliente, adotando o digital como ferramenta central da estrat\u00e9gia&#8230;<\/p>\n","protected":false},"author":561,"featured_media":12454,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[52091],"tags":[5597057,270164,16576],"sapn-display":[5599933,5599931,48431,48433],"sapn-type":[6114],"class_list":["post-12453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrias","tag-sap-now-brasil","tag-transformacao-digital","tag-varejo","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-hero","sapn-type-artigo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Transforma\u00e7\u00e3o digital no varejo revoluciona servi\u00e7os prestados<\/title>\n<meta name=\"description\" content=\"O setor 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