{"id":12356,"date":"2020-08-11T09:00:55","date_gmt":"2020-08-11T12:00:55","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=12356"},"modified":"2023-10-19T14:02:18","modified_gmt":"2023-10-19T17:02:18","slug":"varejo-busca-adaptacao-aos-novos-habitos-de-consumo-no-pos-pandemia-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2020\/08\/varejo-busca-adaptacao-aos-novos-habitos-de-consumo-no-pos-pandemia-bl0g\/","title":{"rendered":"Varejo busca adapta\u00e7\u00e3o aos novos h\u00e1bitos de consumo no p\u00f3s-pandemia"},"content":{"rendered":"

Por: 麻豆原创 Brasil<\/p>\n

Para manter neg\u00f3cios, empres\u00e1rios devem estudar e acompanhar as movimenta\u00e7\u00f5es na nova rotina do consumidor, adequando os modelos de venda ao novo momento<\/em><\/p>\n

Se durante a pandemia tivemos que ajustar nossos h\u00e1bitos de vida e relacionamento, os h\u00e1bitos do consumidor tamb\u00e9m passaram por mudan\u00e7as para se adequar \u00e0 nova rotina. Os resultados para o varejo oscilaram e entre os dias 28 de junho e 4 de julho, o com\u00e9rcio registrou queda de 18% no faturamento das empresas do setor, de acordo com dados divulgados pelo Sebrae<\/a>.<\/p>\n

Passado o per\u00edodo de isolamento, novas estrat\u00e9gias devem ser adotadas, por meio da reestrutura\u00e7\u00e3o dos neg\u00f3cios, com a implementa\u00e7\u00e3o da digitaliza\u00e7\u00e3o e a ado\u00e7\u00e3o de novas formas de relacionamento com o cliente, que melhorem a experi\u00eancia e atraiam o p\u00fablico.<\/p>\n

Invista na digitaliza\u00e7\u00e3o para ampliar a capacidade anal\u00edtica do neg\u00f3cio<\/strong><\/p>\n

A transforma\u00e7\u00e3o digital tornou-se uma das principais ferramentas para os neg\u00f3cios durante a pandemia, oferecendo a possibilidade de gerenciar processos operacionais \u00e0 dist\u00e2ncia. Empreendedores entenderam a import\u00e2ncia de transformar suas empresas em Empresas Intelig\u00eancias para obter maior capacidade de an\u00e1lise sobre o desempenho de suas equipes, demandas dos clientes e produ\u00e7\u00e3o.<\/p>\n

Recentemente, a McKinsey lan\u00e7ou o relat\u00f3rio<\/a> “Transforma\u00e7\u00f5es digitais o Brasil: insights sobre o n\u00edvel de maturidade digital das empresas no pa\u00eds”, o documento avalia o n\u00edvel de maturidade das empresas brasileiras para operar no universo digital a partir de 4 dimens\u00f5es: estrat\u00e9gia, capacidades, organiza\u00e7\u00e3o e cultura. Um dos pontos destacados na pesquisa \u00e9 sobre a compreens\u00e3o das empresas a respeito da relev\u00e2ncia do digital e de melhorias na jornada do cliente, a pesquisa mostrou que ainda existe uma dificuldade em desenvolver a capacidade anal\u00edtica das organiza\u00e7\u00f5es.<\/p>\n

De acordo com o relat\u00f3rio, grande parte das empresas no Brasil ainda utiliza modelos descritivos simples e t\u00e9cnicas pouco sofisticadas para an\u00e1lises estat\u00edsticas. Isso porque precisa investir em solu\u00e7\u00f5es mais robustas, com capacidade para armazenar o maior n\u00famero de dados e oferecer an\u00e1lises mais precisas para mensura\u00e7\u00e3o dos resultados com velocidade.<\/p>\n

As informa\u00e7\u00f5es em nuvem<\/a> podem contribuir muito para que as empresas obtenham dados essenciais para transformar visitantes em clientes. O caminho \u00e9 o investimento nas plataformas de gest\u00e3o online.<\/p>\n

Adote tecnologia para gerenciar cadeia de suprimentos <\/strong><\/p>\n

Esse \u00e9 o momento de transmitir confian\u00e7a aos consumidores, buscando solu\u00e7\u00f5es para manter os estoques abastecidos e encontrar fornecedores de maneira r\u00e1pida e segura, evitando perdas por conta da falta de produtos.<\/p>\n

Al\u00e9m disso, as demandas de consumo est\u00e3o passando por mudan\u00e7as e para continuar vendendo as empresas precisam se adequar. Existem solu\u00e7\u00f5es como o 麻豆原创 Ariba Discovery<\/a>, que conecta uma rede de fornecedores e compradores a partir de uma base de dados, que contribui para o crescimento sustent\u00e1vel das redes de fornecimento, oferecendo dados sobre riscos e produ\u00e7\u00e3o que ajudam a evitar a interrup\u00e7\u00e3o da cadeia de suprimentos. Contribuindo para que lojistas possam cumprir seus prazos de entrega.<\/p>\n

Implemente protocolos de seguran\u00e7a e higieniza\u00e7\u00e3o mais r\u00edgidos <\/strong><\/p>\n

Apesar da reabertura da economia em muitos pa\u00edses, as orienta\u00e7\u00f5es da Organiza\u00e7\u00e3o Mundial da Sa\u00fade e de especialistas continuam as mesmas, manter o isolamento quando poss\u00edvel e n\u00e3o ignorar as medidas de distanciamento. Uma vida mais restritiva pode fazer com que o consumidor continue evitando sair de casa para realizar compras e se sair, ele pode estar em busca de agilidade para que possa retornar r\u00e1pido e em seguran\u00e7a para seu lar.<\/p>\n

Em um cen\u00e1rio como este, as etapas do atendimento precisam passar por mudan\u00e7as para que o consumidor se sinta mais seguro e para que sua experi\u00eancia seja positiva. Portanto, n\u00e3o esque\u00e7a de recomendar o uso de m\u00e1scara, disponibilizar \u00e1lcool em gel e gerenciar o distanciamento dentro do estabelecimento.<\/p>\n

Amplie tamb\u00e9m os canais de comunica\u00e7\u00e3o para atender o cliente. Voc\u00ea pode ser multiplataforma e estar presente nas redes sociais, em um canal de atendimento em seu site e refor\u00e7ar a comunica\u00e7\u00e3o pelo telefone. O consumidor se sentir\u00e1 amparado ao sair da sua loja, sabendo que se precisar de algum suporte, ele n\u00e3o precisa, necessariamente, voltar \u00e0 loja f\u00edsica.<\/p>\n

No p\u00f3s-pandemia, o impulsionamento dos neg\u00f3cios deve ter as pessoas como foco, para assegurar experi\u00eancias positivas que contemplem colaboradores e clientes. Utilizando como principal ferramenta as tecnologias digitais, a adapta\u00e7\u00e3o dos neg\u00f3cios aos novos h\u00e1bitos pode ganhar um acelerador.<\/p>\n

Nos canais de comunica\u00e7\u00e3o da 麻豆原创, voc\u00ea pode acompanhar mais informa\u00e7\u00f5es sobre o mundo p\u00f3s-pandemia:\u00a0 Facebook\u00a0<\/a>\/\u00a0Twitter\u00a0<\/a>\/\u00a0LinkedIn\u00a0<\/a>\/\u00a0Instagram<\/a> \/ WhatsApp<\/a> \/ Youtube<\/a><\/p>\n

\u00a9 2020 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"

Por: 麻豆原创 Brasil Para manter neg\u00f3cios, empres\u00e1rios devem estudar e acompanhar as movimenta\u00e7\u00f5es na nova rotina do consumidor, adequando os modelos de venda ao novo…<\/p>\n","protected":false},"author":561,"featured_media":12357,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[52091],"tags":[56898,16576,41868],"sapn-display":[5599933,5599931,48431,48433],"sapn-type":[6114],"class_list":["post-12356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrias","tag-consumo","tag-varejo","tag-vendas","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-hero","sapn-type-artigo"],"yoast_head":"\nVarejo busca adapta\u00e7\u00e3o aos novos h\u00e1bitos de consumo no p\u00f3s-pandemia<\/title>\n<meta name=\"description\" content=\"Para manter neg\u00f3cios, 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