{"id":12188,"date":"2020-06-09T09:00:45","date_gmt":"2020-06-09T12:00:45","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=12188"},"modified":"2023-10-19T14:08:27","modified_gmt":"2023-10-19T17:08:27","slug":"tendencia-e-o-futuro-dos-conteudos-midiaticos-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2020\/06\/tendencia-e-o-futuro-dos-conteudos-midiaticos-bl0g\/","title":{"rendered":"Tend\u00eancia e o futuro dos conte\u00fados midi\u00e1ticos"},"content":{"rendered":"

Por: 麻豆原创 Brasil<\/p>\n

O setor da m\u00eddia deve ser impulsionado pelo mercado digital de informa\u00e7\u00e3o, que cresceu com a pandemia da COVID-19 e est\u00e1 alterando modelos tradicionais de financiamento<\/em><\/p>\n

Com a necessidade de isolamento social, o mercado digital ganhou mais espa\u00e7o em todos os setores, se tornando essencial para manter o funcionamento de diferentes ind\u00fastrias. Com isso, a m\u00eddia tamb\u00e9m ganhou mais relev\u00e2ncia.<\/p>\n

Informa\u00e7\u00e3o confi\u00e1vel como desafio para os novos tempos<\/strong><\/p>\n

Parece contradit\u00f3rio que vivamos em um per\u00edodo em que o acesso \u00e0 informa\u00e7\u00e3o \u00e9 t\u00e3o f\u00e1cil e r\u00e1pido, mas que seja t\u00e3o dif\u00edcil confiar nos conte\u00fados compartilhados nas redes sociais ou at\u00e9 em sites com milhares de leitores. A credibilidade das informa\u00e7\u00f5es \u00e9 um diferencial que pode assegurar p\u00fablico e investimento.<\/p>\n

Segundo a pesquisa An\u00e1lise de Tend\u00eancias de Tr\u00e1fego e Consumo de Conte\u00fado na Am\u00e9rica Latina<\/a>: “as visitas aos principais portais profissionais de not\u00edcia cresceram 46% contando com os mercados da Argentina, Brasil, Chile, Col\u00f4mbia, M\u00e9xico e Peru. No Brasil, este crescimento foi de 24%”. Os dados, colhidos entre o final de 2019 e mar\u00e7o de 2020, mostram como o p\u00fablico opta por portais reconhecidos e com credibilidade para consumir conte\u00fado sobre sa\u00fade, not\u00edcias, pol\u00edtica e neg\u00f3cios.<\/p>\n

Mas qual o valor da informa\u00e7\u00e3o?<\/strong><\/p>\n

A renda dos consumidores ainda \u00e9 barreira para o acesso a diferentes tipos de informa\u00e7\u00e3o, em multiplataformas.\u00a0 Uma pesquisa desenvolvida<\/a> para o F\u00f3rum Econ\u00f4mico Mundial pela Nielsen com executivos de publicidade, entretenimento, not\u00edcias e outros segmentos da ind\u00fastria midi\u00e1tica sobre as estrat\u00e9gias para atrair consumidores e as implica\u00e7\u00f5es na sociedade aponta que metade dos consumidores est\u00e1 disposto a pagar por not\u00edcia e entretenimento. Mas pessoas de baixa renda est\u00e3o menos propensas a pagar por informa\u00e7\u00e3o, o que pode ajudar a aumentar as desigualdades.<\/p>\n

Como reverter e valorizar conte\u00fado para todas as pessoas<\/strong><\/p>\n

A dificuldade de acesso \u00e0 m\u00eddia paga pode hierarquizar o consumo de conte\u00fados e contribuir para aprofundar desigualdades no que diz respeito ao conhecimento e informa\u00e7\u00e3o. Durante a pandemia, servi\u00e7os de streaming e de imprensa tradicionais e segmentadas disponibilizaram seu conte\u00fado gratuito para o p\u00fablico. Ajudando a refor\u00e7ar a dissemina\u00e7\u00e3o de informa\u00e7\u00f5es sobre preven\u00e7\u00e3o \u00e0 Covid-19.<\/p>\n

As marcas tamb\u00e9m entenderam que, mais que vender, esse era um momento de produzir conte\u00fado informativo, que leve orienta\u00e7\u00f5es seguras para seu p\u00fablico e o marketing estrat\u00e9gico atuou como mais uma ferramenta de m\u00eddia importante no processo de produ\u00e7\u00e3o de informa\u00e7\u00e3o.<\/p>\n

\u00c9 claro, \u00e9 preciso receita para sobreviver, gerar emprego, investir em novos servi\u00e7os, mas tamb\u00e9m \u00e9 necess\u00e1rio redemocratizar o acesso, com uma produ\u00e7\u00e3o de conte\u00fado que parta do investimento p\u00fablico em servi\u00e7os n\u00e3o s\u00f3 de informa\u00e7\u00e3o, mas de entretenimento no \u00e2mbito digital, onde o consumo aumentou<\/a> consideravelmente nos \u00faltimos meses.<\/p>\n

O futuro?<\/strong><\/p>\n

53% das pessoas no mundo est\u00e3o dispostas a pagar por not\u00edcias e 70%, por entretenimento. As avalia\u00e7\u00f5es de consumo de m\u00eddia e a disposi\u00e7\u00e3o do consumidor a pagar por diferentes tipos de segmentos relacionados pode ajudar a direcionar as estrat\u00e9gias que ajudar\u00e3o a atrair anunciantes. A demanda pode ser determinante para o futuro da ind\u00fastria da m\u00eddia.<\/p>\n

Conhecer o consumidor para entender suas prefer\u00eancias de consumo, os tipos de informa\u00e7\u00e3o que o agradam e pensar maneiras de atender a todos os p\u00fablicos, dentro de suas possibilidades\u00a0 socioecon\u00f4micas, ajuda a construir pontes entre uma ind\u00fastria que deve se renovar e um p\u00fablico que est\u00e1 cada vez mais \u00e1vido por novidades nas m\u00eddias.<\/p>\n

Acompanhe as redes sociais da 麻豆原创 e confira os conte\u00fados que produzimos: Facebook\u00a0<\/a>\/\u00a0Twitter\u00a0<\/a>\/\u00a0LinkedIn\u00a0<\/a>\/\u00a0Instagram<\/a> \/ WhatsApp<\/a> \/ Youtube<\/a><\/p>\n

\u00a9 2020 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"

Por: 麻豆原创 Brasil O setor da m\u00eddia deve ser impulsionado pelo mercado digital de informa\u00e7\u00e3o, que cresceu com a pandemia da COVID-19 e est\u00e1 alterando…<\/p>\n","protected":false},"author":561,"featured_media":12189,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5599823],"tags":[5598724,173696,5598723,5599824],"sapn-display":[5599933,5599931,48431,48433],"sapn-type":[6114],"class_list":["post-12188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-technology-platform","tag-conteudos-midiaticos","tag-mercado-digital","tag-streaming","tag-tecnologia-banco-de-dados","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-hero","sapn-type-artigo"],"yoast_head":"\nTend\u00eancia e o futuro dos conte\u00fados midi\u00e1ticos<\/title>\n<meta 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