{"id":12117,"date":"2020-05-27T09:00:40","date_gmt":"2020-05-27T12:00:40","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=12117"},"modified":"2023-10-19T14:09:41","modified_gmt":"2023-10-19T17:09:41","slug":"a-popularizacao-dos-novos-meios-de-pagamento-durante-e-pos-pandemia-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2020\/05\/a-popularizacao-dos-novos-meios-de-pagamento-durante-e-pos-pandemia-bl0g\/","title":{"rendered":"A populariza\u00e7\u00e3o dos novos meios de pagamento durante e p\u00f3s pandemia"},"content":{"rendered":"

Por: 麻豆原创 Brasil<\/p>\n

A democratiza\u00e7\u00e3o do sistema financeiro com a realiza\u00e7\u00e3o de pagamentos instant\u00e2neos pode contribuir com a movimenta\u00e7\u00e3o da economia mesmo com o distanciamento social<\/em><\/p>\n

Os meios de pagamento instant\u00e2neos oferecem muitos benef\u00edcios para o dia a dia do consumidor, como agilidade, seguran\u00e7a e praticidade. A escolha por transa\u00e7\u00f5es digitais \u00e9 influenciada pelo estilo de vida do consumidor, que passa a optar cada vez mais pelo pagamento online de servi\u00e7os de transporte e alimenta\u00e7\u00e3o.<\/p>\n

Banco Central do Brasil regulamenta pagamentos instant\u00e2neos <\/strong><\/p>\n

Em 2019, o Banco Central anunciou o desenvolvimento de um sistema de pagamentos instant\u00e2neos<\/a> que ser\u00e1 integrado \u00e0s institui\u00e7\u00f5es financeiras e determina que as transa\u00e7\u00f5es sejam realizadas 24 horas, todos os dias da semana, permitindo que bancos e fintechs possam definir modelos de neg\u00f3cios com base nesse tipo de atividade. Com a ado\u00e7\u00e3o dessas modalidades de pagamento, os custos para os lojistas ser\u00e3o reduzidos j\u00e1 que existir\u00e3o menos intermedi\u00e1rios e o comerciante poder\u00e1 gerar apenas um c\u00f3digo para leitura atrav\u00e9s do smartphone do cliente. Tornando o atendimento mais \u00e1gil e seguro.<\/p>\n

O caminho do consumidor<\/strong><\/p>\n

O consumidor est\u00e1 optando pelas compras online e pedidos delivery para se proteger dos riscos de exposi\u00e7\u00e3o \u00e0 COVID-19 e esse comportamento est\u00e1 impulsionando as formas de pagamento online. Um levantamento realizado pelo Instituto Locomotiva e divulgado pelo portal E-commerce Brasil, mostra que as compras por aplicativo cresceram 30%<\/a> com a chegada de consumidores com idades a partir dos 50 anos, pertencentes \u00e0s classes C, D e E. S\u00e3o novos p\u00fablicos que est\u00e3o descobrindo meios mais pr\u00e1ticos de realizar pagamentos de suas compras.<\/p>\n

Tend\u00eancias que contribuem com o futuro das transa\u00e7\u00f5es digitais<\/strong><\/p>\n

A China est\u00e1 \u00e0 frente das inova\u00e7\u00f5es em pagamentos digitais, provocando uma disrup\u00e7\u00e3o no mercado com solu\u00e7\u00f5es para pagamentos instant\u00e2neos utilizando tecnologias como Peer-2-Peer, QR Code e Biometria.<\/p>\n

E como os riscos de contamina\u00e7\u00e3o pela COVID-19 parecem ser duradouros, o distanciamento social ser\u00e1 parte indispens\u00e1vel ainda que o com\u00e9rcio e servi\u00e7os n\u00e3o essenciais voltem a funcionar. Nesse cen\u00e1rio, o pagamento por aproxima\u00e7\u00e3o (NFC), que j\u00e1 vigora em muitos estabelecimentos, mostra que j\u00e1 estamos vivendo a transforma\u00e7\u00e3o digital no mercado financeiro.<\/p>\n

Solu\u00e7\u00f5es que ajudam a gerenciar os riscos<\/strong><\/p>\n

Assim como os meios de pagamento instant\u00e2neos devem crescer ap\u00f3s pandemia, o n\u00famero de tentativas de fraudes tamb\u00e9m e com ela a necessidade de investimento em seguran\u00e7a para evitar a a\u00e7\u00e3o de cibercriminosos<\/a>. Recursos como o Big Data, Analytics, Intelig\u00eancia Artificial, Machine Learning e Blockchain podem contribuir com processos de autentica\u00e7\u00e3o que certifiquem a veracidade das informa\u00e7\u00f5es e tornem as transa\u00e7\u00f5es ainda mais seguras.<\/p>\n

A pandemia est\u00e1 acelerando o processo de transforma\u00e7\u00e3o digital das transa\u00e7\u00f5es de pagamento, facilitando a entrada de novos players no mercado e o per\u00edodo de isolamento tem apresentado para o consumidor novas formas de viver, mais conectadas e seguras.<\/p>\n

Facebook\u00a0<\/a>\/\u00a0Twitter\u00a0<\/a>\/\u00a0LinkedIn\u00a0<\/a>\/\u00a0Instagram<\/a> \/ WhatsApp<\/a> \/ Youtube<\/a><\/p>\n

\u00a9 2020 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"

Por: 麻豆原创 Brasil A democratiza\u00e7\u00e3o do sistema financeiro com a realiza\u00e7\u00e3o de pagamentos instant\u00e2neos pode contribuir com a movimenta\u00e7\u00e3o da economia mesmo com o distanciamento…<\/p>\n","protected":false},"author":561,"featured_media":12123,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[52091],"tags":[5598246,133959,5598609],"sapn-display":[5599933,5599931,48431,48433],"sapn-type":[6114],"class_list":["post-12117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrias","tag-covid-19","tag-financas-2","tag-meios-de-pagamento","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-hero","sapn-type-artigo"],"yoast_head":"\nA populariza\u00e7\u00e3o dos novos meios de pagamento durante e p\u00f3s pandemia<\/title>\n<meta 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