{"id":12097,"date":"2020-05-20T09:00:33","date_gmt":"2020-05-20T12:00:33","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=12097"},"modified":"2023-10-19T14:09:49","modified_gmt":"2023-10-19T17:09:49","slug":"mudancas-importantes-que-devem-definir-o-cenario-economico-pos-pandemia-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2020\/05\/mudancas-importantes-que-devem-definir-o-cenario-economico-pos-pandemia-bl0g\/","title":{"rendered":"Mudan\u00e7as importantes que devem definir o cen\u00e1rio econ\u00f4mico p\u00f3s pandemia"},"content":{"rendered":"

Por: 麻豆原创 Brasil<\/p>\n

Este era um cen\u00e1rio que as organiza\u00e7\u00f5es n\u00e3o previram e que agora precisam lidar para sofrer o m\u00ednimo de impactos no futuro<\/em><\/p>\n

As expectativas econ\u00f4micas para o mundo em 2020 n\u00e3o s\u00e3o as mesmas. Na primeira semana de maio, o mercado financeiro ajustou a previs\u00e3o de queda do PIB<\/a> do pa\u00eds pela 12\u00aa semana seguida, desta vez, a m\u00e9dia foi de 3,34% para 3,76%. O futuro ainda causa incertezas e as organiza\u00e7\u00f5es precisam repensar o planejamento em investimentos futuros, considerando o que deve ser definido como prioridade para manter a produtividade e seguran\u00e7a, preparando-se para gerenciar riscos.<\/p>\n

Funcion\u00e1rios trabalhando em casa e o novo normal<\/strong><\/p>\n

Ainda que as atividades pudessem ser realizadas \u00e0 dist\u00e2ncia, muitas empresas n\u00e3o estavam acostumadas a trabalhar no modelo home office. Uma alternativa para evitar a contamina\u00e7\u00e3o pela COVID-19, agora se mostra como um modelo de trabalho rent\u00e1vel e produtivo.<\/p>\n

A previs\u00e3o \u00e9 de que o home office no Brasil cres\u00e7a cerca de 30%.<\/a> O levantamento<\/a> Tend\u00eancias de Marketing e Tecnologia 2020: Humanidade Redefinida e os Novos Neg\u00f3cios mostra que mesmo com o relaxamento do isolamento social, o distanciamento ainda ser\u00e1 necess\u00e1rio para evitar uma nova onda de dissemina\u00e7\u00e3o, al\u00e9m disso, a demanda por espa\u00e7o pode ser maior, impedido que todos os colaboradores voltem de uma vez.<\/p>\n

O novo normal pode ser uma mudan\u00e7a na rotina das organiza\u00e7\u00f5es, com a escolha pelo trabalho home office ou parte dele. Gerando economia de gastos com infraestrutura para as equipes e com o deslocamento dos colaboradores.<\/p>\n

Investimento em seguran\u00e7a da informa\u00e7\u00e3o<\/strong><\/p>\n

Os ataques cibern\u00e9ticos cresceram durante a pandemia do novo Coronav\u00edrus, com amea\u00e7as aos sistemas de sa\u00fade e a dispositivos dom\u00e9sticos. Entre os meses de fevereiro e mar\u00e7o, foram detectadas 22.700 URLs maliciosas relacionadas \u00e0 COVID-19<\/a>. Al\u00e9m disso, 6,7 milh\u00f5es de v\u00edtimas foram enganadas por aplicativos falsos nesse per\u00edodo.<\/p>\n

O investimento em prote\u00e7\u00e3o de dados tamb\u00e9m deve crescer com a exig\u00eancia maior dos consumidores por transpar\u00eancia de informa\u00e7\u00f5es. Al\u00e9m disso, o trabalho \u00e0 dist\u00e2ncia exigir\u00e1 que as empresas reforcem a seguran\u00e7a cibern\u00e9tica para prevenir invas\u00f5es a sistemas e redes, impedindo o vazamento de informa\u00e7\u00f5es sens\u00edveis.<\/p>\n

Transforma\u00e7\u00f5es no varejo ajudam a manter vendas no futuro<\/strong><\/p>\n

O varejo pode ter encontrado um caminho mais vantajoso para continuar movimentando a economia no per\u00edodo de reabertura. Com a manuten\u00e7\u00e3o das vendas online mesmo depois da crise e a abertura de lojas f\u00edsicas, o setor pode manter as atividades e ajudar a gerar empregos. Mas \u00e9 preciso ter resili\u00eancia para analisar o comportamento do consumidor, que poder\u00e1 estar mais preocupado com o emprego, para determinar quais estrat\u00e9gias e neg\u00f3cios podem oferecer melhor experi\u00eancia para o cliente<\/a>.<\/p>\n

Percep\u00e7\u00e3o sobre riscos e planejamento contingente<\/strong><\/p>\n

Para todos os setores, o mercado interno pode oferecer as bases da retomada econ\u00f4mica. Com a viabiliza\u00e7\u00e3o de linhas de cr\u00e9dito que ajudam a fortalecer o pequeno e m\u00e9dio empres\u00e1rio e investimentos no setor industrial, para que possam produzir mais e competir com o mercado internacional, consolidando a parceria comercial com pa\u00edses que est\u00e3o passando pela reabertura e que precisam de bra\u00e7os produtivos.<\/p>\n

Planejar o futuro dos setores, com atua\u00e7\u00f5es integradas entre eles pode beneficiar a retomada econ\u00f4mica no p\u00f3s-crise. As empresas devem se preparar para esse novo momento, entendendo que as mudan\u00e7as ser\u00e3o estruturais.<\/p>\n

Acompanhe as perspectivas para o futuro da economia ap\u00f3s a pandemia do novo Coronav\u00edrus nas redes sociais da 麻豆原创: Facebook\u00a0<\/a>\/\u00a0Twitter\u00a0<\/a>\/\u00a0LinkedIn\u00a0<\/a>\/\u00a0Instagram<\/a> \/ WhatsApp<\/a> \/ Youtube<\/a><\/p>\n

\u00a9 2020 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"

Por: 麻豆原创 Brasil Este era um cen\u00e1rio que as organiza\u00e7\u00f5es n\u00e3o previram e que agora precisam lidar para sofrer o m\u00ednimo de impactos no futuro…<\/p>\n","protected":false},"author":561,"featured_media":12099,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[52091],"tags":[5598246,49680,133959,60789],"sapn-display":[5599933,5599931,48431,48433],"sapn-type":[6114],"class_list":["post-12097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrias","tag-covid-19","tag-economia","tag-financas-2","tag-servicos-financeiros","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-hero","sapn-type-artigo"],"yoast_head":"\nMudan\u00e7as que devem definir o cen\u00e1rio econ\u00f4mico p\u00f3s pandemia<\/title>\n<meta name=\"description\" content=\"Este era um 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