{"id":12023,"date":"2020-04-17T09:00:07","date_gmt":"2020-04-17T12:00:07","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=12023"},"modified":"2023-10-19T14:12:54","modified_gmt":"2023-10-19T17:12:54","slug":"como-o-coronavirus-influencia-o-mercado-financeiro-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2020\/04\/como-o-coronavirus-influencia-o-mercado-financeiro-bl0g\/","title":{"rendered":"Como o Coronav\u00edrus influencia o mercado financeiro"},"content":{"rendered":"

Por: 麻豆原创 Brasil<\/p>\n

Empresas do setor financeiro oferecem renegocia\u00e7\u00e3o do vencimento de d\u00edvidas e ampliam servi\u00e7os digitais para facilitar a vida de clientes e manter o mercado em atividade<\/em><\/p>\n

Solu\u00e7\u00f5es digitais est\u00e3o se apresentando como grandes alternativas para manter a movimenta\u00e7\u00e3o financeira sem que as pessoas desrespeitem o isolamento social causado pela pandemia do Coronav\u00edrus. Outras a\u00e7\u00f5es tamb\u00e9m est\u00e3o sendo tomadas para que o mercado financeiro mantenha suas atividades e para ajudar a popula\u00e7\u00e3o.<\/p>\n

Prorroga\u00e7\u00e3o do pagamento de d\u00edvidas<\/strong><\/p>\n

Institui\u00e7\u00f5es banc\u00e1rias se dispuseram a negociar a prorroga\u00e7\u00e3o dos prazos de vencimento de d\u00edvidas de clientes pessoa f\u00edsica e de micro e pequenas empresas em at\u00e9 60 dias, com o objetivo de continuar estimulando a economia e ajudando a conter efeitos causados pela baixa demanda de emprego e renda durante o per\u00edodo de isolamento social. A solu\u00e7\u00e3o \u00e9 parte da iniciativa tomada por cinco grandes institui\u00e7\u00f5es que atuam no Brasil e foi divulgada em mar\u00e7o pela Federa\u00e7\u00e3o Brasileira dos Bancos.<\/p>\n

E-commerce cresce no Brasil<\/strong><\/p>\n

A Associa\u00e7\u00e3o Brasileira do Com\u00e9rcio Eletr\u00f4nico (ABComm) divulgou, no in\u00edcio de abril, n\u00fameros que representam o crescimento nas vendas online durante os meses de fevereiro e mar\u00e7o<\/a> de 2020, quando as medidas de isolamento social come\u00e7aram a ser tomadas. As informa\u00e7\u00f5es mostram que as vendas de bens de consumo aumentaram 100% no com\u00e9rcio online.<\/p>\n

Em compara\u00e7\u00e3o com o mesmo per\u00edodo de 2019, constatou-se um aumento de 83% no consumo online de servi\u00e7os de Beleza e Perfumaria, 111% na \u00e1rea da sa\u00fade e 80% na compra online em supermercados.<\/p>\n

Os n\u00fameros mostram uma mudan\u00e7a no comportamento do consumidor, que est\u00e1 optando por transa\u00e7\u00f5es digitais para compra de produtos durante o per\u00edodo de isolamento. Antes, a expectativa de crescimento para o e-commerce era de 18% neste ano<\/a>, de acordo com a ABComm. Agora, as chances de mais clientes optarem por solu\u00e7\u00f5es digitais no futuro pode ser ainda maior.<\/p>\n

Crescimento de transa\u00e7\u00f5es financeiras digitais<\/strong><\/p>\n

J\u00e1 havia uma tend\u00eancia de crescimento para a realiza\u00e7\u00e3o de transa\u00e7\u00f5es financeiras por meios digitais<\/a>, especialmente pelos aplicativos de celular, por conta da comodidade e seguran\u00e7a que tais servi\u00e7os oferecem aos clientes. De acordo com a Federa\u00e7\u00e3o Brasileira de Bancos, os investimentos no setor de Tecnologia da Informa\u00e7\u00e3o est\u00e3o entre as prioridades das institui\u00e7\u00f5es financeiras, chegando aos R$ 20 bilh\u00f5es e inclui gastos com seguran\u00e7a do acesso, de dados e a consequente amplia\u00e7\u00e3o da oferta de servi\u00e7os online.<\/p>\n

Usu\u00e1rios t\u00eam dado prefer\u00eancia aos servi\u00e7os digitais para realizar pagamentos e investimentos, transferir dinheiro e fazer recargas e compras. Essa tend\u00eancia pode se manter mesmo ap\u00f3s o controle da pandemia, acelerando o progresso do mercado de servi\u00e7os digitais.<\/p>\n

Nesse caminho, cabe \u00e0s empresas de servi\u00e7os financeiros buscarem solu\u00e7\u00f5es para melhorar a experi\u00eancia do consumidor no uso das ferramentas dispon\u00edveis, oferecendo uma comunica\u00e7\u00e3o f\u00e1cil e intuitiva, para que ele possa receber orienta\u00e7\u00f5es precisas sobre como gerir sua situa\u00e7\u00e3o financeira nesse momento, al\u00e9m de facilitar o acesso a informa\u00e7\u00f5es que antes ele s\u00f3 poderia obter presencialmente, automatizando mais op\u00e7\u00f5es de servi\u00e7os.<\/p>\n

O desafio do mercado financeiro nesse momento \u00e9 manter a colabora\u00e7\u00e3o com a sociedade e desenvolver solu\u00e7\u00f5es para que seus clientes, sejam eles pessoas f\u00edsicas, trabalhadores aut\u00f4nomos, micro e pequenas empresas, possam se sentir mais tranquilos e seguros para a retomada das atividades.<\/p>\n

A 麻豆原创 est\u00e1 atenta \u00e0s solu\u00e7\u00f5es que podem ajudar contribuir com a sociedade nesse momento. Continue a acompanha-las nas redes sociais: Facebook\u00a0<\/a>\/\u00a0Twitter\u00a0<\/a>\/\u00a0LinkedIn\u00a0<\/a>\/\u00a0Instagram<\/a> \/ WhatsApp<\/a> \/ Youtube<\/a><\/p>\n

\u00a9 2020 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"

Por: 麻豆原创 Brasil Empresas do setor financeiro oferecem renegocia\u00e7\u00e3o do vencimento de d\u00edvidas e ampliam servi\u00e7os digitais para facilitar a vida de clientes e manter…<\/p>\n","protected":false},"author":561,"featured_media":12024,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[52091],"tags":[5598246,133959,16634],"sapn-display":[5599933,5599931,48431,48433],"sapn-type":[6114],"class_list":["post-12023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrias","tag-covid-19","tag-financas-2","tag-mercado-financeiro","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-hero","sapn-type-artigo"],"yoast_head":"\nComo o Coronav\u00edrus influencia o mercado financeiro<\/title>\n<meta name=\"description\" content=\"Empresas do setor financeiro oferecem 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