{"id":11885,"date":"2020-02-17T12:30:41","date_gmt":"2020-02-17T15:30:41","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=11885"},"modified":"2023-10-19T14:34:17","modified_gmt":"2023-10-19T17:34:17","slug":"experiencia-do-cliente-no-setor-varejista-determina-sucesso-das-empresas-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2020\/02\/experiencia-do-cliente-no-setor-varejista-determina-sucesso-das-empresas-bl0g\/","title":{"rendered":"Experi\u00eancia do cliente no setor varejista determina sucesso das empresas"},"content":{"rendered":"<p><em>Com o cliente no centro das estrat\u00e9gias do neg\u00f3cio, o varejo est\u00e1 crescendo ainda mais<\/em><\/p>\n<p>Empresas do setor precisam manter o foco em oferecer experi\u00eancias positivas ao cliente, tornando os processos de compra \u00e1geis, seguros e sem atrito. Esses aspectos influenciam significativamente nas decis\u00f5es de compra.<\/p>\n<p>Al\u00e9m, \u00e9 claro, da qualidade do atendimento. Funcion\u00e1rios capacitados tamb\u00e9m contribuem para que o cliente se sinta satisfeito e podem ajudar a reunir informa\u00e7\u00f5es valiosas por estarem em contato direto com ele, ajudando na coleta de dados que podem ser incorporados \u00e0 estrat\u00e9gia.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11886\" src=\"https:\/\/news.sap.com\/brazil\/files\/2020\/02\/Infogr\u00e1fico-Experi\u00eancia-do-cliente-no-setor-varejista-determina-sucesso-das-empresas.png\" alt=\"\" width=\"1000\" height=\"1865\" srcset=\"https:\/\/news.sap.com\/brazil\/files\/2020\/02\/Infogr\u00e1fico-Experi\u00eancia-do-cliente-no-setor-varejista-determina-sucesso-das-empresas.png 1000w, https:\/\/news.sap.com\/brazil\/files\/2020\/02\/Infogr\u00e1fico-Experi\u00eancia-do-cliente-no-setor-varejista-determina-sucesso-das-empresas-161x300.png 161w, https:\/\/news.sap.com\/brazil\/files\/2020\/02\/Infogr\u00e1fico-Experi\u00eancia-do-cliente-no-setor-varejista-determina-sucesso-das-empresas-549x1024.png 549w, https:\/\/news.sap.com\/brazil\/files\/2020\/02\/Infogr\u00e1fico-Experi\u00eancia-do-cliente-no-setor-varejista-determina-sucesso-das-empresas-768x1432.png 768w, https:\/\/news.sap.com\/brazil\/files\/2020\/02\/Infogr\u00e1fico-Experi\u00eancia-do-cliente-no-setor-varejista-determina-sucesso-das-empresas-824x1536.png 824w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Reunir e analisar dados que ajudam a medir a satisfa\u00e7\u00e3o podem contribuir com esse trabalho. O mercado digital oferece uma s\u00e9rie de solu\u00e7\u00f5es para que voc\u00ea possa coletar as informa\u00e7\u00f5es relevantes, como o <a href=\"https:\/\/www.sap.com\/brazil\/products\/experience-management-xm.html?url_id=banner-br-homepage-row1-xm-jul19r2&amp;infl=d5d04dfd-db4f-410f-b30c-e5c4346cc189?url_id=text-blogentry-innovationBlogBR-2019_blog-original-post-sapcom\" target=\"_blank\" rel=\"noopener noreferrer\">Qualtrics<\/a>, solu\u00e7\u00e3o que integra dados operacionais a dados da experi\u00eancia para que voc\u00ea obtenha informa\u00e7\u00f5es sobre os sentimentos do cliente e dos seus colaboradores.<\/p>\n<p>Conhe\u00e7a mais solu\u00e7\u00f5es para melhorar a qualidade dos servi\u00e7os e aprimorar a experi\u00eancia do seu cliente: <a href=\"https:\/\/www.facebook.com\/sapbrasil\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook\u00a0<\/a>\/\u00a0<a href=\"https:\/\/twitter.com\/麻豆原创Brasil\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter\u00a0<\/a>\/\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/1115\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn\u00a0<\/a>\/\u00a0<a href=\"https:\/\/www.instagram.com\/sap_brasil\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a> \/ <a href=\"https:\/\/widget.whatsbroadcast.com\/widget_more\/a7807e0e29453c252140d96fc2d912ab\/?campaigncode=CRM-XL18-SOC-WHATSES&amp;url_id=banner-lao-homepage-whatsapp-row5-feb17r1\" target=\"_blank\" rel=\"noopener noreferrer\">WhatsApp<\/a> \/ <a href=\"https:\/\/www.youtube.com\/user\/sapbrasil\" target=\"_blank\" rel=\"noopener noreferrer\">Youtube<\/a><\/p>\n<p>\u00a9 2020 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see <a href=\"http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Com o cliente no centro das estrat\u00e9gias do neg\u00f3cio, o varejo est\u00e1 crescendo ainda mais Empresas do setor precisam manter o foco em oferecer experi\u00eancias&#8230;<\/p>\n","protected":false},"author":561,"featured_media":11887,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5590831,52091],"tags":[5589657,128578,16576],"sapn-display":[5599933,5599931,48431,48433],"sapn-type":[6114],"class_list":["post-11885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","category-industrias","tag-customer-experience","tag-experiencia-do-cliente","tag-varejo","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-hero","sapn-type-artigo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Experi\u00eancia do cliente no setor varejista determina sucesso das empresas<\/title>\n<meta name=\"description\" content=\"Com o cliente no centro das estrat\u00e9gias do neg\u00f3cio, o varejo est\u00e1 crescendo ainda mais.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/brazil\/2020\/02\/experiencia-do-cliente-no-setor-varejista-determina-sucesso-das-empresas-bl0g\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Experi\u00eancia do cliente no setor varejista determina sucesso das empresas\" \/>\n<meta property=\"og:description\" content=\"Com o cliente no centro das estrat\u00e9gias do neg\u00f3cio, o varejo est\u00e1 crescendo ainda mais.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/brazil\/2020\/02\/experiencia-do-cliente-no-setor-varejista-determina-sucesso-das-empresas-bl0g\/\" \/>\n<meta property=\"og:site_name\" content=\"Sala de Imprensa 麻豆原创 Brasil\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-17T15:30:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-19T17:34:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/brazil\/files\/2020\/02\/SOCIAL-Experi\u00eancia-do-cliente-no-setor-varejista-determina-sucesso-das-empresas.png\" \/>\n\t<meta property=\"og:image:width\" content=\"565\" \/>\n\t<meta property=\"og:image:height\" content=\"292\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"麻豆原创 Brasil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Experi\u00eancia do cliente no setor varejista determina sucesso das empresas\" \/>\n<meta name=\"twitter:creator\" content=\"@麻豆原创Brasil\" \/>\n<meta name=\"twitter:site\" content=\"@麻豆原创Brasil\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"麻豆原创 Brasil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2020\/02\/experiencia-do-cliente-no-setor-varejista-determina-sucesso-das-empresas-bl0g\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2020\/02\/experiencia-do-cliente-no-setor-varejista-determina-sucesso-das-empresas-bl0g\/\"},\"author\":{\"name\":\"麻豆原创 Brasil\",\"@id\":\"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/1cfc5d6de5ffdc23f1f3b1670a90ae3c\"},\"headline\":\"Experi\u00eancia do cliente no setor varejista determina sucesso das empresas\",\"datePublished\":\"2020-02-17T15:30:41+00:00\",\"dateModified\":\"2023-10-19T17:34:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2020\/02\/experiencia-do-cliente-no-setor-varejista-determina-sucesso-das-empresas-bl0g\/\"},\"wordCount\":248,\"image\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2020\/02\/experiencia-do-cliente-no-setor-varejista-determina-sucesso-das-empresas-bl0g\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/brazil\/files\/2020\/02\/HEAD-Experi\u00eancia-do-cliente-no-setor-varejista-determina-sucesso-das-empresas.png\",\"keywords\":[\"customer experience\",\"Experi\u00eancia do Cliente\",\"varejo\"],\"articleSection\":[\"CRM e experi\u00eancia do cliente\",\"Setores\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2020\/02\/experiencia-do-cliente-no-setor-varejista-determina-sucesso-das-empresas-bl0g\/\",\"url\":\"https:\/\/news.sap.com\/brazil\/2020\/02\/experiencia-do-cliente-no-setor-varejista-determina-sucesso-das-empresas-bl0g\/\",\"name\":\"Experi\u00eancia do cliente no setor varejista determina sucesso das empresas\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2020\/02\/experiencia-do-cliente-no-setor-varejista-determina-sucesso-das-empresas-bl0g\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2020\/02\/experiencia-do-cliente-no-setor-varejista-determina-sucesso-das-empresas-bl0g\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/brazil\/files\/2020\/02\/HEAD-Experi\u00eancia-do-cliente-no-setor-varejista-determina-sucesso-das-empresas.png\",\"datePublished\":\"2020-02-17T15:30:41+00:00\",\"dateModified\":\"2023-10-19T17:34:17+00:00\",\"author\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/1cfc5d6de5ffdc23f1f3b1670a90ae3c\"},\"description\":\"Com o cliente no centro das estrat\u00e9gias do neg\u00f3cio, o varejo est\u00e1 crescendo ainda mais.\",\"breadcrumb\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2020\/02\/experiencia-do-cliente-no-setor-varejista-determina-sucesso-das-empresas-bl0g\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.sap.com\/brazil\/2020\/02\/experiencia-do-cliente-no-setor-varejista-determina-sucesso-das-empresas-bl0g\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2020\/02\/experiencia-do-cliente-no-setor-varejista-determina-sucesso-das-empresas-bl0g\/#primaryimage\",\"url\":\"https:\/\/news.sap.com\/brazil\/files\/2020\/02\/HEAD-Experi\u00eancia-do-cliente-no-setor-varejista-determina-sucesso-das-empresas.png\",\"contentUrl\":\"https:\/\/news.sap.com\/brazil\/files\/2020\/02\/HEAD-Experi\u00eancia-do-cliente-no-setor-varejista-determina-sucesso-das-empresas.png\",\"width\":1920,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2020\/02\/experiencia-do-cliente-no-setor-varejista-determina-sucesso-das-empresas-bl0g\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.sap.com\/brazil\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Experi\u00eancia do cliente no setor varejista determina sucesso das empresas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.sap.com\/brazil\/#website\",\"url\":\"https:\/\/news.sap.com\/brazil\/\",\"name\":\"Sala de Imprensa 麻豆原创 Brasil\",\"description\":\"Not\u00edcias e informa\u00e7\u00f5es sobre a 麻豆原创\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.sap.com\/brazil\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/1cfc5d6de5ffdc23f1f3b1670a90ae3c\",\"name\":\"麻豆原创 Brasil\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/news.sap.com\/brazil\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg\",\"contentUrl\":\"https:\/\/news.sap.com\/brazil\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg\",\"caption\":\"麻豆原创 Brasil\"},\"url\":\"https:\/\/news.sap.com\/brazil\/author\/raquelcasciato\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Experi\u00eancia do cliente no setor varejista determina sucesso das empresas","description":"Com o cliente no centro das estrat\u00e9gias do neg\u00f3cio, o varejo est\u00e1 crescendo ainda mais.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.sap.com\/brazil\/2020\/02\/experiencia-do-cliente-no-setor-varejista-determina-sucesso-das-empresas-bl0g\/","og_locale":"pt_BR","og_type":"article","og_title":"Experi\u00eancia do cliente no setor varejista determina sucesso das empresas","og_description":"Com o cliente no centro das estrat\u00e9gias do neg\u00f3cio, o varejo est\u00e1 crescendo ainda mais.","og_url":"https:\/\/news.sap.com\/brazil\/2020\/02\/experiencia-do-cliente-no-setor-varejista-determina-sucesso-das-empresas-bl0g\/","og_site_name":"Sala de Imprensa 麻豆原创 Brasil","article_published_time":"2020-02-17T15:30:41+00:00","article_modified_time":"2023-10-19T17:34:17+00:00","og_image":[{"width":565,"height":292,"url":"https:\/\/news.sap.com\/brazil\/files\/2020\/02\/SOCIAL-Experi\u00eancia-do-cliente-no-setor-varejista-determina-sucesso-das-empresas.png","type":"image\/png"}],"author":"麻豆原创 Brasil","twitter_card":"summary_large_image","twitter_title":"Experi\u00eancia do cliente no setor varejista determina sucesso das empresas","twitter_creator":"@麻豆原创Brasil","twitter_site":"@麻豆原创Brasil","twitter_misc":{"Escrito por":"麻豆原创 Brasil","Est. tempo de leitura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.sap.com\/brazil\/2020\/02\/experiencia-do-cliente-no-setor-varejista-determina-sucesso-das-empresas-bl0g\/#article","isPartOf":{"@id":"https:\/\/news.sap.com\/brazil\/2020\/02\/experiencia-do-cliente-no-setor-varejista-determina-sucesso-das-empresas-bl0g\/"},"author":{"name":"麻豆原创 Brasil","@id":"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/1cfc5d6de5ffdc23f1f3b1670a90ae3c"},"headline":"Experi\u00eancia do cliente no setor varejista determina sucesso das empresas","datePublished":"2020-02-17T15:30:41+00:00","dateModified":"2023-10-19T17:34:17+00:00","mainEntityOfPage":{"@id":"https:\/\/news.sap.com\/brazil\/2020\/02\/experiencia-do-cliente-no-setor-varejista-determina-sucesso-das-empresas-bl0g\/"},"wordCount":248,"image":{"@id":"https:\/\/news.sap.com\/brazil\/2020\/02\/experiencia-do-cliente-no-setor-varejista-determina-sucesso-das-empresas-bl0g\/#primaryimage"},"thumbnailUrl":"https:\/\/news.sap.com\/brazil\/files\/2020\/02\/HEAD-Experi\u00eancia-do-cliente-no-setor-varejista-determina-sucesso-das-empresas.png","keywords":["customer experience","Experi\u00eancia do Cliente","varejo"],"articleSection":["CRM e experi\u00eancia do cliente","Setores"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/news.sap.com\/brazil\/2020\/02\/experiencia-do-cliente-no-setor-varejista-determina-sucesso-das-empresas-bl0g\/","url":"https:\/\/news.sap.com\/brazil\/2020\/02\/experiencia-do-cliente-no-setor-varejista-determina-sucesso-das-empresas-bl0g\/","name":"Experi\u00eancia do cliente no setor varejista determina sucesso das empresas","isPartOf":{"@id":"https:\/\/news.sap.com\/brazil\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.sap.com\/brazil\/2020\/02\/experiencia-do-cliente-no-setor-varejista-determina-sucesso-das-empresas-bl0g\/#primaryimage"},"image":{"@id":"https:\/\/news.sap.com\/brazil\/2020\/02\/experiencia-do-cliente-no-setor-varejista-determina-sucesso-das-empresas-bl0g\/#primaryimage"},"thumbnailUrl":"https:\/\/news.sap.com\/brazil\/files\/2020\/02\/HEAD-Experi\u00eancia-do-cliente-no-setor-varejista-determina-sucesso-das-empresas.png","datePublished":"2020-02-17T15:30:41+00:00","dateModified":"2023-10-19T17:34:17+00:00","author":{"@id":"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/1cfc5d6de5ffdc23f1f3b1670a90ae3c"},"description":"Com o cliente no centro das estrat\u00e9gias do neg\u00f3cio, o varejo est\u00e1 crescendo ainda mais.","breadcrumb":{"@id":"https:\/\/news.sap.com\/brazil\/2020\/02\/experiencia-do-cliente-no-setor-varejista-determina-sucesso-das-empresas-bl0g\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.sap.com\/brazil\/2020\/02\/experiencia-do-cliente-no-setor-varejista-determina-sucesso-das-empresas-bl0g\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/news.sap.com\/brazil\/2020\/02\/experiencia-do-cliente-no-setor-varejista-determina-sucesso-das-empresas-bl0g\/#primaryimage","url":"https:\/\/news.sap.com\/brazil\/files\/2020\/02\/HEAD-Experi\u00eancia-do-cliente-no-setor-varejista-determina-sucesso-das-empresas.png","contentUrl":"https:\/\/news.sap.com\/brazil\/files\/2020\/02\/HEAD-Experi\u00eancia-do-cliente-no-setor-varejista-determina-sucesso-das-empresas.png","width":1920,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/news.sap.com\/brazil\/2020\/02\/experiencia-do-cliente-no-setor-varejista-determina-sucesso-das-empresas-bl0g\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.sap.com\/brazil\/"},{"@type":"ListItem","position":2,"name":"Experi\u00eancia do cliente no setor varejista determina sucesso das empresas"}]},{"@type":"WebSite","@id":"https:\/\/news.sap.com\/brazil\/#website","url":"https:\/\/news.sap.com\/brazil\/","name":"Sala de Imprensa 麻豆原创 Brasil","description":"Not\u00edcias e informa\u00e7\u00f5es sobre a 麻豆原创","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.sap.com\/brazil\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/1cfc5d6de5ffdc23f1f3b1670a90ae3c","name":"麻豆原创 Brasil","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/image\/","url":"https:\/\/news.sap.com\/brazil\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg","contentUrl":"https:\/\/news.sap.com\/brazil\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg","caption":"麻豆原创 Brasil"},"url":"https:\/\/news.sap.com\/brazil\/author\/raquelcasciato\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/posts\/11885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/users\/561"}],"replies":[{"embeddable":true,"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/comments?post=11885"}],"version-history":[{"count":0,"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/posts\/11885\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/media\/11887"}],"wp:attachment":[{"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/media?parent=11885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/categories?post=11885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/tags?post=11885"},{"taxonomy":"sapn-display","embeddable":true,"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/sapn-display?post=11885"},{"taxonomy":"sapn-type","embeddable":true,"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/sapn-type?post=11885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}