{"id":11739,"date":"2020-01-28T09:00:23","date_gmt":"2020-01-28T12:00:23","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=11739"},"modified":"2023-10-19T14:41:43","modified_gmt":"2023-10-19T17:41:43","slug":"tendencias-tecnologicas-que-irao-contribuir-para-a-disrupcao-dos-servicos-bancarios-e-financeiros-em-2020-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2020\/01\/tendencias-tecnologicas-que-irao-contribuir-para-a-disrupcao-dos-servicos-bancarios-e-financeiros-em-2020-bl0g\/","title":{"rendered":"Tend\u00eancias tecnol\u00f3gicas que ir\u00e3o contribuir para a disrup\u00e7\u00e3o dos servi\u00e7os banc\u00e1rios e financeiros em 2020"},"content":{"rendered":"

Por: 麻豆原创 Brasil<\/p>\n

Em 2020, a tecnologia provocar\u00e1 ainda mais transforma\u00e7\u00f5es, que prometem causar uma disrup\u00e7\u00e3o na maneira como os servi\u00e7os banc\u00e1rios acontecem<\/em><\/p>\n

As mudan\u00e7as nas empresas tradicionais do setor banc\u00e1rio e financeiro demoraram para acontecer, mas as tecnologias digitais impulsionaram as transforma\u00e7\u00f5es com a chegada das startups financeiras, que oferecem acesso r\u00e1pido, f\u00e1cil e seguro a servi\u00e7os, cart\u00f5es de cr\u00e9dito e contas correntes atrav\u00e9s de dispositivos m\u00f3veis. Logo, os grandes bancos perceberam a oportunidade de ampliar sua atua\u00e7\u00e3o, adaptando suas solu\u00e7\u00f5es \u00e0s necessidades dos clientes que dispensam idas \u00e0s ag\u00eancias e querem resolver todas as suas quest\u00f5es atrav\u00e9s dos aplicativos.<\/p>\n

Em 2020, a tecnologia provocar\u00e1 ainda mais transforma\u00e7\u00f5es, que prometem causar uma disrup\u00e7\u00e3o na maneira como os servi\u00e7os banc\u00e1rios acontecem:<\/p>\n

– Intelig\u00eancia Artificial:<\/strong> a IA pode oferecer vantagens comerciais para o setor financeiro, ao passo que seus recursos permitem aprimorar o atendimento ao cliente atrav\u00e9s de chatbots e rob\u00f4s que assimilam informa\u00e7\u00f5es e podem oferecer solu\u00e7\u00f5es r\u00e1pidas para o cliente. Assim como o aprimoramento das solu\u00e7\u00f5es mobile e na seguran\u00e7a e preven\u00e7\u00e3o de fraudes, contribuindo com an\u00e1lises de riscos mais precisas sobre todos os tipos de transa\u00e7\u00f5es. \u00c9 a Intelig\u00eancia Artificial que viabiliza as an\u00e1lises de dados Big Data, a automa\u00e7\u00e3o de processos e as interfaces de voz.<\/p>\n

– Blockchain:<\/strong> essa tecnologia est\u00e1 mudando o modo como as transa\u00e7\u00f5es s\u00e3o realizadas, al\u00e9m de oferecer os recursos para a minera\u00e7\u00e3o das moedas bitcoin, o blockchain promete levar mais seguran\u00e7a, transpar\u00eancia e menor custos \u00e0s opera\u00e7\u00f5es<\/a> ao ser utilizado para a realiza\u00e7\u00e3o de pagamentos, na autentica\u00e7\u00e3o de t\u00edtulos, a\u00e7\u00f5es e ativos. Eles seriam colocados em cadeias p\u00fablicas, que facilitam a consulta a informa\u00e7\u00f5es, mas que criam barreiras contra fraudes. Isso contribui com o funcionamento mais fluido do sistema de cr\u00e9dito e poderia ajudar a reduzir taxas provenientes de tais servi\u00e7os.<\/p>\n

– Big Data:<\/strong> o setor banc\u00e1rio e financeiro \u00e9 um dos maiores investidores desta tecnologia<\/a> e um dos principais motivos \u00e9 a quantidade de dados gerados pelas transa\u00e7\u00f5es banc\u00e1rias. S\u00e3o infinitas informa\u00e7\u00f5es acontecendo ao mesmo tempo, 24 horas por dia e para armazenar todas essas informa\u00e7\u00f5es \u00e9 necess\u00e1rio um sistema \u00e1gil e inteligente.<\/p>\n

Esses dados armazenados s\u00e3o essenciais para o desenvolvimento de novas estrat\u00e9gias e tomadas de decis\u00e3o, oferecendo informa\u00e7\u00f5es necess\u00e1rias para que as institui\u00e7\u00f5es conhe\u00e7am seus clientes, entendam seus h\u00e1bitos financeiros e possam oferecer solu\u00e7\u00f5es mais assertivas, avaliando riscos a partir da an\u00e1lise de relat\u00f3rios e feedbacks de clientes.<\/p>\n

– Automa\u00e7\u00e3o de processos:<\/strong> melhorar a experi\u00eancia do cliente e ganhar em competitividade. Os bancos t\u00eam adotado a automa\u00e7\u00e3o de processos rob\u00f3ticos para a realiza\u00e7\u00e3o de tarefas repetitivas, sem a necessidade de interven\u00e7\u00e3o humana. Os bancos entenderam que essa tecnologia pode beneficiar o atendimento ao cliente por conseguir resolver quest\u00f5es de baixa complexidade de maneira automatizada. Como consequ\u00eancia, as aten\u00e7\u00f5es dos funcion\u00e1rios podem se voltar para a solu\u00e7\u00e3o de quest\u00f5es mais complexas e de maior prioridade.<\/p>\n

– Interface de voz:<\/strong> com os chats substituindo o uso de comunica\u00e7\u00e3o por e-mail e telefone, as institui\u00e7\u00f5es financeiras est\u00e3o conseguindo aprimorar o atendimento oferecendo respostas mais r\u00e1pidas aos seus clientes. Essa tecnologia tem passado por melhorias, para que o cliente receba suporte em quest\u00f5es de gest\u00e3o financeira a partir dos dados integrados de diversas \u00e1reas e do hist\u00f3rico do cliente.<\/p>\n

– Solu\u00e7\u00f5es que ajudam a gerar insights poderosos:<\/strong><\/a> o tempo pode ser determinante para que seu cliente fa\u00e7a uma escolha, por isso, sua tomada de decis\u00f5es precisa ser r\u00e1pida e certeira. A implementa\u00e7\u00f5es de solu\u00e7\u00f5es que considerem todos os riscos e otimizem os processos banc\u00e1rios s\u00e3o fundamentais para a excel\u00eancia dos servi\u00e7os.<\/p>\n

O setor financeiro e os servi\u00e7os banc\u00e1rios t\u00eam muitos desafios \u00e0 frente e a tecnologia \u00e9 uma grande aliada no processo de moderniza\u00e7\u00e3o dos servi\u00e7os e aprimoramento do atendimento. Acompanhe essa evolu\u00e7\u00e3o pelos canais de comunica\u00e7\u00e3o da 麻豆原创: Facebook\u00a0<\/a>\/\u00a0Twitter\u00a0<\/a>\/\u00a0LinkedIn\u00a0<\/a>\/\u00a0Instagram<\/a> \/ WhatsApp<\/a> \/ Youtube<\/a><\/p>\n

\u00a9 2020 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"

Por: 麻豆原创 Brasil Em 2020, a tecnologia provocar\u00e1 ainda mais transforma\u00e7\u00f5es, que prometem causar uma disrup\u00e7\u00e3o na maneira como os servi\u00e7os banc\u00e1rios acontecem As mudan\u00e7as…<\/p>\n","protected":false},"author":561,"featured_media":11740,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[52091],"tags":[5589091,5550424,133959,5597851,60789],"sapn-display":[5599933,5599931,48431,48433],"sapn-type":[6114],"class_list":["post-11739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrias","tag-automatizacao","tag-banking","tag-financas-2","tag-servicos-bancarios","tag-servicos-financeiros","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-hero","sapn-type-artigo"],"yoast_head":"\nTend\u00eancias tecnol\u00f3gicas para os 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