{"id":11712,"date":"2020-01-16T09:00:00","date_gmt":"2020-01-16T12:00:00","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=11712"},"modified":"2023-10-19T14:42:00","modified_gmt":"2023-10-19T17:42:00","slug":"as-tendencias-no-setor-de-bens-de-consumo-para-2020-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2020\/01\/as-tendencias-no-setor-de-bens-de-consumo-para-2020-bl0g\/","title":{"rendered":"As tend\u00eancias no setor de Bens de Consumo para 2020"},"content":{"rendered":"

Por: 麻豆原创 Brasil<\/p>\n

O<\/em>\u00a0setor de bens de consumo tamb\u00e9m acompanha o crescimento de mercado que o varejo tem impulsionado e novas tecnologias est\u00e3o contribuindo para uma evolu\u00e7\u00e3o<\/em><\/p>\n

Tecnologias disruptivas podem ajudar na transforma\u00e7\u00e3o do setor de bens de consumo e tais mudan\u00e7as podem ser estimuladas pelo comportamento do consumidor, que est\u00e1 cada vez mais ligado digitalmente com as marcas que, por sua vez, tentam atender de maneira mais personalizada \u00e0s suas demandas.<\/p>\n

As empresas do setor que queiram se abrir para o crescimento, precisam estar de olho nas tend\u00eancias para 2020:<\/p>\n

– Visibilidade e vendas Omnichannel<\/strong>: as compras online s\u00e3o uma tend\u00eancia entre os consumidores, mas muitos tamb\u00e9m gostam de saber que podem contar com o apoio de lojas f\u00edsicas caso precisem de algum suporte ou queiram conhecer melhor o produto antes de efetivar a compra. A comodidade das compras online e o aprimoramento na qualidade de atendimento offline pode proporcionar mais crescimento para as organiza\u00e7\u00f5es do setor. Incorporar a entrega de bens de consumo aos servi\u00e7os pode ser vantajoso para as empresas que querem atrair mais clientes e ampliar o lucro.<\/p>\n

– Mudan\u00e7as no comportamento de consumo e vendas locais<\/strong>: as preocupa\u00e7\u00f5es do consumidor com quest\u00f5es ambientais e de sa\u00fade tem exigido que as empresas do setor de bens de consumo invistam na fabrica\u00e7\u00e3o local de seus produtos. Al\u00e9m disso, quest\u00f5es econ\u00f4micas e guerras comerciais estimulam tal a\u00e7\u00e3o, como a diminui\u00e7\u00e3o no n\u00famero de importa\u00e7\u00f5es. Essa pode ser uma vantagem comercial se os empres\u00e1rios do setor focarem na rela\u00e7\u00e3o que mant\u00e9m com o consumidor, pensando que este quer estar mais pr\u00f3ximo do trabalho das empresas que consome, conhecendo seus processos e sentindo-se confiante e seguro com rela\u00e7\u00e3o ao seu trabalho. \u00c9 uma oportunidade de interagir com a comunidade de maneira estrat\u00e9gica.<\/p>\n

– 5G trar\u00e1 transforma\u00e7\u00f5es para o setor:<\/strong> a ascens\u00e3o da Internet das Coisas pode estar ainda mais no cotidiano das pessoas com a chegada da tecnologia 5G, que pode proporcionar ao consumidor acesso a mais dados com respostas virtuais mais r\u00e1pidas. Eles ter\u00e3o mais informa\u00e7\u00f5es sobre os varejistas, sobre seus produtos e poder\u00e3o tomar decis\u00f5es de consumo com base em informa\u00e7\u00f5es mais completas. O 5G tamb\u00e9m possibilitar\u00e1 que embalagens de produtos sejam inteligentes, carregando dados que garantam melhores condi\u00e7\u00f5es para o transporte e armazenamento de produtos.<\/p>\n

– <\/strong>Solu\u00e7\u00f5es para personalizar a experi\u00eancia do consumidor:<\/strong><\/a> a implementa\u00e7\u00e3o de ferramentas que auxiliam na gest\u00e3o da experi\u00eancia e das opera\u00e7\u00f5es no setor de bens de consumo s\u00e3o fundamentais para acompanhar as tend\u00eancias de mercado. Isso significa que adotar plataformas que ajudem a criar valor, a posicionar sua empresa no mercado e que permita reduzir custos de servi\u00e7os melhorando a experi\u00eancia pode garantir que voc\u00ea conquiste a confian\u00e7a do seu cliente e que seus produtos sejam lembrados na hora dele fazer uma escolha.<\/p>\n

As tecnologias do futuro j\u00e1 est\u00e3o fazendo a diferen\u00e7a em diversos setores. Para o de bens de consumo, elas est\u00e3o focadas em melhorar a experi\u00eancia aprimorando o atendimento e acelerando a velocidade de entregas ao consumidor, tornando as transa\u00e7\u00f5es mais confi\u00e1veis e seguras.<\/p>\n

Para conhecer todas as solu\u00e7\u00f5es da 麻豆原创 para o setor de bens de consumo e as tend\u00eancias que ser\u00e3o sucesso em 2020 acompanhe as redes sociais da 麻豆原创: Facebook\u00a0<\/a>\/\u00a0Twitter\u00a0<\/a>\/\u00a0LinkedIn\u00a0<\/a>\/\u00a0Instagram<\/a> \/ WhatsApp<\/a> \/ Youtube<\/a><\/p>\n

\u00a9 2020 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a> for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"

Por: 麻豆原创 Brasil O\u00a0setor de bens de consumo tamb\u00e9m acompanha o crescimento de mercado que o varejo tem impulsionado e novas tecnologias est\u00e3o contribuindo para…<\/p>\n","protected":false},"author":561,"featured_media":11713,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[52091],"tags":[79388,58779,5597526],"sapn-display":[5599933,5599931,48431,48433],"sapn-type":[6114],"class_list":["post-11712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrias","tag-bens-de-consumo","tag-tecnologias","tag-tendencias-2020","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-hero","sapn-type-artigo"],"yoast_head":"\nAs tend\u00eancias no setor de Bens de consumo para 2020<\/title>\n<meta name=\"description\" content=\"O setor de bens de consumo tamb\u00e9m 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