Tamara Braun, Author at 麻豆原创 News Center Company & Customer Stories | 麻豆原创 Room Mon, 17 Jan 2022 08:23:15 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 Engaging with Empathy: The Secret to Success /2021/05/trustradius-award-for-procurement-engaging-empathy/ Thu, 27 May 2021 11:15:43 +0000 /?p=185614 Customer relationships are all about the 鈥渢hree Es鈥: engagement, empathy, and experience. Despite — or maybe due to — social distancing, we have all learned the importance of engagement; coming together, even virtually, is mutually beneficial for everyone. Building and maintaining relationships takes effort and requires trust. We understand this to be true in our personal lives and it is equally true when it comes to managing customer relationships.

At 麻豆原创, we are deeply committed to these relationships. Every decision we make and every solution we build is done with the customer at the center. Our customers value these efforts and recently expressed their appreciation through , earning .

鈥溌槎乖 Ariba has earned a Top Rated award in the category based entirely on feedback from their customers,鈥 said Megan Headley, vice president of Research at TrustRadius. 鈥淩eviewers on TrustRadius value the product’s invoice tracking capabilities, catalog management features, and integrations with ERP systems,鈥

This acknowledgement is a great honor for multiple reasons. Not only are the Trust Radius Top Rated Awards the industry standard for unbiased recognition of , more importantly, they are the direct result of our customer engagement. Having also earned TrustRadius鈥 Best Usability and Best Feature Set awards this year, we view this recognition as a testament to our customer-first approach, validating our procurement solution strategy and vision while further fueling our commitment to invest in 麻豆原创 Ariba solutions to deliver next-generation spend management capabilities for our customers.

Engagement is only the first step in our process. Being truly engaged and actively listening, seeing things from the customer鈥檚 perspective, and cultivating compassion for the challenges they face: this is empathy, which brings us to that third E, experience. Providing the right solutions, based on empathy for the customer鈥檚 business challenges, only gets you halfway. You may be addressing the customer鈥檚 challenge and solving their problem, but this is solely a transaction. Partnering with the customer and taking an outcome-focused approach while continuously capturing and acting on their input to drive relevant improvements and bring value ensures the best end-to-end experience.

To help ensure our customers are heard and have the best possible experience, our dedicated customer advocates create opportunities for knowledge sharing and community building. Customer engagement initiatives and customer advisory boards also provide excellent forums for us to capture and act on end-user input, driving improvements in both outcomes and experiences. This focus on active listening combined with effective feedback loops drive meaningful solution improvements, enabling providers to better serve customer challenges and continuously deliver innovative industry solutions.

Empathetic partnerships such as these result in the development of common goals, solidifying relationships and creating customers for life. We are grateful for the collaborative relationships we鈥檝e built with our procurement customers and their continued collaboration and contributions to our market-leading solutions.

Strong relationships based on common goals are truly the secret to our success.


Tamara Braun is chief customer officer for Intelligent Spend Management at 麻豆原创.

Disclaimer: 鈥淭he TrustMap™ is a visual depiction of the best software products as rated by users on TrustRadius within each market segment. TrustRadius does not endorse any vendor, product, or service depicted in its TrustMaps and does not advise software users to select only those vendors with the highest ratings.鈥

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