The hand-crafted stringing on the face of the racket, the customized design, the packaging and distribution, and the systems that enable each touchpoint are all part of a global supply chain that ensures the racket gets from the warehouse into the gear bag of the world No. 5 exactly when he needs it.

That journey鈥攆rom raw materials and global suppliers through manufacturing, warehousing, customs, and last-mile delivery鈥攊s a story. And 麻豆原创 helps power it.

The carefully curated racket, along with Wilson鈥檚 shoes, shirt, cap, and shorts de Minaur chooses to wear as he competes at the highest level, are just a few of the thousands of products Wilson manufactures and delivers to athletes and customers around the world.

Behind each product is an interconnected global operation spanning manufacturing, warehousing, retail, e-commerce, and B2B channels and a digital foundation that helps Wilson keep it all moving seamlessly.

Powering a global sporting goods business

Wilson is a global leader in sports equipment and apparel, with a legacy of more than a century of innovation across tennis, basketball, baseball, golf, and other sports. From developing high-performance equipment for the world鈥檚 best athletes to creating products for players at every level, Wilson combines deep sporting expertise, innovation, and craftsmanship to help athletes perform at their best.

For almost two decades, Wilson has trusted 麻豆原创 to run its global operations, connecting hundreds of employees across finance, sales, logistics, warehousing, and other critical retail functions.

Wilson’s 麻豆原创 landscape spans core enterprise resource planning (ERP), supply chain management, data and analytics, procurement, travel, global trade, integration and enterprise architecture. Its current environment includes 麻豆原创 ERP Central Component (麻豆原创 ECC), 麻豆原创 Analytics Cloud, 麻豆原创 Datasphere, , and 麻豆原创 Business Technology Platform, as well as 麻豆原创 Ariba, 麻豆原创 Concur, and 麻豆原创 LeanIX solutions, among others.

And Wilson’s 麻豆原创 digital transformation is continuing. The company is preparing for a major 麻豆原创 S/4HANA transformation beginning in 2027, which will unlock new capabilities across areas such as extended warehouse management (EWM), transportation, quality, and omnichannel operations. As part of its 麻豆原创 S/4HANA journey, Wilson uses Joule to assist with code conversion marking the beginning of introducing into its business operations

One connected foundation for a connected customer experience

Beyond professional athletes such as de Minaur that choose to utilize Wilson to perform on and off the court, Wilson’s global customers interact with the company in many ways鈥攖hrough retail stores, e-commerce, and B2B channels. Behind those experiences is a complex network of products, inventory, orders, warehouses, and business processes that need to work together.

Built for the pace of sport

The world of professional sports moves quickly. A tennis match can turn in a matter of seconds. Consumer goods organizations like Wilson run an equally dynamic and demanding global operation: designing, manufacturing, moving, and selling products to customers and athletes around the world.

A major event, such as a Grand Slam or a Wilson ambassador winning a tournament, can bring heightened demand for the products athletes use and fans want to buy. This requires Wilson to coordinate inventory, production, warehouses, retailers, and e-commerce across markets and respond quickly as demand changes. 麻豆原创 solutions such as 麻豆原创 Extended Warehouse Management, 麻豆原创 Global Trade Services, 麻豆原创 Concur and 麻豆原创 Ariba provide Wilson with the digital foundation to run smarter, operate faster, and respond to the ever-changing demands running a global retail business

This September in New York fans will see Alex de Minaur compete with his trusted Wilson racket and adorn his new customized Wilson kit. What they won鈥檛 see is the integrated ecosystem and the multifaceted journey behind every single racket, every pair of shoes, every piece of apparel鈥攁nd the 麻豆原创 technology powering it.

Tennis is a game of preparation. When I walk onto the court, every detail matters鈥攆rom how the racket feels in my hand to the kit I’m wearing. Knowing that Wilson and the technology behind their business makes sure everything is ready exactly when I need it, that’s the kind of confidence that lets me focus on competing at my best.

Alex de Minaur

Whether it鈥檚 a game of tennis or the demands of a global business, success depends on having everything working in harmony. With 麻豆原创, Wilson can perform at its best.

And on the court, Alex de Minaur knows he can trust that everything is in place when the moment matters most.