While the solution鈥檚 functional breadth and depth is well documented, 麻豆原创鈥檚 primary focus leading up to 2022 was platform modernization. This focus was necessary to make sure that our customers, as well as 麻豆原创 Commerce Cloud, were set up for long-term success. As a result of that focus, 麻豆原创 ranked as a major player in the IDC B2C Digital Commerce Report back in 2020. While the modernization journey is truly never-ending, we have clearly turned a corner on that front.

During the last 24 months, this has allowed 麻豆原创 to focus its investments on functional innovations that can drive measurable business results 鈥� including in generative AI 鈥� and in 2023 alone 麻豆原创 delivered over 150 of them. As a result of both modernization and functional innovations, we are delighted to share that 麻豆原创 has regained leadership in both the and . IDC isn鈥檛 the only analyst that is paying attention, as Gartner has also improved 麻豆原创鈥檚 position in the Leader quadrant in 2023 relative to competitors, after a couple of years of a widening gap.

How did we do it? Knowing that if our customers win, we win, we listened and executed relentlessly. Our enterprise customers run some of the largest commerce deployments on the globe, and they told us in no uncertain terms that they needed a platform that solved their very complex commerce challenges with the utmost flexibility, but not at the cost of agility or TCO. As a consequence, we made a by advocating for and adopting pragmatic composability to help our customers evolve on their digital transformation journey, no matter where they are from a digital maturity perspective. We accelerated innovation for 麻豆原创 Commerce Cloud through an all-cloud deployment model with continuous innovation across all commerce areas including headless, API- and event-based architecture, composable storefronts, modern microservices-based implementation of core areas such as payments, promotions, order management, sourcing, and inventory availability, and more.

Here are some of the innovation highlights that we have communicated recently and that help our customers succeed at critical points in the customer experience they are trying to deliver.

Generative AI

For many years, AI in commerce has been about personalizing the customer experience to increase loyalty and profitability. While this remains true and important, generative AI is opening more ways to empower commerce teams to remove mundane tasks and work more efficiently, with the end results of connecting customers more quickly with the products they鈥檙e looking for. 

To leverage AI for better outcomes, 麻豆原创 utilizes its wealth of operational and experiential data, along with third-party data, to help provide the holistic view our customers need. For 麻豆原创 Commerce Cloud, has been made available to help supercharge catalog management and product discovery. Many commerce managers know the difficulty and mundaneness of keeping up with catalog hygiene. Although this task is arduous, it鈥檚 critical for product visibility and discoverability. Our set of AI capabilities within 麻豆原创 Commerce Cloud can review product tags and catalogs, generate and customize product descriptions, embed supplemental technologies such as machine vision, and guide customers to the right choice for their needs.聽

Order Management Systems

A connected enterprise is a prerequisite to delivering seamless and delightful customer experiences. Acting as the central nervous system and connective tissue of unified commerce, order management systems enable orchestration of orders from order placement to fulfillment and delivery.

At NRF, we announced new retail capabilities through 麻豆原创 Order Management Services, including the 麻豆原创 Order Management solution for sourcing and availability as well as 麻豆原创 Order Management foundation. With these modular solutions, organizations can create frictionless omnichannel experiences that can respond to business events, such as fraud holds, delivery, or in-store pickup, and determine the optimal sourcing strategies to deliver customer satisfaction while protecting margins and optimizing organizational business outcomes.

Open Payment Framework

With our latest announcement at Shoptalk, we are working to help accelerate our customers鈥� time-to-market with the open payment framework for 麻豆原创 Commerce Cloud. This packaged business framework can connect 麻豆原创 Commerce Cloud via low-code or no-code with third-party payment service providers, including Stripe, Adyen, WorldPay, and Airwallex 鈥� with numerous more planned for the future. This modular, extensible, headless framework helps give power back to retailers to pick their own payment partners based on their needs, whether local or abroad. Organizations can be equipped to scale faster and avoid being confined to a single provider, making wrangling multiple connectors and manual flow mapping a thing of the past.

Front-End Framework Modernization

Digital experience composition, as Gartner puts it, is the new frontier in commerce composability that leverages agile API orchestration and front-end as a service to deliver personalized experiences in a unified way. Our vast ecosystem of best-in-breed partners helps us provide a strong digital experience composition, so that customers can deliver the experiences that their customers want. We continue to grow our partner ecosystem as the market evolves and new technologies emerge, striving to provide multi-business model, multi-market, and multi-industry coverage.

Commitment to Sustainability

Part of 麻豆原创鈥檚 mission is to provide the tools to empower our customers to attain their sustainability objectives. That commitment extends to 麻豆原创 Commerce Cloud, as we offer a recommerce module to embrace new circular business models and help the world reduce retail waste. caters primarily to retailers to help digitally create processes to introduce consumer excess as well as restored, returned, and used products back into the market, creating a circular revenue stream to help drive additional growth.

As we continue our commerce journey, we are working with our customers to help ensure that they can innovate their businesses with speed and pivot when the market demands it. Customers like Roche are able to step into the future with software monetization platforms, powered by integrations with 麻豆原创 Commerce Cloud.

Roche is a leading multinational Swiss healthcare company that provides cancer treatments around the world. To transform the patient journey, Roche adopted digital solutions that can empower people to manage their health better, allow healthcare providers to confidently diagnose and treat diseases, and help healthcare institutions unlock greater efficiency. With 麻豆原创 Commerce Cloud, integrated with 麻豆原创 Subscription Billing and 麻豆原创 Entitlement Management, Roche was able to propel itself into the future by enabling the commercialization of its digital products, removing manual interventions, allowing customers to upgrade or downgrade subscriptions via a self-service portal, and providing product managers the ability to quickly develop, test, and deploy ideas among broad ranges of business models. All this only took Roche four and a half months to go live in three countries and 13 more within the year.

鈥淚f we want to be customer-oriented and efficient, a software monetization platform is a key enabler. It is indispensable for serving, fulfilling, and servicing digital products in a scalable way, laying the foundation for our future business.鈥�

Moritz Hartmann, Global Head of Roche Information Solutions

We invite you to learn more and reach out to see how helps deliver profitable digital commerce growth, from discovery to delivery and beyond. Check out .

In today’s complex and multi-channel marketplace, organizations must constantly optimize to deal with emerging channels and new competitors while serving their customers best-in-class experiences to earn their trust and loyalty. Commerce systems that are not built for this design principle cannot help organizations adapt quickly or cost effectively.

Compose on Your Own Terms, Not Your Vendor鈥檚

At , 麻豆原创 is pre-announcing its new 麻豆原创 Commerce Cloud composable offering, a different approach to composability than what has been available in the market thus far. This offering is predicated on the recognition that every industry and enterprise is unique and that existing one-size-fits-all approaches to composability are not ideal for most businesses. Through this 麻豆原创 Commerce Cloud composable offering, merchants will be able to compose commerce experiences that best suit their individual needs today, wherever they are in their digital maturity journey, without jeopardizing flexibility down the line.

For example, some businesses may want a more traditional, 鈥渁ll-in-one鈥� approach across areas such as order management, product information management, content management, personalization, and marketing engagement. Meanwhile, more digitally mature enterprises may want to compose best-of-breed digital commerce experiences and can now do so on a single platform. 麻豆原创鈥檚 unique approach to composable commerce can give our merchants that level of flexibility as well as anything in between, enabling them to future proof their investment without sacrificing agility. By adopting best-of-breed 麻豆原创 and partner solutions on top of a highly flexible and proven platform, 麻豆原创 Commerce Cloud customers can extend the solution鈥檚 capabilities and create an offering that fits their own unique business strategy, today and tomorrow.

Digital Commerce Composability Done Right

With 麻豆原创鈥檚 unique approach to composable commerce, 麻豆原创 Commerce Cloud customers can drive profitability through agility by leveraging a feature-rich, extensible 鈥渄igital anchor鈥� solution, coupled with a vast pre-integrated and certified partner ecosystem. With its continuous innovation delivery model, 麻豆原创 Commerce Cloud enables merchants to focus on delighting customers instead of investing in table-stakes capabilities that require stitching together disjointed solutions not designed to be interoperable at scale. 麻豆原创 Commerce Cloud, composable storefront, the solution鈥檚 full API-coverage, 鈥渉eadless with-a-head鈥� software, in conjunction with 麻豆原创 Business Technology Platform (麻豆原创 BTP) and Kyma Runtime, enables developers to extend 麻豆原创 Commerce Cloud functionality with containerized microservices and serverless functions while keeping pace with their customers鈥� expectations.

Highly Curated and Strategic Partner Solutions

A rich and vibrant partner ecosystem is a key aspect of digital commerce success, so 麻豆原创 is also introducing strategic relationships with the following curated, best-of-breed vendors from its existing extensive partner ecosystem:

• helps businesses connect, create, and extend content more efficiently so they can build faster and deliver at scale, no matter the channel or touchpoint.
• provides artificial intelligence (AI)-powered search and discovery, recommendations, and personalization to improve merchant profitability through higher conversion, increased average order value, and customer lifetime value.
• provides an easy-to-use product experience management solution for retailers, distributors, manufacturers, and brands to organize and enrich product content, delivering impactful product experiences across all owned and third-party channels on a modern cloud-native platform.
• powers one-click checkout, identity, accounts, payments, and post-purchase infrastructure, helping to reduce friction for the customer by turning every checkout moment into an opportunity and driving higher conversion for the business.
• enables businesses to capitalize on the platform economy by bringing their digital marketplace to life, expanding their business vertically to deepen customer and channel partner relationships and drive profitability while simultaneously reducing inventory risk.
• supports the entire pricing journey, from setting optimal prices and managing the rebate process to maximizing your organization鈥檚 pricing power.

Benefit from an Industry-First Approach to Digital Commerce

麻豆原创鈥檚 long and rich history of helping organizations from more than 25 industries grow and transform enables us to tap into our deep industry knowledge and expertise to deliver industry-specific digital commerce capabilities.

Unlike other commerce vendors that emphasize strength of technology alone, 麻豆原创 is taking a more customer-centric approach by also pre-announcing the availability of our headless composable storefronts for financial services, travel, telecommunications, utilities, and public sector, on top of our currently available B2C and B2B composable storefronts for retail, consumer products, wholesale distribution, and industrial manufacturing. Industry add-ons can provide unique business workflows with pre-configured tools, capabilities, and storefronts that help shorten time-to-market, increase operational efficiency, and drive sustainably profitable growth through digital commerce.

Hear from our partners and customers:

“With 麻豆原创 Commerce Cloud’s approach to composability, we’ve been able to create our own commerce platform with solutions we need, such as Contentful, to deliver the best commerce experience to customers. 麻豆原创 Commerce Cloud is the essential power to implement business agility and flexibility, and ultimately to generate increased profitability for us.”聽

鈥� Matthieu Houle, CIO, ALDO Group

“麻豆原创’s approach to composable commerce provides agility, flexibility, and extensibility with its feature-rich commerce platform. As our customers focus on profitability in this uncertain economic climate, we’re excited to support their digital commerce growth via 麻豆原创 Commerce Cloud.”

鈥� Deepak Sobhani, Principal, Deloitte Consulting LLP

鈥溌槎乖粹�檚 composable commerce approach allows us to work with customers in a way that offers significant extensibility on top of a proven, robust feature set.聽We’re excited to create the most flexible, scalable, and customer-centric solutions with these world-class ISV partners while maximizing the business value of our customer’s investments.鈥�

鈥� Ryan Heusinkveld, Chief Technology Officer, Smith

鈥淲e are thrilled to join with 麻豆原创 as the content partner for 麻豆原创 Commerce Cloud, composable storefront. The Contentful Composable Content Platform meets the unique demands of digital teams by making it easy to orchestrate content from multiple sources and publish to any digital channel. This helps companies reach new customers faster, maximize their 麻豆原创 Commerce Cloud investment, and drive revenue.鈥�

鈥� 鈥疭teve Sloan, CEO, Contentful

鈥淲e are thrilled to have Coveo certified as an 麻豆原创 endorsed app. 麻豆原创 has been a natural partner for Coveo in B2B and B2C commerce. Together, we extend digital commerce capabilities to unlock profitable commerce growth with AI. Our enterprise-class AI platform complements the 麻豆原创 Commerce Cloud portfolio by helping companies power online buying experiences we believe today鈥檚 shoppers expect 鈥� fast, dynamic, effective product discovery and relevant recommendations 鈥� and also provide the AI platform merchandisers need to maximize business outcomes versus managing manual rules.”鈥�

鈥� Louis T锚tu, CEO and Chairman at Coveo

Drive Digital Commerce Excellence across the Entire Value Chain

By seamlessly and comprehensively connecting demand signals with the supply chain, 麻豆原创 Commerce Cloud enables enterprises to drive profitable growth, regardless of their industry, business model, or level of digital maturity. 麻豆原创 is consistently recognized as a leading digital commerce solution vendor by Gartner, IDC, Paradigm B2B, and other industry analysts. 麻豆原创 Commerce Cloud can provide a highly scalable, fully featured, and flexible commerce platform for B2B, B2C, or B2B2C use cases.

麻豆原创 reaffirms its commitment to the digital commerce and customer experience categories and is taking a bold step into the future with a unique, industry-led approach to composability that puts merchants鈥� digital commerce needs front and center.

To learn more,聽 .

Riad Hijal is global head of Marketing and Solutions for 麻豆原创 Commerce.