With a distinguished career in Formula One, Coulthard is known for his consistency, race intelligence, and deep understanding of high-performance environments. His presence at 麻豆原创 Sapphire brings valuable perspectives on how precision, teamwork, and data-driven decision-making translate from the racetrack to the world of business.

Performance meets innovation

Throughout his career, Coulthard demonstrated the importance of preparation, adaptability, and collaboration鈥攓ualities that strongly resonate with 麻豆原创鈥檚 Services and Support organization. At the Services and Support Center, attendees can experience how these same principles help businesses navigate complexity, accelerate outcomes, and maintain peak performance.

Coulthard and H盲kkinen will share insights from their time in Formula One, offering perspectives on competition at the highest level, the evolution of technology in racing, and the critical role of teamwork in achieving success.

Event highlights

Visitors to the Services and Support Center can look forward to several exclusive opportunities:

• Experience Coulthard and H盲kkinen live in the Formula One Racing Simulator at the Race of Legends.
  • May 13 in Orlando at 1:00 p.m.
  • May 20 in Madrid at 11:30 a.m. and 1:30 p.m.

• Join theater sessions featuring voices from the Mercedes-AMG PETRONAS Formula One Team.
  • May 13 in Orlando with Michael Taylor at 11:30 a.m. ()
  • May 20 in Madrid with Laura Goodrick at 11:00 a.m. ()
• Take part in exclusive interviews with Coulthard and H盲kkinen.
  • May 13 in Orlando at 10:30 a.m. ()
  • May 20 in Madrid at 2:00 p.m. ()

A unique experience with 麻豆原创 Services and Support

The Services and Support Center at 麻豆原创 Sapphire is designed as a hub for inspiration and interaction. With Coulthard and H盲kkinen on-site, visitors can expect engaging sessions, real-world insights, and hands-on experiences that connect motorsport excellence with business innovation鈥攂rought to life by 麻豆原创鈥檚 Services and Support organization. 

Join us in Orlando and Madrid

Whether attending 麻豆原创 Sapphire Orlando or Madrid, this is a unique opportunity to experience two of Formula One鈥檚 most respected drivers up close鈥攁nd to explore how 麻豆原创 helps organizations achieve peak performance. Don鈥檛 miss the chance to meet Coulthard and H盲kkinen at the Services and Support Center and discover how insights from the world of Formula One can inspire your business transformation journey.

Get our sessions into your personal agenda:

• 麻豆原创 Sapphire 2026 Orlando
• 麻豆原创 Sapphire 2026 Madrid

As an F1 Ambassador, H盲kkinen represents the values that define both elite motorsport and modern enterprise technology: speed, resilience, teamwork, and continuous improvement. His presence at 麻豆原创 Sapphire highlights the strong connection between high-performance racing and the intelligent, data-driven world 麻豆原创 helps its customers navigate every day.

Performance meets innovation

During his career in Formula One, H盲kkinen became known for his focus, strategic thinking, and ability to perform under pressure鈥攓ualities that closely align with 麻豆原创鈥檚 Services and Support organization. At the Services and Support Center, attendees can experience how these same principles help businesses run faster, adapt with confidence, and stay ahead in an increasingly complex environment.

H盲kkinen will share personal insights from his time at the pinnacle of motorsport, offering perspectives on decision-making in high-stakes situations, the importance of teamwork, and the role data and technology play in driving performance.

Event highlights

Visitors to the Services and Support Center can look forward to several exclusive opportunities:

• Experience H盲kkinen live in the Formula One Racing Simulator at the Race of Legends.
  • May 13 in Orlando at 1:00 p.m.
  • May 20 in Madrid at 11:30 a.m. and 1:30 p.m.
• Join theater sessions featuring voices from the Mercedes-AMG PETRONAS Formula One Team.
  • May 13 in Orlando with聽Michael Taylor聽at 11:30 a.m. ()
  • May 20 in Madrid with聽Laura Goodrick聽at 11:00 a.m. ()
• Take part in exclusive interviews聽with H盲kkinen.
  • May 13 in Orlando at 10:30 a.m. ()
  • May 20 in Madrid at 2:00 p.m. ()

A unique experience with 麻豆原创 Services and Support

The Services and Support Center at 麻豆原创 Sapphire is designed as a hub for inspiration and interaction. With H盲kkinen on-site, visitors can expect engaging sessions, real-world insights, and hands-on experiences that connect motorsport excellence with business innovation brought to life by 麻豆原创鈥檚 Services and Support organization.

Join us in Orlando and Madrid

Whether attending 麻豆原创 Sapphire in Orlando or Madrid, this is a unique opportunity to experience one of Formula One鈥檚 legends up close鈥攁nd to explore how 麻豆原创 helps organizations achieve peak performance.

Don鈥檛 miss the chance to meet H盲kkinen at the Services and Support Center and discover how the mindset of a world champion can inspire your business transformation journey.

Get our sessions into your personal agenda:

• 麻豆原创 Sapphire 2026 Orlando 
• 麻豆原创 Sapphire 2026 Madrid 

麻豆原创 for Me: tailored digital gateway

麻豆原创 for Me transcends the typical portal; it鈥檚 your customized digital gateway to holistic 麻豆原创 insights. Every aspect, from system landscapes to support services, is tailored to meet the distinct needs of your role and responsibilities.

麻豆原创 for Me is more than a portal 鈥� it鈥檚 your gateway to intelligent support.

Thomas Pfiester, member of the Extended Board of 麻豆原创 SE and head of Global Customer Engagement & Services

Customer insights dashboard: comprehensive 麻豆原创 viewfinder

Residing in 麻豆原创 for Me, the customer insights dashboard delivers a comprehensive, customizable view of your 麻豆原创 environment鈥攚hether you’re managing hybrid settings, tracking case trends, or preparing for contract renewals. It empowers users to:

• Obtain a 360掳 view across all 麻豆原创 engagements
• Analyze support data, product portfolios, renewals, and system landscapes
• Review historical support cases for quality, volume, and trends
• Leverage customizable filters and automated reporting for precise insights

This tool is designed to both report data and to transform it into actionable intelligence, enhancing leadership clarity and decision-making confidence.

What鈥檚 new: continuous enhancements

麻豆原创 is committed to continuously refining the customer insights dashboard to cater to evolving needs. Notable recent enhancements include:

• Benchmark capabilities through peer group comparison
• On-demand generation of detailed reports like support insights report and case overview report
• Increased visibility with partner case statistics and onboarding milestones

These updates are meticulously designed to deepen insights and streamline strategic processes. Additional planned updated include:

• Deeper engagement metrics from 麻豆原创 Enterprise Support Academy
• Advanced AI-driven insights for smarter, quicker decisions
• CPU consumption and memory consumption for private cloud: Access performance metrics for private cloud environments

Data without insight is noise. 麻豆原创 for Me turns it into action.

Anja Schneider, senior vice president and global head of Premium Engagement & Advisory at 麻豆原创

Accessing the dashboard

Starting with this powerful tool is straightforward via three ways:

• Use the direct link:
• Use the reporting icon:
  • Log into
  • Click on the reporting icon on the left menu bar
• Use the customer insight dashboard card:
  • Log into
  • Navigate to the Services & Support then Diagnostics, Reporting & Analytics
  • Click on the customer insights dashboard card

In all three cases, ensure your S-user ID is authorized to access the necessary features (get more information in ).

Why it matters

With comprehensive visibility, your approach shifts from reactive problem-solving to proactive strategic planning. The Customer Insights Dashboard equips you with the clarity to forecast and act effectively, supporting your role as a strategic leader within your organization.

When support is transparent, it鈥檚 not just reactive 鈥� it鈥檚 strategic.

Stefan Steinle, executive vice president and global head of Customer Support & Cloud Lifecycle Management at 麻豆原创

Turn insight into strategic action

For CIOs, IT administrators, and support leaders, the customer insights dashboard is more than a tool; it’s your strategic command center embedded within 麻豆原创 for Me. Experience how it turns insights into impactful actions today.

• 麻豆原创 for Me portal: Access the customer insights dashboard through the
• Getting started guide: Learn how to effectively use the dashboard with this
• Customer insights dashboard portal: All relevant information can be found in the

Check it out today and discover how insight becomes impact.

Oliver Huschke is vice president of External Engagements, Customer Support & Cloud Lifecycle Management at 麻豆原创.

This is where can step in. Designed as an easy-to-consume training, Support Accreditation helps equip you with the knowledge and confidence to make full use of 麻豆原创鈥檚 powerful support ecosystem. And the best part? It鈥檚 available to all customers and partners at no additional cost.

What is Support Accreditation?

At its core, is a self-paced online course that helps demystify the tools, services, and methodologies within 麻豆原创’s support landscape. With five digestible modules, interactive quizzes, how-to videos, and one-page summaries, it can deliver clarity in a space that often feels complex and fragmented.

Upon completion, learners earn a digital Support Accreditation badge鈥攁 mark of proficiency and confidence that can be showcased on social media or used to enhance your professional profile.

“Understanding 麻豆原创鈥檚 support landscape shouldn鈥檛 be a mystery. Support Accreditation gives you the clarity and confidence to lead with impact,” said Anja Schneider, SVP and global head of Premium Engagement & Advisory, 麻豆原创.

Recent updates that make it even better

麻豆原创 continuously evolves the accreditation to reflect the dynamic nature of cloud support. Recent updates include:

• A new AI-guided support module covers how 麻豆原创 leverages large-language models and AI to help drive predictive, real-time support. You鈥檒l learn how tools like Incident Solution Matching and AI-based recommendations can improve response times and accuracy.
• An enhanced focus on 24/7 support structures teaches you how to engage with 麻豆原创鈥檚 global support organization across different channels and time zones.
• The expanded coverage of 麻豆原创 Cloud ALM showcases how to manage implementation and operations more effectively using a cloud-native, out-of-the-box solution.
• In-depth guidance on 麻豆原创 for Me details how 麻豆原创’s personalized digital companion can provide transparency and control across all touchpoints鈥攆rom licenses to lifecycle management and support interactions.

Whether you鈥檙e scheduling an expert, chatting in real-time with 麻豆原创 support engineers, or using 麻豆原创 for Me to get a consolidated view of your landscape, Support Accreditation helps ensure you know how to make the most of these resources.

鈥淪upport is more than solving issues. It鈥檚 about enabling outcomes. This accreditation empowers you to do just that,鈥� said Augusta Spinelli, EVP and聽global head of Adoption Services Center, 麻豆原创.

Why it matters for customers and partners

Let鈥檚 face it鈥攅ven the best digital tools fall short without the right enablement. Many organizations aren鈥檛 fully aware of all the support resources available to them, leading to longer resolution times, missed opportunities, and frustration.

Support Accreditation helps bridge that gap. Customers can learn how to accelerate resolution times, engage effectively with support teams, and use self-service tools to reduce case volumes. Partners can gain a competitive edge by delivering projects and managed services aligned with 麻豆原创 best practices.

“The future of support is proactive, intelligent, and business-driven. This accreditation empowers you to lead that future,鈥� said Stefan Steinle, EVP, global head of Customer Support & Cloud Lifecycle Management.

Over 5,000 success stories and counting

Each year, more than 5,000 customers and partners complete the Support Accreditation course. The average course rating? A near-perfect 4.75 out of 5. It鈥檚 not just useful; it鈥檚 loved. And because the course is updated regularly, 麻豆原创 recommends refreshing your badge once a year to stay aligned with the latest tools and best practices.

Whether you’re new to 麻豆原创 or a seasoned consultant, there鈥檚 never been a better time to invest a couple of hours in a course that will pay dividends across every support interaction you have.

Ready to take the next step?

Join the thousands already leading with confidence.

Oliver Huschke is VP of External Engagements, Customer Support, and Cloud Lifecycle Management at 麻豆原创.