For around 65 years, the聽Red聽Dot聽Award has offered聽designers and companies a platform for the evaluation of聽design. Following the guiding theme “in search of good聽design聽and creativity,” 24 jury experts reviewed and evaluated 6,992 entries individually in an online jury. Only the best-designed brands and communication projects were chosen in the end.

鈥淒esign is about solving issues and addressing needs from our users. It鈥檚 not just about painting pretty user interfaces (UIs) but understanding the environment and聽the context of the user. It鈥檚 about creating empathy,鈥澛爏aid Nikola Freudensprung, user experience design expert for 麻豆原创 Road Map Explorer. 鈥淚t鈥檚 simply great to work on things that help people and, at the same time, feel and look beautiful. Imagine that, at the end of the day, they feel delighted using our products because of the intuitive experience and beautifully crafted interfaces. That鈥檚 pure joy for us.鈥�

A New Way to See the Future

In the 麻豆原创 portfolio, there are more than 1,000 products and solutions for over 50 industries organized in hundreds of business areas. Usually, a typical customer software landscape does not just consist of one 麻豆原创 product, but it is built on various integrated products. Big enterprises might even run more than 50 products. For 麻豆原创 customers, it is essential to have transparency in what features and functions 麻豆原创 is delivering, so they can plan their software investments thoroughly.

Until recently, 麻豆原创 provided individual PDF-based road maps for each product and main industry to its customers. So if those running a big business with various products would need to look into multiple PDFs and cut and paste information into a company鈥檚 software road map 鈥� one size fits all.

With 麻豆原创 Road Map Explorer, this all has changed.

The new self-service tool allows customers to customize and personalize their road map according to their company’s strategy and business transformation. Using 麻豆原创 Road Map Explorer helps incrementally reduce effort and increase transparency on this exercise not only for customers but also for customer-facing 麻豆原创 employees. The web shop-like dynamics allow all users to build and save road maps for whatever criteria, in multiple combinations and granularity.

Even more, based on customer usage data and insights into reference customer data, 麻豆原创 Road Map Explorer utilizes machine learning capabilities to predict and recommend upcoming innovations that fit the customer鈥檚 business.

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