麻豆原创 News, Author at 麻豆原创 News Center Company & Customer Stories | 麻豆原创 Room Thu, 23 Apr 2026 21:07:32 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 麻豆原创 Announces Q1 2026 Results /2026/04/sap-announces-q1-2026-results/ Thu, 23 Apr 2026 20:22:30 +0000 /?p=241975 WALLDORF听鈥 麻豆原创 had a strong start to the year, with current cloud backlog growing by 25% and cloud revenue up 27% at constant currencies.]]> 奥础尝尝顿翱搁贵听鈥 (NYSE: 麻豆原创) today announced its financial results for the first quarter of 2026.

At a glance

  • Current cloud backlog of 鈧21.9 billion, up 20% and up 25% at constant currencies
  • Cloud revenue up 19% and up 27% at constant currencies
  • Cloud ERP Suite revenue up 23% and up 30% at constant currencies
  • Total revenue up 6% and up 12% at constant currencies
  • IFRS operating profit up 17%, non-IFRS operating profit up 17% and up 24% at constant currencies

Christian Klein, CEO:

鈥淲e had a strong start to the year, with Current Cloud Backlog growing by 25% and Cloud Revenue up 27% at constant currencies. This performance is supported by our momentum in Business AI as we are already delivering real outcomes for customers today. We are growing faster than the market and are gaining share as customers expand across our Suite and with our AI solutions. At Sapphire, we will show how we are taking the next leap forward.鈥

Dominik Asam, CFO:

鈥淲e delivered a solid start to the year, supported by disciplined execution in revenue and profitability. At the same time, we have remained focused on managing our cost base and maintaining profitability as we navigate an increasingly complex and uncertain macroeconomic and geopolitical environment.鈥

Find all results in the Quarterly Statement

About 麻豆原创

As鈥痑 global leader in enterprise applications and business AI, 麻豆原创 (NYSE:麻豆原创)鈥痵tands at the鈥痭exus鈥痮f business and technology. For over 50 years, organizations have trusted 麻豆原创 to bring out their best by uniting business-critical鈥痮perations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit鈥.

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For more information, financial community only:
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This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2025 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

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麻豆原创 and Google Cloud Expand Partnership to Deploy Multi-Agent AI /2026/04/sap-google-cloud-expand-partnership-deploy-multi-agent-ai/ Wed, 22 Apr 2026 12:00:00 +0000 /?p=241950 LAS VEGAS 鈥 A new partnership will help marketers put AI agents to work at scale.]]>

Customers can deploy Joule Agents in 麻豆原创 CX Solutions to build, launch, and optimize marketing campaigns

Gemini Enterprise acts as a central hub for agents to take action across 麻豆原创 and Google Cloud platforms


LAS VEGAS 鈥 (NYSE: 麻豆原创) and Google Cloud today announced a new partnership that will help marketers put AI agents to work at scale.

Deliver personalized, AI-driven engagement across every channel and touchpoint

Through new integrations between the 麻豆原创 Engagement Cloud, 麻豆原创 Customer Experience (麻豆原创 CX) and Joule solutions and Gemini Enterprise, joint customers can now deploy agents that securely access unified data stored across both ecosystems to execute complex marketing strategies based on high-level goals defined by the user.

Together, 麻豆原创 and Google Cloud provide a unified foundation for data and AI agents to operate across both ecosystems. Gemini Enterprise will act as a central hub for data integrations and multi-agent coordination, allowing agents to take action across a customers鈥 麻豆原创 and Google Cloud solutions. These integrations will be supported by the 麻豆原创 Business Data Cloud Connect solution for Google and BigQuery, which enable bidirectional, zero-copy data access between the two platforms, with enterprise-grade security and governance. Capabilities across both Gemini Enterprise and agent gateway APIs from 麻豆原创 will allow customers鈥 agents to more securely exchange context, trigger actions and optimize outcomes across platforms, enabling true multi-agent orchestration.

The integration allows marketers to prompt an agent within 麻豆原创 Engagement Cloud with a clear objective like, 鈥淚ncrease repeat purchases from the last 30 days,鈥 or 鈥淢aximize customer lifetime value while reducing campaign operational costs.鈥 An agent, like a Joule Agent, will handle the end-to-end process鈥攆rom content personalization to visualization to conversational engagement.

鈥淭his is more than a data integration; it鈥檚 a leap forward for AI agents that can collaborate naturally and execute seamlessly,” said Balaji Balasubramanian, President and Chief Product Officer, 麻豆原创 Customer Experience and Consumer Industries. 鈥淏y combining 麻豆原创 Business Data Cloud Connect for Google with interoperable AI agents across 麻豆原创 and Google Cloud, we鈥檙e giving organizations a path from AI experimentation to AI-enabled customer experience at scale. Marketers can spend less time on manual tasks and more time shaping the customer journey.

鈥淭o realize the full potential of agentic AI, businesses need their systems to speak the same language,鈥 said Kevin Ichhpurani, President, Global Partner Ecosystem at Google Cloud. 鈥淏y uniting 麻豆原创鈥檚 enterprise data and customer engagement platform with Google Cloud鈥檚 AI, we鈥檙e enabling marketers to move beyond simple automation to multi-agent orchestration, driving dynamic campaigns that reason and adapt to market shifts in real time.鈥

According to from 麻豆原创 Engagement Cloud, more than half of marketers say fragmented, outdated data prevents them from acting in the moment. 麻豆原创 and Google Cloud are helping remove that roadblock by unifying data and letting AI agents turn insights into action. Using Joule with 麻豆原创 Engagement Cloud, campaigns can move from planning to activation automatically without manual stitching across tools.

Customers will benefit from autonomous campaign generation, optimization and continuous improved performance. Businesses will achieve faster speed-to-market, lower operational overhead and always-on optimization that drives higher ROI, while giving teams more time to focus on strategy and end-to-end campaign execution.

While marketing is the first example, and will be available to customers in H2 2026, this multi-agent orchestration model is designed to support high-value use cases across the 麻豆原创 CX portfolio, laying the foundation for AI-driven customer experience, powered by trusted, unified real-time data and interoperable agents.

For more information about 麻豆原创 Customer Experience solutions, visit .

For more information about Gemini Enterprise, visit .

Visit the . Get 麻豆原创 news via  and .

About Google Cloud

Google Cloud offers a powerful, optimized AI stack 鈥 including AI infrastructure, leading models like Gemini, data management capabilities, multicloud security solutions, developer tools and platform, as well as agents and applications 鈥 that enables organizations to transform their business for the Agentic Era. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

About 麻豆原创

As鈥痑 global leader in enterprise applications and business AI, 麻豆原创 (NYSE:麻豆原创)鈥痵tands at the鈥痭exus鈥痮f business and technology. For over 50 years, organizations have trusted 麻豆原创鈥痶o bring out their best by uniting business-critical鈥痮perations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit鈥.

Sign up for the 麻豆原创 News Center newsletter to receive stories and highlights each week

Note to editors:
To preview and download broadcast-standard stock footage and press photos digitally, please visit . On this platform, you can find high resolution material for your media channels.

For customers interested in learning more about 麻豆原创 products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1麻豆原创 (1-800-872-1727)

For more information, press only:
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麻豆原创 麻豆原创 Roompress@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2025 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see  for additional trademark information and notices.
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Industry Under 麻豆原创ure: How 麻豆原创 and Uhlmann Are Strengthening Value Creation Resilience /2026/04/how-sap-uhlmann-strengthen-value-creation-resilience/ Mon, 20 Apr 2026 07:00:00 +0000 /?p=241856 HANOVER 鈥 From HANNOVER MESSE 2026, thee two companies showcased PacXplorer.]]> HANOVER 鈥  (NYSE: 麻豆原创) and machine and plant manufacturer Uhlmann today announced an integrated approach that embeds digital production environments, open data ecosystems and 麻豆原创 Business AI directly into operational processes.

Get more done faster and more efficiently with AI and agents that understand your business processes and data

The announcement was made at HANNOVER MESSE 2026, where they showcased PacXplorer, a high-tech packaging machine from Uhlmann that serves as both an industrial demonstrator and a development platform.

PacXplorer: Connected Production in Industrial Practice

Developed through collaboration within Factory鈥慩, the PacXplorer brings together digital twins, condition monitoring, smart services and interoperable production solutions within a collaborative data ecosystem. Factory鈥慩 is a lighthouse project funded by the German Federal Ministry for Economic Affairs and Energy as part of the Manufacturing鈥慩 initiative. Its objective is to establish a decentralized data space for the capital goods industry, enabling secure and interoperable data exchange across companies and industries for equipment manufacturers and operators alike.

The machine is integrated into 麻豆原创 system landscapes and operated live. It demonstrates how industrial data can be used in a sovereign, interoperable and cross鈥慶ompany manner not as a theoretical model, but in real production operations. This creates transparency regarding asset condition, utilization and performance while laying the foundation for new data鈥慸riven services.

Service as a Key to Resilience

The value of this approach becomes particularly clear in service operations. Where production, data and operations are tightly interconnected, service plays a decisive role in ensuring asset availability, productivity and stable customer relationships. One often underestimated lever is spare parts service: delays lead directly to downtime and economic losses, especially in volatile market and supply situations. At the same time, these processes remain heavily manual in many industrial companies.

麻豆原创 and Uhlmann are deliberately advancing the further development of this area. An AI鈥憇upported process assists throughout the entire workflow from handling incoming inquiries and clarifying missing information to identifying the correct spare part and generating quotations. The approach integrates into existing 麻豆原创 service and sales processes and is closely aligned with real鈥憌orld business operations. The objective is fast, reliable and scalable customer service.

鈥淭oday, industry is less concerned with cost optimization than with decision鈥憁aking under uncertainty,鈥 says Dominik Metzger, President and Chief Product Officer, 麻豆原创 Supply Chain Management, 麻豆原创 SE. 鈥淲ith 麻豆原创 Business AI and integrated production and service solutions, we move decision鈥憁aking directly into business processes. This allows companies to identify risks early, respond with greater flexibility and remain operational even under unstable conditions.鈥

Rethinking Value Creation Together

The collaboration between 麻豆原创 and Uhlmann illustrates a fundamental shift in industry: resilience is not achieved through additional buffers, but through better, faster and more-connected decisions across the entire value chain. Companies that manage their production and service processes in a data鈥慸riven way can respond more flexibly to change and secure their competitiveness over the long term.

Beyond HANNOVER MESSE, 麻豆原创 and Uhlmann will continue their innovation partnership. Following the event, the PacXplorer will be operated at the S.Factory in 麻豆原创 Experience Center Walldorf, serving as a platform for customers, partners and co鈥慽nnovation to continuously advancing industrial transformation.

Visit the . Get 麻豆原创 news via  and .

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Media Contact:
Dana Roesiger, +49 6227 7 63900, dana.roesiger@sap.com, CET
麻豆原创 麻豆原创 Room; press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.  Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2025 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

Image copyright: 漏Uhlmann Group

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麻豆原创 to Announce Results for First Quarter of 2026 /2026/04/sap-to-announce-q1-2026-results/ Wed, 15 Apr 2026 12:05:00 +0000 /?p=241823 WALLDORF听鈥斕齊esults will be released Thursday, April 23.]]> WALLDORF&苍产蝉辫;鈥&苍产蝉辫; (NYSE: 麻豆原创) will release its results for the first quarter of 2026 on Thursday, April 23.

麻豆原创 CEO Christian Klein and CFO Dominik Asam will host a financial analyst call to review first quarter results.

Media representatives may may listen in on the virtual analyst via on April 23, 2026, at 11:00 p.m. CEST/5:00 p.m. ET.

Subscribe to the 麻豆原创 News Center newsletter and get stories and highlights delivered straight to your inbox each week
]]>
麻豆原创 Extends Contract with Chief People Officer Gina Vargiu-Breuer /2026/04/sap-extends-contract-chief-people-officer-gina-vargiu-breuer/ Fri, 10 Apr 2026 09:00:00 +0000 /?p=241610 WALLDORF听鈥斕齎argiu-Breuer's contract has been extended to January 31, 2030.]]> WALLDORF&苍产蝉辫;鈥&苍产蝉辫; (NYSE: 麻豆原创) today announced that it has extended the contract of Gina Vargiu-Breuer (51), Chief People Officer of 麻豆原创 SE, for another three years until January 31, 2030.

“In her role as chief people officer, Gina Vargiu-Breuer has laid important foundations for 麻豆原创’s continued success by strengthening how we attract, develop and lead our people,” said Pekka Ala-Pietil盲, Chairman of the Supervisory Board of 麻豆原创 SE. “We appreciate her energy and dedication and are convinced she will further drive 麻豆原创’s transformation into the age of AI.

“I am grateful for the trust of the Supervisory Board and look forward to shaping 麻豆原创鈥檚 transformation in the age of AI,” said Vargiu-Breuer. “This is about rethinking how we operate as a company: how we work, make decisions and deliver value to our customers. Together with my People & Culture team, we will continue what we started two years ago and turn this transformation into tangible business impact at scale.”

Vargiu-Breuer became a member of the Executive Board of 麻豆原创 SE in 2024. Prior to joining 麻豆原创, she served as Senior Vice President of Human Resources at Siemens Energy. Earlier in her career, Vargiu-Breuer held multiple roles at Siemens AG.

Visit the . Get 麻豆原创 news via  and .

Note to editors: 
To preview and download broadcast-standard stock footage and press photos digitally, please visit . On this platform, you can find high resolution material for your media channels.

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This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.  Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2025 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see  for additional trademark information and notices.

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A Cocktail of Intelligent Solutions From 麻豆原创 Goes Live at Campari Group /2026/03/cocktail-of-sap-solutions-live-at-campari-group/ Mon, 30 Mar 2026 09:00:00 +0000 /?p=240709 MILAN 鈥 The spirits industry leader is establishing an end-to-end digital architecture.]]> MILAN    (NYSE: 麻豆原创) today announced that Campari Group has successfully gone live with 麻豆原创 Cloud ERP Private solutions, marking a major milestone in its digital transformation journey.

Run core operations with confidence using ready-to-run enterprise resource planning capabilities in the cloud

Milan, Italy-based Campari Group is a global leader in the spirits industry. With a portfolio of more than 50 premium brands, including Aperol, Campari, Espol貌n, Wild Turkey, Courvoisier and Grand Marnier, the company markets its products in more than 190 countries and operates 24 production sites worldwide.

鈥淲e鈥檝e embarked on the RISE with 麻豆原创 journey to keep pace with innovations offered by 麻豆原创 Cloud ERP Private and embedded AI capabilities,鈥 said Jos茅 Silva, group head of IT at Campari Group. 鈥淭oday, we can reshape processes in line with business evolution, improve planning and make our supply chain more efficient鈥攅nsuring continuous product distribution worldwide. Moving to a centralized process model enables us to improve productivity and reduce TCO consistently.鈥

The Campari Group go-live establishes an end-to-end digital architecture built on a core transformation backbone, embedded AI, data unification and IT landscape governance:

  • At its foundation, Campari Group unifies finance, supply chain, marketing and human resources on the 麻豆原创 Analytics Cloud, 麻豆原创 Integrated Business Planning and 麻豆原创 Datasphere solutions as well as 麻豆原创 Business Technology Platform. This creates an integrated backbone for planning, analytics and application development.
  • Embedded AI across 麻豆原创 solutions is enhancing both operations and employee experience. In 麻豆原创 SuccessFactors solutions, employees use the Joule solution and embedded AI to set and track goals, while 麻豆原创 Concur solutions automate expense matching. AI-assisted capabilities are streamlining order and payment posting, improving decision-making and optimizing operational costs.
  • Campari Group is also implementing the 麻豆原创 Business Data Cloud solution to unify 麻豆原创 and third-party software data, delivering timely, contextual insights while preserving core business logic.
  • Finally, Campari Group also adopted 麻豆原创 LeanIX solutions to map interdependencies between applications, processes and business owners, enabling more agile, informed decision-making.

鈥淐ampari is one of our best references in the food and beverage sector and is an excellent example of how 麻豆原创 solutions can transform organizational and production processes,鈥 said Carla Masperi, managing director, 麻豆原创 Italy. 鈥淏y combining cloud ERP with AI and data-driven planning, Campari is setting a new standard for digital transformation in the consumer products industry.鈥

Visit the . Get 麻豆原创 news via  and .

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Top image courtesy of Campari

Media Contact:
Raffaella Mollame, +39-340-7771644, raffaella.mollame@sap.com, CET
麻豆原创 麻豆原创 Roompress@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.  Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2025 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see  for additional trademark information and notices.

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麻豆原创 to Acquire Reltio: Make 麻豆原创 and Non-麻豆原创 Data AI-Ready /2026/03/sap-to-acquire-reltio/ Fri, 27 Mar 2026 12:00:00 +0000 /?p=241379 WALLDORF & REDWOOD CITY 鈥 Enterprise AI needs trusted context that is open and interoperable across heterogeneous IT landscapes.]]> WALLDORF & REDWOOD CITY鈥&苍产蝉辫; (NYSE: 麻豆原创) and Reltio Inc. today announced that 麻豆原创 has agreed to acquire Reltio, a leading master data management (MDM) software provider, to help customers make their 麻豆原创 and non-麻豆原创 enterprise data AI-ready. Terms of the deal were not disclosed.

Amplify the value of AI with your most powerful data

Once closed, the acquisition will strengthen 麻豆原创 Business Data Cloud (麻豆原创 BDC)鈥攊ntegral for 麻豆原创’s AI-First and Suite-First strategy鈥攁nd accelerate the evolution of 麻豆原创 BDC to a fully interoperable enterprise data platform for enterprise-wide agentic AI. It will provide customers with the tools they need to unify, cleanse and harmonize data across sources for superior enterprise-wide agentic AI.

“Reltio is a natural fit with 麻豆原创,鈥 said Muhammad Alam, member of the Executive Board of 麻豆原创 SE, 麻豆原创 Product & Engineering. 鈥淎cquiring them will further improve our position as a leading business AI provider, combining 麻豆原创 and non-麻豆原创 data to deliver data context that business AI requires. AI cannot reach its full potential when data is fragmented across business units, platforms and domains without connection or context.鈥

By integrating Reltio after closing the acquisition, 麻豆原创 will make customers’ enterprise data fully AI-ready. Customers will be able to rely on trusted, high-quality data across 麻豆原创 and non-麻豆原创 sources that Joule and Joule Agents use to deliver faster time-to-value for business AI.

Reltio鈥檚 platform helps organizations manage and govern structured and unstructured enterprise data from start to finish. Its AI-based entity resolution identifies and merges related records from different formats and applications into one reliable 鈥済olden record鈥 system of context. Its cloud-native, AI-first design supports a single, consistent view of customers, products, suppliers, locations and employees across both 麻豆原创 and non-麻豆原创 applications. Customers running AI tasks will benefit from increased reliability and consistency of data, bundled in a single source of truth, improving business AI. With that, customers can trust that AI results are correct, and AI-interactions are resolved fast.

鈥淛oining forces with 麻豆原创 presents a tremendous opportunity for us to accelerate our mission,鈥 Reltio Founder and CEO Manish Sood said. 鈥淓nterprise AI needs trusted context that is open and interoperable across the heterogeneous IT landscapes our customers run. This combination accelerates our ability to deliver Reltio as the system of context across 麻豆原创 and non-麻豆原创 environments, while maintaining continuity for our customers and our partner ecosystem.鈥

Reltio’s data cleansing, unification capabilities and agent-driven workflows will work alongside 麻豆原创 Business Suite applications to improve decisions, reduce integration complexity and deliver trusted, consistent data critical for successful business processes and AI use cases. Low latency delivery and support for the Model Context Protocol (MCP) enable real-time, multiagent workflows across 麻豆原创 and non-麻豆原创 environments, allowing AI agents, such as a procurement agent, to assess supplier risk and trigger actions almost instantly using trusted, real-time data. Reltio offers prebuilt, industry-specific 鈥渧elocity packs鈥 that include data models, rules, matching logic and integrations, and solutions tailored to sectors like life sciences, healthcare and financial services.

By integrating Reltio after closing the acquisition, 麻豆原创 intends to accelerate its customers’ ability to govern and expose master data as trusted and context-rich data products across multiple sources that serve both traditional analytics workloads and AI agents. Reltio will become a core capability within 麻豆原创 BDC, with a flexible commercial model where customers can purchase Reltio as a separate solution or with other 麻豆原创 products. The Reltio portfolio will also remain available as a standalone offering for the foreseeable future.

The transaction is expected to close in Q2 or Q3 of 2026, subject to customary closing conditions, including regulatory approvals.

Visit the . Get 麻豆原创 news via  and .

About Reltio

Reltio is a leader in data unification and management, delivering cloud-native, AI-native master data management (MDM) to help enterprises create trusted data and unlock context intelligence for analytics, automation, and agentic AI. Designed for complex, multi-vendor environments, Reltio helps organizations unify, cleanse, harmonize, govern, and activate core data from multiple sources in real time鈥攁cross 麻豆原创 and non-麻豆原创 systems. The Reltio Data Cloud uses advanced entity resolution, continuous data quality, and relationship intelligence within an intelligent data graph to connect data across systems and reveal the full context behind customers, products, suppliers, and other key business entities. This enables organizations to reduce data friction, improve operational execution, and accelerate time to trusted decisions. For more information, visit .

About 麻豆原创

As鈥痑 global leader in enterprise applications and business AI, 麻豆原创 (NYSE:麻豆原创)鈥痵tands at the鈥痭exus鈥痮f business and technology. For over 50 years, organizations have trusted 麻豆原创鈥痶o bring out their best by uniting business-critical鈥痮perations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit鈥.

Sign up for the 麻豆原创 News Center newsletter to receive stories and highlights each week

Note to editors:
To preview and download broadcast-standard stock footage and press photos digitally, please visit . On this platform, you can find high resolution material for your media channels.

For customers interested in learning more about 麻豆原创 products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1麻豆原创 (1-800-872-1727)

For more information, press only:
Marcus Winkler, 麻豆原创, +49 151 571 18 691, marcus.winkler@sap.com, CET
Aim茅e Leabon, 麻豆原创, +1 (212) 653-9600, aimee.leabon@sap.com, EST
Daniel Reinhardt, 麻豆原创, +49 151 168 10 157, daniel.reinhardt@sap.com, CET
Ilaina Jonas, 麻豆原创, +1 (646) 923-2834, ilaina.jonas@sap.com, EST
麻豆原创 麻豆原创 Room;听press@sap.com
Kevin Keenan, Reltio, +1 (987) 844-6203, kevin.keenan@reltio.com, PST

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2025 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
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Haleon Chooses 麻豆原创 Solutions to Accelerate Growth Through Technology /2026/03/haleon-chooses-sap-solutions-accelerate-growth-through-technology/ Wed, 25 Mar 2026 09:45:00 +0000 /?p=241333 WALLDORF 鈥 The global consumer health company will adopt 麻豆原创 Business Suite to enhance digital capabilities and advance AI capabilities.]]> WALLDORF听鈥斕(NYSE: 麻豆原创) and Haleon, a global consumer health company, today announced Haleon鈥檚 decision to adopt 麻豆原创 Business Suite to enhance the enterprise鈥檚 digital infrastructure and advance AI capabilities across its business.

麻豆原创 Business Suite: Deliver exceptional business value and help your business stay ready for what鈥檚 next

This decision will help Haleon operate, scale and serve consumers in new ways by building stronger, more agile foundations for delivering its trusted everyday health products. It marks a significant milestone in Haleon鈥檚 transformation into a world-class consumer company.

鈥淒elivering a better consumer experience starts with strong foundations, and leading digital technology and infrastructure are at the heart of this,鈥 said Claire Dickson, Haleon鈥檚 chief digital and technology officer. 鈥淥ur latest partnership with 麻豆原创 is another important step in our journey to becoming a world-class consumer company. It will revolutionize how we operate, with AI-enabled systems driving faster, simpler, more integrated ways of working. This will allow our people to focus on what matters most鈥攕erving consumers and unlocking growth.鈥

麻豆原创 Business Suite will drive the simplification and standardization of critical processes across Haleon鈥檚 global operations, enabling more integrated, automated end-to-end processes across diverse parts of the organization.

With clearer visibility across markets and more intuitive systems replacing fragmented workflows, the business can operate with greater speed, consistency and resilience. These improvements strengthen supply chain responsiveness, support innovation and help Haleon better respond to changing consumer needs. This enables Haleon to deliver trusted everyday health products at scale while strengthening collaboration with the healthcare professionals who recommend its products to consumers worldwide.

Haleon can drive greater business efficiencies by integrating core processes across finance, supply chain, HR and sales in one connected system with real-time data. By building AI into everyday work and embedding it within Haleon鈥檚 digital infrastructure and across its functions, teams can make better data-driven decisions and respond more quickly to changing consumer needs. The automation of routine work across multiple functions frees up employees鈥 time so they can focus on more strategic work that delivers value for the business and consumers while accelerating growth.

This digital transformation program builds on a long-standing relationship between the two companies, with the transition from Haleon鈥檚 current platform on 麻豆原创 ERP Central Component beginning later this year.

鈥淎I outcomes depend on connected processes and trusted data,鈥 said Peter Maier, 麻豆原创鈥檚 senior vice president for strategic customer engagements. 鈥淲ith 麻豆原创 Business Suite, Haleon is building an AI-ready foundation that embeds intelligence across the enterprise, helping simplify operations, improve resilience and scale innovation.鈥

Haleon plans to adopt 麻豆原创 Cloud ERP applications with embedded AI and deploy the 麻豆原创 Business Data Cloud solution to harmonize 麻豆原创 software and third-party data in a governed, single source of truth. This connected platform will be able to support AI-assisted innovation and enable agentic AI, where AI agents can identify issues earlier and recommend actions across key business processes.

Visit the . Get 麻豆原创 news via  and .

Media Contacts:
Lawrie Benfield, 麻豆原创, +44 7776515259, lawrie.benfield@sap.com, GMT
Sonya Domanski, 麻豆原创, +44 7345465928, sonya.domanski@sap.com, GMT
麻豆原创 麻豆原创 Roompress@sap.com
Gemma Thomas, Haleon, gemma.x.thomas@haleon.com

The agreement referenced in this announcement was signed outside 麻豆原创鈥檚 first quarter reporting period.

Subscribe to the 麻豆原创 News Center to receive weekly updates

Top image courtesy of Haleon

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.  Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2025 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see  for additional trademark information and notices.

]]>
麻豆原创 Showcases New AI Capabilities, Integrated Travel and Expense Enhancements, and Global Partnerships at 麻豆原创 Concur Fusion 2026 /2026/03/sap-concur-fusion-2026-ai-capabilities-integrated-travel-expense-enhancements-global-partnerships/ Tue, 17 Mar 2026 18:00:00 +0000 /?p=241054 NEW ORLEANS 鈥 Joule is expanding across 麻豆原创 Concur.]]> NEW ORLEANS 鈥 (NYSE: 麻豆原创) today announced new AI-enabled capabilities, travel and expense management enhancements, and new and expanded partnerships at 2026, the flagship conference for 麻豆原创 Concur solutions users and experts.

Tap AI-powered expense, travel and invoice solutions that unify your data, simplify work and drive your business forward

麻豆原创 is expanding the Joule solution across 麻豆原创 Concur solutions and introducing new automation capabilities:

  • A new integration between Joule and Microsoft 365 Copilot, now available, embeds travel and expense tasks into everyday productivity tools. Employees can create and submit expense reports, upload receipts, book travel and receive policy guidance in 麻豆原创 Concur solutions without leaving Microsoft applications.
  • Two new Joule Agents further streamline expense compliance and reporting.
    • Expense Automation Agent automatically creates and populates expense reports for employees so all they have to do is review, refine and submit.
    • Expense Pre-Submit Audit Agent validates receipts and flags discrepancies before submission to reduce report rejection and reimbursement delays.
    • Both agents are currently available through the 麻豆原创 Early Adopter Care program with general availability expected later this year.
  • New AI-based rule creation tools simplify the complex task of managing policy rules in the Complete by 麻豆原创 Concur and Amex GBT, Concur Travel and Concur Expense solutions.
  • The 麻豆原创 Sales Cloud solution now integrates with Booking Agent to streamline workflows and enhance productivity for sales teams.

麻豆原创 Concur and American Express Global Business Travel (Amex GBT) , an AI-enabled codeveloped solution for booking, servicing, payments and expensing. New capabilities include AI-enabled travel support with handoff to a live travel counselor and a specialized home page for travel managers. Concur Expense also integrates with Amex GBT Egencia for customers worldwide.

Joint customers of 麻豆原创 Concur solutions and can now create and manage American Express Virtual Cards in Concur Expense, supporting employee spending with controls and added security. The virtual cards can also be used in Concur Travel. This capability is available now to select U.S.-based American Express庐 Corporate and Business customers using Concur Expense with availability for all such customers planned for Q3 2026.

麻豆原创 Concur teams up with Visa to integrate Concur Expense and Visa through the Visa Commercial Integrated Partner program. Initially, real-time notifications (RTN) from Visa card swipes will automatically create expenses in Concur Expense. This capability is planned to be available through 麻豆原创 Early Adopter Care in Q3 2026. 麻豆原创 Concur solutions will now support RTN from all major credit card networks.

Additionally, 麻豆原创 Concur solutions are advancing corporate travel with enhanced booking, expanded global access and intelligent traveler support. The new experience in Concur Travel supports guest bookings, expanded Cleartrip content in India and additional airline options. TripIt Pro adds Image to Plan with Apple Intelligence and expanded Risk Alerts to help travelers organize itineraries and monitor disruptions.

Learn about鈥痶hese or join the . 

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Media Contact:
Kelly Sheldon Murray, +1 (978) 708-6821,鈥kelly.murray@sap.com, ET

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This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2025 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

]]>
麻豆原创 Transforms Services and Support Portfolio to Accelerate Customer Success /2026/03/sap-transforms-services-support-portfolio-accelerate-customer-success/ Tue, 03 Mar 2026 14:00:00 +0000 /?p=240601 WALLDORF 鈥 A streamlined, tiered engagement model is designed to help businesses achieve greater transparency, speed and flexibility.]]> WALLDORF 鈥 (NYSE: 麻豆原创) today announced the evolution of its 麻豆原创 Services and Support portfolio, introducing a streamlined, tiered engagement model designed to help businesses achieve greater transparency, speed and flexibility in their transformation journeys.

With 麻豆原创 Services and Support, choose the engagement type and offerings that deliver the results your business needs

The reimagined portfolio, which includes the Foundational Success Plan, Advanced Success Plan, and Max Success Plan tiers, aims to deliver measurable results and a consistent, ongoing experience for customers. Designed to provide continuous engagement throughout each customer’s journey, the portfolio helps with adoption of the latest innovations and continuous value from a full investment in 麻豆原创 Business Suite.

The updated portfolio addresses the increasing need for organizations to adapt quickly to market changes, adopt AI-driven innovations and support business continuity. Each success plan offers clearly defined tiers of engagement, ranging from self-guided resources and proactive support to strategic and personalized partnership with dedicated experts. These tiers help customers select the right level of guidance for their unique needs.

Foundational Success Plan, included with every cloud solution from 麻豆原创, provides essential onboarding, technical cloud operations and preventive support. This plan is centered around, and expands upon, our well-known 麻豆原创 Enterprise Support offering and is designed to help organizations get solutions running efficiently, enable business continuity and achieve ongoing value. Customers benefit from curated content, learning resources, guided transformation with application lifecycle management solutions and preventive mission-critical support, enabled by AI and all built into the solution subscription at no additional cost.

Building on this, Advanced Success Plan adds specialized expertise and AI-assisted guidance. Organizations receive proactive support to detect risks and optimize processes, as well as activation sessions to deploy new functionality and refine operations. Enhanced-support service level agreements and intelligent tools help maintain peak performance and realize measurable business outcomes.

For enterprises navigating complex transformations, innovating quickly and striving to get the most out of AI, Max Success Plan offers 麻豆原创鈥檚 premium, strategic level of engagement. It includes all the benefits of Advanced Success Plan, plus dedicated success plan managers, cross-solution process improvement and access to customer-specific prototype development to accelerate offerings such as 麻豆原创 Business AI. This tier is built for organizations seeking a true strategic partnership, guiding modernization, reducing risk and accelerating value realization across their 麻豆原创 software landscape.

鈥淥ur evolved 麻豆原创 Services and Support portfolio is designed to help customers operate with ease and apply AI to drive business efficiency. It aims at mastering transformation, innovating at scale and turning decisions into action with clarity and impact,鈥 said Thomas Saueressig, member of the Executive Board of 麻豆原创 SE, Customer Services & Delivery. 鈥淏y offering a unified, enterprise-wide engagement model, 麻豆原创 helps customers continually adopt and derive the latest innovations and realize reliable ROI throughout their entire journey.鈥

Customers can further extend their experience with a streamlined set of professional, development and application management services that leverage 麻豆原创鈥檚 expertise and partner ecosystem. With this enhanced portfolio, 麻豆原创 reaffirms its commitment to orchestrating customer success and enabling organizations to run at their best in a rapidly changing world.

For more information, read the blog post: Orchestrating Continuous Transformation for Stronger Business Outcomes.

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Media Contact:
Martin Gwisdalla, +49 (6227) 7-67275, martin.gwisdalla@sap.com, CET
麻豆原创 麻豆原创 Room; press@sap.com

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This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2024 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

]]>
Thomas Saueressig Appointed 麻豆原创 Chief Customer Officer /2026/03/thomas-saueressig-appointed-sap-chief-customer-officer/ Mon, 02 Mar 2026 13:00:00 +0000 /?p=240901 WALLDORF听鈥斕齌he new Customer Value Group Board area will strengthen 麻豆原创鈥檚 customer-centric operating model.]]> WALLDORF听鈥斕(NYSE: 麻豆原创) today announced the creation of the new Customer Value Group, bringing together the Customer Success and Customer Services & Delivery organizations, effective April 1.

The new Board area is designed to strengthen 麻豆原创鈥檚 customer-centric operating model by delivering seamless, end-to-end experience from initial engagement through long-term value realization.

The Customer Value Group will be led by Thomas Saueressig (40), whose role expands to Chief Customer Officer. In this capacity, he will oversee the full customer journey, aligning selling, delivery, services and support driving adoption, renewal and expansion of 麻豆原创鈥檚 cloud and AI-powered solutions. 麻豆原创 Extended Board members Jan Gilg and Manos Raptopoulos will report directly to Saueressig and continue to co-lead the Customer Success organization.

鈥淚n a business where adoption and renewal define success, the lines between selling and delivering disappear,鈥 said Christian Klein, CEO of 麻豆原创 SE. 鈥淏ringing Customer Success and Customer Services & Delivery together is the right move now for our customers and for 麻豆原创, as we go all in on AI. Thomas combines deep product expertise with strong experience in services and customer delivery, and he has earned the trust of our customers and teams. I am convinced that under his leadership, this new organization will drive lasting customer value across the full journey.鈥

Saueressig is a member of the Executive Board of 麻豆原创 SE, having joined 麻豆原创 in 2004 and been appointed to the Board in 2019. Prior to his new role, he led the Customer Services & Delivery Board area with global responsibility for long-term customer value in the cloud, including professional services, customer innovation services, support and 麻豆原创鈥檚 cloud infrastructure and operations. Earlier, he headed 麻豆原创 Product Engineering, overseeing 麻豆原创鈥檚 complete application portfolio, and served as Chief Information Officer, driving 麻豆原创鈥檚 internal cloud-first transformation. He holds a degree in Business Information Technology and a joint Executive MBA from ESSEC Business School and Mannheim Business School.

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Media Contact:
Marcus Winkler, +49 6227 7-67497, marcus.winkler@sap.com, CET
麻豆原创 麻豆原创 Room;听press@sap.com

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This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.  Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2025 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

]]>
FC Bayern Scores Big with RISE with 麻豆原创 to Future-Proof Club and Organizational Operations /2026/02/fc-bayern-rise-with-sap-future-proof-club-organizational-operations/ Thu, 26 Feb 2026 14:00:00 +0000 /?p=240707 WALLDORF 鈥 Continuous updates, integrated analytics and AI capabilities will enhance fan experiences and strengthen operational agility.]]> WALLDORF 鈥 (NYSE: 麻豆原创) today announced that FC Bayern has migrated its on-premise systems to the cloud through the RISE with 麻豆原创 journey. This strategic move is designed to accelerate innovation, strengthen data protection and future-proof the club鈥檚 digital operations.

Access continuous innovations by modernizing your on-premises 麻豆原创 ERP to 麻豆原创 Business Suite

Germany鈥檚 most successful football club and one of the world鈥檚 leading professional sports organizations, FC Bayern has strengthened its long-term partnership with 麻豆原创 by choosing RISE with 麻豆原创 to transition to 麻豆原创 Cloud ERP Private solutions, the digital core of 麻豆原创 Business Suite. This complements the club鈥檚 existing array of cloud solutions. These include 麻豆原创 SuccessFactors, 麻豆原创 Emarsys, 麻豆原创 Concur, 麻豆原创 Analytics Cloud, 麻豆原创 Datasphere, and 麻豆原创 Sports One solutions as well as 麻豆原创 Business Technology Platform (麻豆原创 BTP), 麻豆原创 HANA Cloud and 麻豆原创 Event Ticketing software.

RISE with 麻豆原创 helps position the club to be future ready by unlocking continuous innovation, real-time analytics and AI-enabled insights. The new cloud environment enhances financial management, accelerates merchandise fulfilment and optimizes partner management to help ensure smoother logistics for kits, facilities and the supply chain. Today, more than 9.5 million fan and member data records and more than 25,000 product master data records are managed in 麻豆原创 Cloud ERP applications, providing a unified foundation for fan engagement, merchandising and operational excellence.

Cloud manages match-day peaks

By moving to the cloud, FC Bayern gains faster time to value and elastic scalability to help manage match-day traffic peaks while simplifying IT operations through a unified data platform. The transition also enables a predictable operating expense model, with 麻豆原创-managed security and compliance significantly reducing the club鈥檚 operational burden.

鈥淔C Bayern demonstrates how organizations can leverage the cloud solutions in 麻豆原创 Business Suite to drive innovation and growth,鈥 said Thomas Saueressig, member of the Executive Board of 麻豆原创 SE, Customer Services & Delivery. 鈥淭hrough RISE with 麻豆原创, the club now benefits from continuous updates, integrated analytics and AI capabilities that enhance fan experiences and strengthen operational agility.鈥

麻豆原创 Cloud ERP Private offers continuous 麻豆原创-driven innovation and integration with services on 麻豆原创 BTP, including advanced analytics, machine learning and process integration. The solutions are hosted in certified data centers with disaster-recovery capabilities, centralized security updates and monitoring, a 99.9% service-level agreement and European Union (EU) data-residency options. This supports compliance with standards such as those of the International Organization for Standardization and the EU鈥檚 General Data Protection Regulation.

The move from a self-hosted model was completed only after rigorous assurance, governance and security measures were taken in compliance with FC Bayern鈥檚 strict operational and privacy requirements.

Putting FC Bayern at the forefront of digital innovation

鈥淥ur partnership with 麻豆原创 ensures that FC Bayern remains at the forefront of digital innovation. By moving to the cloud, we can scale fan engagement, optimize player performance analytics and streamline commercial operations across all global hubs,鈥 said Jan-Christian Dreesen, CEO of FC Bayern M眉nchen AG.

The new environment supports a clean-core approach to cloud ERP and provides a clear road map for adopting current and future 麻豆原创 software innovations including the Joule and 麻豆原创 Green Ledger solutions and additional AI-supported capabilities. This enables FC Bayern to scale fan engagement, player performance analytics, commercial operations, and HR and finance processes more efficiently and sustainably.

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Top image via FC Bayern Media Library

About 麻豆原创

As鈥痑 global leader in enterprise applications and business AI, 麻豆原创 (NYSE:麻豆原创)鈥痵tands at the鈥痭exus鈥痮f business and technology. For over 50 years, organizations have trusted 麻豆原创鈥痶o bring out their best by uniting business-critical鈥痮perations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit鈥.

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To preview and download broadcast-standard stock footage and press photos digitally, please visit . On this platform, you can find high resolution material for your media channels.

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Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1麻豆原创 (1-800-872-1727)

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This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2024 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
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麻豆原创 Releases Integrated Report 2025 and Files Annual Report 2025 on Form 20-F with the U.S. Securities and Exchange Commission /2026/02/sap-releases-integrated-report-2025-and-files-annual-report-2025-on-form-20-f-with-the-u-s-securities-and-exchange-commission/ Thu, 26 Feb 2026 12:08:06 +0000 /?p=240716 WALLDORF 鈥 The report is now accessible online.]]> WALLDORF 鈥 (NYSE: 麻豆原创) today announced that it has filed the 麻豆原创 Annual Report on Form 20-F for the year ended December 31, 2025, with the U.S. Securities and Exchange Commission (SEC), and it is .

麻豆原创 also announced that the 麻豆原创 Integrated Report 2025 is now available and accessible online at .

You can access PDF versions of the 麻豆原创 Integrated Report 2025 and the 麻豆原创 Annual Report 2025 on Form 20-F at our Investor Relations website . A hard copy of the audited consolidated financial statements can also be requested free of charge by sending an email to investor@sap.com or via phone +49 (6227) 7-67336.

Visit the听. Get 麻豆原创 news via听听补苍诲听.

About 麻豆原创

As鈥痑 global leader in enterprise applications and business AI, 麻豆原创 (NYSE:麻豆原创)鈥痵tands at the鈥痭exus鈥痮f business and technology. For over 50 years, organizations have trusted 麻豆原创鈥痶o bring out their best by uniting business-critical鈥痮perations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit鈥.

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For customers interested in learning more about 麻豆原创 products:
Global Customer Center: +49 180 534-34-24
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Follow 麻豆原创 Investor Relations on LinkedIn at .

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This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2025 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices.

]]>
麻豆原创 Renames 麻豆原创 Emarsys Solution to 麻豆原创 Engagement Cloud, Advancing Its Enterprise Engagement Strategy /2026/02/sap-engagement-cloud-advances-enterprise-engagement-strategy/ Thu, 19 Feb 2026 14:00:00 +0000 /?p=240593 WALLDORF 鈥 The change reflects a strategy to make engagement a core enterprise capability across the 麻豆原创 portfolio.]]> WALLDORF 鈥 (NYSE: 麻豆原创) today announced that the 麻豆原创 Emarsys solution has been renamed to reflecting 麻豆原创鈥檚 strategy to make engagement a core enterprise capability across the 麻豆原创 portfolio.

Deliver personalized, AI-driven engagement powered by 麻豆原创 Business Data Cloud

麻豆原创 is recognized in the 2026 Gartner庐 Magic Quadrant™ for Personalization Engines. 麻豆原创 Engagement Cloud now brings 麻豆原创鈥檚 trusted enterprise backbone to the customer experience, enabling organizations to connect customer insight and operational execution in real time. It builds on market-leading personalization capabilities.

麻豆原创 Engagement Cloud also incorporates AI鈥慹nabled insight to support responsible, efficient scaling of personalized engagement.

As part of this evolution, 麻豆原创 also announced 麻豆原创 Engagement Cloud, enterprise edition, which provides advanced administration, governance, and content and data鈥慶ontrol capabilities for organizations operating across multiple brands, regions, and teams.

鈥淭his approach helps organizations maintain consistency, compliance, and brand standards globally, which is increasingly important in an age of AI decision-making and automation, while also staying responsive to local needs,鈥 said Joanna Milliken, Head of 麻豆原创 Engagement Cloud.

For example, a global consumer goods company operating dozens of brands and regional teams can manage engagement roles, permissions, and data centrally while allowing local teams to execute the relevant interactions. When inventory levels, fulfillment delays, or service disruptions occur, engagement can adapt without manual coordination across disconnected systems.

Existing capabilities of the 麻豆原创 Emarsys solution remain available within 麻豆原创 Engagement Cloud. Customers can adopt new capabilities incrementally, based on their priorities and readiness. 麻豆原创 Engagement Cloud, enterprise edition, will be available beginning February 19, with additional innovations delivered through 麻豆原创鈥檚 innovation road map.

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Media Contact:
Mallory Kuno, +1 (425) 239-9362, mallory.kuno@sap.com, ET
麻豆原创 麻豆原创 Roompress@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.听 Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2024 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

]]>
麻豆原创 Proposes Dividend of 鈧2.50 per Share /2026/02/sap-proposes-dividend-of-e2-50-per-share/ Thu, 19 Feb 2026 07:05:50 +0000 /?p=240648 WALLDORF 鈥 This is an increase of 鈧0.15, or 6.4% compared to the dividend paid for fiscal year 2024.]]> WALLDORF 鈥 The Supervisory Board and Executive Board of (NYSE: 麻豆原创) recommend that shareholders approve a dividend of 鈧2.50 per share for fiscal year 2025. This is an increase of 鈧0.15, or 6.4% compared to the dividend paid for fiscal year 2024.

If approved by shareholders and assuming the same level of treasury shares as of December 31, 2025, the total amount distributed in dividends would be approximately 鈧2.919 billion (2024: 鈧2.743 billion), representing a pay-out ratio of 40.7% (2024: 52.0%).

麻豆原创 believes that its shareholders should benefit appropriately from the profit the Company made in 2025. The Company鈥檚 dividend policy is to pay a dividend totaling 40% or more of Non-IFRS profit after tax.

The following dates are relevant for the dividend payment:

  • Record date for dividend payment: May 5, 2026
  • Ex-dividend date: May 6, 2026
  • Payment date: May 8, 2026

Note to holders of 麻豆原创 ADRs (American Depositary Receipts):

One 麻豆原创 ADR represents one 麻豆原创 SE share. The final dividend amount per ADR is dependent upon the euro/U.S. dollar exchange rate. Since 麻豆原创 SE pays cash dividends on the ordinary shares in euro, the exchange rate fluctuations will affect the U.S. dollar amounts received by holders of ADRs. The final dividend payment by 麻豆原创 SE to the depositary bank is scheduled for May 8, 2026 . The depositary bank will then convert the dividend payment from euro into U.S. dollars as promptly as practicable.

About 麻豆原创

As鈥痑 global leader in enterprise applications and business AI, 麻豆原创 (NYSE: 麻豆原创)鈥痵tands at the鈥痭exus鈥痮f business and technology. For over 50 years, organizations have trusted 麻豆原创鈥痶o bring out their best by uniting business-critical鈥痮perations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit鈥.

For more information, financial community only:
Alexandra Steiger +49 (6227) 7-767336 investor@sap.com, CET
Follow 麻豆原创 Investor Relations on LinkedIn at .

For more information, press only:
Marcus Winkler, +46 (6227) 7-67497, marcus.winkler@sap.com, CET
Daniel Reinhardt, +49 (6227) 7-40201, daniel.reinhardt@sap.com, CET

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2024 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices.

]]>
From Strategy to Readiness: 麻豆原创 Launches Defense Innovation Hub to Strengthen Digital Resilience in Security and Defense /2026/02/sap-launches-defense-innovation-hub-digital-resilience-strategy-readiness/ Wed, 11 Feb 2026 13:00:00 +0000 /?p=240497 MUNICH 鈥 麻豆原创 is committed to strengthening digital readiness as a core element of modern defense capability.]]> MUNICH   (NYSE: 麻豆原创) today opened its defense innovation hub in Munich, Germany, underscoring its long-term commitment to strengthening digital readiness as a core element of modern defense capability. This comes at a time of growing geopolitical pressure, hybrid threats and rising demands for interoperability.

Maintain mission readiness using intelligent solutions for ERP with听advanced supply chain management

The hub is launched as armed forces and security institutions face increasing pressure to manage complex missions across allies, domains and supply chains while maintaining resilience, transparency and control. At the defense innovation hub, 麻豆原创 brings together software, data, AI and industry expertise to demonstrate how integrated digital systems translate strategic requirements into operational readiness. This enables comprehensive integration across key areas such as personnel readiness, logistics, procurement, manufacturing, training and maintenance. Together, these capabilities form the digital backbone required for real-world defense operations.

鈥淒efense readiness today is no longer defined by equipment alone: It is defined by how well people, processes and partners are connected,鈥 said Thomas Saueressig, member of the Executive Board of 麻豆原创 SE, Customer Services & Delivery. 鈥淚n an increasingly volatile security environment, armed forces need systems they can trust鈥攕ystems that are resilient, interoperable and sovereign. With our defense innovation hub, 麻豆原创 is demonstrating how digital platforms can strengthen operational readiness while preserving control, compliance and freedom of action.鈥

A Hub Built on Munich鈥檚 Defense and Technology Ecosystem

Munich鈥檚 strong defense and technology ecosystem, combining innovative startups, established industry leaders, academic excellence and public institutions, provided the ideal setting for the new hub. Supported by the Technical University of Munich’s academic excellence and the presence of key government institutions, the Munich region is uniquely positioned for cross-sector collaboration. At today鈥檚 launch, the setting provided a fitting backdrop for hands-on demonstrations translating innovation into operational reality. Attendees experienced hands-on scenarios illustrating how 麻豆原创 for Defense & Security solutions connect people, assets and supply chains in a unified, more secure operational picture.

鈥淭he Technical University of Munich is pleased to collaborate with 麻豆原创 in translating advanced research into operational security and defense capabilities,鈥 said Chiara Manfletti, head of the Aerospace and Geodesy Department at TUM and scientific lead of the newly launched TUM Security and Defense Alliance. 鈥淎s technological innovation accelerates, strategic partnerships such as this ensure that cutting-edge scientific developments can be rapidly deployed to strengthen operational readiness.鈥

The launch also served as a lead-in to this week鈥檚 Munich Security Conference, where questions of resilience, interoperability and technological sovereignty will dominate the agenda. Throughout the week, 麻豆原创 will continue engaging with policymakers and partners on how digital innovation can support security and defense in an increasingly fragmented world.

Visit the . Get 麻豆原创 news via  and .

Media Contact:
Dana Roesiger, +49 6227 7 63900, dana.roesiger@sap.com , CET
麻豆原创 麻豆原创 Room; press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.  Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2024 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

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麻豆原创 Announces Q4 and FY 2025 Results /2026/01/sap-announces-q4-and-fy-2025-results/ Thu, 29 Jan 2026 05:05:31 +0000 /?p=240087 WALLDORF听鈥 The company closed 2025 on a high note.]]> WALLDORF 鈥&苍产蝉辫; announced today its financial results for the fourth quarter and fiscal year ended December 31, 2025.

At a glance

  • 麻豆原创 meets revenue and exceeds non-IFRS operating profit and free cash flow outlook for FY2025
  • Total cloud backlog up 22% and up 30% at constant currencies
  • Current cloud backlog up 16% and up 25% at constant currencies
  • Cloud revenue up 23% and up 26% at constant currencies in FY2025
  • Cloud ERP Suite revenue up 28% and up 32% at constant currencies in FY2025
  • Total revenue up 8% and up 11% at constant currencies in FY2025
  • IFRS operating profit up 111%, non-IFRS operating profit up 28% and up 31% at constant currencies in FY2025
  • 麻豆原创 announces a new, two-year share repurchase program with a volume of up to 鈧10 billion

Christian Klein, CEO:

鈥淨4 was a strong cloud quarter, with bookings resulting in 30% Total Cloud Backlog growth to a record 77 billion Euros. The significant Current Cloud Backlog growth in Q4 has laid a strong foundation for accelerating Total Revenue growth through 2027. 麻豆原创 Business AI has become a main driver for growth as it was included in two thirds of our Q4 cloud order entry, combined with strong AI adoption across the ERP Suite.鈥

Dominik Asam, CFO:

鈥淲e closed 2025 on a high note, delivering strong operating profit and free cash flow ahead of our expectations. This performance reflects focused execution, financial discipline, and the continued trust our customers place in us as the North Star for their digital transformation. As evidenced by continued strong growth well ahead of the market in SaaS and PaaS, and our ability to bring such growth down to the bottom line and Free Cash Flow, we are confident that our strategy and operational discipline will continue to drive long-term value creation.鈥

Find all results in the Quarterly Statement

For more information, press only:
Marcus Winkler, +46 (6227) 7-67497, marcus.winkler@sap.com, CET
Daniel Reinhardt, +49 (6227) 7-40201, daniel.reinhardt@sap.com, CET

For more information, financial community only:
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]]>
AI in Healthcare: 麻豆原创 and Fresenius Accelerate Digital Healthcare Delivery /2026/01/sap-fresenius-ai-digital-healthcare-delivery/ Mon, 19 Jan 2026 08:00:00 +0000 /?p=240046 WALLDORF 鈥 The companies plan to create the digital backbone for a sovereign, interoperable and AI-supported healthcare system.]]> WALLDORF 鈥 (NYSE: 麻豆原创) and Fresenius today announced that both companies intend to enter a strategic partnership to accelerate innovation for stronger digital healthcare delivery.

Create tangible value across every part of your business with AI from 麻豆原创

Together, the companies plan to create the digital backbone for a sovereign, interoperable and AI-supported healthcare system. The solutions will combine the expertise of Fresenius, one of the world鈥檚 largest healthcare companies, with future-oriented 麻豆原创 technologies and meet high requirements for data sovereignty, security and regulatory compliance. The plan is to provide an open, integrated and data鈥慸riven digital health ecosystem that enables hospitals and medical facilities worldwide to use AI securely and to handle health data responsibly.

Digital sovereignty for healthcare

麻豆原创 and Fresenius plan to jointly build an individual, scalable healthcare platform that enables connected, data-driven healthcare processes. Based on this, the companies will develop joint, future-oriented and AI-supported healthcare solutions to sustainably increase quality, transparency and efficiency across the entire care chain and set new standards for digital innovation in the healthcare sector. The foundation will be proven 麻豆原创 technologies and products such as 麻豆原创 Business Suite, 麻豆原创 Business Data Cloud (麻豆原创 BDC), 麻豆原创 Business Technology Platform (麻豆原创 BTP) and 麻豆原创 Business AI. These core elements help create a unified, compliant, open and expandable base for the more-secure exchange and use of data as well as for operating AI models in a controlled environment.

Together, the companies also plan to build a sovereign, European solution for an integrated healthcare ecosystem that supports the integration of modern hospital information systems (HIS) based on 麻豆原创鈥檚 鈥淎nyEMR鈥 strategy. Interfaces based on open industry standards such as HL7 FHIR will enable the more-seamless connection of HIS, electronic medical records (EMRs) and other medical applications.

鈥淲ith 麻豆原创鈥檚 leading technology and Fresenius鈥 deep healthcare expertise, we aim to create a sovereign, interoperable healthcare platform for Fresenius worldwide. Together, we want to set new standards for data sovereignty, security and innovation in healthcare. Thanks to 麻豆原创, Fresenius can harness the full potential of digital and AI-supported processes and sustainably improve patient care,鈥 says Christian Klein, CEO and Member of the Executive Board of 麻豆原创 SE.

鈥淭ogether with 麻豆原创, we can accelerate the digital transformation of the German and European healthcare systems and enable a sovereign European solution that is so important in today鈥檚 global landscape. We are making data and AI everyday companions that are secure, simple and scalable for doctors and hospital teams. This creates more room for what truly matters: caring for patients,鈥 adds Michael Sen, CEO of Fresenius.

As part of the joint transformation project, both companies plan to invest a mid three-digit million euro amount in the medium term to consistently drive the digital transformation of the German and European healthcare system through the use of digital and AI-supported solutions.

The partnership is implemented through various forms of collaboration. These include joint investments in startups and scaleups, joint technological developments and close cooperation within coordinated governance structures between the two companies.

Visit the . Get 麻豆原创 news via  and .

Media contact:
Dana Roesiger, +49 62277 7 63900, dana.roesiger@sap.com, CET
麻豆原创 麻豆原创 Room; press@sap.com

Sign up for the 麻豆原创 News Center newsletter to get stories and highlights delivered each week

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.听 Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2024 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

]]>
麻豆原创 and Syngenta Announce Partnership to Scale AI-Assisted Agriculture /2026/01/sap-syngenta-partnership-ai-assisted-agriculture/ Thu, 15 Jan 2026 08:00:00 +0000 /?p=239630 WALLDORF 鈥 The multiyear strategic technology partnership will accelerate innovation across Syngenta鈥檚 global operations.]]> WALLDORF 鈥 (NYSE: 麻豆原创) and Syngenta, a global leader in agricultural innovation, today announced a multiyear strategic technology partnership to accelerate AI-assisted innovation across Syngenta鈥檚 global operations.

Create transparent, resilient, sustainable food supply chains with 麻豆原创

The partnership will embed artificial intelligence at the core of Syngenta鈥檚 enterprise, modernizing operations and enabling accelerated innovation through advanced data analytics across the business 鈥 from manufacturing and supply chain to grower-facing products and services.

The agricultural industry continues to navigate challenges driven by climate variability, supply chain complexity and global uncertainty. By deploying AI-assisted tools enterprise wide, this partnership positions Syngenta to meet the challenge of feeding a projected 10 billion people by 2050 while unlocking faster innovation, stronger operational resilience and scalable impact across the business.

鈥淎I is the catalyst for agricultural transformation and has quickly become a core competitive edge for Syngenta,鈥 said Feroz Sheikh, chief information and digital officer at Syngenta Group. 鈥淥ur partnership with 麻豆原创 is transforming how we run the enterprise, modernizing core operations and unlocking new ways to work 鈥 a testament to our commitment to becoming an agriculture company with AI at its core.鈥

鈥淪yngenta鈥檚 transformation sets a benchmark for digital innovation in agriculture,鈥 said Philipp Herzig, chief technology officer at 麻豆原创 SE. 鈥淭ogether, we鈥檙e demonstrating how cloud and AI technologies can drive sustainable growth and efficiency in one of the world鈥檚 most critical industries. This partnership will help Syngenta future-proof its operations to feed the world responsibly.鈥

Scaling an AI-First Operating Model for Agriculture

Syngenta鈥檚 transformation will begin with鈥槎乖 Cloud ERP Private solutions, modernizing core operations across the value chain to deliver agility, resilience and scalability. The company鈥檚 ambition is clear: unlock innovation faster, strengthen its leadership in agriculture and future-proof operations against volatility.

Through the 麻豆原创 Business Data Cloud solution, Syngenta will create a unified, more secure and scalable data foundation essential for real-time decision-making and AI integration. Combined with 麻豆原创 Business AI and AI-assisted tools such as the Joule copilot, this will help the company explore smarter, faster decisions that drive operational efficiency and accelerate innovation. Additionally, Syngenta will be able to deliver better products and services to growers worldwide while enabling them to retain control and privacy over their proprietary information.

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Media contacts:
Lesa Plingen, +49 622 776 9000, lesa.plingen@sap.com, CET
麻豆原创 麻豆原创 Room; press@sap.com
Syngenta Media Relations, media@syngentagroup.com

Top image courtesy of Syngenta

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2024 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

]]>
麻豆原创 Builds AI Into the Core of Retail at NRF 2026 /2026/01/nrf-2026-sap-builds-ai-retail-core/ Thu, 08 Jan 2026 14:00:00 +0000 /?p=239633 NEW YORK 鈥 麻豆原创 continues to infuse AI into the DNA of every part of its retail solutions.]]> Embedded AI streamlines planning, operations, fulfillment and commerce to help retailers scale with speed, resilience and loyalty


NEW YORK 鈥 (NYSE: 麻豆原创) today announced a new generation of AI-enhanced retail innovations at NRF 2026: Retail鈥檚 Big Show.

麻豆原创 at NRF 2026: Retail’s Big Show

麻豆原创 continues to infuse AI into the DNA of every part of its retail solutions, reinforcing its suite-first strategy and helping retailers operate with greater intelligence, resilience and trust while delivering better experiences for customers everywhere.

鈥淩etailers face a landscape where AI is no longer optional,鈥 said Balaji Balasubramanian, President and Chief Product Officer for Customer Experience and Consumer Industries, 麻豆原创 SE. 鈥溌槎乖 provides one closed-loop, AI-enhanced retail operating system that ties planning, execution and engagement together. We put data and AI at the heart of retail, delivering speed, personalization and growth across every channel and segment.鈥

AI that turns retail data into actionable intelligence

The Retail Intelligence solution in provides accurate demand and inventory planning, leveraging retailers’ data from across 麻豆原创 software and third-party systems to drive profitable growth through actionable, real-time insights. Purpose-built for retailers and direct-to-consumer businesses, it will be generally available in the first half of 2026.

Harmonizing real-time data from sales, inventory, customers and suppliers, Retail Intelligence uses AI-generated simulations so planners can anticipate outcomes and optimize inventory. This improves forecast accuracy, reduces manual planning effort, lowers inventory costs and raises service levels. All this drives more seamless omnichannel engagements, which strengthen customer loyalty and enable growth without adding complexity for retailers.

鈥淩etailers are seeking built-in, embedded AI solutions to help balance daily operations, future planning and agility to manage a dynamic market,鈥 said Ananda Chakravarty, Vice President of IDC Retail Insights. 鈥淲hat sets 麻豆原创 apart is the holistic nature of its approach, offering an agentic operating system that works in the background, connects data and orchestrates agents. 麻豆原创 makes it an easy lift for retailers to achieve enterprise-wide intelligence, avoiding the complexity of many point solutions.鈥

AI that streamlines modern retail operations

Retailers must make fast, confident decisions across assortments, pricing and planning. To meet that need, 麻豆原创 announced new AI-assisted assortment management capabilities, allowing planners to create, modify or retire assortments using natural language through the Joule copilot. This reduces the bottleneck on expert users, enabling faster responses to market shifts and freeing time for higher-value merchandising decisions.

麻豆原创 also introduced omnichannel sales promotions in sales orders, integrating the 麻豆原创 Omnichannel Promotion Pricing solution with the 麻豆原创 S/4HANA Cloud Public Edition, retail, fashion and vertical business solution. This enables advanced promotions such as bonus buys to be applied consistently across diverse channels, enabling a single source of truth for pricing and promotions in store and online, so retailers can deliver a consistent experience.

In addition, 麻豆原创 is delivering deeper merchandising, segmentation and manufacturing support in the solution, tailored to fashion wholesalers and manufacturers. These enhancements provide the data and process foundation needed for AI-assisted fashion operations across the business.

AI that drives better customer engagement

As shopping journeys increasingly begin with AI assistants rather than storefronts or search engines, retailers need new ways to be present wherever buying decisions are made. 麻豆原创 helps retailers connect products, pricing, inventory and promotions directly to AI-enabled discovery and shopping experiences, unlocking agentic commerce with its new storefront MCP server, part of the 麻豆原创 Commerce Cloud solution.

Retailers can now make their storefronts intelligible to AI, driving shopping experiences not only on their storefronts but also on platforms such as ChatGPT.听This creates a truly channel-less commerce experience, one where engagement, discovery and transaction happen more seamlessly across human and AI-assisted touch points.

AI that builds customer loyalty

As customer expectations rise and fulfillment networks grow more complex, retailers need confidence that every order will be delivered as promised, using AI solutions that provide proactive visibility and guidance to help keep operations running smoothly and at scale. And as brand visibility shifts in the age of agentic commerce, reliable and consistent shopping experiences are more important than ever to drive sustained customer loyalty and trust.

麻豆原创 announced Order Reliability Agent as part of the 麻豆原创 Order Management Services bundle, planned for release in the second quarter of 2026. The new agent proactively identifies and resolves potential order issues, helping associates answer common questions about order status, stock availability and fulfillment risks before they impact customers.

By combining agentic autonomy with human oversight where judgment matters, these innovations from 麻豆原创 drive insightful planning and improve operational efficiency, both enhancing the customer experience and driving profitable growth.

Visit the . Get 麻豆原创 news via  and .

Sign up for the 麻豆原创 News Center newsletter to receive updates each week

Media contact:
Mallory Kuno, +1 (425) 239-9362,听mallory.kuno@sap.com, ET
麻豆原创 麻豆原创 Room; press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.听 Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2024 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

]]>
David Robinson Named President of 麻豆原创 North America /2026/01/david-robinson-named-president-sap-north-america/ Wed, 07 Jan 2026 17:00:00 +0000 /?p=239626 NEWTOWN SQUARE 鈥 He will oversee the company鈥檚 North America market units and lead sales operations across the broader Americas region.]]> NEWTOWN SQUARE听 (NYSE: 麻豆原创) today announced the appointment of David Robinson as president of 麻豆原创 North America. In this role, Robinson will oversee the company鈥檚 North America market units and lead sales operations across the broader Americas region. He will focus on driving customer success, accelerating business transformation, and helping organizations realize the full value of their 麻豆原创 solutions.

“David鈥檚 deep understanding of our North American markets and strategic vision will accelerate 麻豆原创鈥檚 momentum in this geography as we continue to empower businesses with AI embedded in mission critical applications and powered by unified data to drive real business outcomes,” said Jan Gilg, Global President of Customer Success & Americas and member of the Extended Board of 麻豆原创 SE. 鈥淲ith his appointment, we are bringing special focus and extra leadership capacity to 麻豆原创鈥檚 most important growth market.鈥

Robinson has 22 years of 麻豆原创 experience and proven leadership across multiple business functions. Most recently serving as president and chief revenue officer for Cloud ERP and acting managing director for 麻豆原创 U.S. Public Services, he has been instrumental in driving 麻豆原创鈥檚 and customers鈥 cloud transformation strategies. His 麻豆原创 career includes leadership roles as senior vice president for RISE with 麻豆原创, global vice president and managing director, COO for Customer Success, and regional vice president for business finance in North America. Earlier in his career, he served as chief innovation officer for public services and led industry advisory, value advisory, and product engineering teams at 麻豆原创 Labs.

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Media Contact:
Victoria Dixon, +1 (703) 288-6020, victoria.dixon@sap.com, ET
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This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.听 Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2024 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

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AUMOVIO Accelerates Future Mobility with 麻豆原创 Cloud ERP Private and Business Transformation Management Solutions /2025/11/aumovio-future-mobility-sap-cloud-erp-business-transformation-management/ Thu, 27 Nov 2025 12:00:00 +0000 /?p=239231 WALLDORF 鈥 A comprehensive suite of cloud solutions from 麻豆原创 will help build its digital foundation.]]> WALLDORF 鈥 (NYSE: 麻豆原创) announced that听AUMOVIO, the newly launched global technology company focused on future mobility, has selected a comprehensive suite of cloud solutions from 麻豆原创 to help build its digital foundation.

Run your core operations with confidence using ready-to-run cloud ERP from 麻豆原创

These include 麻豆原创 Cloud ERP Private,听麻豆原创 Business Data Cloud,听麻豆原创 Integrated Business Planning and听麻豆原创 Signavio solutions.

Following its spinoff from Continental AG in September 2025, AUMOVIO is redefining the automotive landscape with its bold vision to make mobility safe, exciting, connected and autonomous. With over 100 years of experience and a global footprint of more than 86,000 employees across over 100 locations, AUMOVIO is now embracing 麻豆原创鈥檚 intelligent enterprise solutions to become even more dynamic, agile and competitive.

鈥淭his move to the cloud and these solutions will transform our operations,鈥 said Thorsten Pache, CIO of AUMOVIO. 鈥淲e鈥檙e building a digital-first foundation that allows us to scale innovation, respond to market shifts in real time and deliver intelligent mobility solutions that anticipate the needs of tomorrow鈥檚 drivers.鈥

The deployment of 麻豆原创 Cloud ERP Private provides AUMOVIO with a more secure and flexible digital core, while 麻豆原创 Business Data Cloud enables real-time data harmonization across its global footprint. 麻豆原创 Integrated Business Planning supports comprehensive supply chain visibility and responsiveness, and 麻豆原创 Signavio solutions empower continuous process optimization and transformation.

鈥淥ur collaboration with AUMOVIO demonstrates how cloud technology can accelerate reinvention,鈥 said Thomas Saueressig, member of the Executive Board of 麻豆原创 SE, Customer Services & Delivery. 鈥淏y combining advanced planning, process intelligence and a unified data foundation, AUMOVIO is well positioned to lead in the era of connected and autonomous mobility.鈥

AUMOVIO鈥檚 transformation reflects its commitment to innovation, operational excellence and collaborative spirit. AUMOVIO is now better positioned to deliver cutting-edge solutions, from sensors and displays to autonomous driving platforms, while maintaining operational excellence and customer-centricity.

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Media Contact:
Lesa Plingen, +49 622 776 9000,听lesa.plingen@sap.com, CET
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This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2024 Annual Report on Form 20-F.
漏 2025 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

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麻豆原创 Unveils EU AI Cloud: A Unified Vision for Europe鈥檚 Sovereign AI and Cloud Future /2025/11/sap-eu-ai-cloud-unified-vision-europe-sovereign-ai-cloud-future/ Thu, 27 Nov 2025 08:30:00 +0000 /?p=238859 WALLDORF 鈥 麻豆原创 is unveiling the next stage of its vision for European digital sovereignty.]]> 奥础尝尝顿翱搁贵听鈥斕 (NYSE: 麻豆原创) today unveiled the next stage of its vision for European digital sovereignty with the launch of EU AI Cloud.

麻豆原创 Sovereign Cloud: Embrace the cloud without compromise

麻豆原创 now unites all existing milestones under a single strategic framework: a sovereign AI and cloud offering designed for Europe. 麻豆原创 now offers a truly full-stack sovereign cloud offering, empowering customers to select the right level of sovereignty and deployment for their needs, whether in 麻豆原创鈥檚 own data centers, on trusted European infrastructure or as a fully managed solution on-site.

EU AI Cloud supports EU data residency and full sovereignty, helping ensure that every organization can meet its unique regulatory and operational requirements.

Cohere: Unlocking Sovereign, Agentic and Multimodal AI Capabilities for European Enterprises

麻豆原创 and Cohere are joining forces to deliver frontier agentic AI capabilities with Cohere North, extending existing state-of-the-art multimodal AI capabilities through EU AI Cloud and sovereign offerings. Cohere North will be integrated into 麻豆原创 Business Technology Platform (麻豆原创 BTP), enabling customers with data residency constraints across industries to build robust, production-ready AI into their core business processes. Together, 麻豆原创 and Cohere will help enterprises unlock deeper insights, more accurate decision support and more intelligent automation across complex workflows without compromising on sovereignty, compliance or performance.

A Strong and Growing Ecosystem

EU AI Cloud is powered by a strong and growing ecosystem of leading European and global partners. By integrating advanced AI models and applications from partners such as Cohere, Mistral AI, OpenAI and others directly into 麻豆原创 BTP, EU AI Cloud delivers a pathway for building, deploying and scaling AI-powered applications. Customers can consume these partner offerings as SaaS, PaaS or IaaS, and deploy them flexibly across 麻豆原创鈥檚 own infrastructure or trusted European partners.

This collaborative approach ensures that European enterprises and public sector organizations benefit from the latest AI innovations securely, in full compliance with European standards and with the sovereignty and flexibility they require.

Deployment Choices for Every Security Profile

EU AI Cloud offers flexible deployment through 麻豆原创 Sovereign Cloud, giving customers full control across infrastructure, platform and software tailored to their regulatory and operational needs. AI models run on 麻豆原创鈥檚 software abstraction layer (麻豆原创 Cloud Infrastructure + 麻豆原创 BTP) in European data centers, ensuring compliance and independence from U.S. hyperscalers.

  • 麻豆原创 Sovereign Cloud on 麻豆原创 Cloud Infrastructure (EU): 麻豆原创鈥檚 Infrastructure-as-a-Service (IaaS), developed with open-source technologies and operated within 麻豆原创鈥檚 European data center network. All data remains within the EU to ensure compliance with European data protection regulations.
  • 麻豆原创 Sovereign Cloud On-Site: 麻豆原创-operated infrastructure offering within a customer-owned or customer-selected data center. It provides the highest levels of data, operational, technical and legal sovereignty while maintaining 麻豆原创 cloud innovation and architecture.
  • Selected Hyperscalers per Market: For customers that choose to run 麻豆原创 commercial SaaS on global cloud providers, with sovereignty features as required.
  • Delos Cloud: A secure and sovereign cloud solution in Germany, designed to support the public sector鈥檚 transformation and meet country-specific sovereignty requirements.

Visit the . Get 麻豆原创 news via  and .

About 麻豆原创

As鈥痑 global leader in enterprise applications and business AI, 麻豆原创 (NYSE: 麻豆原创)鈥痵tands at the鈥痭exus鈥痮f business and technology. For over 50 years, organizations have trusted 麻豆原创鈥痶o bring out their best by uniting business-critical鈥痮perations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit鈥.

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To preview and download broadcast-standard stock footage and press photos digitally, please visit . On this platform, you can find high resolution material for your media channels.

For customers interested in learning more about 麻豆原创 products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1麻豆原创 (1-800-872-1727)

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麻豆原创 麻豆原创 Room;听press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2024 Annual Report on Form 20-F.
漏 2025 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see  for additional trademark information and notices.
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麻豆原创 and UNESCO Partner to Launch AI-Assisted Disaster Risk Management System in Solomon Islands /2025/11/sap-unesco-launch-ai-assisted-disaster-risk-management-system-solomon-islands/ Wed, 19 Nov 2025 08:00:00 +0000 /?p=238886 WALLDORF 鈥 EDiSON exemplifies how intelligent enterprise technology can be harnessed to address global challenges.]]> WALLDORF 鈥 (NYSE: 麻豆原创) today announced that the United Nations Educational, Scientific and Cultural Organization (UNESCO) has selected advanced disaster risk management system EDiSON for use in the Solomon Islands.

Put sustainability at the core of your business with AI-driven solutions

The system was developed by 麻豆原创 Japan and INSPIRATION PLUS, a venture from Oita University focused on disaster prevention.

EDiSON, which runs on 麻豆原创 Business Technology Platform, exemplifies how intelligent enterprise technology can be harnessed to address global challenges such as cyclones (typhoons) and floods. It integrates diverse types of information, including real-time, visual meteorological data and historical data records, to drive predictive insights and smarter operations assisted by 麻豆原创 Business AI and machine learning.

These predictions offer authorities a vital tool for delivering faster response times and mitigating damage in the event of a natural disaster. This includes forecasting terrain damage, dispatching emergency services to affected areas and supporting decision-making in issuing evacuation advisories. The Solomon Islands initiative is envisioned as a blueprint for other small island developing states, showcasing how cutting-edge technology can democratize disaster resilience.

鈥淓DiSON represents a leap forward in how science and technology can empower vulnerable communities,鈥 UNESCO Chief of Disaster Risk Reduction Soichiro Yasukawa said. 鈥淏y integrating AI and real-time data, we are not only improving early warning capabilities but also building a foundation for long-term resilience and sustainable development.鈥

The project, part of UNESCO鈥檚 Disaster Prevention Strengthening Program, will be operational in 2026. It aims to establish a scalable, data-driven model for disaster preparedness and responses of small island nations that face the increasing severity of natural disasters driven by climate change. The Solomon Islands, located in the South Pacific Ocean, face frequent threats from earthquakes, tsunamis, cyclones, droughts and flooding. EDiSON will serve as a transformative solution to enhance national preparedness and response capabilities.

EDiSON integrates static and real-time dynamic data from government, municipal and private sector sources. The system delivers predictive insights and real-time visibility into emerging disaster risks. This empowers authorities to issue timely evacuation orders and make informed decisions that protect lives and infrastructure.

Why EDiSON? Proven Performance and Scalable Sustainability

鈥淭his project exemplifies 麻豆原创鈥檚 commitment to using technology to empower resilient communities,鈥 said Sophia Mendelsohn, chief sustainability and commercial officer at 麻豆原创 SE. 鈥淓DiSON is a powerful example of how our cloud platform and AI capabilities can be tailored to meet the needs of communities facing real-world challenges. We鈥檙e proud to support UNESCO in bringing this innovation to the Solomon Islands and beyond.鈥

UNESCO鈥檚 selection of EDiSON was driven by the system鈥檚 proven track record in Japan鈥攁 country renowned for its advanced disaster management systems. The system鈥檚 ability to overcome traditional barriers such as fragmented data, limited analytical capacity and underutilization in field operations makes it especially valuable for resource-constrained nations such as the Solomon Islands. EDiSON鈥檚 modular design helps ensure scalability and adaptability, enabling governments to deploy sophisticated disaster management tools without requiring extensive budgets or technical expertise.

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Media Contact:
Lesa Plingen, +49 622 776 9000, lesa.plingen@sap.com, CET
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This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2024 Annual Report on Form 20-F.
漏 2025 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

]]>
麻豆原创 Joins Forces with France鈥檚 AI Ecosystem to Power Europe鈥檚 Sovereign Digital Future /2025/11/sap-ai-ecosystem-france-europe-sovereign-digital-future/ Tue, 18 Nov 2025 18:01:00 +0000 /?p=238858 WALLDORF 鈥 Collaboration in France鈥檚 AI sector includes new and expanded partnerships with Bleu, Capgemini and Mistral AI.]]> WALLDORF 鈥 (NYSE: 麻豆原创) today announced a new collaboration with France鈥檚 AI sector, which includes new and expanded partnerships with Bleu, Capgemini and Mistral AI.

麻豆原创 Sovereign Cloud: Embrace the cloud without compromise

The collaboration will combine 麻豆原创 enterprise application expertise with France鈥檚 vibrant AI ecosystem to create secure, scalable, AI-driven sovereign cloud solutions that protect data and intellectual property while advancing Europe鈥檚 digital transformation. The announcement took place at the Summit on European Digital Sovereignty in Berlin, where France and Germany emphasized strengthening European innovation and competitiveness.

鈥淓urope鈥檚 competitiveness depends on its ability to innovate without compromise by combining technological excellence with full digital sovereignty,鈥 said Christian Klein, CEO of 麻豆原创 SE. 鈥淏y joining forces with France鈥檚 world-class AI ecosystem, 麻豆原创 is helping to build a trusted digital foundation for Europe where innovation is open, data is protected and technology truly serves people and progress.鈥

Bleu and Delos Cloud: Franco-German collaboration supporting European digital sovereignty

In a volatile and dynamic geopolitical climate, Bleu and Delos Cloud have established a robust Franco-German alliance to safeguard Europe鈥檚 digital infrastructure. Bleu and Delos Cloud signed a mutual assistance commitment for technical and operational cooperation in extensive crisis and emergency scenarios. This includes technical and operational cooperation to help ensure rapid, coordinated crisis response, even in extreme scenarios, such as military conflict or cyberattacks.

This partnership includes enabling cross-border capabilities for early detection, analysis, defense and remediation of cyber incidents. By working together, Bleu and Delos Cloud strengthen Europe鈥檚 capabilities for resilience and digital sovereignty, supporting both crisis prevention and long-term stability.

Together with 麻豆原创, authorities and governments, Bleu and Delos Cloud are ready to make a central contribution to Europe鈥檚 digital sovereignty, helping ensure that critical infrastructure remains secure, resilient and under European control. Further details are available .

Capgemini: Driving Europe’s AI-driven digital and technology sovereignty

麻豆原创 and Capgemini are deepening their strategic partnership to strengthen cybersecurity and accelerate sovereign agentic AI-driven enterprise transformation solutions across Europe. Under the Franco-German industry alliance, both companies will sign a cooperation agreement and launch a Sovereign Technology Partnership, providing European organizations access to the spectrum of enterprise data management and migration services, cloud infrastructure and automation platforms, and agentic AI capabilities for European industries 鈥 including those in the public sector and regulated industries. By setting a new benchmark for trusted, compliant and resilient digital infrastructure, 麻豆原创 and Capgemini are helping enable European organizations to innovate securely and independently. Further details are available .

Mistral AI: Alliance for European sovereign AI

麻豆原创 and Mistral AI today announced an expansion of their strategic partnership to accelerate digital transformation and strengthen Europe鈥檚 technological sovereignty in artificial intelligence. The collaboration will provide organizations with the first full sovereign AI stack for Europe:

  • Bringing together Mistral AI and 麻豆原创 products: 麻豆原创 will provide Mistral AI鈥檚 frontier AI, including Le Chat, through the sovereign AI Foundation on 麻豆原创 Business Technology Platform (麻豆原创 BTP). This joint offering will bring together the strengths of enterprise software and AI to deliver sovereign cloud solutions for Europe on sovereign AI data center. Mistral AI Studio will be integrated into AI Foundation, an 麻豆原创 solution empowering customers and partners to build and deploy sovereign cloud applications and AI agents securely, compliantly and at scale within their own environments. 
  • Co-developing sovereign customer solutions: 麻豆原创 and Mistral AI will jointly design and develop industry-specific AI applications that leverage 麻豆原创鈥檚 technology leadership and Mistral AI鈥檚 expertise to solve complex engineering and R&D challenges and unlock new business value.

This joint effort is the next step to enabling sovereign AI across the continent on European terms. AI Foundation in 麻豆原创 Business Technology Platform serves as an integration layer that offers 麻豆原创 Business AI across virtually any infrastructure. Mistral AI and 麻豆原创 lay the foundation together with partners and endorsed by governments for scalable and compliant AI solutions in Europe, covering sovereign AI from the hardware to the platform and applications to the user interface.  

A dedicated sovereignty pillar will serve European public services and regulated sectors, starting in Germany — and extendible to a wide variety of industries. By integrating Mistral鈥檚 AI capabilities into 麻豆原创鈥檚 cloud infrastructure for Europe, the partnership enables secure, scalable AI deployments tailored to local requirements.

A unified vision for Europe鈥檚 digital sovereignty

These partnerships form a key part of 麻豆原创鈥檚 broader 麻豆原创 Sovereign Cloud solutions to strengthen Europe鈥檚 digital sovereignty and unlock the potential of AI. 麻豆原创 is accelerating its investment in European sovereignty, deploying the 麻豆原创 Cloud Infrastructure service across local data centers and allocating over 鈧20 billion to sovereign cloud and AI solutions. By combining trusted governance and rigorous compliance with the ability to maintain control over data and assets while deploying some of the best available technologies on European terms, 麻豆原创 is creating a resilient digital foundation for governments, public institutions and enterprises under European control.

Visit the . Get 麻豆原创 news via  and .

About 麻豆原创

As鈥痑 global leader in enterprise applications and business AI, 麻豆原创 (NYSE:麻豆原创)鈥痵tands at the鈥痭exus鈥痮f business and technology. For over 50 years, organizations have trusted 麻豆原创鈥痶o bring out their best by uniting business-critical鈥痮perations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit鈥.

Sign up for the 麻豆原创 News Center newsletter and get stories and highlights delivered straight to your inbox each week

Note to editors:
To preview and download broadcast-standard stock footage and press photos digitally, please visit . On this platform, you can find high resolution material for your media channels.

For customers interested in learning more about 麻豆原创 products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1麻豆原创 (1-800-872-1727)

For more information, press only:
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Clara Villanueva, +1(610) 661-5176, clara.villanueva@sap.com, ET
麻豆原创 麻豆原创 Room; press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2024 Annual Report on Form 20-F.
漏 2025 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.
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麻豆原创 Reaffirms Commitment to Fair Competition Amid EU Review /2025/11/sap-reaffirms-commitment-to-fair-competition-amid-eu-review/ Fri, 14 Nov 2025 11:01:20 +0000 /?p=238481 As a major European player in a dynamic global industry, 麻豆原创 is committed to open competition and believes that its policies and actions are fully in line with competition rules. 鈥嬏

These longstanding policies reflect standard practice across the enterprise software industry. In our proposed remedies, we are clarifying how they work as part of our broader commitment to transparency and customer choice. The European Commission鈥檚 concerns specific aspects of our on-premise maintenance and support policies; it does not relate to or affect our cloud offerings. 鈥嬏

We are adhering to the procedure and timeline established by the European Commission, and trust they will bring this proceeding to a quick and fair close.鈥嬏

We do not anticipate the proceeding will result in material impacts on our financial performance. To maintain the integrity of this process, we will not provide additional comments until a final decision has been made.鈥嬏

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Brose Accelerates Digital Transformation with 麻豆原创 Cloud ERP Private /2025/11/brose-accelerates-digital-transformation-sap-cloud-erp-private/ Wed, 12 Nov 2025 08:00:00 +0000 /?p=238820 WALLDORF 鈥 Completed in six months, the migration marks a major milestone in its digital transformation journey.]]> WALLDORF 鈥 (NYSE: 麻豆原创) today announced that Brose, a global automotive supplier, has successfully migrated its central 麻豆原创 systems to 麻豆原创 Cloud ERP Private solutions on Amazon Web Services (AWS), marking a major milestone in its digital transformation journey.

In just six months, Brose transitioned its mission-critical systems from internal data centers to the cloud, including complex production processes such as just-in-time and just-in-sequence operations across its global manufacturing plants. The migration was executed without any disruption to customer deliveries, underscoring the robustness of the solutions and the strength of the 麻豆原创-Brose partnership.

鈥淭his cloud migration makes Brose faster, more flexible, and more resilient鈥攁nd strengthens our position as an innovative partner for the mobility of the future,鈥 said Stefan Krug, CEO of the Brose Group. 鈥淐hallenging times in particular show how important digital transformation is. I鈥檓 proud of our team鈥檚 dedication and the seamless collaboration with 麻豆原创.鈥

The project is considered a reference implementation for the automotive industry and sets a benchmark for future 麻豆原创 cloud initiatives. Brose鈥檚 successful deployment demonstrates how 麻豆原创 Cloud ERP Private can support high-performance manufacturing environments while enabling scalability and innovation.

鈥淏rose鈥檚 rapid and disruption-free migration to 麻豆原创 Cloud ERP Private exemplifies the power of the cloud to drive agility and resilience in the automotive sector,鈥 said Thomas Saueressig, member of the Executive Board of 麻豆原创 SE. 鈥淭his collaboration showcases what鈥檚 possible when industry leaders embrace transformation with speed and precision.鈥

Looking ahead and听reinforcing its role as a pioneer in automotive digitalization, Brose will continue to work closely with 麻豆原创 and other ecosystem partners to strengthen its foundation听of 麻豆原创 cloud solutions to enable the usage of the latest innovations such as business AI.

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Media Contact:
Lesa Plingen, +49 622 776 9000,听lesa.plingen@sap.com, CET
麻豆原创 麻豆原创 Room; press@sap.com

Top image courtesy of Brose

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.听 Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2024 Annual Report on Form 20-F.
漏 2025 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

]]>
麻豆原创 Empowers Developers to Drive the Business AI Revolution /2025/11/sap-empowers-developers-drive-business-ai-revolution/ Tue, 04 Nov 2025 15:01:00 +0000 /?p=238083 BERLIN 鈥 Innovations and partnerships equip developers to turn business data and AI into real business outcomes.]]> Innovations and partnerships including a new collaboration with Snowflake equip developers to turn business data and AI into real business outcomes


BERLIN 鈥 At 麻豆原创 TechEd in 2025, (NYSE: 麻豆原创) brings AI deep into the development process to level up how developers build.

Advancements in AI agents, data, and platform capabilities equip developers with the tools to drive business transformation

New AI-driven capabilities in the 麻豆原创 Build solution, an expanding data ecosystem and powerful Joule Agents empower developers to move from idea to impact with unprecedented speed and confidence. As AI transforms the nature of professional work, 麻豆原创 also pledges to equip 12 million people worldwide with AI-ready skills by 2030.

鈥溌槎乖粹檚 announcements today give developers the tools they need to deliver at the speed of AI,鈥 said Muhammad Alam, member of the Executive Board of 麻豆原创 SE. 鈥淚nnovations across 麻豆原创鈥檚 unique flywheel of applications, data and AI put developers in the driver’s seat — where they belong.鈥

Opening the Developer Ecosystem

麻豆原创 Build, the company鈥檚 flagship solution for enterprise application development and automation, now gives developers more freedom to build, extend and automate using the tools they love most.

For instance, developers who prefer agentic development solutions like Cursor, Claude Code, Cline and Windsurf can now use 麻豆原创 development frameworks with new 麻豆原创 Build local Model Context Protocol Servers. Visual Studio Code users will be able to access 麻豆原创 Build capabilities directly in their development environment with a new 麻豆原创 Build extension. This extension will also be made available later on Open VSX Registry for other development environments. 麻豆原创 and n8n also announced plans for an integration so Joule Studio agents and n8n agents can work together.

And with new agent building capabilities in Joule Studio, developers have the tools they need to extend 麻豆原创鈥檚 ready-to-use agents and build new agents grounded in 麻豆原创 business data and context that can act autonomously based on changing business conditions.

Putting Data to Work

Every intelligent application starts with trusted data. 麻豆原创 is giving developers more ways to put that data to work through 麻豆原创 Business Data Cloud.

The solution now connects with more of the data and AI platforms developers use every day. A new 麻豆原创 Snowflake solution extension for 麻豆原创 Business Data Cloud brings Snowflake鈥檚 fully managed data and AI capabilities directly to 麻豆原创 customers, giving them the flexibility to choose the right compute and storage for each data and AI workload, while maintaining governance, interoperability and business context. 麻豆原创 also announced a new 麻豆原创 Business Data Cloud Connect partnership with Snowflake. This complements existing integrations with Databricks and Google Cloud, giving developers more freedom to choose how they work with 麻豆原创 data.

With a new data product studio capability in 麻豆原创 Business Data Cloud, developers can turn raw data into ready-to-use assets known as data products that support analytics, AI and application development.

An expanded capability in the 麻豆原创 HANA Cloud knowledge graph engine can automatically generate knowledge graphs. This capability maps relationships across 麻豆原创 database tables, columns and data models, revealing how data fits together and why it matters. Developers will be able to see how their data connects across systems and uncover underlying business insights.

Bringing AI Autonomy to Life

麻豆原创 is evolving its AI portfolio to give developers the intelligence and orchestration power they need to take AI from insight to action.

麻豆原创 introduced its first enterprise relational foundation model, a new class of AI that predicts business outcomes rather than the next word in a sentence. 麻豆原创-RPT-1, or the first-generation Relational Pre-trained Transformer, can make fast and accurate predictions for common business scenarios like delivery delays, payment risk or sales order completion. 麻豆原创 launched a free playground environment for developers today.

New AI assistants in Joule coordinate multiple agents across workflows, departments and applications, bringing automation and autonomy to life. These assistants plan, initiate and complete complex tasks spanning finance, supply chain, HR and beyond. Today, 麻豆原创 introduces new agents built for technical users. For example, an agent for business process analysis will help teams understand how processes run, identify inefficiencies and uncover opportunities to optimize workflows and drive measurable improvements.

Lastly, as AI changes the nature of work for everyone, 麻豆原创 is pledging to equip 12 million people worldwide with AI-ready skills by 2030. 麻豆原创 will expand hands-on training and certification programs that integrate practical AI-ready tools, including through its partnership with online learning platform Coursera.

Visit the . Get 麻豆原创 news via  and .

麻豆原创 TechEd 2025 Media & Analyst Program: Find event information, news and media assets all in one place

About 麻豆原创

As a global leader in enterprise applications and business AI, 麻豆原创 (NYSE:麻豆原创) stands at the nexus of business and technology. For over 50 years, organizations have trusted 麻豆原创 to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit鈥.

Note to editors:
To preview and download broadcast-standard stock footage and press photos digitally, please visit . On this platform, you can find high resolution material for your media channels.

For customers interested in learning more about 麻豆原创 products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1麻豆原创 (1-800-872-1727)

For more information, press only:
Joellen Perry, +1 (626) 265-0370, joellen.perry@sap.com, PT
Marcus Winkler, +49 6227 7-67497, marcus.winkler@sap.com, CET
麻豆原创 麻豆原创 Roompress@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2024 Annual Report on Form 20-F.
漏 2025 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see  for additional trademark information and notices.
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Innovation Guide: Accelerating the AI-Driven Enterprise https://www.sap.com/topics/innovation-guide/h2#new_tab Tue, 04 Nov 2025 15:00:00 +0000 /?p=238488 麻豆原创 and Snowflake Unleash the Power of Data and Enterprise AI Across the Business Data Fabric /2025/11/sap-snowflake-data-enterprise-ai-business-data-fabric/ Tue, 04 Nov 2025 14:59:00 +0000 /?p=238421 BOZEMAN and WALLDORF 鈥斕齌he new partnership empowers organizations with access to rich data insights required to power AI apps that accelerate businesses outcomes.]]> New partnership empowers organizations with access to rich data insights required to power AI apps that accelerate businesses outcomes


BOZEMAN, Mont. and WALLDORF, Germany 鈥&苍产蝉辫; (NYSE: SNOW), the AI Data Cloud company, and (NYSE: 麻豆原创), a global leader in enterprise applications and business AI, today announced a new collaboration to enable organizations to leverage Snowflake鈥檚 AI Data Cloud and 麻豆原创 Business Data Cloud (麻豆原创 BDC) together with semantically rich data.

Advancements in AI agents, data, and platform capabilities equip developers with the tools to drive business transformation

The joint effort will make Snowflake鈥檚 data and AI platform available as an 麻豆原创 solution extension for customers of the 麻豆原创 BDC solution. The new offering, 麻豆原创 Snowflake solution extension for 麻豆原创 Business Data Cloud, unites 麻豆原创鈥檚 deep expertise in mission-critical business processes and semantically rich data with Snowflake鈥檚 unified platform capabilities for building AI and machine learning solutions. 麻豆原创 and Snowflake are also enabling zero-copy sharing between 麻豆原创 BDC and Snowflake to help customers get richer insights, build enterprise-grade intelligent applications, and unlock AI-enabled innovation that fuels business transformation.

鈥淏y tightly integrating 麻豆原创 and Snowflake, we鈥檙e making it simple for enterprises to connect their critical business data with its rich context in 麻豆原创 with the power of seamless AI app and data agent development at scale in Snowflake,” added Christian Kleinerman, EVP of Product, Snowflake. 鈥淓nterprises can now innovate faster with Snowflake and 麻豆原创 BDC and seamlessly share data between the platforms鈥攝ero-copy and fully governed.鈥

麻豆原创 Snowflake brings Snowflake into the open data ecosystem of 麻豆原创 BDC and the business data fabric鈥攅mpowering customers with greater openness and choice while extending 麻豆原创 BDC with Snowflake鈥檚 AI, analytics, data engineering, Marketplace, and collaboration capabilities. Customers can use 麻豆原创 BDC with 麻豆原创 Snowflake as a cloud-scale compute and storage option to extend the value of their data. Leveraging bidirectional, zero-copy data access data and AI teams can work with semantically rich 麻豆原创 data products in real time, within a unified governance framework. As a result, customers can harmonize 麻豆原创 and non-麻豆原创 data while optimizing total cost of ownership across workloads and build agents and AI applications in 麻豆原创 Snowflake fueled by trusted 麻豆原创 data products.

鈥淏ringing Snowflake to 麻豆原创 Business Data Cloud empowers our customers with openness and choice,鈥 said Irfan Khan, President and Chief Product Officer for 麻豆原创 Data and Analytics, 麻豆原创 SE. 鈥淭ogether, we combine 麻豆原创鈥檚 decades of leadership in mission-critical business applications with Snowflake鈥檚 modern data platform to deliver a unified, enterprise-ready, and 麻豆原创-supported experience that extends the value of business data across the entire ecosystem.鈥

With 麻豆原创 Snowflake, customers can:

  • Build a trusted, AI-ready data foundation to harmonize 麻豆原创 and non-麻豆原创 data: Unify their data landscape with an integrated business data fabric鈥攅nabling more seamless zero-copy sharing, enriched modeling, and a complete, business-ready view of their data in real time for all data engineering, analytics, and AI and machine learning workflows across the enterprise.
  • Accelerate AI business value with semantically rich data: Simplify AI governance, ground AI in organizational knowledge, and build tailored agents鈥攈elping to ensure more secure, context-rich, and intelligent applications across the enterprise.
  • Develop intelligent applications grounded in mission-critical business data: Build, deploy, and continuously optimize intelligent applications faster with a harmonized and democratized data foundation powered by semantically rich, trusted data products that accelerate the pace of innovation and production.

In addition to 麻豆原创 Snowflake, the partnership also includes 麻豆原创 Business Data Cloud Connect for Snowflake, a capability enabling bidirectional, zero copy data sharing with Snowflake. Enterprises already using Snowflake can leverage 麻豆原创 BDC Connect to integrate their existing instances of Snowflake with 麻豆原创 Business Data Cloud for more-seamless, zero鈥慶opy access, providing Snowflake users with real-time access to semantically rich 麻豆原创 data products鈥攚ithout duplication.

麻豆原创 and Snowflake are supporting thousands of customers, including industry leaders like AstraZeneca, as they transform their industries with this partnership.

“AstraZeneca is constantly pushing the boundaries of science and is pioneering in life-changing medicines,鈥 said Russell Smith, Vice President of ERP Transformation Technology, AstraZeneca. 鈥淒ata and AI are central to achieving this aim, and our close collaboration with 麻豆原创 and Snowflake compliments our ability to access, process and analyze real-time data. This announcement will accelerate our mission and recognizes that every minute matters to make breakthroughs for patients.”

麻豆原创 Snowflake is planned to be generally available in Q1 2026. 麻豆原创 BDC Connect for Snowflake is planned to be generally available in H1 2026.

Learn more

  • Learn more about the power of 麻豆原创 and Snowflake together .
  • Discover what makes the 麻豆原创 Business Data Cloud unique .
  • For more information on 麻豆原创 Snowflake, visit the and read this .
  • Stay on top of the latest news and announcements from Snowflake on and .

Visit the . Get 麻豆原创 news via  and .

麻豆原创 TechEd 2025 Media & Analyst Program: Find event information, news and media assets all in one place

About Snowflake

Snowflake is the platform for the AI era, making it easy for enterprises to innovate faster and get more value from data. More than 12,000 customers around the globe, including hundreds of the world鈥檚 largest companies, use Snowflake鈥檚 AI Data Cloud to build, use and share data, applications and AI. With Snowflake, data and AI are transformative for everyone. Learn more at (NYSE: SNOW).

About 麻豆原创

As a global leader in enterprise applications and business AI, 麻豆原创 (NYSE:麻豆原创) stands at the nexus of business and technology. For over 50 years, organizations have trusted 麻豆原创 to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit鈥.

Note to editors:
To preview and download broadcast-standard stock footage and press photos digitally, please visit . On this platform, you can find high resolution material for your media channels.

For customers interested in learning more about 麻豆原创 products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1麻豆原创 (1-800-872-1727)

For more information, press only:
麻豆原创: Scott Malinowski, scott.malinowski@sap.com
麻豆原创 麻豆原创 Roompress@sap.com
Snowflake: Tom Hannigan, press@snowflake.com

This press release contains express and implied forward-looking statements, including statements regarding (i) Snowflake鈥檚 business strategy, (ii) Snowflake鈥檚 products, services, and technology offerings, including those that are under development or not generally available, (iii) market growth, trends, and competitive considerations, and (iv) the integration, interoperability, and availability of Snowflake鈥檚 products with and on third-party platforms. These forward-looking statements are subject to a number of risks, uncertainties and assumptions, including those described under the heading 鈥淩isk Factors鈥 and elsewhere in the Quarterly Reports on Form 10-Q and the Annual Reports on Form 10-K that Snowflake files with the Securities and Exchange Commission. In light of these risks, uncertainties, and assumptions, actual results could differ materially and adversely from those anticipated or implied in the forward-looking statements. As a result, you should not rely on any forward-looking statements as predictions of future events.
漏 2025 Snowflake Inc. All rights reserved. Snowflake, the Snowflake logo, and all other Snowflake product, feature and service names mentioned herein are registered trademarks or trademarks of Snowflake Inc. in the United States and other countries. All other brand names or logos mentioned or used herein are for identification purposes only and may be the trademarks of their respective holder(s). Snowflake may not be associated with, or be sponsored or endorsed by, any such holder(s).

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2024 Annual Report on Form 20-F.
漏 2025 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see  for additional trademark information and notices.
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