麻豆原创 News, Author at 麻豆原创 News Center Company & Customer Stories | 麻豆原创 Room Tue, 09 Jun 2026 12:22:01 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 麻豆原创 Receives VS-NfD Authorization to Use for 麻豆原创 Cloud Infrastructure /2026/06/vs-nfd-authorization-sap-cloud-infrastructure/ Tue, 09 Jun 2026 12:15:00 +0000 /?p=243543 WALLDORF 鈥 This will enable security-critical 麻豆原创 and customer applications to run in the cloud.]]> WALLDORF 鈥 (NYSE: 麻豆原创) today announced authorization to use from the German Federal Office for Information Security (BSI) to process information classified as 鈥淰S-NfD鈥 (鈥淩estricted 鈥 For Official Use Only鈥) on 麻豆原创 Cloud Infrastructure in Walldorf/St. Leon-Rot. This strengthens 麻豆原创鈥檚 sovereign cloud portfolio for public sector organizations and regulated industries and enables security-critical 麻豆原创 and customer applications to run in the cloud.

麻豆原创 is therefore one of only a few providers in Germany that will be offering a cloud environment whose key security components have received corresponding authorization to use from the BSI 鈥 and currently the only provider whose platform will be able to support both 麻豆原创 applications and customer-specific applications in a high-performance, VS-NfD-compliant environment in the near future.

The authorization to use applies to workloads running on 麻豆原创 Cloud Infrastructure in 麻豆原创鈥檚 own data centers in the Walldorf/St. Leon-Rot region, which are operated exclusively by security-cleared personnel. The authorization to use represents an important milestone and forms the basis for the subsequent full BSI approval 麻豆原创 is working toward, including the recertification of 麻豆原创 Cloud Infrastructure according to ISO 27001 based on the German IT-Grundschutz framework.

The evaluation process was completed in approximately 12 months and was characterized by close and constructive cooperation between the BSI and 麻豆原创 鈥 a sign of the growing collaboration between public authorities and industry in the field of IT security.

麻豆原创 Cloud Infrastructure: A Fully Sovereign Cloud Infrastructure from Germany

麻豆原创 Cloud Infrastructure is an Infrastructure-as-a-Service (IaaS) platform fully developed and operated by 麻豆原创, based on open-source technologies.

It is designed to provide customers : data sovereignty, operational sovereignty, technical sovereignty and legal sovereignty.

The foundation is a fully sovereign cloud region of 麻豆原创 Cloud Infrastructure, comprising three independent availability zones in physically separated data centers in Walldorf/St. Leon-Rot. This sovereign cloud platform is further reinforced by a , demonstrated through certifications including ISO/IEC 27001 based on IT-Grundschutz for the data centers, EN 50600/ISO/IEC 22237, TSI Level 3+ and C5 Type II. Additionally, 麻豆原创 Cloud Infrastructure has conducted a self-assessment against the BSI’s C3A (Criteria enabling Cloud Computing Autonomy) catalog, confirming compliance with all digital sovereignty requirements.

The VS-NfD authorization to use adds an important building block for security-critical use cases with the highest requirements.

As a deployment option within , 麻豆原创 Cloud Infrastructure is an integral part of 麻豆原创鈥檚 portfolio for digital sovereignty. Together with the 麻豆原创 Sovereign Cloud On-Site offering and Delos Cloud, 麻豆原创 provides customers with demanding regulatory requirements the freedom of choice, control, and robust security they need.

Visit the聽. Get 麻豆原创 news via聽 and .

Subscribe to the 麻豆原创 News Center for the latest 麻豆原创 news each week

Media Contact:
Dana Roesiger, dana.roesiger@sap.com, +49 16090820259, CET
麻豆原创 麻豆原创 Room; press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2025 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices.

]]>
麻豆原创 Successfully Places 鈧3.5 Billion Eurobond /2026/05/sap-successfully-places-e3-5-billion-eurobond/ Thu, 28 May 2026 16:15:00 +0000 /?p=243179 WALLDORF 鈥 麻豆原创 has successfully completed a Eurobond transaction.]]> NOT FOR RELEASE, PUBLICATION, DISTRIBUTION, DIRECTLY OR INDIRECTLY, IN OR INTO THE UNITED STATES, AUSTRALIA, CANADA, JAPAN, SINGAPORE OR ANY OTHER JURISDICTION WHERE IT WOULD BE UNLAWFUL TO DO SO

WALLDORF 鈥斅, rated A1 (stable) by Moody鈥檚 and A+ (stable) by S&P Global, successfully completed a Eurobond transaction with a total volume of 鈧3.5 billion across four tranches with tenors of two, three, five and seven years. The net proceeds from this transaction are used for general corporate purposes, including (re)financing of recently announced acquisitions.

This announcement does not contain or constitute an offer of, or the solicitation of an offer to buy or subscribe for, securities to any person in Australia, Canada, Japan, Singapore or the United States of America (the 鈥淯nited States鈥) or in any jurisdiction to whom or in which such offer or solicitation is unlawful. The securities referred to herein may not be offered or sold in the United States or to, or for the account or benefit of, U.S. persons, absent registration under the U.S. Securities Act of 1933, as amended (the 鈥淪ecurities Act鈥) except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the Securities Act. Subject to certain exceptions, the securities referred to herein may not be offered or sold in Australia, Canada, Japan or Singapore or to, or for the account or benefit of, any national, resident or citizen of Australia, Canada, Japan or Singapore. The offer and sale of the securities referred to herein has not been and will not be registered under the Securities Act or under the applicable securities laws of Australia, Canada, Japan or Singapore. There will be no public offer of the securities in the United States.

This announcement is a general information and not a prospectus for the purposes of Regulation (EU) 2017/1129. Investors should not purchase or subscribe for any securities referred to in this announcement except on the basis of information in the prospectus relating to such securities, which, when published, will be available on the website of the Luxembourg Stock Exchange ().

This announcement is directed at and/or for distribution in the United Kingdom only to (i) persons who have professional experience in matters relating to investments falling within article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005 (the 鈥淥rder鈥) or (ii) high net worth entities falling within article 49(2) of the Order or (iii) persons to whom it would otherwise be lawful to distribute it (all such persons are referred to herein as 鈥渞elevant persons鈥). This announcement is directed only at relevant persons. Any person who is not a relevant person should not act or rely on this announcement or any of its contents. Any investment or investment activity to which this announcement relates is available only to relevant persons and will be engaged in only with relevant persons.

Visit the . Get 麻豆原创 news via  and .

Media Contacts:
Aim茅e Leabon, +1 (646) 799-3277, aimee.leabon@sap.com, EST 
Daniel Reinhardt, +49 151 168 10 157,鈥daniel.reinhardt@sap.com, CEST
麻豆原创 麻豆原创 Roompress@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.鈥 Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2025 Annual Report on Form 20-F. 
漏 2026 麻豆原创 SE. All rights reserved.  
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see  for additional trademark information and notices.  

]]>
Ericsson Scales AI Across the Enterprise with a Business Data Fabric and 麻豆原创 /2026/05/ericsson-scales-ai-across-enterprise-business-data-fabric-sap/ Thu, 21 May 2026 08:00:00 +0000 /?p=242927 MADRID 鈥斅燭he company is moving from AI experimentation to enterprise-wide execution.]]> MADRID 鈥斅犅(NYSE: 麻豆原创) today announced at the 麻豆原创 Sapphire event that Ericsson is moving from AI experimentation to enterprise-wide execution by building a unified business data fabric with the 麻豆原创 Business Data Cloud solution.

麻豆原创 Sapphire in 2026: Advancing the Autonomous Enterprise

The approach enables the company to scale AI use cases across the business, accelerate decision-making and deliver measurable operational impact. By combining a governed data foundation with the Joule solution and this foundation, Ericsson is creating the enterprise architecture needed to make AI trusted, repeatable and scalable across its global operations.

Ericsson, which celebrates its 150th anniversary this year, provides mobile network infrastructure across 180 countries, with more than 40% of the world鈥檚 mobile traffic passing through its networks. As AI becomes central to both its technology road map and how it runs the business, Ericsson has prioritized building a strong, governed data foundation to support scalable and trusted AI.

鈥淥nce you scale AI, it stops being an AI problem鈥攁nd becomes a data problem,鈥 said Esra Kocat眉rk Norell, Vice President, Customer Experience, Enterprise IT at Ericsson. 鈥淭hat鈥檚 why we invested early in a business data fabric. With 麻豆原创 Business Data Cloud, we can define what data means once鈥攆rom revenue to market structures and access rules鈥攁nd apply it consistently across the enterprise. That鈥檚 what allows us to scale AI in a way that is trusted, repeatable and delivers real business value.鈥

At the core of Ericsson鈥檚 approach is a federated data architecture that allows data to remain in place while centrally managing business semantics, governance and lifecycle policies. This reduces duplication, simplifies integration and ensures that consistent business definitions can be applied across both 麻豆原创 software and non-麻豆原创 environments.

By focusing on high-impact use cases and organizing around end-to-end business processes rather than isolated solutions, Ericsson has moved beyond pilot projects to scaled deployment. Today, more than 85,000 users are live on unified Joule, supported by strong executive sponsorship and governance.

Ericsson is advancing its transformation on two parallel fronts. The first is modernization, including its transition to the RISE with 麻豆原创 journey, the use of side-by-side extensions on 麻豆原创 Business Technology Platform and a clean core approach that enables faster innovation without disrupting its ERP backbone. The second is what the company defines as 鈥渋nnovate and transform,鈥 focused on unlocking tangible business value from data and AI to improve decision-making, increase efficiency and enable new forms of value creation.

麻豆原创 and Ericsson are also collaborating on AI co-innovation initiatives. One example is an intelligent goal recommendation capability developed within the 麻豆原创 SuccessFactors portfolio. The solution generates contextual, business-aligned goals for employees, improving execution and reducing administrative effort. The capability is now being scaled more broadly, demonstrating how co-innovation can create value beyond a single organization.

鈥淓ricsson鈥檚 approach shows how leading companies are moving from AI experimentation to execution by focusing on data, governance and business context,鈥 said Manos Raptopoulos, Global President Customer Success Europe, APAC, Middle East and Africa at 麻豆原创 SE. 鈥淭ogether, we are helping organizations unlock the full potential of AI at scale.鈥

Looking ahead, Ericsson expects its business data fabric to support increasingly advanced AI scenarios, including automated decision-making, improved productivity and new digital business models, while continuing to strengthen customer experiences in a rapidly evolving telecom landscape.

Visit the . Get 麻豆原创 news via  and .

麻豆原创 Sapphire in 2026: Discover our bold new vision for how businesses will run from now on

Media Contact:
Ulrika Wass, +46 73 827 1074, ulrika.wass@sap.com, CET
麻豆原创 麻豆原创 Room;听press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.鈥 Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2025 Annual Report on Form 20-F. 
漏 2026 麻豆原创 SE. All rights reserved.  
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see  for additional trademark information and notices.  

]]>
Madrid City Council Accelerates the Modernization of Its Internal and Tax Management with 麻豆原创 /2026/05/madrid-city-council-modernization-internal-tax-management-sap/ Thu, 21 May 2026 08:00:00 +0000 /?p=242934 MADRID 鈥 The Madrid City Council has been working with 麻豆原创 software for two decades.]]> MADRID 鈥 (NYSE: 麻豆原创) today announced that 麻豆原创 Spain is collaborating with the Madrid City Council on the comprehensive modernization of its internal management through 麻豆原创 software.

麻豆原创 Sapphire in 2026: Advancing the Autonomous Enterprise

The objective of this collaboration is to digitalize procedures, improve efficiency and deliver better services to municipal employees and citizens in the areas of finance, revenue management and human resources.

The Madrid City Council has been working with 麻豆原创 software for two decades. It began in 2004 with the implementation of the first solutions in the areas of finance and HR, and in 2020 launched its public administration modernization project with the migration to the private cloud. This process is now advancing further with the adoption of the RISE with 麻豆原创 journey and 麻豆原创 Business Technology Platform (麻豆原创 BTP). The former is a comprehensive journey that combines the elements needed to migrate to the private cloud under a single contract: 麻豆原创 S/4HANA, infrastructure and managed services. The latter is the platform for integration, extension and application development.

A New Public Management Model

The adoption of these technologies represents a true revolution in the way municipal procedures are managed, from budgeting, execution and control of revenues and expenditures to the comprehensive management of human resources. This approach makes it possible to move beyond traditional models based on fragmented systems toward unified management with real-time information and digitalized processes.

The transformation has a particularly significant impact in the tax domain, as part of the project includes the integration of tax and revenue management solutions from 麻豆原创 into the city鈥檚 financial platform. This enables municipal revenues to be managed as a natural extension of the financial system, eliminating isolated developments and facilitating an end-to-end view of the full cycle, from taxpayer registration and assessment to collection and inspection. As a result, operational efficiency is improved while strengthening financial control and budget planning capabilities.

Currently, two-thirds of the City Council鈥檚 tax revenues are already managed within this environment, including Property Tax (IBI), the Urban Waste Tax for Business Activities (TRUA), Capital Gains Tax (IIVTNU) and the Terrace Tax (T2 2023). The next step will be to incorporate the Motor Vehicle Tax (IVTM) and the Economic Activities Tax (IAE).

The project has been developed using a phased methodology. During the first year, the City Council carried out a cleansing and harmonization of master data from its previous management systems (GIIM and +TIL), cross-checking identities with police databases, tax addresses with the Spanish Tax Agency (AEAT) and addresses with the municipal street registry. This process generated taxpayer 鈥淕olden Records鈥 and enabled, for example, an efficiency rate of 98.02% for Property Tax (IBI) in 2024. Data quality continues to be maintained for all new registrations.

According to Juan Corro, IT Manager of Madrid City Council (IAM), 鈥溌槎乖 technology offers us an extraordinary opportunity to accelerate our digital transformation and make the vision of a more efficient, innovative and citizen-centric local government a tangible reality. This project marks a paradigm shift: we are moving from managing paper files and isolated systems to managing information and processes in an integrated and intelligent way, with a 360-degree view. As a major capital city, Madrid has both the responsibility and the opportunity to position itself at the forefront of administrative modernization, serving as a benchmark for other municipalities.鈥

Carlos Lacerda, Senior Vice President and Managing Director of 麻豆原创 Southern Europe, stated: 鈥溌槎乖 remains firmly committed to the Spanish public sector, which we have supported in its modernization processes for decades. This project is a benchmark for advanced digital administration and demonstrates how technology can act as a strategic enabler to simplify processes, integrate information and strengthen real-time data-driven decision-making, laying the foundation for a more agile, innovative and service-oriented public administration.鈥

Benefits for the Administration and Citizens

The project is delivering benefits both in terms of internal efficiency and management, as well as citizen services:

  • End-to-end process digitalization and a 鈥減aperless鈥 administration: The 鈥減aperless鈥 administration model has been consolidated, enabling the full digitalization of HR processes from start to finish. Requests are managed entirely through the municipal intranet. Internally, public employees can review and approve procedures with full traceability and in just a few steps, reducing processing times and errors caused by duplicate data. The result is a more agile, efficient and nearly 24/7 service that improves both the employee experience and citizen services.
  • Operational efficiency and improved decision-making: Automation and AI capabilities integrated into the ERP system allow the City Council to significantly improve efficiency and productivity. Routine processes such as bank reconciliations and budget allocations are automated through rules and machine learning. In addition, the use of robotic process automation and services on 麻豆原创 BTP facilitates the automatic execution of repetitive tasks across systems. This reduces manual workload, minimizes errors and frees up time. Real-time analytics improve decision-making and, together with mobile and remote access to applications, enable more agile and flexible management.
  • A more sustainable and efficient model: The implementation of RISE with 麻豆原创 enables the City Council to move toward a more sustainable and economically efficient IT model, based on subscription and pay-per-use principles. This approach reduces upfront investments, provides greater budget predictability and optimizes total cost of ownership. By scaling deployments according to municipal needs and paying only for required resources, the city improves responsible management of public funds while generating potential long-term savings.
  • Greater adaptability and evolution: The City Council now has a flexible platform ready to evolve alongside technological, regulatory and social changes. The municipality will be able to align with national and European digital agendas, incorporate AI and advanced analytics capabilities, and evolve toward a smart administration model where data becomes a strategic enabler of better public policies.
  • Continuous innovation: 麻豆原创 BTP is the innovation platform that integrates internal systems and third-party solutions, eliminating information silos. It also enables the rapid adoption of new technologies and responsiveness to changing needs and supports the City Council not only in modernizing processes but also in continuously evolving and launching innovative public administration initiatives.

Visit the . Get 麻豆原创 news via  and .

麻豆原创 Sapphire in 2026: Discover our bold new vision for how businesses will run from now on

Media Contact:
Bel茅n Martinez Mill谩n, 麻豆原创 Spain, +34 91 4567220, belen.martinez@sap.com, CET
麻豆原创 麻豆原创 Room; press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2025 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

]]>
Martur Fompak International Boosts Throughput and Efficiency with Intelligent Robotics Enabled by Joule and Embodied AI /2026/05/martur-fompak-international-throughput-efficiency-intelligent-robotics-joule-embodied-ai/ Wed, 20 May 2026 08:00:00 +0000 /?p=242933 MADRID 鈥 The global leader in automotive seating and interior systems, has successfully deployed an autonomous intralogistics model.]]> MADRID 鈥 (NYSE: 麻豆原创) today announced that Martur Fompak International, a global leader in automotive seating and interior systems, has successfully deployed an autonomous intralogistics model enabled by the Joule solution and embodied AI capabilities from 麻豆原创鈥攎arking a significant milestone in the company鈥檚 journey toward intelligent, AI-driven manufacturing operations.

麻豆原创 Sapphire in 2026: Advancing the Autonomous Enterprise

In an industry rapidly shifting toward AI-powered operations, Martur Fompak International saw an opportunity to reimagine its material flow through the strategic implementation of technology. Building on the efficient, people-driven processes it already had in place, the company partnered with 麻豆原创 and Humanoid鈥攁 UK-based robotics and AI company鈥攖o explore how integrating embodied AI鈥損owered robotics could redefine material flow across its automotive manufacturing environment. Using Joule and embodied AI capabilities from 麻豆原创, Martur Fompak International now connects production signals and business context directly to autonomous execution, creating a context-aware automation system that prioritizes, picks and delivers materials while adapting in real time to changing business conditions.

Built on 麻豆原创 S/4HANA and enabled by the 麻豆原创 Extended Warehouse Management application, the solution enriches humanoid robots with real-time knowledge of tasks, attributes and exception handling. Guided by material data, storage locations, sequencing and production priorities provided via embodied AI, humanoid robots execute material flows across a live automotive manufacturing environment鈥攊dentifying, transporting and delivering materials to the line while continuously confirming back into 麻豆原创 solutions. Together with autonomous mobile robots (AMRs), the company has created a fully automated, scalable material flow that boosts throughput, improves accuracy and reduces reliance on manual coordination. By assigning repetitive, non-value-adding and physically demanding tasks to robots, Martur Fompak International is enabling its people to focus on safer, more meaningful and higher-value work that drives productivity and innovation.

鈥淥ur humanoid robot collaborates with digital production systems to ensure seamless coordination across order management, logistics and production, enabling scalable AI adoption and improving efficiency, consistency and operational resilience,鈥 said 脰zlem Alt谋n谋艧谋k, Group Intelligent Technologies Director at Martur Fompak International. 鈥淭he deployment of our humanoid solution, powered by an embodied AI layer and enabled through the Joule Studio solution, proves that combining cognitive autonomy with physical automation can transform execution, accelerate decisions and scale intelligent enterprise capabilities across the organization.鈥

鈥淢artur Fompak International exemplifies what it means to turn AI ambition into real business value on the shop floor,鈥 said Emmanuel Raptopoulos, Chief Revenue Officer, EMEA, MEE and APAC, 麻豆原创 SE. 鈥淏y embedding 麻豆原创 Business AI directly into their physical operations, they are not only boosting throughput and operational resilience鈥攖hey are setting a new standard for what an intelligent, AI-first factory looks like. This is exactly the kind of end-to-end transformation that defines the future of manufacturing. We are proud to congratulate Martur Fompak International on being named the sole winner in the AI Excellence category at the 2026 麻豆原创 Innovation Awards鈥攁 testament to their boldness in turning intelligent enterprise vision into real-world impact.鈥

Early results show increased throughput, fewer errors and a scalable, AI-driven intralogistics model. A future target of up to five times greater work efficiency has been set for mass production, with work orders expected to be completed faster, more consistently and with greater precision across production flows. With 400 daily production line feeds and 100% 麻豆原创 software鈥揹riven decision making already in place, Martur Fompak International is advancing beyond traditional automation, pioneering a scalable, intelligent factory that represents a new standard for the automotive industry.

Looking ahead, Martur Fompak International plans to further expand its autonomous operations across additional production lines, leveraging 麻豆原创 Business Technology Platform to scale AI-driven workflows and integrations鈥攕upporting both operational efficiency goals and broader sustainability commitments.

Visit the聽. Get 麻豆原创 news via聽 and .

麻豆原创 Sapphire in 2026: Discover our bold new vision for how businesses will run from now on

Media Contact:
Ekin Tayali, +34 673019169, ekin.tayali@sap.com, CET
麻豆原创 麻豆原创 Room; press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2025 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

]]>
麻豆原创 Unveils the Autonomous Enterprise /2026/05/sap-sapphire-sap-unveils-autonomous-enterprise/ Tue, 12 May 2026 12:35:00 +0000 /?p=242256 ORLANDO聽鈥 The company introduces a unified 麻豆原创 Business AI Platform, deepening partnerships with Anthropic, Amazon Web Services, Google Cloud, Microsoft, NVIDIA and Palantir.]]>

The company introduces a unified 麻豆原创 Business AI Platform, deepening partnerships with Anthropic, Amazon Web Services, Google Cloud, Microsoft, NVIDIA and Palantir


ORLANDO聽鈥 At 麻豆原创 Sapphire in 2026, (NYSE: 麻豆原创) introduced the to help enhance the world’s most critical business workflows, so that humans and AI work together to meet the accelerating demands of global business profitably, strategically and safely.

麻豆原创 Sapphire in 2026: Advancing the Autonomous Enterprise

鈥淔or the mission-critical processes of our customers, ‘almost right’ just isn鈥檛 good enough,鈥 said Christian Klein, CEO of 麻豆原创 SE. 鈥淏y uniting 麻豆原创 Business AI Platform with 麻豆原创 Autonomous Suite, we anchor AI agents in the business processes, data and governance so they can deliver accurate, compliant and secure outcomes, unlocking new sources of revenue and meaningful cost savings.鈥

The Autonomous Enterprise includes a unified AI platform for building, contextualizing and governing agents, an autonomous suite that executes core business operations and a new user experience that redefines how people work with enterprise software.

Introducing 麻豆原创 Business AI Platform

麻豆原创 Business AI Platform is a new foundation for building and deploying enterprise AI grounded in real business context. 麻豆原创 Business AI Platform now unifies 麻豆原创 Business Technology Platform, 麻豆原创 Business Data Cloud and 麻豆原创 Business AI into a single, governed environment.

At its core is the 麻豆原创 Knowledge Graph solution, which gives AI agents a structured map of business entities, processes and relationships across a customer’s 麻豆原创 landscape. Joule Studio is 麻豆原创’s AI-first solution for building enterprise agents, applications and agentic workflows. Developers can build using the no-code, pro-code and AI frameworks of their choice on 麻豆原创-managed infrastructure that is secure, scalable and optimized for enterprise AI.

Deploying 麻豆原创 Autonomous Suite Across Every Business Function and Industry

Building on this foundation, 麻豆原创 also introduced 麻豆原创 Autonomous Suite, which enables 麻豆原创’s existing business applications with AI agents capable of running processes from start-to-finish.

The suite will deploy more than 50 domain-specific Joule Assistants across finance, supply chain, procurement, human capital management and customer experience. These assistants will automate end-to-end processes by orchestrating a subset of over 200 specialized agents to execute precise tasks. For example, the new Autonomous Close Assistant can compress the financial close process from weeks to days by automating journal entries, reconciliation and error resolution across the entire process.

麻豆原创 also launched Industry AI, expanding its deep industry portfolio through seven autonomous solutions that will enable start-to-finish industry processes and embed sector-specific process logic, data models and regulatory requirements. At 麻豆原创 Sapphire, 麻豆原创 showcased its work with European energy giant RWE to leverage Industry AI, helping reduce unplanned downtime across its offshore wind turbines. With 麻豆原创’s Autonomous Asset Management scenario, AI agents are designed to analyze data from thousands of past incidents, identify the likely root cause and generate pre-filled work orders with the right tools and proven fixes from other sites.

Designing the Autonomous User Experience

The company also revealed Joule Work, redefining how users engage with 麻豆原创 software. Instead of navigating individual applications and entering data across several screens, users will now interact primarily with Joule. By describing a desired business outcome, Joule will orchestrate the right combination of workflows, data and agents to get it done.

Joule Work goes beyond conversation, proactively surfacing relevant insights and automating routine tasks behind the scenes so work moves forward even when humans aren’t actively steering it. It will be available on desktop, mobile and voice across 麻豆原创 and non-麻豆原创 systems.

Accelerating the Customer Journey Toward Autonomy with 鈧100 Million Infusion

麻豆原创 evolved its customer and partner programs to help accelerate the organization’s journey to the Autonomous Enterprise. To catalyze adoption, the company has launched a 鈧100 million fund for 麻豆原创 partners to help customers deploy 麻豆原创-built AI assistants and agents. The fund is also available to partners that extend or build new partner agents on the new 麻豆原创 Business AI Platform using Joule Studio.

麻豆原创 has enhanced its RISE with 麻豆原创 and 麻豆原创 GROW offerings to accelerate AI adoption. Both include access to the Joule Assistants portfolio; RISE with 麻豆原创 customers will have three assistants activated within their first year, while 麻豆原创 GROW customers receive full portfolio access at onboarding. 麻豆原创 S/4HANA on-premises and 麻豆原创 ERP Central Component (麻豆原创 ECC) customers are not excluded: those that commit to transitioning the majority of their current landscape to 麻豆原创 Cloud ERP gain access to select AI scenarios, bridging the gap between their current landscape and their cloud destination

麻豆原创 also introduced new agent-led transformation tooling that can reduce ERP migration efforts by more than 35 percent, driving faster and more predictable projects by automating system analysis, code remediation, configuration and testing at scale.

Lastly, 麻豆原创 announced a full slate of strategic partnerships across each category:

  • Platform and suite partnerships include Anthropic, with Claude among the foundation models 麻豆原创鈥檚 AI platform will leverage to power Joule agents across HR, procurement and supply chain; Amazon Web Services, bringing zero-copy data integration between 麻豆原创 Business Data Cloud and Amazon Athena; Google Cloud and Microsoft, enabling bidirectional agent-to-agent interoperability between Joule and external agent frameworks; Mistral AI and Cohere, delivering sovereign model options on 麻豆原创’s cloud infrastructure; , providing visual AI workflow orchestration inside Joule Studio; NVIDIA, whose OpenShell provides the trusted secure runtime for Joule Studio; and , bringing AI agents into 麻豆原创 Service Cloud to handle customer interactions with full access to business data and service processes.
  • Implementation partnerships include Palantir and Accenture, partnering on complex data migration scenarios, and for AI-powered cloud ERP migrations.

.

Visit the . Get 麻豆原创 news via  and .

About 麻豆原创

As鈥痑 global leader in enterprise applications and business AI, 麻豆原创 (NYSE: 麻豆原创)鈥痵tands at the鈥痭exus鈥痮f business and technology. For over 50 years, organizations have trusted 麻豆原创鈥痶o bring out their best by uniting business-critical鈥痮perations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit鈥.

麻豆原创 Sapphire in 2026: Discover our bold new vision for how businesses will run from now on

Note to editors:
To preview and download broadcast-standard stock footage and press photos digitally, please visit . On this platform, you can find high resolution material for your media channels.

For customers interested in learning more about 麻豆原创 products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1麻豆原创 (1-800-872-1727)

For more information, press only:
Aim茅e Leabon, +1 646-799-3277, aimee.leabon@sap.com, EST
Marcus Winkler, +49 622 776-74-97, marcus.winkler@sap.com, CET
麻豆原创 麻豆原创 Roompress@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2025 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see  for additional trademark information and notices.
Please consider our . If you received this press release in your e-mail and you wish to unsubscribe to our mailing list please contact press@sap.com and write Unsubscribe in the subject line.

]]>
Innovation News Guide: Advancing the Autonomous Enterprise https://www.sap.com/topics/events/sapphire/innovation-news-guide-2026#new_tab Tue, 12 May 2026 12:34:00 +0000 /?p=242257 麻豆原创 Completes Acquisition of聽Reltio /2026/05/sap-completes-acquisition-of-reltio/ Thu, 07 May 2026 18:00:00 +0000 /?p=242460 WALLDORF 鈥 The acquisition helps customers make their 麻豆原创 and non-麻豆原创 enterprise data AI-ready.]]> WALLDORF 鈥&苍产蝉辫; (NYSE: 麻豆原创) today announced it has completed the acquisition of Reltio, a leading master data management (MDM) software provider.

The acquisition helps customers make their 麻豆原创 and non-麻豆原创 enterprise data AI-ready and will provide customers with the tools they need to unify, cleanse and harmonize data across sources for superior enterprise-wide agentic AI.

Visit the . Get 麻豆原创 news via  and .

Media Contacts:
Aim茅e Leabon, +1 (646) 799-3277, aimee.leabon@sap.com, EST 
Daniel Reinhardt, +49 151 168 10 157,鈥daniel.reinhardt@sap.com, CEST  
麻豆原创 麻豆原创 Roompress@sap.com

Sign up for the 麻豆原创 News Center newsletter to receive stories and highlights each week

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.鈥 Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2025 Annual Report on Form 20-F. 
漏 2026 麻豆原创 SE. All rights reserved.  
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see  for additional trademark information and notices.  

]]>
麻豆原创 to Acquire Prior Labs to Establish a Globally Leading Frontier AI Lab in Europe /2026/05/sap-to-acquire-prior-labs-establish-frontier-ai-lab-europe/ Mon, 04 May 2026 11:06:00 +0000 /?p=242349 WALLDORF & FREIBURG 鈥 麻豆原创 and Prior Labs plan to turn top AI research into enterprise-ready innovation.]]>

Acquisition doubles down on 麻豆原创鈥檚 early mover advantage in tabular foundation models


WALLDORF and FREIBURG听鈥斅犅(NYSE: 麻豆原创) and Prior Labs, the pioneer of Tabular Foundation Models (TFMs), announced that they have entered into a definitive agreement for 麻豆原创 to purchase Prior Labs, accelerating 麻豆原创鈥檚 success in TFMs that started with 麻豆原创-RPT-1, and bringing one of the world鈥檚 leading TFM research teams into the 麻豆原创 family.

Prior Labs will continue to operate as an independent entity, with 麻豆原创 committing to invest more than 鈧1 billion over the next four years to scale it into a globally leading frontier AI lab for the structured data that runs the world鈥檚 businesses. Terms of the deal were not disclosed. The transaction is still pending regulatory approval.

Large language models (LLMs) struggle to make accurate predictions on structured business data because they have only a rudimentary understanding of tables, numbers and statistics. Unlike LLMs, TFMs are purpose-built for this type of data and can accurately predict business outcomes based on tabular data such as payment delays, supplier risks, upsell opportunities, customer churn risk and more.

鈥淓arly on, 麻豆原创 recognized that the greatest untapped opportunity in enterprise AI wasn鈥檛 large language models; it was AI built for the structured data that runs the world鈥檚 businesses,鈥 麻豆原创 CTO Philipp Herzig said. 鈥淲e built 麻豆原创-RPT-1 to prove that conviction for enterprise data. Prior Labs has built a leading TFM on public benchmarks and built one of the leading research teams in this category. Combining their frontier model work with enterprise data and customer reach is how we intend to lead this category globally.”

“Over the last 18 months, Prior Labs has built an incredible team, increasing the velocity in tabular foundation models,” Prior Labs CEO Frank Hutter said. “Joining the 麻豆原创 family gives us the resources, data environment and customer reach to take this category to its full potential.”

Once the transaction is closed, with Prior Labs, 麻豆原创 will have the special opportunity to establish an industry-leading AI research lab and shape a new category in TFMs. The lab will operate as an independent unit to ensure research velocity, while 麻豆原创 provides long-term investment and a direct path to productization across the 麻豆原创 portfolio with 麻豆原创 AI Core and 麻豆原创 Business Data Cloud as well as the agentic layer with Joule.

With over 3 million downloads, Prior Labs鈥 TabPFN is a widely adopted open-source tool for tabular AI, supporting a dynamic developer ecosystem. 麻豆原创 is fully committed to further support this open-source strategy. The Prior Labs cofounders Frank Hutter, Noah Hollmann and Sauraj Gambhir lead a team of world-class AI researchers and practitioners. The company works with leading scientists in the field, including聽Yann聽LeCun,聽ACM A.M. Turing Award winner and executive chairman at Advanced Machine Intelligence,听补苍诲听Bernhard Schoelkopf, director of Max Planck Institute for Intelligent Systems and ELLIS president, both of whom will serve on Prior Labs鈥 scientific advisory board as it scales to a globally leading frontier AI lab.

Accelerating Innovation

Prior Labs鈥 TabPFN-2.6 is the top-performing model on TabArena, the top benchmark for TFMs. TabPFN-2.6 matches the accuracy of a four-hour automated machine learning pipeline 鈥 instantly, in a single model, at a fraction of the complexity.

With a conversational interface layered on top, business users can ask questions in natural language, generate or select datasets and run 鈥渨hat-if鈥 scenarios without needing to be data science and machine learning experts. With Prior Labs鈥 models, 麻豆原创 will provide in-context learning, allowing users to provide data records to receive instant, reliable predictions without any model training. A single TFM can adapt to any business use case on the fly, resulting in faster time to value with GDPR compliance.

With Prior Labs, 麻豆原创 will deliver TFMs with superior predictive capability that understand tables natively, learning statistical reasoning directly from data and will power agentic AI systems capable of understanding high-level goals, combining tables, language and images to reason, integrate domain knowledge, infer causality and adapt dynamically.

After the close, 麻豆原创 and Prior Labs plan to turn top AI research into enterprise-ready innovation, allowing customers to get even more value out of their tabular business data.聽True intelligence requires moving beyond correlation to understand聽causation. Answering “What will happen?” is聽useful, but聽answering why聽it聽will happen is transformative.

The transaction is expected to close in Q2 or Q3 of 2026, subject to customary closing conditions, including regulatory approvals.

Visit the . Get 麻豆原创 news via  and .

About Prior Labs

Prior Labs is the pioneer of Tabular Foundation Models, a new category of AI purpose-built for structured data. Founded by Frank Hutter, Noah Hollmann & Sauraj Gambhir, Prior Labs鈥 TabPFN model series, published in Nature, set the state-of-the-art on tabular benchmarks across hundreds of independent academic studies. Prior Labs is scaling tabular foundation models to handle millions of rows, real-time inference, and entirely new data modalities, while building the infrastructure to deploy them in production across some of the most demanding industries on earth.

Headquartered in Freiburg, Germany, and offices in Berlin and New York City, Prior Labs has built one of the leading AI research teams globally, with researchers recruited from Google, Apple, Amazon, Microsoft, G-Research, Jane Street, Goldman Sachs, and CERN.

About 麻豆原创

As鈥痑 global leader in enterprise applications and business AI, 麻豆原创 (NYSE: 麻豆原创)鈥痵tands at the鈥痭exus鈥痮f business and technology. For over 50 years, organizations have trusted 麻豆原创鈥痶o bring out their best by uniting business-critical鈥痮perations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit鈥.

Sign up for the 麻豆原创 News Center newsletter to receive stories and highlights each week

Note to editors:
To preview and download broadcast-standard stock footage and press photos digitally, please visit . On this platform, you can find high resolution material for your media channels.

For customers interested in learning more about 麻豆原创 products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1麻豆原创 (1-800-872-1727)

For more information, press only:
Daniel Reinhardt, 麻豆原创, +49 151 168 10157, 聽daniel.reinhardt@sap.com, CET
Alex Vaught, 麻豆原创, +1 (206) 678-5712, 聽alex.vaught@sap.com, PST
Ilaina Jonas, 麻豆原创, +1 (646) 923-2834, 聽ilaina.jonas@sap.com, EST
麻豆原创 麻豆原创 Room;听press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2025 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see  for additional trademark information and notices.
Please consider our . If you received this press release in your e-mail and you wish to unsubscribe to our mailing list please contact press@sap.com and write Unsubscribe in the subject line.

]]>
麻豆原创 to Acquire Dremio to Unify 麻豆原创 and Non-麻豆原创 Data to Power Agentic AI /2026/05/sap-to-acquire-dremio-unify-sap-and-non-sap-data-power-agentic-ai/ Mon, 04 May 2026 11:05:47 +0000 /?p=242348 WALLDORF & AUSTIN 鈥 麻豆原创 and Dremio will take customers from raw, fragmented data to governed, AI-ready intelligence on a single open platform.]]> WALLDORF and AUSTIN听鈥斅犅(NYSE: 麻豆原创)聽and Dremio today announced that 麻豆原创 has agreed to acquire Dremio, an open, high-performance data lakehouse platform built to accelerate agentic AI and expand 麻豆原创 Business Data Cloud鈥檚聽ability to combine 麻豆原创 and non-麻豆原创 data to more effectively run analytical and AI workloads in real time.

Terms of the deal were not disclosed. The transaction is still pending regulatory approval.

Most enterprise AI projects fail to deliver value not because of the AI itself, but because the underlying data is fragmented, locked in proprietary formats and stripped of the business context that makes it meaningful. The result is a familiar and costly pattern: pilots that cannot scale, slow integration of new data sources, duplicated engineering work and compliance risk when organizations cannot explain how an AI-driven decision was reached. Dremio helps eliminate that data fragmentation and integration friction. The acquisition will complement the 麻豆原创 Business Data Cloud and 麻豆原创 HANA Cloud offerings to ensure seamless data integration across 麻豆原创 and non-麻豆原创 data with high performance and low cost to accelerate AI-ready context and time-to-value for AI.

“Enterprise AI doesn鈥檛 stall because the models aren鈥檛 good enough; it stalls because the data isn鈥檛 ready for AI agents,” said Philipp Herzig, CTO, 麻豆原创 SE. ” Dremio eliminates that bottleneck. Combined with 麻豆原创 Business Data Cloud, we can now take customers from raw, fragmented data to governed, AI-ready intelligence on a single open platform.”

With Dremio, 麻豆原创 Business Data Cloud will become an Apache Iceberg-native enterprise lakehouse that unifies 麻豆原创 and non-麻豆原创 data to power agentic AI at enterprise scale. Apache Iceberg is the industry-standard open table format, and 麻豆原创 Business Data Cloud will natively support it as its foundation. This means no data movement or format conversion will be necessary. 麻豆原创 and non-麻豆原创 data can coexist on the same open foundation, with federated analytical reach across every enterprise data source, combined with 麻豆原创 HANA Cloud鈥檚 in-memory engine for real-time transactions and operational performance.

The Dremio lakehouse platform is set to vastly improve the economics of enterprise analytics. It is serverless and elastic, scaling up automatically when demand spikes and scaling back down when it subsides, meaning no fixed capacity to provision and no performance ceiling when it matters most.

With Dremio, 麻豆原创 will deliver a universal, open catalog built on Apache Polaris and the open Apache Iceberg REST Catalog API. It serves as both the discovery and semantic layer of 麻豆原创 Business Data Cloud, giving every connected engine 鈥 麻豆原创 or non-麻豆原创 鈥 a single point of access to unified business context: meaning, relationships, access rights and data lineage. This catalog will form the foundation of the 麻豆原创 Knowledge Graph, embedding business relationships, organizational hierarchies, regulatory classifications and cross-system lineage as native properties.

Dremio has been a leading steward of open-source projects at the heart of its platform: Apache Iceberg, Apache Polaris and Apache Arrow, and 麻豆原创 is fully committed to continuing to invest in and prioritize these contributions.

The transaction is expected to close in Q3 of 2026, subject to customary closing conditions, including regulatory approvals.

Visit the . Get 麻豆原创 news via  and .

About Dremio

Dremio is the Agentic Lakehouse: the only Iceberg-native data platform built for agents and managed by agents. Every knowledge worker and AI agent gets instant, governed access to enterprise data through any LLM or tool of their choice. Federated queries reach any source without ETL pipelines. An AI Semantic layer adds business context so every agent draws from the same source of truth. The lakehouse manages itself, running clustering, optimization, and compaction autonomously. The result: trusted insights that drive better business outcomes, without the infrastructure complexity or overhead. A lead contributor to Apache Iceberg and co-creator of Apache Arrow and Apache Polaris. Trusted by Shell, TD Bank, Michelin, and thousands of organizations worldwide.

About 麻豆原创

As鈥痑 global leader in enterprise applications and business AI, 麻豆原创 (NYSE:麻豆原创)鈥痵tands at the鈥痭exus鈥痮f business and technology. For over 50 years, organizations have trusted 麻豆原创鈥痶o bring out their best by uniting business-critical鈥痮perations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit鈥.

Sign up for the 麻豆原创 News Center newsletter to receive stories and highlights each week

Note to editors:
To preview and download broadcast-standard stock footage and press photos digitally, please visit . On this platform, you can find high resolution material for your media channels.

For customers interested in learning more about 麻豆原创 products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1麻豆原创 (1-800-872-1727)

For more information, press only:
Alex Vaught, 麻豆原创, +1 (206) 678-5712, alex.vaught@sap.com, PST
Ilaina Jonas, 麻豆原创, +1 (646) 923-2834, ilaina.jonas@sap.com, EST
Daniel Reinhardt, 麻豆原创, +49 151 168 10 157, daniel.reinhardt@sap.com, CET
麻豆原创 麻豆原创 Roompress@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2025 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see  for additional trademark information and notices.
Please consider our . If you received this press release in your e-mail and you wish to unsubscribe to our mailing list please contact press@sap.com and write Unsubscribe in the subject line.

]]>
麻豆原创 Announces Q1 2026 Results /2026/04/sap-announces-q1-2026-results/ Thu, 23 Apr 2026 20:22:30 +0000 /?p=241975 WALLDORF聽鈥 麻豆原创 had a strong start to the year, with current cloud backlog growing by 25% and cloud revenue up 27% at constant currencies.]]> 奥础尝尝顿翱搁贵听鈥 (NYSE: 麻豆原创) today announced its financial results for the first quarter of 2026.

At a glance

  • Current cloud backlog of 鈧21.9 billion, up 20% and up 25% at constant currencies
  • Cloud revenue up 19% and up 27% at constant currencies
  • Cloud ERP Suite revenue up 23% and up 30% at constant currencies
  • Total revenue up 6% and up 12% at constant currencies
  • IFRS operating profit up 17%, non-IFRS operating profit up 17% and up 24% at constant currencies

Christian Klein, CEO:

鈥淲e had a strong start to the year, with Current Cloud Backlog growing by 25% and Cloud Revenue up 27% at constant currencies. This performance is supported by our momentum in Business AI as we are already delivering real outcomes for customers today. We are growing faster than the market and are gaining share as customers expand across our Suite and with our AI solutions. At Sapphire, we will show how we are taking the next leap forward.鈥

Dominik Asam, CFO:

鈥淲e delivered a solid start to the year, supported by disciplined execution in revenue and profitability. At the same time, we have remained focused on managing our cost base and maintaining profitability as we navigate an increasingly complex and uncertain macroeconomic and geopolitical environment.鈥

Find all results in the Quarterly Statement

About 麻豆原创

As鈥痑 global leader in enterprise applications and business AI, 麻豆原创 (NYSE:麻豆原创)鈥痵tands at the鈥痭exus鈥痮f business and technology. For over 50 years, organizations have trusted 麻豆原创 to bring out their best by uniting business-critical鈥痮perations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit鈥.

Note to editors:
To preview and download broadcast-standard stock footage and press photos digitally, please visit . On this platform, you can find high resolution material for your media channels.

For more information, press only:
Marcus Winkler, +46 (6227) 7-67497, marcus.winkler@sap.com, CEST
Daniel Reinhardt, +49 (6227) 7-40201, daniel.reinhardt@sap.com, CEST

For more information, financial community only:
Alexandra Steiger, +49 (6227) 7-60437, alexandra.steiger@sap.com, CEST

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2025 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

]]>
麻豆原创 and Google Cloud Expand Partnership to Deploy Multi-Agent AI /2026/04/sap-google-cloud-expand-partnership-deploy-multi-agent-ai/ Wed, 22 Apr 2026 12:00:00 +0000 /?p=241950 LAS VEGAS 鈥 A new partnership will help marketers put AI agents to work at scale.]]>

Customers can deploy Joule Agents in 麻豆原创 CX Solutions to build, launch, and optimize marketing campaigns

Gemini Enterprise acts as a central hub for agents to take action across 麻豆原创 and Google Cloud platforms


LAS VEGAS 鈥 (NYSE: 麻豆原创) and Google Cloud today announced a new partnership that will help marketers put AI agents to work at scale.

Deliver personalized, AI-driven engagement across every channel and touchpoint

Through new integrations between the 麻豆原创 Engagement Cloud, 麻豆原创 Customer Experience (麻豆原创 CX) and Joule solutions and Gemini Enterprise, joint customers can now deploy agents that securely access unified data stored across both ecosystems to execute complex marketing strategies based on high-level goals defined by the user.

Together, 麻豆原创 and Google Cloud provide a unified foundation for data and AI agents to operate across both ecosystems. Gemini Enterprise will act as a central hub for data integrations and multi-agent coordination, allowing agents to take action across a customers鈥 麻豆原创 and Google Cloud solutions. These integrations will be supported by the 麻豆原创 Business Data Cloud Connect solution for Google and BigQuery, which enable bidirectional, zero-copy data access between the two platforms, with enterprise-grade security and governance. Capabilities across both Gemini Enterprise and agent gateway APIs from 麻豆原创 will allow customers鈥 agents to more securely exchange context, trigger actions and optimize outcomes across platforms, enabling true multi-agent orchestration.

The integration allows marketers to prompt an agent within 麻豆原创 Engagement Cloud with a clear objective like, 鈥淚ncrease repeat purchases from the last 30 days,鈥 or 鈥淢aximize customer lifetime value while reducing campaign operational costs.鈥 An agent, like a Joule Agent, will handle the end-to-end process鈥攆rom content personalization to visualization to conversational engagement.

鈥淭his is more than a data integration; it鈥檚 a leap forward for AI agents that can collaborate naturally and execute seamlessly,” said Balaji Balasubramanian, President and Chief Product Officer, 麻豆原创 Customer Experience and Consumer Industries. 鈥淏y combining 麻豆原创 Business Data Cloud Connect for Google with interoperable AI agents across 麻豆原创 and Google Cloud, we鈥檙e giving organizations a path from AI experimentation to AI-enabled customer experience at scale. Marketers can spend less time on manual tasks and more time shaping the customer journey.

鈥淭o realize the full potential of agentic AI, businesses need their systems to speak the same language,鈥 said Kevin Ichhpurani, President, Global Partner Ecosystem at Google Cloud. 鈥淏y uniting 麻豆原创鈥檚 enterprise data and customer engagement platform with Google Cloud鈥檚 AI, we鈥檙e enabling marketers to move beyond simple automation to multi-agent orchestration, driving dynamic campaigns that reason and adapt to market shifts in real time.鈥

According to from 麻豆原创 Engagement Cloud, more than half of marketers say fragmented, outdated data prevents them from acting in the moment. 麻豆原创 and Google Cloud are helping remove that roadblock by unifying data and letting AI agents turn insights into action. Using Joule with 麻豆原创 Engagement Cloud, campaigns can move from planning to activation automatically without manual stitching across tools.

Customers will benefit from autonomous campaign generation, optimization and continuous improved performance. Businesses will achieve faster speed-to-market, lower operational overhead and always-on optimization that drives higher ROI, while giving teams more time to focus on strategy and end-to-end campaign execution.

While marketing is the first example, and will be available to customers in H2 2026, this multi-agent orchestration model is designed to support high-value use cases across the 麻豆原创 CX portfolio, laying the foundation for AI-driven customer experience, powered by trusted, unified real-time data and interoperable agents.

For more information about 麻豆原创 Customer Experience solutions, visit .

For more information about Gemini Enterprise, visit .

Visit the . Get 麻豆原创 news via  and .

About Google Cloud

Google Cloud offers a powerful, optimized AI stack 鈥 including AI infrastructure, leading models like Gemini, data management capabilities, multicloud security solutions, developer tools and platform, as well as agents and applications 鈥 that enables organizations to transform their business for the Agentic Era. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

About 麻豆原创

As鈥痑 global leader in enterprise applications and business AI, 麻豆原创 (NYSE:麻豆原创)鈥痵tands at the鈥痭exus鈥痮f business and technology. For over 50 years, organizations have trusted 麻豆原创鈥痶o bring out their best by uniting business-critical鈥痮perations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit鈥.

Sign up for the 麻豆原创 News Center newsletter to receive stories and highlights each week

Note to editors:
To preview and download broadcast-standard stock footage and press photos digitally, please visit . On this platform, you can find high resolution material for your media channels.

For customers interested in learning more about 麻豆原创 products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1麻豆原创 (1-800-872-1727)

For more information, press only:
Mallory Kuno, +1 (425) 239-9362, mallory.kuno@sap.com, ET
麻豆原创 麻豆原创 Roompress@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2025 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see  for additional trademark information and notices.
Please consider our . If you received this press release in your e-mail and you wish to unsubscribe to our mailing list please contact press@sap.com and write Unsubscribe in the subject line.

]]>
Industry Under 麻豆原创ure: How 麻豆原创 and Uhlmann Are Strengthening Value Creation Resilience /2026/04/how-sap-uhlmann-strengthen-value-creation-resilience/ Mon, 20 Apr 2026 07:00:00 +0000 /?p=241856 HANOVER 鈥 From HANNOVER MESSE 2026, thee two companies showcased PacXplorer.]]> HANOVER 鈥  (NYSE: 麻豆原创) and machine and plant manufacturer Uhlmann today announced an integrated approach that embeds digital production environments, open data ecosystems and 麻豆原创 Business AI directly into operational processes.

Get more done faster and more efficiently with AI and agents that understand your business processes and data

The announcement was made at HANNOVER MESSE 2026, where they showcased PacXplorer, a high-tech packaging machine from Uhlmann that serves as both an industrial demonstrator and a development platform.

PacXplorer: Connected Production in Industrial Practice

Developed through collaboration within Factory鈥慩, the PacXplorer brings together digital twins, condition monitoring, smart services and interoperable production solutions within a collaborative data ecosystem. Factory鈥慩 is a lighthouse project funded by the German Federal Ministry for Economic Affairs and Energy as part of the Manufacturing鈥慩 initiative. Its objective is to establish a decentralized data space for the capital goods industry, enabling secure and interoperable data exchange across companies and industries for equipment manufacturers and operators alike.

The machine is integrated into 麻豆原创 system landscapes and operated live. It demonstrates how industrial data can be used in a sovereign, interoperable and cross鈥慶ompany manner not as a theoretical model, but in real production operations. This creates transparency regarding asset condition, utilization and performance while laying the foundation for new data鈥慸riven services.

Service as a Key to Resilience

The value of this approach becomes particularly clear in service operations. Where production, data and operations are tightly interconnected, service plays a decisive role in ensuring asset availability, productivity and stable customer relationships. One often underestimated lever is spare parts service: delays lead directly to downtime and economic losses, especially in volatile market and supply situations. At the same time, these processes remain heavily manual in many industrial companies.

麻豆原创 and Uhlmann are deliberately advancing the further development of this area. An AI鈥憇upported process assists throughout the entire workflow from handling incoming inquiries and clarifying missing information to identifying the correct spare part and generating quotations. The approach integrates into existing 麻豆原创 service and sales processes and is closely aligned with real鈥憌orld business operations. The objective is fast, reliable and scalable customer service.

鈥淭oday, industry is less concerned with cost optimization than with decision鈥憁aking under uncertainty,鈥 says Dominik Metzger, President and Chief Product Officer, 麻豆原创 Supply Chain Management, 麻豆原创 SE. 鈥淲ith 麻豆原创 Business AI and integrated production and service solutions, we move decision鈥憁aking directly into business processes. This allows companies to identify risks early, respond with greater flexibility and remain operational even under unstable conditions.鈥

Rethinking Value Creation Together

The collaboration between 麻豆原创 and Uhlmann illustrates a fundamental shift in industry: resilience is not achieved through additional buffers, but through better, faster and more-connected decisions across the entire value chain. Companies that manage their production and service processes in a data鈥慸riven way can respond more flexibly to change and secure their competitiveness over the long term.

Beyond HANNOVER MESSE, 麻豆原创 and Uhlmann will continue their innovation partnership. Following the event, the PacXplorer will be operated at the S.Factory in 麻豆原创 Experience Center Walldorf, serving as a platform for customers, partners and co鈥慽nnovation to continuously advancing industrial transformation.

Visit the . Get 麻豆原创 news via  and .

Sign up for the 麻豆原创 News Center newsletter to receive stories and highlights each week

Media Contact:
Dana Roesiger, +49 6227 7 63900, dana.roesiger@sap.com, CET
麻豆原创 麻豆原创 Room; press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.  Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2025 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

Image copyright: 漏Uhlmann Group

]]>
麻豆原创 to Announce Results for First Quarter of 2026 /2026/04/sap-to-announce-q1-2026-results/ Wed, 15 Apr 2026 12:05:00 +0000 /?p=241823 WALLDORF听鈥斅燫esults will be released Thursday, April 23.]]> WALLDORF 鈥&苍产蝉辫; (NYSE: 麻豆原创) will release its results for the first quarter of 2026 on Thursday, April 23.

麻豆原创 CEO Christian Klein and CFO Dominik Asam will host a financial analyst call to review first quarter results.

Media representatives may may listen in on the virtual analyst via on April 23, 2026, at 11:00 p.m. CEST/5:00 p.m. ET.

Subscribe to the 麻豆原创 News Center newsletter and get stories and highlights delivered straight to your inbox each week
]]>
麻豆原创 Extends Contract with Chief People Officer Gina Vargiu-Breuer /2026/04/sap-extends-contract-chief-people-officer-gina-vargiu-breuer/ Fri, 10 Apr 2026 09:00:00 +0000 /?p=241610 WALLDORF听鈥斅燰argiu-Breuer's contract has been extended to January 31, 2030.]]> WALLDORF 鈥&苍产蝉辫; (NYSE: 麻豆原创) today announced that it has extended the contract of Gina Vargiu-Breuer (51), Chief People Officer of 麻豆原创 SE, for another three years until January 31, 2030.

“In her role as chief people officer, Gina Vargiu-Breuer has laid important foundations for 麻豆原创’s continued success by strengthening how we attract, develop and lead our people,” said Pekka Ala-Pietil盲, Chairman of the Supervisory Board of 麻豆原创 SE. “We appreciate her energy and dedication and are convinced she will further drive 麻豆原创’s transformation into the age of AI.

“I am grateful for the trust of the Supervisory Board and look forward to shaping 麻豆原创鈥檚 transformation in the age of AI,” said Vargiu-Breuer. “This is about rethinking how we operate as a company: how we work, make decisions and deliver value to our customers. Together with my People & Culture team, we will continue what we started two years ago and turn this transformation into tangible business impact at scale.”

Vargiu-Breuer became a member of the Executive Board of 麻豆原创 SE in 2024. Prior to joining 麻豆原创, she served as Senior Vice President of Human Resources at Siemens Energy. Earlier in her career, Vargiu-Breuer held multiple roles at Siemens AG.

Visit the . Get 麻豆原创 news via  and .

Note to editors: 
To preview and download broadcast-standard stock footage and press photos digitally, please visit . On this platform, you can find high resolution material for your media channels.

Media Contact:
Bjoern Emde, +49聽6227 7755107,聽b.emde@sap.com,听颁贰厂罢
麻豆原创 麻豆原创 Room;听press@sap.com

Get 麻豆原创 news, stories and highlights delivered straight to your inbox each week

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.  Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2025 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see  for additional trademark information and notices.

]]>
A Cocktail of Intelligent Solutions From 麻豆原创 Goes Live at Campari Group /2026/03/cocktail-of-sap-solutions-live-at-campari-group/ Mon, 30 Mar 2026 09:00:00 +0000 /?p=240709 MILAN 鈥 The spirits industry leader is establishing an end-to-end digital architecture.]]> MILAN    (NYSE: 麻豆原创) today announced that Campari Group has successfully gone live with 麻豆原创 Cloud ERP Private solutions, marking a major milestone in its digital transformation journey.

Run core operations with confidence using ready-to-run enterprise resource planning capabilities in the cloud

Milan, Italy-based Campari Group is a global leader in the spirits industry. With a portfolio of more than 50 premium brands, including Aperol, Campari, Espol貌n, Wild Turkey, Courvoisier and Grand Marnier, the company markets its products in more than 190 countries and operates 24 production sites worldwide.

鈥淲e鈥檝e embarked on the RISE with 麻豆原创 journey to keep pace with innovations offered by 麻豆原创 Cloud ERP Private and embedded AI capabilities,鈥 said Jos茅 Silva, group head of IT at Campari Group. 鈥淭oday, we can reshape processes in line with business evolution, improve planning and make our supply chain more efficient鈥攅nsuring continuous product distribution worldwide. Moving to a centralized process model enables us to improve productivity and reduce TCO consistently.鈥

The Campari Group go-live establishes an end-to-end digital architecture built on a core transformation backbone, embedded AI, data unification and IT landscape governance:

  • At its foundation, Campari Group unifies finance, supply chain, marketing and human resources on the 麻豆原创 Analytics Cloud, 麻豆原创 Integrated Business Planning and 麻豆原创 Datasphere solutions as well as 麻豆原创 Business Technology Platform. This creates an integrated backbone for planning, analytics and application development.
  • Embedded AI across 麻豆原创 solutions is enhancing both operations and employee experience. In 麻豆原创 SuccessFactors solutions, employees use the Joule solution and embedded AI to set and track goals, while 麻豆原创 Concur solutions automate expense matching. AI-assisted capabilities are streamlining order and payment posting, improving decision-making and optimizing operational costs.
  • Campari Group is also implementing the 麻豆原创 Business Data Cloud solution to unify 麻豆原创 and third-party software data, delivering timely, contextual insights while preserving core business logic.
  • Finally, Campari Group also adopted 麻豆原创 LeanIX solutions to map interdependencies between applications, processes and business owners, enabling more agile, informed decision-making.

鈥淐ampari is one of our best references in the food and beverage sector and is an excellent example of how 麻豆原创 solutions can transform organizational and production processes,鈥 said Carla Masperi, managing director, 麻豆原创 Italy. 鈥淏y combining cloud ERP with AI and data-driven planning, Campari is setting a new standard for digital transformation in the consumer products industry.鈥

Visit the . Get 麻豆原创 news via  and .

Subscribe to the 麻豆原创 News Center newsletter to receive weekly updates

Top image courtesy of Campari

Media Contact:
Raffaella Mollame, +39-340-7771644, raffaella.mollame@sap.com, CET
麻豆原创 麻豆原创 Roompress@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.  Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2025 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see  for additional trademark information and notices.

]]>
麻豆原创 to Acquire Reltio: Make 麻豆原创 and Non-麻豆原创 Data AI-Ready /2026/03/sap-to-acquire-reltio/ Fri, 27 Mar 2026 12:00:00 +0000 /?p=241379 WALLDORF & REDWOOD CITY 鈥 Enterprise AI needs trusted context that is open and interoperable across heterogeneous IT landscapes.]]> WALLDORF & REDWOOD CITY鈥&苍产蝉辫; (NYSE: 麻豆原创) and Reltio Inc. today announced that 麻豆原创 has agreed to acquire Reltio, a leading master data management (MDM) software provider, to help customers make their 麻豆原创 and non-麻豆原创 enterprise data AI-ready. Terms of the deal were not disclosed.

Amplify the value of AI with your most powerful data

Once closed, the acquisition will strengthen 麻豆原创 Business Data Cloud (麻豆原创 BDC)鈥攊ntegral for 麻豆原创’s AI-First and Suite-First strategy鈥攁nd accelerate the evolution of 麻豆原创 BDC to a fully interoperable enterprise data platform for enterprise-wide agentic AI. It will provide customers with the tools they need to unify, cleanse and harmonize data across sources for superior enterprise-wide agentic AI.

“Reltio is a natural fit with 麻豆原创,鈥 said Muhammad Alam, member of the Executive Board of 麻豆原创 SE, 麻豆原创 Product & Engineering. 鈥淎cquiring them will further improve our position as a leading business AI provider, combining 麻豆原创 and non-麻豆原创 data to deliver data context that business AI requires. AI cannot reach its full potential when data is fragmented across business units, platforms and domains without connection or context.鈥

By integrating Reltio after closing the acquisition, 麻豆原创 will make customers’ enterprise data fully AI-ready. Customers will be able to rely on trusted, high-quality data across 麻豆原创 and non-麻豆原创 sources that Joule and Joule Agents use to deliver faster time-to-value for business AI.

Reltio鈥檚 platform helps organizations manage and govern structured and unstructured enterprise data from start to finish. Its AI-based entity resolution identifies and merges related records from different formats and applications into one reliable 鈥済olden record鈥 system of context. Its cloud-native, AI-first design supports a single, consistent view of customers, products, suppliers, locations and employees across both 麻豆原创 and non-麻豆原创 applications. Customers running AI tasks will benefit from increased reliability and consistency of data, bundled in a single source of truth, improving business AI. With that, customers can trust that AI results are correct, and AI-interactions are resolved fast.

鈥淛oining forces with 麻豆原创 presents a tremendous opportunity for us to accelerate our mission,鈥 Reltio Founder and CEO Manish Sood said. 鈥淓nterprise AI needs trusted context that is open and interoperable across the heterogeneous IT landscapes our customers run. This combination accelerates our ability to deliver Reltio as the system of context across 麻豆原创 and non-麻豆原创 environments, while maintaining continuity for our customers and our partner ecosystem.鈥

Reltio’s data cleansing, unification capabilities and agent-driven workflows will work alongside 麻豆原创 Business Suite applications to improve decisions, reduce integration complexity and deliver trusted, consistent data critical for successful business processes and AI use cases. Low latency delivery and support for the Model Context Protocol (MCP) enable real-time, multiagent workflows across 麻豆原创 and non-麻豆原创 environments, allowing AI agents, such as a procurement agent, to assess supplier risk and trigger actions almost instantly using trusted, real-time data. Reltio offers prebuilt, industry-specific 鈥渧elocity packs鈥 that include data models, rules, matching logic and integrations, and solutions tailored to sectors like life sciences, healthcare and financial services.

By integrating Reltio after closing the acquisition, 麻豆原创 intends to accelerate its customers’ ability to govern and expose master data as trusted and context-rich data products across multiple sources that serve both traditional analytics workloads and AI agents. Reltio will become a core capability within 麻豆原创 BDC, with a flexible commercial model where customers can purchase Reltio as a separate solution or with other 麻豆原创 products. The Reltio portfolio will also remain available as a standalone offering for the foreseeable future.

The transaction is expected to close in Q2 or Q3 of 2026, subject to customary closing conditions, including regulatory approvals.

Visit the . Get 麻豆原创 news via  and .

About Reltio

Reltio is a leader in data unification and management, delivering cloud-native, AI-native master data management (MDM) to help enterprises create trusted data and unlock context intelligence for analytics, automation, and agentic AI. Designed for complex, multi-vendor environments, Reltio helps organizations unify, cleanse, harmonize, govern, and activate core data from multiple sources in real time鈥攁cross 麻豆原创 and non-麻豆原创 systems. The Reltio Data Cloud uses advanced entity resolution, continuous data quality, and relationship intelligence within an intelligent data graph to connect data across systems and reveal the full context behind customers, products, suppliers, and other key business entities. This enables organizations to reduce data friction, improve operational execution, and accelerate time to trusted decisions. For more information, visit .

About 麻豆原创

As鈥痑 global leader in enterprise applications and business AI, 麻豆原创 (NYSE:麻豆原创)鈥痵tands at the鈥痭exus鈥痮f business and technology. For over 50 years, organizations have trusted 麻豆原创鈥痶o bring out their best by uniting business-critical鈥痮perations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit鈥.

Sign up for the 麻豆原创 News Center newsletter to receive stories and highlights each week

Note to editors:
To preview and download broadcast-standard stock footage and press photos digitally, please visit . On this platform, you can find high resolution material for your media channels.

For customers interested in learning more about 麻豆原创 products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1麻豆原创 (1-800-872-1727)

For more information, press only:
Marcus Winkler, 麻豆原创, +49 151 571 18 691, marcus.winkler@sap.com, CET
Aim茅e Leabon, 麻豆原创, +1 (212) 653-9600, aimee.leabon@sap.com, EST
Daniel Reinhardt, 麻豆原创, +49 151 168 10 157, daniel.reinhardt@sap.com, CET
Ilaina Jonas, 麻豆原创, +1 (646) 923-2834, ilaina.jonas@sap.com, EST
麻豆原创 麻豆原创 Room;听press@sap.com
Kevin Keenan, Reltio, +1 (987) 844-6203, kevin.keenan@reltio.com, PST

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2025 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see  for additional trademark information and notices.
Please consider our . If you received this press release in your e-mail and you wish to unsubscribe to our mailing list please contact press@sap.com and write Unsubscribe in the subject line.

]]>
Haleon Chooses 麻豆原创 Solutions to Accelerate Growth Through Technology /2026/03/haleon-chooses-sap-solutions-accelerate-growth-through-technology/ Wed, 25 Mar 2026 09:45:00 +0000 /?p=241333 WALLDORF 鈥 The global consumer health company will adopt 麻豆原创 Business Suite to enhance digital capabilities and advance AI capabilities.]]> WALLDORF听鈥斅犅(NYSE: 麻豆原创) and Haleon, a global consumer health company, today announced Haleon鈥檚 decision to adopt 麻豆原创 Business Suite to enhance the enterprise鈥檚 digital infrastructure and advance AI capabilities across its business.

麻豆原创 Business Suite: Deliver exceptional business value and help your business stay ready for what鈥檚 next

This decision will help Haleon operate, scale and serve consumers in new ways by building stronger, more agile foundations for delivering its trusted everyday health products. It marks a significant milestone in Haleon鈥檚 transformation into a world-class consumer company.

鈥淒elivering a better consumer experience starts with strong foundations, and leading digital technology and infrastructure are at the heart of this,鈥 said Claire Dickson, Haleon鈥檚 chief digital and technology officer. 鈥淥ur latest partnership with 麻豆原创 is another important step in our journey to becoming a world-class consumer company. It will revolutionize how we operate, with AI-enabled systems driving faster, simpler, more integrated ways of working. This will allow our people to focus on what matters most鈥攕erving consumers and unlocking growth.鈥

麻豆原创 Business Suite will drive the simplification and standardization of critical processes across Haleon鈥檚 global operations, enabling more integrated, automated end-to-end processes across diverse parts of the organization.

With clearer visibility across markets and more intuitive systems replacing fragmented workflows, the business can operate with greater speed, consistency and resilience. These improvements strengthen supply chain responsiveness, support innovation and help Haleon better respond to changing consumer needs. This enables Haleon to deliver trusted everyday health products at scale while strengthening collaboration with the healthcare professionals who recommend its products to consumers worldwide.

Haleon can drive greater business efficiencies by integrating core processes across finance, supply chain, HR and sales in one connected system with real-time data. By building AI into everyday work and embedding it within Haleon鈥檚 digital infrastructure and across its functions, teams can make better data-driven decisions and respond more quickly to changing consumer needs. The automation of routine work across multiple functions frees up employees鈥 time so they can focus on more strategic work that delivers value for the business and consumers while accelerating growth.

This digital transformation program builds on a long-standing relationship between the two companies, with the transition from Haleon鈥檚 current platform on 麻豆原创 ERP Central Component beginning later this year.

鈥淎I outcomes depend on connected processes and trusted data,鈥 said Peter Maier, 麻豆原创鈥檚 senior vice president for strategic customer engagements. 鈥淲ith 麻豆原创 Business Suite, Haleon is building an AI-ready foundation that embeds intelligence across the enterprise, helping simplify operations, improve resilience and scale innovation.鈥

Haleon plans to adopt 麻豆原创 Cloud ERP applications with embedded AI and deploy the 麻豆原创 Business Data Cloud solution to harmonize 麻豆原创 software and third-party data in a governed, single source of truth. This connected platform will be able to support AI-assisted innovation and enable agentic AI, where AI agents can identify issues earlier and recommend actions across key business processes.

Visit the . Get 麻豆原创 news via  and .

Media Contacts:
Lawrie Benfield, 麻豆原创, +44 7776515259, lawrie.benfield@sap.com, GMT
Sonya Domanski, 麻豆原创, +44 7345465928, sonya.domanski@sap.com, GMT
麻豆原创 麻豆原创 Roompress@sap.com
Gemma Thomas, Haleon, gemma.x.thomas@haleon.com

The agreement referenced in this announcement was signed outside 麻豆原创鈥檚 first quarter reporting period.

Subscribe to the 麻豆原创 News Center to receive weekly updates

Top image courtesy of Haleon

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.  Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2025 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see  for additional trademark information and notices.

]]>
麻豆原创 Showcases New AI Capabilities, Integrated Travel and Expense Enhancements, and Global Partnerships at 麻豆原创 Concur Fusion 2026 /2026/03/sap-concur-fusion-2026-ai-capabilities-integrated-travel-expense-enhancements-global-partnerships/ Tue, 17 Mar 2026 18:00:00 +0000 /?p=241054 NEW ORLEANS 鈥 Joule is expanding across 麻豆原创 Concur.]]> NEW ORLEANS 鈥 (NYSE: 麻豆原创) today announced new AI-enabled capabilities, travel and expense management enhancements, and new and expanded partnerships at 2026, the flagship conference for 麻豆原创 Concur solutions users and experts.

Tap AI-powered expense, travel and invoice solutions that unify your data, simplify work and drive your business forward

麻豆原创 is expanding the Joule solution across 麻豆原创 Concur solutions and introducing new automation capabilities:

  • A new integration between Joule and Microsoft 365 Copilot, now available, embeds travel and expense tasks into everyday productivity tools. Employees can create and submit expense reports, upload receipts, book travel and receive policy guidance in 麻豆原创 Concur solutions without leaving Microsoft applications.
  • Two new Joule Agents further streamline expense compliance and reporting.
    • Expense Automation Agent automatically creates and populates expense reports for employees so all they have to do is review, refine and submit.
    • Expense Pre-Submit Audit Agent validates receipts and flags discrepancies before submission to reduce report rejection and reimbursement delays.
    • Both agents are currently available through the 麻豆原创 Early Adopter Care program with general availability expected later this year.
  • New AI-based rule creation tools simplify the complex task of managing policy rules in the Complete by 麻豆原创 Concur and Amex GBT, Concur Travel and Concur Expense solutions.
  • The 麻豆原创 Sales Cloud solution now integrates with Booking Agent to streamline workflows and enhance productivity for sales teams.

麻豆原创 Concur and American Express Global Business Travel (Amex GBT) , an AI-enabled codeveloped solution for booking, servicing, payments and expensing. New capabilities include AI-enabled travel support with handoff to a live travel counselor and a specialized home page for travel managers. Concur Expense also integrates with Amex GBT Egencia for customers worldwide.

Joint customers of 麻豆原创 Concur solutions and can now create and manage American Express Virtual Cards in Concur Expense, supporting employee spending with controls and added security. The virtual cards can also be used in Concur Travel. This capability is available now to select U.S.-based American Express庐 Corporate and Business customers using Concur Expense with availability for all such customers planned for Q3 2026.

麻豆原创 Concur teams up with Visa to integrate Concur Expense and Visa through the Visa Commercial Integrated Partner program. Initially, real-time notifications (RTN) from Visa card swipes will automatically create expenses in Concur Expense. This capability is planned to be available through 麻豆原创 Early Adopter Care in Q3 2026. 麻豆原创 Concur solutions will now support RTN from all major credit card networks.

Additionally, 麻豆原创 Concur solutions are advancing corporate travel with enhanced booking, expanded global access and intelligent traveler support. The new experience in Concur Travel supports guest bookings, expanded Cleartrip content in India and additional airline options. TripIt Pro adds Image to Plan with Apple Intelligence and expanded Risk Alerts to help travelers organize itineraries and monitor disruptions.

Learn about鈥痶hese or join the . 

Visit the . Get 麻豆原创 news via  and .

Media Contact:
Kelly Sheldon Murray, +1 (978) 708-6821,鈥kelly.murray@sap.com, ET

Sign up for the 麻豆原创 News Center newsletter to receive weekly updates and stories

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2025 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

]]>
麻豆原创 Transforms Services and Support Portfolio to Accelerate Customer Success /2026/03/sap-transforms-services-support-portfolio-accelerate-customer-success/ Tue, 03 Mar 2026 14:00:00 +0000 /?p=240601 WALLDORF 鈥 A streamlined, tiered engagement model is designed to help businesses achieve greater transparency, speed and flexibility.]]> WALLDORF 鈥 (NYSE: 麻豆原创) today announced the evolution of its 麻豆原创 Services and Support portfolio, introducing a streamlined, tiered engagement model designed to help businesses achieve greater transparency, speed and flexibility in their transformation journeys.

With 麻豆原创 Services and Support, choose the engagement type and offerings that deliver the results your business needs

The reimagined portfolio, which includes the Foundational Success Plan, Advanced Success Plan, and Max Success Plan tiers, aims to deliver measurable results and a consistent, ongoing experience for customers. Designed to provide continuous engagement throughout each customer’s journey, the portfolio helps with adoption of the latest innovations and continuous value from a full investment in 麻豆原创 Business Suite.

The updated portfolio addresses the increasing need for organizations to adapt quickly to market changes, adopt AI-driven innovations and support business continuity. Each success plan offers clearly defined tiers of engagement, ranging from self-guided resources and proactive support to strategic and personalized partnership with dedicated experts. These tiers help customers select the right level of guidance for their unique needs.

Foundational Success Plan, included with every cloud solution from 麻豆原创, provides essential onboarding, technical cloud operations and preventive support. This plan is centered around, and expands upon, our well-known 麻豆原创 Enterprise Support offering and is designed to help organizations get solutions running efficiently, enable business continuity and achieve ongoing value. Customers benefit from curated content, learning resources, guided transformation with application lifecycle management solutions and preventive mission-critical support, enabled by AI and all built into the solution subscription at no additional cost.

Building on this, Advanced Success Plan adds specialized expertise and AI-assisted guidance. Organizations receive proactive support to detect risks and optimize processes, as well as activation sessions to deploy new functionality and refine operations. Enhanced-support service level agreements and intelligent tools help maintain peak performance and realize measurable business outcomes.

For enterprises navigating complex transformations, innovating quickly and striving to get the most out of AI, Max Success Plan offers 麻豆原创鈥檚 premium, strategic level of engagement. It includes all the benefits of Advanced Success Plan, plus dedicated success plan managers, cross-solution process improvement and access to customer-specific prototype development to accelerate offerings such as 麻豆原创 Business AI. This tier is built for organizations seeking a true strategic partnership, guiding modernization, reducing risk and accelerating value realization across their 麻豆原创 software landscape.

鈥淥ur evolved 麻豆原创 Services and Support portfolio is designed to help customers operate with ease and apply AI to drive business efficiency. It aims at mastering transformation, innovating at scale and turning decisions into action with clarity and impact,鈥 said Thomas Saueressig, member of the Executive Board of 麻豆原创 SE, Customer Services & Delivery. 鈥淏y offering a unified, enterprise-wide engagement model, 麻豆原创 helps customers continually adopt and derive the latest innovations and realize reliable ROI throughout their entire journey.鈥

Customers can further extend their experience with a streamlined set of professional, development and application management services that leverage 麻豆原创鈥檚 expertise and partner ecosystem. With this enhanced portfolio, 麻豆原创 reaffirms its commitment to orchestrating customer success and enabling organizations to run at their best in a rapidly changing world.

For more information, read the blog post: Orchestrating Continuous Transformation for Stronger Business Outcomes.

Visit the . Get 麻豆原创 news via  and .

Media Contact:
Martin Gwisdalla, +49 (6227) 7-67275, martin.gwisdalla@sap.com, CET
麻豆原创 麻豆原创 Room; press@sap.com

Subscribe to the 麻豆原创 News Center newsletter for weekly stories and highlights

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2024 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

]]>
Thomas Saueressig Appointed 麻豆原创 Chief Customer Officer /2026/03/thomas-saueressig-appointed-sap-chief-customer-officer/ Mon, 02 Mar 2026 13:00:00 +0000 /?p=240901 WALLDORF听鈥斅燭he new Customer Value Group Board area will strengthen 麻豆原创鈥檚 customer-centric operating model.]]> WALLDORF听鈥斅犅(NYSE: 麻豆原创) today announced the creation of the new Customer Value Group, bringing together the Customer Success and Customer Services & Delivery organizations, effective April 1.

The new Board area is designed to strengthen 麻豆原创鈥檚 customer-centric operating model by delivering seamless, end-to-end experience from initial engagement through long-term value realization.

The Customer Value Group will be led by Thomas Saueressig (40), whose role expands to Chief Customer Officer. In this capacity, he will oversee the full customer journey, aligning selling, delivery, services and support driving adoption, renewal and expansion of 麻豆原创鈥檚 cloud and AI-powered solutions. 麻豆原创 Extended Board members Jan Gilg and Manos Raptopoulos will report directly to Saueressig and continue to co-lead the Customer Success organization.

鈥淚n a business where adoption and renewal define success, the lines between selling and delivering disappear,鈥 said Christian Klein, CEO of 麻豆原创 SE. 鈥淏ringing Customer Success and Customer Services & Delivery together is the right move now for our customers and for 麻豆原创, as we go all in on AI. Thomas combines deep product expertise with strong experience in services and customer delivery, and he has earned the trust of our customers and teams. I am convinced that under his leadership, this new organization will drive lasting customer value across the full journey.鈥

Saueressig is a member of the Executive Board of 麻豆原创 SE, having joined 麻豆原创 in 2004 and been appointed to the Board in 2019. Prior to his new role, he led the Customer Services & Delivery Board area with global responsibility for long-term customer value in the cloud, including professional services, customer innovation services, support and 麻豆原创鈥檚 cloud infrastructure and operations. Earlier, he headed 麻豆原创 Product Engineering, overseeing 麻豆原创鈥檚 complete application portfolio, and served as Chief Information Officer, driving 麻豆原创鈥檚 internal cloud-first transformation. He holds a degree in Business Information Technology and a joint Executive MBA from ESSEC Business School and Mannheim Business School.

Visit the . Get 麻豆原创 news via  and .

Media Contact:
Marcus Winkler, +49 6227 7-67497, marcus.winkler@sap.com, CET
麻豆原创 麻豆原创 Room;听press@sap.com

Stay up to date on news, stories and coverage via the weekly 麻豆原创 News Center newsletter

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.  Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2025 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

]]>
FC Bayern Scores Big with RISE with 麻豆原创 to Future-Proof Club and Organizational Operations /2026/02/fc-bayern-rise-with-sap-future-proof-club-organizational-operations/ Thu, 26 Feb 2026 14:00:00 +0000 /?p=240707 WALLDORF 鈥 Continuous updates, integrated analytics and AI capabilities will enhance fan experiences and strengthen operational agility.]]> WALLDORF 鈥 (NYSE: 麻豆原创) today announced that FC Bayern has migrated its on-premise systems to the cloud through the RISE with 麻豆原创 journey. This strategic move is designed to accelerate innovation, strengthen data protection and future-proof the club鈥檚 digital operations.

Access continuous innovations by modernizing your on-premises 麻豆原创 ERP to 麻豆原创 Business Suite

Germany鈥檚 most successful football club and one of the world鈥檚 leading professional sports organizations, FC Bayern has strengthened its long-term partnership with 麻豆原创 by choosing RISE with 麻豆原创 to transition to 麻豆原创 Cloud ERP Private solutions, the digital core of 麻豆原创 Business Suite. This complements the club鈥檚 existing array of cloud solutions. These include 麻豆原创 SuccessFactors, 麻豆原创 Emarsys, 麻豆原创 Concur, 麻豆原创 Analytics Cloud, 麻豆原创 Datasphere, and 麻豆原创 Sports One solutions as well as 麻豆原创 Business Technology Platform (麻豆原创 BTP), 麻豆原创 HANA Cloud and 麻豆原创 Event Ticketing software.

RISE with 麻豆原创 helps position the club to be future ready by unlocking continuous innovation, real-time analytics and AI-enabled insights. The new cloud environment enhances financial management, accelerates merchandise fulfilment and optimizes partner management to help ensure smoother logistics for kits, facilities and the supply chain. Today, more than 9.5 million fan and member data records and more than 25,000 product master data records are managed in 麻豆原创 Cloud ERP applications, providing a unified foundation for fan engagement, merchandising and operational excellence.

Cloud manages match-day peaks

By moving to the cloud, FC Bayern gains faster time to value and elastic scalability to help manage match-day traffic peaks while simplifying IT operations through a unified data platform. The transition also enables a predictable operating expense model, with 麻豆原创-managed security and compliance significantly reducing the club鈥檚 operational burden.

鈥淔C Bayern demonstrates how organizations can leverage the cloud solutions in 麻豆原创 Business Suite to drive innovation and growth,鈥 said Thomas Saueressig, member of the Executive Board of 麻豆原创 SE, Customer Services & Delivery. 鈥淭hrough RISE with 麻豆原创, the club now benefits from continuous updates, integrated analytics and AI capabilities that enhance fan experiences and strengthen operational agility.鈥

麻豆原创 Cloud ERP Private offers continuous 麻豆原创-driven innovation and integration with services on 麻豆原创 BTP, including advanced analytics, machine learning and process integration. The solutions are hosted in certified data centers with disaster-recovery capabilities, centralized security updates and monitoring, a 99.9% service-level agreement and European Union (EU) data-residency options. This supports compliance with standards such as those of the International Organization for Standardization and the EU鈥檚 General Data Protection Regulation.

The move from a self-hosted model was completed only after rigorous assurance, governance and security measures were taken in compliance with FC Bayern鈥檚 strict operational and privacy requirements.

Putting FC Bayern at the forefront of digital innovation

鈥淥ur partnership with 麻豆原创 ensures that FC Bayern remains at the forefront of digital innovation. By moving to the cloud, we can scale fan engagement, optimize player performance analytics and streamline commercial operations across all global hubs,鈥 said Jan-Christian Dreesen, CEO of FC Bayern M眉nchen AG.

The new environment supports a clean-core approach to cloud ERP and provides a clear road map for adopting current and future 麻豆原创 software innovations including the Joule and 麻豆原创 Green Ledger solutions and additional AI-supported capabilities. This enables FC Bayern to scale fan engagement, player performance analytics, commercial operations, and HR and finance processes more efficiently and sustainably.

Visit the聽. Get 麻豆原创 news via聽 and .

Sign up for the 麻豆原创 News Center newsletter to receive updates weekly

Top image via FC Bayern Media Library

About 麻豆原创

As鈥痑 global leader in enterprise applications and business AI, 麻豆原创 (NYSE:麻豆原创)鈥痵tands at the鈥痭exus鈥痮f business and technology. For over 50 years, organizations have trusted 麻豆原创鈥痶o bring out their best by uniting business-critical鈥痮perations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit鈥.

Note to editors:
To preview and download broadcast-standard stock footage and press photos digitally, please visit . On this platform, you can find high resolution material for your media channels.

For customers interested in learning more about 麻豆原创 products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1麻豆原创 (1-800-872-1727)

For more information, press only:
Martin Gwisdalla, +49 (6227) 7-67275, martin.gwisdalla@sap.com, CET
麻豆原创 麻豆原创 Room; press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2024 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.
Please consider our . If you received this press release in your e-mail and you wish to unsubscribe to our mailing list please contact press@sap.com and write Unsubscribe in the subject line.

]]>
麻豆原创 Releases Integrated Report 2025 and Files Annual Report 2025 on Form 20-F with the U.S. Securities and Exchange Commission /2026/02/sap-releases-integrated-report-2025-and-files-annual-report-2025-on-form-20-f-with-the-u-s-securities-and-exchange-commission/ Thu, 26 Feb 2026 12:08:06 +0000 /?p=240716 WALLDORF 鈥 The report is now accessible online.]]> WALLDORF 鈥 (NYSE: 麻豆原创) today announced that it has filed the 麻豆原创 Annual Report on Form 20-F for the year ended December 31, 2025, with the U.S. Securities and Exchange Commission (SEC), and it is .

麻豆原创 also announced that the 麻豆原创 Integrated Report 2025 is now available and accessible online at .

You can access PDF versions of the 麻豆原创 Integrated Report 2025 and the 麻豆原创 Annual Report 2025 on Form 20-F at our Investor Relations website . A hard copy of the audited consolidated financial statements can also be requested free of charge by sending an email to investor@sap.com or via phone +49 (6227) 7-67336.

Visit the聽. Get 麻豆原创 news via聽听补苍诲听.

About 麻豆原创

As鈥痑 global leader in enterprise applications and business AI, 麻豆原创 (NYSE:麻豆原创)鈥痵tands at the鈥痭exus鈥痮f business and technology. For over 50 years, organizations have trusted 麻豆原创鈥痶o bring out their best by uniting business-critical鈥痮perations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit鈥.

Note to editors:
To preview and download broadcast-standard stock footage and press photos digitally, please visit . On this platform, you can find high resolution material for your media channels.

For customers interested in learning more about 麻豆原创 products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1麻豆原创 (1-800-872-1727)

For more information, financial community only:
Alexandra Steiger, +49 (6227) 7-767336, investor@sap.com, CET
Follow 麻豆原创 Investor Relations on LinkedIn at .

For more information, press only:
Marcus Winkler, +46 (6227) 7-67497, marcus.winkler@sap.com, CET
Daniel Reinhardt, +49 (6227) 7-40201, daniel.reinhardt@sap.com, CET

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2025 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices.

]]>
麻豆原创 Renames 麻豆原创 Emarsys Solution to 麻豆原创 Engagement Cloud, Advancing Its Enterprise Engagement Strategy /2026/02/sap-engagement-cloud-advances-enterprise-engagement-strategy/ Thu, 19 Feb 2026 14:00:00 +0000 /?p=240593 WALLDORF 鈥 The change reflects a strategy to make engagement a core enterprise capability across the 麻豆原创 portfolio.]]> WALLDORF 鈥 (NYSE: 麻豆原创) today announced that the 麻豆原创 Emarsys solution has been renamed to reflecting 麻豆原创鈥檚 strategy to make engagement a core enterprise capability across the 麻豆原创 portfolio.

Deliver personalized, AI-driven engagement powered by 麻豆原创 Business Data Cloud

麻豆原创 is recognized in the 2026 Gartner庐 Magic Quadrant™ for Personalization Engines. 麻豆原创 Engagement Cloud now brings 麻豆原创鈥檚 trusted enterprise backbone to the customer experience, enabling organizations to connect customer insight and operational execution in real time. It builds on market-leading personalization capabilities.

麻豆原创 Engagement Cloud also incorporates AI鈥慹nabled insight to support responsible, efficient scaling of personalized engagement.

As part of this evolution, 麻豆原创 also announced 麻豆原创 Engagement Cloud, enterprise edition, which provides advanced administration, governance, and content and data鈥慶ontrol capabilities for organizations operating across multiple brands, regions, and teams.

鈥淭his approach helps organizations maintain consistency, compliance, and brand standards globally, which is increasingly important in an age of AI decision-making and automation, while also staying responsive to local needs,鈥 said Joanna Milliken, Head of 麻豆原创 Engagement Cloud.

For example, a global consumer goods company operating dozens of brands and regional teams can manage engagement roles, permissions, and data centrally while allowing local teams to execute the relevant interactions. When inventory levels, fulfillment delays, or service disruptions occur, engagement can adapt without manual coordination across disconnected systems.

Existing capabilities of the 麻豆原创 Emarsys solution remain available within 麻豆原创 Engagement Cloud. Customers can adopt new capabilities incrementally, based on their priorities and readiness. 麻豆原创 Engagement Cloud, enterprise edition, will be available beginning February 19, with additional innovations delivered through 麻豆原创鈥檚 innovation road map.

Visit the . Get 麻豆原创 news via  and .

Stay up to date on news, stories, and coverage via the weekly 麻豆原创 News Center newsletter

Media Contact:
Mallory Kuno, +1 (425) 239-9362, mallory.kuno@sap.com, ET
麻豆原创 麻豆原创 Roompress@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.聽 Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2024 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

]]>
麻豆原创 Proposes Dividend of 鈧2.50 per Share /2026/02/sap-proposes-dividend-of-e2-50-per-share/ Thu, 19 Feb 2026 07:05:50 +0000 /?p=240648 WALLDORF 鈥 This is an increase of 鈧0.15, or 6.4% compared to the dividend paid for fiscal year 2024.]]> WALLDORF 鈥 The Supervisory Board and Executive Board of (NYSE: 麻豆原创) recommend that shareholders approve a dividend of 鈧2.50 per share for fiscal year 2025. This is an increase of 鈧0.15, or 6.4% compared to the dividend paid for fiscal year 2024.

If approved by shareholders and assuming the same level of treasury shares as of December 31, 2025, the total amount distributed in dividends would be approximately 鈧2.919 billion (2024: 鈧2.743 billion), representing a pay-out ratio of 40.7% (2024: 52.0%).

麻豆原创 believes that its shareholders should benefit appropriately from the profit the Company made in 2025. The Company鈥檚 dividend policy is to pay a dividend totaling 40% or more of Non-IFRS profit after tax.

The following dates are relevant for the dividend payment:

  • Record date for dividend payment: May 5, 2026
  • Ex-dividend date: May 6, 2026
  • Payment date: May 8, 2026

Note to holders of 麻豆原创 ADRs (American Depositary Receipts):

One 麻豆原创 ADR represents one 麻豆原创 SE share. The final dividend amount per ADR is dependent upon the euro/U.S. dollar exchange rate. Since 麻豆原创 SE pays cash dividends on the ordinary shares in euro, the exchange rate fluctuations will affect the U.S. dollar amounts received by holders of ADRs. The final dividend payment by 麻豆原创 SE to the depositary bank is scheduled for May 8, 2026 . The depositary bank will then convert the dividend payment from euro into U.S. dollars as promptly as practicable.

About 麻豆原创

As鈥痑 global leader in enterprise applications and business AI, 麻豆原创 (NYSE: 麻豆原创)鈥痵tands at the鈥痭exus鈥痮f business and technology. For over 50 years, organizations have trusted 麻豆原创鈥痶o bring out their best by uniting business-critical鈥痮perations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit鈥.

For more information, financial community only:
Alexandra Steiger +49 (6227) 7-767336 investor@sap.com, CET
Follow 麻豆原创 Investor Relations on LinkedIn at .

For more information, press only:
Marcus Winkler, +46 (6227) 7-67497, marcus.winkler@sap.com, CET
Daniel Reinhardt, +49 (6227) 7-40201, daniel.reinhardt@sap.com, CET

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2024 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices.

]]>
From Strategy to Readiness: 麻豆原创 Launches Defense Innovation Hub to Strengthen Digital Resilience in Security and Defense /2026/02/sap-launches-defense-innovation-hub-digital-resilience-strategy-readiness/ Wed, 11 Feb 2026 13:00:00 +0000 /?p=240497 MUNICH 鈥 麻豆原创 is committed to strengthening digital readiness as a core element of modern defense capability.]]> MUNICH   (NYSE: 麻豆原创) today opened its defense innovation hub in Munich, Germany, underscoring its long-term commitment to strengthening digital readiness as a core element of modern defense capability. This comes at a time of growing geopolitical pressure, hybrid threats and rising demands for interoperability.

Maintain mission readiness using intelligent solutions for ERP with聽advanced supply chain management

The hub is launched as armed forces and security institutions face increasing pressure to manage complex missions across allies, domains and supply chains while maintaining resilience, transparency and control. At the defense innovation hub, 麻豆原创 brings together software, data, AI and industry expertise to demonstrate how integrated digital systems translate strategic requirements into operational readiness. This enables comprehensive integration across key areas such as personnel readiness, logistics, procurement, manufacturing, training and maintenance. Together, these capabilities form the digital backbone required for real-world defense operations.

鈥淒efense readiness today is no longer defined by equipment alone: It is defined by how well people, processes and partners are connected,鈥 said Thomas Saueressig, member of the Executive Board of 麻豆原创 SE, Customer Services & Delivery. 鈥淚n an increasingly volatile security environment, armed forces need systems they can trust鈥攕ystems that are resilient, interoperable and sovereign. With our defense innovation hub, 麻豆原创 is demonstrating how digital platforms can strengthen operational readiness while preserving control, compliance and freedom of action.鈥

A Hub Built on Munich鈥檚 Defense and Technology Ecosystem

Munich鈥檚 strong defense and technology ecosystem, combining innovative startups, established industry leaders, academic excellence and public institutions, provided the ideal setting for the new hub. Supported by the Technical University of Munich’s academic excellence and the presence of key government institutions, the Munich region is uniquely positioned for cross-sector collaboration. At today鈥檚 launch, the setting provided a fitting backdrop for hands-on demonstrations translating innovation into operational reality. Attendees experienced hands-on scenarios illustrating how 麻豆原创 for Defense & Security solutions connect people, assets and supply chains in a unified, more secure operational picture.

鈥淭he Technical University of Munich is pleased to collaborate with 麻豆原创 in translating advanced research into operational security and defense capabilities,鈥 said Chiara Manfletti, head of the Aerospace and Geodesy Department at TUM and scientific lead of the newly launched TUM Security and Defense Alliance. 鈥淎s technological innovation accelerates, strategic partnerships such as this ensure that cutting-edge scientific developments can be rapidly deployed to strengthen operational readiness.鈥

The launch also served as a lead-in to this week鈥檚 Munich Security Conference, where questions of resilience, interoperability and technological sovereignty will dominate the agenda. Throughout the week, 麻豆原创 will continue engaging with policymakers and partners on how digital innovation can support security and defense in an increasingly fragmented world.

Visit the . Get 麻豆原创 news via  and .

Media Contact:
Dana Roesiger, +49 6227 7 63900, dana.roesiger@sap.com , CET
麻豆原创 麻豆原创 Room; press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.  Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2024 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

]]>
麻豆原创 Announces Q4 and FY 2025 Results /2026/01/sap-announces-q4-and-fy-2025-results/ Thu, 29 Jan 2026 05:05:31 +0000 /?p=240087 WALLDORF聽鈥 The company closed 2025 on a high note.]]> WALLDORF 鈥&苍产蝉辫; announced today its financial results for the fourth quarter and fiscal year ended December 31, 2025.

At a glance

  • 麻豆原创 meets revenue and exceeds non-IFRS operating profit and free cash flow outlook for FY2025
  • Total cloud backlog up 22% and up 30% at constant currencies
  • Current cloud backlog up 16% and up 25% at constant currencies
  • Cloud revenue up 23% and up 26% at constant currencies in FY2025
  • Cloud ERP Suite revenue up 28% and up 32% at constant currencies in FY2025
  • Total revenue up 8% and up 11% at constant currencies in FY2025
  • IFRS operating profit up 111%, non-IFRS operating profit up 28% and up 31% at constant currencies in FY2025
  • 麻豆原创 announces a new, two-year share repurchase program with a volume of up to 鈧10 billion

Christian Klein, CEO:

鈥淨4 was a strong cloud quarter, with bookings resulting in 30% Total Cloud Backlog growth to a record 77 billion Euros. The significant Current Cloud Backlog growth in Q4 has laid a strong foundation for accelerating Total Revenue growth through 2027. 麻豆原创 Business AI has become a main driver for growth as it was included in two thirds of our Q4 cloud order entry, combined with strong AI adoption across the ERP Suite.鈥

Dominik Asam, CFO:

鈥淲e closed 2025 on a high note, delivering strong operating profit and free cash flow ahead of our expectations. This performance reflects focused execution, financial discipline, and the continued trust our customers place in us as the North Star for their digital transformation. As evidenced by continued strong growth well ahead of the market in SaaS and PaaS, and our ability to bring such growth down to the bottom line and Free Cash Flow, we are confident that our strategy and operational discipline will continue to drive long-term value creation.鈥

Find all results in the Quarterly Statement

For more information, press only:
Marcus Winkler, +46 (6227) 7-67497, marcus.winkler@sap.com, CET
Daniel Reinhardt, +49 (6227) 7-40201, daniel.reinhardt@sap.com, CET

For more information, financial community only:
Alexandra Steiger, +49 6227 7-60437, alexandra.steiger@sap.com, CET

]]>
AI in Healthcare: 麻豆原创 and Fresenius Accelerate Digital Healthcare Delivery /2026/01/sap-fresenius-ai-digital-healthcare-delivery/ Mon, 19 Jan 2026 08:00:00 +0000 /?p=240046 WALLDORF 鈥 The companies plan to create the digital backbone for a sovereign, interoperable and AI-supported healthcare system.]]> WALLDORF 鈥 (NYSE: 麻豆原创) and Fresenius today announced that both companies intend to enter a strategic partnership to accelerate innovation for stronger digital healthcare delivery.

Create tangible value across every part of your business with AI from 麻豆原创

Together, the companies plan to create the digital backbone for a sovereign, interoperable and AI-supported healthcare system. The solutions will combine the expertise of Fresenius, one of the world鈥檚 largest healthcare companies, with future-oriented 麻豆原创 technologies and meet high requirements for data sovereignty, security and regulatory compliance. The plan is to provide an open, integrated and data鈥慸riven digital health ecosystem that enables hospitals and medical facilities worldwide to use AI securely and to handle health data responsibly.

Digital sovereignty for healthcare

麻豆原创 and Fresenius plan to jointly build an individual, scalable healthcare platform that enables connected, data-driven healthcare processes. Based on this, the companies will develop joint, future-oriented and AI-supported healthcare solutions to sustainably increase quality, transparency and efficiency across the entire care chain and set new standards for digital innovation in the healthcare sector. The foundation will be proven 麻豆原创 technologies and products such as 麻豆原创 Business Suite, 麻豆原创 Business Data Cloud (麻豆原创 BDC), 麻豆原创 Business Technology Platform (麻豆原创 BTP) and 麻豆原创 Business AI. These core elements help create a unified, compliant, open and expandable base for the more-secure exchange and use of data as well as for operating AI models in a controlled environment.

Together, the companies also plan to build a sovereign, European solution for an integrated healthcare ecosystem that supports the integration of modern hospital information systems (HIS) based on 麻豆原创鈥檚 鈥淎nyEMR鈥 strategy. Interfaces based on open industry standards such as HL7 FHIR will enable the more-seamless connection of HIS, electronic medical records (EMRs) and other medical applications.

鈥淲ith 麻豆原创鈥檚 leading technology and Fresenius鈥 deep healthcare expertise, we aim to create a sovereign, interoperable healthcare platform for Fresenius worldwide. Together, we want to set new standards for data sovereignty, security and innovation in healthcare. Thanks to 麻豆原创, Fresenius can harness the full potential of digital and AI-supported processes and sustainably improve patient care,鈥 says Christian Klein, CEO and Member of the Executive Board of 麻豆原创 SE.

鈥淭ogether with 麻豆原创, we can accelerate the digital transformation of the German and European healthcare systems and enable a sovereign European solution that is so important in today鈥檚 global landscape. We are making data and AI everyday companions that are secure, simple and scalable for doctors and hospital teams. This creates more room for what truly matters: caring for patients,鈥 adds Michael Sen, CEO of Fresenius.

As part of the joint transformation project, both companies plan to invest a mid three-digit million euro amount in the medium term to consistently drive the digital transformation of the German and European healthcare system through the use of digital and AI-supported solutions.

The partnership is implemented through various forms of collaboration. These include joint investments in startups and scaleups, joint technological developments and close cooperation within coordinated governance structures between the two companies.

Visit the . Get 麻豆原创 news via  and .

Media contact:
Dana Roesiger, +49 62277 7 63900, dana.roesiger@sap.com, CET
麻豆原创 麻豆原创 Room; press@sap.com

Sign up for the 麻豆原创 News Center newsletter to get stories and highlights delivered each week

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.聽 Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2024 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

]]>
麻豆原创 and Syngenta Announce Partnership to Scale AI-Assisted Agriculture /2026/01/sap-syngenta-partnership-ai-assisted-agriculture/ Thu, 15 Jan 2026 08:00:00 +0000 /?p=239630 WALLDORF 鈥 The multiyear strategic technology partnership will accelerate innovation across Syngenta鈥檚 global operations.]]> WALLDORF 鈥 (NYSE: 麻豆原创) and Syngenta, a global leader in agricultural innovation, today announced a multiyear strategic technology partnership to accelerate AI-assisted innovation across Syngenta鈥檚 global operations.

Create transparent, resilient, sustainable food supply chains with 麻豆原创

The partnership will embed artificial intelligence at the core of Syngenta鈥檚 enterprise, modernizing operations and enabling accelerated innovation through advanced data analytics across the business 鈥 from manufacturing and supply chain to grower-facing products and services.

The agricultural industry continues to navigate challenges driven by climate variability, supply chain complexity and global uncertainty. By deploying AI-assisted tools enterprise wide, this partnership positions Syngenta to meet the challenge of feeding a projected 10 billion people by 2050 while unlocking faster innovation, stronger operational resilience and scalable impact across the business.

鈥淎I is the catalyst for agricultural transformation and has quickly become a core competitive edge for Syngenta,鈥 said Feroz Sheikh, chief information and digital officer at Syngenta Group. 鈥淥ur partnership with 麻豆原创 is transforming how we run the enterprise, modernizing core operations and unlocking new ways to work 鈥 a testament to our commitment to becoming an agriculture company with AI at its core.鈥

鈥淪yngenta鈥檚 transformation sets a benchmark for digital innovation in agriculture,鈥 said Philipp Herzig, chief technology officer at 麻豆原创 SE. 鈥淭ogether, we鈥檙e demonstrating how cloud and AI technologies can drive sustainable growth and efficiency in one of the world鈥檚 most critical industries. This partnership will help Syngenta future-proof its operations to feed the world responsibly.鈥

Scaling an AI-First Operating Model for Agriculture

Syngenta鈥檚 transformation will begin with鈥槎乖 Cloud ERP Private solutions, modernizing core operations across the value chain to deliver agility, resilience and scalability. The company鈥檚 ambition is clear: unlock innovation faster, strengthen its leadership in agriculture and future-proof operations against volatility.

Through the 麻豆原创 Business Data Cloud solution, Syngenta will create a unified, more secure and scalable data foundation essential for real-time decision-making and AI integration. Combined with 麻豆原创 Business AI and AI-assisted tools such as the Joule copilot, this will help the company explore smarter, faster decisions that drive operational efficiency and accelerate innovation. Additionally, Syngenta will be able to deliver better products and services to growers worldwide while enabling them to retain control and privacy over their proprietary information.

Visit the . Get 麻豆原创 news via  and .

Sign up for the 麻豆原创 News Center newsletter to receive weekly updates

Media contacts:
Lesa Plingen, +49 622 776 9000, lesa.plingen@sap.com, CET
麻豆原创 麻豆原创 Room; press@sap.com
Syngenta Media Relations, media@syngentagroup.com

Top image courtesy of Syngenta

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2024 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

]]>
麻豆原创 Builds AI Into the Core of Retail at NRF 2026 /2026/01/nrf-2026-sap-builds-ai-retail-core/ Thu, 08 Jan 2026 14:00:00 +0000 /?p=239633 NEW YORK 鈥 麻豆原创 continues to infuse AI into the DNA of every part of its retail solutions.]]> Embedded AI streamlines planning, operations, fulfillment and commerce to help retailers scale with speed, resilience and loyalty


NEW YORK 鈥 (NYSE: 麻豆原创) today announced a new generation of AI-enhanced retail innovations at NRF 2026: Retail鈥檚 Big Show.

麻豆原创 at NRF 2026: Retail’s Big Show

麻豆原创 continues to infuse AI into the DNA of every part of its retail solutions, reinforcing its suite-first strategy and helping retailers operate with greater intelligence, resilience and trust while delivering better experiences for customers everywhere.

鈥淩etailers face a landscape where AI is no longer optional,鈥 said Balaji Balasubramanian, President and Chief Product Officer for Customer Experience and Consumer Industries, 麻豆原创 SE. 鈥溌槎乖 provides one closed-loop, AI-enhanced retail operating system that ties planning, execution and engagement together. We put data and AI at the heart of retail, delivering speed, personalization and growth across every channel and segment.鈥

AI that turns retail data into actionable intelligence

The Retail Intelligence solution in provides accurate demand and inventory planning, leveraging retailers’ data from across 麻豆原创 software and third-party systems to drive profitable growth through actionable, real-time insights. Purpose-built for retailers and direct-to-consumer businesses, it will be generally available in the first half of 2026.

Harmonizing real-time data from sales, inventory, customers and suppliers, Retail Intelligence uses AI-generated simulations so planners can anticipate outcomes and optimize inventory. This improves forecast accuracy, reduces manual planning effort, lowers inventory costs and raises service levels. All this drives more seamless omnichannel engagements, which strengthen customer loyalty and enable growth without adding complexity for retailers.

鈥淩etailers are seeking built-in, embedded AI solutions to help balance daily operations, future planning and agility to manage a dynamic market,鈥 said Ananda Chakravarty, Vice President of IDC Retail Insights. 鈥淲hat sets 麻豆原创 apart is the holistic nature of its approach, offering an agentic operating system that works in the background, connects data and orchestrates agents. 麻豆原创 makes it an easy lift for retailers to achieve enterprise-wide intelligence, avoiding the complexity of many point solutions.鈥

AI that streamlines modern retail operations

Retailers must make fast, confident decisions across assortments, pricing and planning. To meet that need, 麻豆原创 announced new AI-assisted assortment management capabilities, allowing planners to create, modify or retire assortments using natural language through the Joule copilot. This reduces the bottleneck on expert users, enabling faster responses to market shifts and freeing time for higher-value merchandising decisions.

麻豆原创 also introduced omnichannel sales promotions in sales orders, integrating the 麻豆原创 Omnichannel Promotion Pricing solution with the 麻豆原创 S/4HANA Cloud Public Edition, retail, fashion and vertical business solution. This enables advanced promotions such as bonus buys to be applied consistently across diverse channels, enabling a single source of truth for pricing and promotions in store and online, so retailers can deliver a consistent experience.

In addition, 麻豆原创 is delivering deeper merchandising, segmentation and manufacturing support in the solution, tailored to fashion wholesalers and manufacturers. These enhancements provide the data and process foundation needed for AI-assisted fashion operations across the business.

AI that drives better customer engagement

As shopping journeys increasingly begin with AI assistants rather than storefronts or search engines, retailers need new ways to be present wherever buying decisions are made. 麻豆原创 helps retailers connect products, pricing, inventory and promotions directly to AI-enabled discovery and shopping experiences, unlocking agentic commerce with its new storefront MCP server, part of the 麻豆原创 Commerce Cloud solution.

Retailers can now make their storefronts intelligible to AI, driving shopping experiences not only on their storefronts but also on platforms such as ChatGPT.聽This creates a truly channel-less commerce experience, one where engagement, discovery and transaction happen more seamlessly across human and AI-assisted touch points.

AI that builds customer loyalty

As customer expectations rise and fulfillment networks grow more complex, retailers need confidence that every order will be delivered as promised, using AI solutions that provide proactive visibility and guidance to help keep operations running smoothly and at scale. And as brand visibility shifts in the age of agentic commerce, reliable and consistent shopping experiences are more important than ever to drive sustained customer loyalty and trust.

麻豆原创 announced Order Reliability Agent as part of the 麻豆原创 Order Management Services bundle, planned for release in the second quarter of 2026. The new agent proactively identifies and resolves potential order issues, helping associates answer common questions about order status, stock availability and fulfillment risks before they impact customers.

By combining agentic autonomy with human oversight where judgment matters, these innovations from 麻豆原创 drive insightful planning and improve operational efficiency, both enhancing the customer experience and driving profitable growth.

Visit the . Get 麻豆原创 news via  and .

Sign up for the 麻豆原创 News Center newsletter to receive updates each week

Media contact:
Mallory Kuno, +1 (425) 239-9362,聽mallory.kuno@sap.com, ET
麻豆原创 麻豆原创 Room; press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.聽 Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2024 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

]]>