Let鈥檚 start with how it 鈥渕akes working life better,鈥� as von Fritsch put it, while helping companies improve their staffing flexibility and responsiveness to changing business demands. How does it accomplish those two goals 鈥� which might actually seem to conflict?

Improving Flexibility for Employees 鈥� and Employers

Employees, von Fritsch explained, want more work/life integration. They occasionally want to pick up overtime or sometimes work less. They want to plan their vacations without having to worry about having to reschedule. They want their needs to be understood and their requests to be handled fairly.

Their employers, meanwhile, face complicated, constantly changing workforce-planning scenarios. What is the optimal mix of people? Are qualified employees available as needed? Are compensation levels commensurate with the required tasks? What about overtime costs? If overtime is involved, does compliance risk present a concern? 鈥淭here are hundreds of rules employers must follow,鈥� von Fritsch said. 鈥淟egal mandates, union contracts, the company鈥檚 own policies, and individual agreements with employees themselves. Workforce decisions are driven by all these factors 鈥� and on a broader scale, by the overall business strategy and priorities.鈥�

Before the advent of a workforce management solution, he said, the most prevalent planning tool was Excel or a huge flip chart 鈥� not exactly optimal. The ATOSS solution analyzes all those parameters in seconds, presenting it in visual form to help drive decision-making. Workforce forecasting, capacity planning, scheduling, and time tracking are all covered, helping companies optimize their personnel resources even in industries like retail, logistics, and manufacturing, where demand fluctuates constantly. It鈥檚 not hard to understand why some of the largest companies in the world have used the ATOSS Staff Efficiency Suite for decades.

Helping Companies Adapt to Extraordinary 麻豆原创ures

And it鈥檚 pretty easy to understand the special appeal of the app over the past year, as employers have been thrown into an environment of unprecedented risk and uncertainty. Two shocks to the economy occurred all at once: consumption and supply chain disruption. 鈥淭he common term is volatility, which is just a nice word for chaos,鈥� von Fritsch remarked. 鈥淎midst that, the workforce is suddenly working from home on a huge scale, which presents a practical problem. How can employers maximize productivity and track time? How can they give people the flexibility essential for childcare and home schooling? How can they balance workloads fairly and equitably?鈥� This is where the ATOSS solution has been enormously beneficial in helping companies quickly pivot to deal with new business realities 鈥� and to democratize decision-making processes, with rules-based, automated planning that removes bias.

For von Fritsch and his colleagues at ATOSS, 鈥淭he last 12 months have really shown the relevance of the solution for the companies that rely on it.鈥� That said, ATOSS has a long history of proving the worth of its product and singular focus on workforce management. Established in Munich in 1987, ATOSS has grown steadily, now with about 600 employees and sales and service offices all over Europe.

Evolving with Technology 鈥� and with 麻豆原创

I asked von Fritsch about how the underlying technology has changed. In late 1980s, the solution ran on mainframe systems and the screens were black and white. Over the years, the solution migrated to .NET to Java to HTML 5, and now it is 100% cloud-based 鈥� and available in full color. 鈥淪ame product, different technology,鈥� he said. 鈥淎t the outset, the idea was to standardize a software solution that would run on different hardware; the software would stay the same and adapt. Now all you need is a browser.鈥�

And in those earlier years, he added, ATOSS and 麻豆原创 were largely competitors since 麻豆原创 sold its own time-and-attendance software. But the two companies shared many mutual customers. By 2013, those customers were asking for a workforce planning solution that would integrate with their on-premise, 麻豆原创 solution-based landscape. In 2016, ATOSS integrated its solution with 麻豆原创 SuccessFactors Human Experience Management Suite, and the rest is history. 鈥淚t鈥檚 become a really great technology alliance,鈥� he commented. 鈥淎nd where the partnership was once driven by individual one-on-one relationships, now 麻豆原创 Store has given us a one-to-many platform, as well as immediate credibility through the association with 麻豆原创. It鈥檚 easier to tell our story and engage with 麻豆原创 colleagues to collaborate on helping the customer.鈥�

For the ultimate in flexibility, is available on 麻豆原创 Store. Why not check it out now?

Anne Yi is general manager of 麻豆原创 Store Partner Solutions.

鈥淚t was a great moment,鈥� he recalled, 鈥渂ecause SuccessFactors 鈥� like us 鈥� was a cloud company. And unlike many others, we were already using web technologies. 鈥淎fter that, our company took off like a rocket.鈥�

Yet aconso had already made its mark in the human resources (HR) field with , which is now available on 麻豆原创鈥檚 online marketplace, . From the beginning, he explained, aconso has been helping companies fully automate HR processes and documents management. Even as a startup, aconso established itself immediately, signing on customers like Lufthansa and a subsidiary of VW Group.

All four founders hold the patent for Digital Personnel File and are now in charge of new product ideas and go-to-market strategies. They now comprise the aconso management board.

Turning the Page on Paper Files

Besides web technologies, the key to the product鈥檚 success was usability, taking advantage of 鈥渃over flow鈥� 鈥� the ability to go through a file page by page electronically, in this case, on a PC. This was of course long before the era of scrolling on a smartphone. During the year or so of original product development, the team devised a way to transform pictures quickly and create a user-friendly, intuitive interface.

Based in Munich, aconso has become the market leader for HR document management in Europe, now with on 麻豆原创 Store. The spotlight app Digital Personnel File is a digital counterpart to the paper employee file, enabling HR staffers to retrieve electronic documents easily from the company鈥檚 麻豆原创 solutions through intelligent search and filing.

Integrated with both the 麻豆原创 SuccessFactors Employee Central and 麻豆原创 ERP HCM solutions, the app digitizes document management, internal communication, and personnel data acquisition procedures, including scanning and logistics. The results of this end-to-end solution include big cost savings, big space savings, big time savings, faster processes 鈥� and much, much less paper. The counterpart of Digital Personnel File is the app , enabling creation of contracts, certificates, and other HR documents.

Helping Customers Pivot Fast Toward More Climate-Friendly Processes

I asked Jaenicke how the company has fared during the challenges posed by the past year. 鈥淎t first we were nervous about what would happen. But we are lucky guys, with most of our employees already working in home offices. Many of our customers had to make major adjustments to mobile working models. And one thing they learned very fast: you can鈥檛 handle paper.鈥�

Consequently, business has been booming for aconso as customers digitize HR processes, which, he remarked, 鈥渋s one small step in saving our forests and reducing carbon footprint.鈥�

Next on the agenda for aconso is growing its presence in North America, where implementations already in place include Accenture, based in Chicago, and Bilfinger, based in Texas.

The 麻豆原创 Store team is providing excellent support in that regard, reported Silvia Bayerl, who is responsible for aconso鈥檚 partnership with 麻豆原创 and works closely with 麻豆原创 partner managers.

鈥淲e are hopeful about going further transatlantic with 麻豆原创,鈥� she remarked. 鈥淎nd we are exploring opportunities with hyperscalers that will enable us to meet special requirements in India and China for data storage within the country.鈥�

When it comes to saving forests, 麻豆原创 is planting a tree for every purchase made on 麻豆原创 Store, and we鈥檙e glad to do that on your behalf! Why not check out the spotlight app now, and try it free?

Anne Yi is general manager of 麻豆原创 Store Partner Solutions at 麻豆原创.

鈥淟oyalty and retention programs have become a tangible asset 鈥� and not just for obvious companies like airlines,鈥� Lalani said. 鈥淎cross industries, business-to-business marketers are using business-to-consumer techniques as they look for ways to influence behavior and increase wallet share.鈥�

麻豆原创ing Need to Retain Customers

The trend began to catch on during the last recession, he noted, as buyers were suddenly questioning every expenditure. 鈥淪ome 52% either stopped buying or switched to a competitor, and companies had to find a way to retain customers.鈥� Now, the effects of the pandemic have supercharged that trend as companies find it difficult to meet customer expectations, whether because of supply chain disruptions, shuttered retail outlets, or the outright inability to deliver services鈥攖hink cruise lines, think theme parks, and鈥攐f course鈥攖hink airlines.

And maybe think outside the box about how a customer loyalty program could become an asset for you. There鈥檚 no limit to the use cases; the uptake for Customer Loyalty Cloud ranges from professional services to the public sector, Lalani told me. Organizations from dentists to car dealerships and even city governments are using the app to design programs that best suit their purposes.

Value of Influencing Behavior

The key concept is to drive retention and loyalty organically through every aspect of the customer journey, offering engaging experiences via incentives at the first touch, then as the consumer becomes a prospect, a customer, a repeat customer, and an advocate. The app guides customer behavior by offering loyalty points for a variety of actions, including purchasing, referring friends, writing reviews, sharing pictures, signing up for newsletters, and more. Along the way, the app integrates with all relevant 麻豆原创 Customer Experience solutions: 麻豆原创 Marketing Cloud, 麻豆原创 Sales Cloud, and 麻豆原创 Commerce Cloud.

But how does this work for a dentist? The practice can offer a discount on a routine office visit for a referral. What about a car dealership that sells a new car only once a decade? Offer a free rental car during a service appointment, for example, or an extended warranty, or rebates on the purchase of tires or parts. And a city government? Isn鈥檛 that pushing it? Not at all, Lalani told me: here, the incentives are likely to tend toward encouraging behavior 鈥� for example, rebates on solar panels or energy-conserving appliances.

Customized Reward Structures

The idea is to use Customer Loyalty Cloud to design a customized reward structure that suits your customers and brand, and to deliver incentives for any behavior you choose to encourage. With dynamic on-site tracking, any activity that is visible on your website can be turned into a rewardable loyalty action. Ultimately, the loyalty program leads to more repeat purchases, increased retention rates, easier customer acquisition, and higher conversion rates 鈥� thus, an asset that only grows in value.

I asked Lalani how he discovered the customer loyalty niche. 鈥淚n 2010, when social media was taking off, I wondered, 鈥楥ould you build a loyalty program to monetize it?鈥� Whether on Facebook or Twitter or LinkedIn, your followers are your loyalists, and I figured there had to be a way to take advantage of that. Initially, we created a referral program based on social media. But that鈥檚 just one side of it. From there, we morphed into a full-scale loyalty platform that鈥檚 driven by a customer retention mindset.鈥�

Ten years later, the company has more than 200 employees, with headquarters in Los Angeles and offices in Germany and Mumbai and Pune, India.

Loyal Partner with 麻豆原创

The partnership with 麻豆原创 began in 2019, when 麻豆原创 was looking for a product to replace a loyalty solution that was being retired. Annex Cloud offered a strong candidate, and after a thorough evaluation process, a highly productive bidirectional relationship ensued.

鈥淓ssentially, we go together from strength to strength, promoting each other鈥檚 products and working hand-in-hand,鈥� Lalani commented. 鈥淎nd because Customer Loyalty Cloud integrates with multiple 麻豆原创 solutions, insight into 麻豆原创鈥檚 product road map is essential for advance planning on integrations and innovations.鈥�

Annex Cloud also offers the on 麻豆原创 App Center, which helps create a channel of soliciting and collecting useful content from customers, working with 麻豆原创 Cloud Platform and the 麻豆原创 Commerce solution.

Check out today鈥攜ou might become a loyal advocate yourself.

Anne Yi is general manager of 麻豆原创 App Center.

鈥淭he world is going to change,鈥� Rimon thought. Within 10 days, working day and night, his team had responded by developing a workplace solution, . Its Centrical PULSE Core solution was already available on

What struck Rimon was that the looming pandemic would force companies worldwide to isolate employees. That, he predicted, would cause a seismic disruption as people began to work without support from peers in their familiar office environment. Employees would likely feel anxious and distracted. Productivity could quickly dissipate.

At the same time, the business environment would become yet more volatile, affecting workloads, roles, and job requirements. Employees as well as managers would have to adapt quickly, learning how to function remotely on their mobile devices, stay focused and self-directed, and absorb unfamiliar skills.

Web of Connection for People Suddenly Isolated

Centrical Connect weaves a web around the employee working at home, helping each individual stay engaged and connected 鈥� even walking them through daily activities and reminders to take breaks.

Through integration with 麻豆原创 SuccessFactors solutions, the app gives managers visibility into individual performance to identify who might need a helping hand. Bi-directional communication helps keep everyone in sync with personalized updates and enables participation in pulse surveys to express concerns.

Training modules are available for employees to plug into when they need to learn new skills. Teams can compete in contests and earn badges and rewards. Features for recognition and peer acknowledgement are built-in 鈥� an important functionality both for keeping employees motivated and alerting managers to potential for talent development.

Reimagined Business Model Amid Global Crisis

But how does the business benefit? Rimon pointed to one customer that transformed its retail model this past spring as everything radically shifted, implementing curbside pickup almost overnight. Employees adapted with astonishing speed as they grasped how to operate in this new mode while staying safe. The company surged ahead of the competition.

This same level of agility parallels the achievement of the Centrical team in creating the new app, complete with a go-to-market plan, in warp speed this past March. 鈥淭hey approached it like a hack-a-thon, with license to be creative,鈥� Rimon explained, 鈥渂ut with a clear goal of creating a framework for connecting people working from home.鈥�

The environment supports this kind of collaboration, added Steve Hoechster, director of Communications at Centrical. 鈥淭he company reflects the values of top management: a culture of continuous learning where employees are the center of the business.鈥�

Sustained Employee Engagement Through Tightly-Knit Framework

Further, the team had extensive experience to draw on with , which focuses on personalized employee training. Their expertise in game mechanics and linking relevance to sustained employee engagement was essential to the rapid rollout of Centrical Connect. Both apps integrate with 麻豆原创 SuccessFactors solutions to create a framework for real-time feedback, personalized goals, and fun competition. Both use artificial intelligence (AI) to push out relevant materials and communications, fostering a culture of continuous learning.

As for the origins of Centrical, Rimon explained that during a lengthy career in Big Data and business intelligence he recognized a persistent gap between company strategy and employees鈥� real-life activities. 鈥淭hese companies knew everything about the customer experience and personalization but were not extending that to employees,鈥� he said.

With Centrical, Rimon set out to tackle three components: engagement, relevant training, and real-time performance management. He immersed himself in 鈥渓earning about how to learn more efficiently, in a virtuous cycle.鈥�

Launching Centrical in 2013, he parlayed his experience in consulting to build a team with an intrinsic curiosity about how to help customers help their employees deliver more value. It was not long until Centrical had built a sizable customer roster including numerous well-known global brands.

Integration and Partnership with 麻豆原创 to Align All Forces

Longtime product integration with 麻豆原创 SuccessFactors solutions is a cornerstone of that success, Rimon noted, so working with 麻豆原创 was a natural corollary. The Centrical apps increase use of the core software, to the benefit of all parties. 鈥淭he alignment allows us to tell a mutual story and position the solutions properly as we work with 麻豆原创 account executives,鈥� he added. 鈥淎nd we receive great support from the partnership team, which has helped us in many layers of the business.鈥�

.

Anne Yi is general manager of 麻豆原创 App Center.

It鈥檚 no wonder. When the business landscape shifted so dramatically in such a rapid and unexpected way, companies have had to think creatively about how to meet their customers鈥� expectations.

麻豆原创 partners have done a lot of that creative thinking for you. are now available on 麻豆原创 App Center that integrate with and/or extend 麻豆原创 Customer Experience solutions and the 麻豆原创 Customer Relationship Management (麻豆原创 CRM) application. Leading up to , happening October 14 and 15, we are shining a light on the event sponsors and their endorsed apps: , , , and .

Integrating with 麻豆原创 Marketing Cloud, 麻豆原创 Sales Cloud, and 麻豆原创 Commerce, the following three apps provide powerful ways to engage with customers.

integrates with all three to enable offering customers tangible incentives for buying products, engaging with the company, and becoming advocates. Design a customized reward structure and deliver loyalty points and rewards for any customer behavior you choose to encourage. The result is more repeat purchases, increased retention rates, easier customer acquisition, and higher conversion rates.

offers a 360-degree view of customers by leveraging the power of real-time social data to inform and evolve the customer experience. Sprinklr and 麻豆原创 Commerce allow for analyzing sales and social data in the same report to uncover and understand trends. Sprinklr and 麻豆原创 Marketing Cloud connect social insights with other marketing efforts. And with Sprinklr and , a team can create service tickets directly from engagement on social channels.

is a social listening app that integrates with 麻豆原创 Service Cloud to help realize the value of social data by making it actionable. The app gives access to unlimited search streams with an intuitive user interface (UI) that makes social insights accessible to anyone on a team 鈥� no data analyst required. Create better content, find new audiences, keep tabs on competition, mitigate crises, and more with on-demand access to multichannel social listening data.

Apps integrating with 麻豆原创 Commerce and 麻豆原创 Commerce Cloud can expand capabilities in countless ways. Here are four great examples:

is a mobile app that integrates with 麻豆原创 Commerce Cloud and 麻豆原创 Sales Cloud to bridge the experience gap between digital and physical stores. By surfacing relevant customer and product data for in-store associates, it enables them to provide a meaningful customer experience and drive sales through up-selling and cross-selling. They can even respond to customer requests and manage their day-to-day tasks within the app.

enables building and optimizing personalized digital buying experiences for visitors and customers alike. The brX app blends commerce and content 鈥� blogs, landing pages, and product detail pages 鈥� with intelligent product grids to match products with user intent across the entire buyer journey. Artificial intellingence-driven search, merchandising, content management, recommendation, and SEO modules enhance the capabilities of 麻豆原创 Commerce.

is a smart solution for marketing project management, an automated centralized content hug melded with a team collaboration platform, integrated with 麻豆原创 Commerce. The content hub contains all the various elements of the company鈥檚 marketing assets in one place, with automation applied to make it easier to handle them. Projects come together in the CELUM Workroom, where a common dashboard helps the team organize virtually and enables complete transparency.

centralizes rules and rules requirement for accurate calculation of sales and use tax, as well as product taxability. Integration with 麻豆原创 Commerce Cloud streamlines and automates enables every transaction to leverage the full calculation potential and powerful automation of Vertex 鈥� no custom integration development required. Customize product taxability, identify accurate jurisdictions, automate management of exemptions, and generate signature-ready PDF returns, all in one solution.

Learn about these innovations and much more at on October 14 for EMEA and the Americas, and on October 15 for APJ. This interactive digital experience brings together customers, partners, and industry leaders sharing best practices on how to deliver personal, trusted, connected customer experiences. Get on the inside track with insight into new products and road maps across commerce, customer data, sales, marketing, and service. Join us for a jam-packed agenda, network with peers, and get answers from our experts. .

Anne Yi is general manager of 麻豆原创 App Center.

鈥淭he world of HR has been on a journey toward digital transformation, and that sped up 100 miles per hour overnight,鈥� said Brian Collett, vice president of Product Management for AspireHR. 鈥淓verything has completely changed. Employees used to learn about their benefits during lunch-and-learn sessions and posters around the office. Now no one is there.鈥�

Silver Lining in the Cloud

But while positive aspects of the situation are hard to find, both employers and employees are looking at a silver lining when it comes to benefits administration. Everyone is going mobile, giving employees easier access to the benefits information they need, with clearer guidance, and enabling employers to simplify processes, eliminate errors, and reduce costs.

They are gaining those results thanks to , an app available on . AspireHR Cloud Benefits is a mobile enrollment, communications, and management solution that integrates in real time with the 麻豆原创 Payroll Processing and 麻豆原创 SuccessFactors Employee Central Payroll solutions 鈥� in on-premise, hybrid, and cloud models. Employers can deliver complex information about benefits via this easy-to-use app, which includes built-in instructions and educational tools.

Clear Communication and Transparency

Employees can find the information they need quickly and get a clear picture not only of their benefits, but the cost to the company.

鈥淢ost employees have no idea of the price tag on their benefits,鈥� Collett explained. 鈥淭his level of transparency enables employers to convey the overall value of the benefits package to an employee鈥檚 individual compensation. The app thereby becomes an important means of employee engagement.鈥� Not surprisingly, he noted, the app is best-suited for companies with complex benefits enrollment processes in countries where employer-based health insurance is offered: the U.S. and Canada.

And cutting the escalating overhead cost of benefits administration is where employers are making the most tangible gains, as AspireHR Benefits Cloud enables them to automate processes and helps eliminate paperwork. Employers are spending more than ever on healthcare, Collett remarked, with a more than 200% increase over the past 20 years driving the imperative for cost control.

The Vision: Simplify HR Processes

Collett should know. He joined AspireHR in 2004 not long after its founding, after working on HR product development for 麻豆原创 South East Asia for several years prior.

鈥淎t the outset, AspireHR pursued a vision for a putting customers first with solutions that would simplify processes and delight employees, and that has not changed,鈥� he recalled. AspireHR has recently rolled out a new brand, logo, and tagline, 鈥�,鈥� which reflect the company鈥檚 spirit and those of its customers.

The company fosters a 鈥渢rust-based environment鈥� that extends to its partnership with 麻豆原创, Collett added. AspireHR is a loyal, longtime 麻豆原创 partner, and the people he works with at 麻豆原创 are 鈥渢he best ever.鈥� They have worked closely together for years on product integration, encompassing single sign-on, user experience, and secure access to business processes and employee data.

It seems to me as though AspireHR has a history of being at the right place at the right time, although that is probably more by strategy than serendipity. AspireHR was there when 麻豆原创 was launching 麻豆原创 Cloud Platform and the online partner marketplace now known as 麻豆原创 App Center, becoming early adopters of both.

Given the success of AspireHR Cloud Benefits in helping companies eliminate paperwork, it is fitting that 麻豆原创 commits to planting a tree with every new purchase on 麻豆原创 App Center. I encourage you to save 鈥� and plant 鈥� a tree by trying AspireHR Cloud Benefits for yourself. .

Anne Yi is the general manager of 麻豆原创 App Center.

We have grown in the number of customers we support, increased site traffic year over year, , added partner applications weekly, and expanded the types of industries we serve — across all geographies and lines of business.

Today, as we celebrate partners at , we also celebrate the three-year anniversary of 麻豆原创 App Center. Three years ago, we launched the digital marketplace for customers to discover, try, and buy trusted partner apps based on 麻豆原创 solutions. While the business world in which it was launched is very different than the world today, 麻豆原创 App Center continues to help customers solve key business challenges by serving them quickly and efficiently.

It is great to see how far we have come, but even more exciting to look at our path forward. We strive to be an innovative digital marketplace for partner solutions, and in fact, recently launched significant enhancements to 麻豆原创 App Center to deliver on that promise 鈥� both for our customers and our partners.聽Read the press release here.

New 麻豆原创 App Center Enhancements for Customers

Our customers have always been at the core of 麻豆原创 App Center and our recent updates especially were made with the customer in mind.

Based on customer feedback and significant user testing, we have made it easier to search our more than 1,500 partner solutions and discover the applications that fit within particular 麻豆原创 product lines using intelligent search and filtering. Configured with adaptive search, this new feature generates auto-completion and suggests synonyms to ensure customers retrieve the most relevant results for their business needs.

Once they have found a partner app through search, customers will experience improved product pages and an even more streamlined user experience, allowing them to gather the information they need quickly. Streamlined calls to action and one privacy-compliant checkbox are also helping to simplify the buying process.

麻豆原创 technology 鈥� including solutions, the open-source project 鈥�,鈥� the runtime for 麻豆原创 Cloud Platform Extension Factory, and the 鈥� brings these enhancements to life.

鈥淲e are excited for 麻豆原创 App Center visitors to experience the new enhancements that will allow them to navigate the app purchase process more easily,鈥� said Senior Vice President Jeff Griggs of Eightfold AI, which provides the , a solution that uses artificial intelligence (AI) to improve the efficiency and effectiveness of talent operations, on 麻豆原创 App Center. 鈥淐ustomers can easily touch base with us at any point during the purchase process so we can start building our relationship with them early. It鈥檚 essential to have this ability in critical times like this.鈥�

Partner Experience Like Never Before

麻豆原创 App Center has been and continues to be the only place where 麻豆原创 partners can market and deliver solutions with go-to-market activities to 麻豆原创鈥檚 more than 440,000 customers. Additionally, it is the gateway for connecting with 麻豆原创鈥檚 global sales force, which is committed to promoting partner apps and assisting in 麻豆原创 App Center deals.

With that in mind, we wanted to make it easier for our partners to have visibility into their performance and manage their opportunities from initial start to close. The revolutionized partner cockpit allows partners to do just that. With an end-to-end view of clicks, visits, opportunities, and conversions, partners access all of the insights they need in one place.

鈥淚 particularly appreciate the enhanced usability that the new partner cockpit will provide us with. This is a great feature for managing orders from source,鈥� said Bob Crissman, senior vice president of SMB and Channel Sales at Totango, which offers its , a solution that provides a unified view of customer information, best practices, and relevant metrics, on 麻豆原创 App Center. 鈥淚n terms of customer experience, I expect that the enhanced journey provided by the new feature set will have a very positive impact on the visibility of our Enterprise Customer Success Platform app.鈥澛� 鈥�

Additional insights for all deal types 鈥� one-time, subscription, consumption-based, upsell and renewal, and more 鈥� are available to help partners close deals faster than ever before. Plus, the new publishing cockpit makes it simple and easy for partners to onboard new solutions and maintain existing ones.

It is really energizing to have your vision and strategy come to fruition 鈥� what a journey! We listened to customers and partners and made small improvements throughout the year, leading to these most recent updates. I鈥檓 proud to be able to deliver on our promise with a whole new experience that鈥檚 built on 麻豆原创 technology.

To check out our latest 麻豆原创 App Center transformation, visit .

is general manager of 麻豆原创 App Center.

The volume of content has been exploding, presenting real challenges for marketing project management. A smart solution that many marketing organizations have discovered is , an automated, centralized content hub melded with a team collaboration platform, now available on .

The solution integrates with , delivering an outstanding user experience. It allows teams to continue working in the environment in which they are most comfortable, including 麻豆原创 Commerce Cloud, 麻豆原创 Marketing Cloud, and other cloud solutions from 麻豆原创 that make up next-generation 麻豆原创 Customer Experience solutions. This leading portfolio puts experience in the hands of the end customer, giving them the freedom to explore while supporting their needs every step of the way.

Agility and Flexibility with a Single Content Hub

To learn more about CELUM and its solution recently onboarded to 麻豆原创 App Center, I spoke with Michael Sahlender, chief business officer at CELUM, who painted in vivid color a day in the life of a marketing manager in an enterprise marketing department鈥攍et鈥檚 call her Audrey.

鈥淎udrey is juggling multiple projects, each involving image searches in huge repositories or separate silos, content files in various stages of development and approval, and numerous contributors and stakeholders,鈥� Sahlender explained. 鈥淎 lot can go wrong, like sending a file to the CMO for final signoff and finding out too late that there鈥檚 a more current version. That鈥檚 just one example, and it happens all the time.鈥�

As Sahlender put it, CELUM changes the way Audrey interacts not only with content, but with her extended creative team and stakeholders 鈥� a completely different way of working that is more agile and efficient.

The content hub contains all the various elements of the company鈥檚 assets in one place, with automation applied to make it easier to handle them. When she needs a media file for a landing page that is part of a campaign, for instance, Audrey can easily find the images and videos associated with the campaign and see where else they have been used. When she makes her selection and assigns it to the landing page, the media asset is automatically sized at the proper resolution. Plus the information that is used on this specific page is automatically provided to the original asset, leading to a true 360-degree overview across channels.

And Audrey can do all this wherever she is connected: physically in the office, working from home or perhaps meeting with agency colleagues.

Content Control: No More Version Mix-Ups

Projects come together in the CELUM Workroom, where Audrey can see in a single view every aspect of the content in progress, all open comments, tasks, and the status of the respective campaign or project in general. The workroom is also the heart of the collaboration platform. Anyone with permissions can see a dashboard that helps the team organize itself virtually and enables complete transparency. The agile Kanban dashboard shows the project status and the latest iteration, helping eliminate version confusion and embarrassing mistakes.

CELUM Drive syncs all relevant assets right to the user鈥檚 desktop in the background, delivering files via download instantly, providing true live collaboration.

Through integrations with familiar tools, Sahlender explained, 鈥渨e go into their world. For example, the creatives are typically working in Adobe InDesign and Photoshop. They can stay in those applications to search and drag and drop the files from the CELUM content hub widget, allowing them to stay focused on the projects they are working on. The beauty of the solution is that users do not have to leave other solutions they are using, like 麻豆原创 Commerce Cloud or 麻豆原创 Marketing Cloud, to add content 鈥� it is already there, delivered from the digital asset management (DAM) system.

Live Collaboration and Process Flow of a New Kind

Imagine that Audrey is working on a video and wants to insert her company鈥檚 corporate logo in the first two seconds. She adds a comment requesting it to be added in the section of the video in the workroom. When Audrey鈥檚 reviewed version reaches the creative guy, he simply inserts the logo. The upload happens in the background via drive, without the need to send an email, make a phone call, or use agency tools. It is simple, live collaboration in action.

Meanwhile, Audrey can be confident that the output is on-brand and 100 percent compliant, and that includes avoiding copyright violations, the cost of which Sahlender has seen run into six figures. Furthermore, the centrally managed content hub enables assets to be pushed out to the right channels automatically to corporate download sections, sales reps鈥� devices or apps, partner portals, intranet, and other destinations. At the same, the CELUM Content Collaboration cloud keeps everything organized in one place.

Most enterprise marketing organizations work with external agencies, Sahlender noted, which can add to content chaos. As a cloud solution, CELUM crosses corporate boundaries, enabling third parties to share the workroom as equal participants.

鈥淎nd from a strategic standpoint, the company now has control of all the content,鈥� he said. 鈥淭he organization is no longer beholden to the agency or forced to work with its proprietary tools. We put our customers in the driver seat.鈥�

Rock-Solid Partnership with 麻豆原创

Sahlender and his team are quite proud of the CELUM鈥檚 growth over its 20-year existence, as well as its A-list customers. I asked about CELUM鈥檚 partnership with 麻豆原创.

鈥溌槎乖� is our No. 1 strategic partner, with a rock-solid relationship for 12 years,鈥� he said without hesitation. 鈥淲e have a huge common ecosphere of customers and partners. It鈥檚 a perfect match, with super-smooth integrations with 麻豆原创 Customer Experience solutions.鈥�

Including CELUM Content Collaboration on 麻豆原创 App Center was a no-brainer. In fact, CELUM recently closed a deal with a new enterprise customer via 麻豆原创鈥檚 digital marketplace, adding one more logo to the list of more than 100 customers using the CELUM solution together with 麻豆原创 solutions.

For 麻豆原创, amazing products and partners like CELUM are crucial to meeting customers鈥� needs in the customer experience space.

The solution features a modular design, so users can choose the most important functionality for their needs and build from there. .

Anne Yi is general manager of 麻豆原创 App Center for 麻豆原创 Digital Commerce.

Traditionally, however, the time required to hire and onboard talent can be weeks 鈥� an especially concerning challenge when you are trying to swiftly increase your workforce to meet the demands of today鈥檚 world. And even when timelines are expedited, organizations still must adhere to strict budgets and regulatory requirements.

With so much uncertainty in talent acquisition, how do you meet these demands while maintaining the flexibility required to react quickly to changes in the market?

Adapting to the Times

Organizations that are being forced to rethink their current process are considering the role technology can play in improving recruiting, according to . Yet in a time requiring great adaptability and innovation in order to re-balance labor supply and demand, organizations are already starting far behind.

The same report found that only six percent of organizations surveyed believed they had best-in-class recruiting processes and technology. Further, only 12 percent of respondents believed they had strong sourcing technology, and only nine percent believed their screening technology was strong.

Partnering to Fill in the Gaps

Thankfully, now more than ever it is easier for companies to turn to new technologies to augment existing capabilities within their procurement and human resource (HR) management systems, thus allowing them to easily tap into the latest innovations to further differentiate on candidate experience and continue to meet the changing needs of their business.

麻豆原创 partners are building new applications that leverage groundbreaking machine learning, artificial intelligence (AI), and cloud software to help to fill the gaps in recruiting processes, all while creating a seamless experience for both the business and the candidate. Applications like these, and many more, are found on , the try-and-buy online marketplace for partner offerings.

麻豆原创 App Center is home to more than 1,400 partner applications, over 420 of which are aimed at improving human experience management (HXM). Of those, three are key offerings to support businesses that require quick and compliant hiring:

• : Built on 麻豆原创 Cloud Platform and integrated with 麻豆原创 Fieldglass software, TalentWave helps organizations better screen, manage, and pay workers who are on contract or a per-project basis. While employing a flexible workforce can be complicated and risky when not done correctly, TalentWave helps ensure independent workers are classified and paid correctly to safeguard regulatory compliance and reduce the risk of fines. Plus, when labor demand is high, organizations can gain access to a larger pool of vital talent.
• Checkr Background Checks for and : Available for integration for both 麻豆原创 Fieldglass and 麻豆原创 SuccessFactors software, Checkr uses AI to help eliminate background check bottlenecks by automating key elements of the process to provide a better view into compliance risks and help fill roles faster.
• First Advantage Background Screening Integration for and : The First Advantage integration for 麻豆原创 Fieldglass and 麻豆原创 SuccessFactors software provides real-time order and screening status information to speed up decision making and the hiring process. Pulling application information from 麻豆原创 systems, it provides organizations a complete view of the entire application process, proving them the insights required to make efficient and effective hiring decisions.

Gone are the days where quick and compliant hiring of skilled workers could be done wholly manually. Changes in the business world are requiring new recruiting processes that can be stood up quickly and adjusted to meet the needs of a business, all while making the process seamless for candidates.

When it comes to labor uncertainty, partner applications can help you weather the storm.

to see how these solutions, and many more, can help solve your biggest challenges in HXM.

Anne Yi is general manager of 麻豆原创 App Center.