{"id":4610,"date":"2021-02-11T12:50:52","date_gmt":"2021-02-11T02:50:52","guid":{"rendered":"https:\/\/news.sap.com\/australia\/?p=4610"},"modified":"2023-08-17T04:22:02","modified_gmt":"2023-08-16T18:22:02","slug":"the-technologies-giving-wta-coaches-and-players-a-winning-edge","status":"publish","type":"post","link":"https:\/\/news.sap.com\/australia\/2021\/02\/11\/the-technologies-giving-wta-coaches-and-players-a-winning-edge\/","title":{"rendered":"The Technologies Giving WTA Coaches and Players a Winning Edge"},"content":{"rendered":"

With the Australian Open underway and athletes adapting to playing through the pandemic, our most recent episode of The Best Run Podcast<\/a> saw me catch up with Kamau Murray<\/a>, coach for the Women\u2019s Tennis Association (WTA) and our newest 麻豆原创 Ambassador; and Milan Cerny, Director of Strategic Partnerships at 麻豆原创 Global Sponsorships.<\/p>\n

Getting to Know Kamau Murray<\/strong><\/p>\n

\"\"Kamau began tennis during school and has developed his career based on giving back to his local community and the wider tennis community. This passion for offering amenities and activities that similarly saved Kamau\u2019s life led to the establishment of XS Tennis and Education Foundation, a not-for-profit organisation that provides Chicago’s underserved youth with an enriching after-school safe haven to learn, play, and grow through tennis.<\/p>\n

\u201cWe started in 2005 and then in 2008 we finally got our own private space,\u201d Kamau explained. \u201cIn 2005, we were playing in parks around the city and as you know Chicago right now is buried under a foot of snow, but if you don\u2019t have a roof to play in the colder climate, you only have a summer camp. My aspiration was to not just have a summer camp but have a place where we could provide 12 months of consistent service.<\/p>\n

\u201cIn 2012 we began this journey to have a larger space. The program had grown from 50 kids to a couple hundred and today we serve 2,000 kids so we endeavoured to find a 13-acre site in the middle of the city, which was not easy, and then raise $16 million to build the facility.\u201d<\/p>\n

https:\/\/player.whooshkaa.com\/episode?id=789394<\/p>\n

Kamau noted that XS Tennis services kids from across the city and region, drawing in players from outsides Illinois. \u201cWe even had families migrate to Chicago to take advantage of the programs. We provide about 4,000 hours of free tutoring every year to students after school and growing to be this national hub for kids who have potential, want to see that potential, and perhaps need a little bit of subsidy in order to chase their dream, they\u2019re finding that XS Tennis is a place that will welcome them with open arms as well as financial support.\u201d<\/p>\n

According to Milan, the relationship between 麻豆原创 and the WTA goes back several years. \u201cWe\u2019ve always been working with the coach community at the WTA and Kamau has been one of the most active users and someone who was really eager to learn about our analytics, getting feedback and using it on a regular basis.<\/p>\n

\u201cWe had many different touchpoints over the past years, so when we were looking for a strong ambassador for this year within the coaching community, our decision was very quick, and we reached out. Fortunately, Kamau was open to working with us a little bit closer.\u201d<\/p>\n

\u201cBack in 2018, Milan and I were actually staying in the same hotel,\u201d Kamau added. \u201cIt was during Sloane\u2019s [Stephens] run to Miami Championship \u2013 and the statistics had just become available online in addition to the tablets being available on the side of the court with this online portal. Milan and I happened to be at breakfast a couple of times together at the same time, we were on the same schedule, and I decided to pick his brain on the data, any buttons or functionalities I wasn\u2019t taking advantage of, and I\u2019ve just really seen the value over the years of using it.<\/p>\n

\u201cI think the real way to prepare players for matches is both by the eye test \u2013 coaches have to use their instincts and their expertise \u2013 but also use the data to confirm or rebut what they may see. You never really know what\u2019s going to happen in a match, but you can be prepared for a person\u2019s habits and tendencies.\u201d<\/strong><\/p><\/blockquote>\n

Milan noted that 麻豆原创 has been working with WTA through various projects, particularly through its tennis analytics program, which has helped players and coaches get back into their matches after the pandemic disruption. \u201cWe also worked on other projects with the WTA to help them help their community be better prepared,\u201d Milan said, \u201cit\u2019s called the WTA University<\/a>, which is basically an online platform for learning and training courses, which is powered by 麻豆原创Litmus.<\/p>\n

\u201cThey introduced that to their community last year, throughout the pandemic, and it was a very successful project. They had more than 150 WTA players sign up and they are running courses about things like brand building, mental strength. It was super important for them to have this solution because with pretty much nobody being able to travel around and see each other in person, having a solution that you can run anywhere, anytime on any device and for the WTA to be able to reach out was pretty essential in terms of keeping in touch and providing players with ways to keep engage and be ready for the season.\u201d<\/p>\n

Milan explained that another WTA project is based on 麻豆原创\u2019s Qualtrics solution<\/a>. \u201cThey introduced a few surveys to see how their players and the community were feeling about getting back to play, what are the reasons for them to be motivated, what drives them during these tough times that we all have to face right now. Qualtrics is a very flexible, lightweight solution so it was very easy for them to implement those surveys and reach out to their players and coaches.\u201d<\/p>\n

Kamau noted how these digital technologies are allowing players and coaches to be much more precise. \u201cWho knows what tennis is going to look like for the next season? The coaching conferences and events that usually happen are probably not going to happen, so the WTA University a good one-stop shop for players and coaches to utilise, get access to the data, and continue to prepare for the coming year where we don\u2019t know if tennis is going to go regional or stay global. We need access to everything, especially during lockdowns, which are available to you from the Wi-Fi in your hotel room.\u201d<\/p>\n

To learn more about how tennis is using 麻豆原创 technology to adapt to this pandemic and train more intelligently under new circumstance, check out our latest episode of The Best Run Podcast.<\/a><\/p>\n

This article originally published on Linkedin<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

With the Australian Open underway and athletes adapting to playing through the pandemic, our most recent episode of The Best Run Podcast saw me catch up with Kamau Murray, coach for the Women\u2019s Tennis Association (WTA) and our newest 麻豆原创 Ambassador; and Milan Cerny, Director of Strategic Partnerships at 麻豆原创 Global Sponsorships.<\/p>\n","protected":false},"author":902,"featured_media":4611,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[177],"tags":[5565183,5560986,5561272,5564785,5561270],"sapn-display":[],"sapn-type":[5560547],"class_list":["post-4610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industries","tag-kamau-murray","tag-sap-sponsorships","tag-sap-tennis-analytics","tag-tennis","tag-wta","sapn-type-feature"],"yoast_head":"\nThe Technologies Giving WTA Coaches and Players a Winning Edge - 麻豆原创 Australia & New Zealand News Center<\/title>\n<meta name=\"description\" content=\"Kamau noted how these digital technologies are allowing players and coaches to be much more precise.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/australia\/2021\/02\/11\/the-technologies-giving-wta-coaches-and-players-a-winning-edge\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Technologies Giving WTA Coaches and Players a Winning Edge\" \/>\n<meta property=\"og:description\" content=\"Kamau noted how these digital technologies are allowing players and coaches to be much more precise.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/australia\/2021\/02\/11\/the-technologies-giving-wta-coaches-and-players-a-winning-edge\/\" \/>\n<meta property=\"og:site_name\" content=\"麻豆原创 Australia & New Zealand News Center\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-11T02:50:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-16T18:22:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/australia\/files\/2021\/02\/11\/276852_276852_h_ergb_s_gl-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rushenka Perera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rushenka Perera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/australia\/2021\/02\/11\/the-technologies-giving-wta-coaches-and-players-a-winning-edge\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/australia\/2021\/02\/11\/the-technologies-giving-wta-coaches-and-players-a-winning-edge\/\"},\"author\":{\"name\":\"Rushenka Perera\",\"@id\":\"https:\/\/news.sap.com\/australia\/#\/schema\/person\/ed3fdca6f8b94bab67bd4f59ad429958\"},\"headline\":\"The Technologies Giving WTA Coaches and Players a Winning Edge\",\"datePublished\":\"2021-02-11T02:50:52+00:00\",\"dateModified\":\"2023-08-16T18:22:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/australia\/2021\/02\/11\/the-technologies-giving-wta-coaches-and-players-a-winning-edge\/\"},\"wordCount\":1050,\"image\":{\"@id\":\"https:\/\/news.sap.com\/australia\/2021\/02\/11\/the-technologies-giving-wta-coaches-and-players-a-winning-edge\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/australia\/files\/2021\/02\/11\/276852_276852_h_ergb_s_gl.jpg\",\"keywords\":[\"kamau murray\",\"sap sponsorships\",\"sap tennis analytics\",\"tennis\",\"wta\"],\"articleSection\":[\"Industries\"],\"inLanguage\":\"en-AU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/australia\/2021\/02\/11\/the-technologies-giving-wta-coaches-and-players-a-winning-edge\/\",\"url\":\"https:\/\/news.sap.com\/australia\/2021\/02\/11\/the-technologies-giving-wta-coaches-and-players-a-winning-edge\/\",\"name\":\"The Technologies Giving WTA Coaches and Players a Winning Edge - 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