{"id":4357,"date":"2020-09-29T10:56:29","date_gmt":"2020-09-29T00:56:29","guid":{"rendered":"https:\/\/news.sap.com\/australia\/?p=4357"},"modified":"2023-09-29T07:28:10","modified_gmt":"2023-09-28T21:28:10","slug":"bringing-innovation-to-every-game-set-and-match","status":"publish","type":"post","link":"https:\/\/news.sap.com\/australia\/2020\/09\/29\/bringing-innovation-to-every-game-set-and-match\/","title":{"rendered":"Bringing Innovation to Every Game, Set, and Match"},"content":{"rendered":"

Recently on The Best Run podcast<\/a> , I caught up with Ashley Keber, Vice President of Member Relations for Women\u2019s Tennis Association (WTA), and Milan \u010cern\u00fd, Director of Strategic Partnerships for 麻豆原创 Global Sponsorships. We discussed how technology is playing a critical role<\/a> in helping professional women\u2019s tennis players stay connected and safe during COVID-19 and beyond.<\/p>\n

Ashley joined the WTA over 20 years ago when it was just starting its player development program. \u201cPlayer development is anchored in the sport sciences and focuses on the holistic development of an athlete, on and off the court,\u201d she explained. \u201cI\u2019ve loved being on the ground level of the development of a new field, which has been exciting and terrifying. And my role has evolved over the years with the WTA.\u201d<\/p>\n

Milan began as a consultant for business analytics before moving into 麻豆原创\u2019s global sponsorship, including tennis, where he builds showcases and technologies for partners like the WTA. \u201cFor two years now I\u2019ve been managing the entire partnership,\u201d he said. \u201cI feel extremely lucky as well to be working with partners like the WTA. It\u2019s a very interesting program for us at 麻豆原创 in order to showcase technology and to work with an innovative association like the WTA.<\/p>\n

https:\/\/player.whooshkaa.com\/episode?id=738288<\/p>\n

Ashley and Milan agreed that the impact of COVID-19 has forced sports around the world adapt rapidly in order to minimise risks while keeping all athletes, staff, and fans safe. \u201cThe WTA had to take an honest look at what we could control and leaned into those opportunities,\u201d Ashley said. \u201cWe immediately ramped up our communication with our partners, our players, and our tournaments to talk about what we knew and what we didn\u2019t know. That led us to being, we think, resourceful and collaborative.<\/p>\n

\u201cWe asked, how do you play without fans, how do you move players from one country to another during a pandemic?<\/strong><\/em><\/p><\/blockquote>\n

We then used our resources to work with some of the best experts in the world to design our protocols for how we\u2019re going to return to play. That brings us to communication and educating all our constituents in what will this new normal look like?<\/p>\n

That\u2019s where 麻豆原创\u2019s resources and technology came into play and really helped us underpin through the 麻豆原创 Litmos<\/a> platform and the 麻豆原创 Qualtrics<\/a> tool. We got out to our members, communicated with them and educated them about this new normal.\u201d<\/p>\n

Milan noted that this new normal evolved through forced adaptation but has been simplified through digital technology and data analytics. \u201cThis year gave us a completely new challenge of facing a pandemic and the tour being on pause,\u201d he added. \u201cWith us being a partner to the WTA, we\u2019re able to provide them with solutions to challenges that came up, not only this year, but in general.<\/p>\n

In talking about educating players, providing a training platform, 麻豆原创 Litmos was really a great solution that we could offer to WTA and we think it was a very successful launch. Looking at 麻豆原创 Qualtrics, that case has been great this year. WTA are starting to work with it as we speak since they\u2019ve already put out some surveys.<\/p>\n

\u201cWhen we look back on the past few years, all the analytics that are relevant to the players and coaches and are obviously still available even when no matches are being played, no tournaments being played. That time is being used by players with their coaches to look into strategies and tactics, which is where our software solutions based on data that comes from off the court really comes into play. They provide them with the right tools to be efficient in their coaching and improve on things to come.\u201d<\/p>\n

According to Ashley, the changing circumstances and needs of WTA members worldwide also led to the development of WTA University<\/a>. \u201cOur philosophy is that if you want to encourage and set people up to be successful, they need to make good decisions, and good decision making requires information, knowledge, and experience,\u201d Ashley said. \u201cThat\u2019s really where the WTA University comes in. It runs on the Litmus platform and that\u2019s helped us meet the needs of a modern learner.<\/p>\n

\u201cBecause we\u2019ve been at this game for a while, the WTA has conducted some longitudinal-based studies, the most recent we did with 麻豆原创 and their data scientists. What we found through the research is that players that participated in the WTA player development programs actually enjoy longer careers and an increased frequency of professional behaviours in the environment.<\/p>\n

When you have proven results and you know what you\u2019re doing in making an impact, you obviously want to do more of that and reach more people, which bring us back to 麻豆原创 Litmos \u2013 a platform that\u2019s so robust it really gave us an opportunity to launch our WTA University in a new way.\u201d<\/p>\n

Ashley also noted that the ability to remotely support WTA members extended beyond their mental and physical wellbeing. \u201cDuring the pandemic, where we used to do courses in person and workshops, we started offering them online. Examples such as financial planning, an international tax course, or media and brand building, mentoring and leadership, or those mental health and physical fitness classes that I mentioned earlier.<\/p>\n

\u201cEach time we would offer a class, the player would come back and take the next one, which I think is the best form of advertising because they found it valuable and they want to invest their time there as well. I think that\u2019s a credit to how easy the resources and tools 麻豆原创 made available to us for the end user to take advantage of.\u201d<\/strong><\/em><\/p><\/blockquote>\n

To hear more from my discussion with Ashley and Milan, check out our latest episode of The Best Run podcast<\/a>.<\/p>\n

If you\u2019d like to learn more about innovations being utilised in this new normal, Effect 2020<\/strong> will be exploring the technologies and practices that have helped people adapt and become more resilient to future change. Learn more about Effect\u2019s dedicated episode to Innovation that will feature WTA World Number 1 player Ash Barty<\/strong> and register to get access to this exclusive content<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

麻豆原创 Litmos \u2013 a platform that\u2019s so robust it really gave us an opportunity to launch our WTA University in a new way.<\/p>\n","protected":false},"author":902,"featured_media":4358,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[177,5565391],"tags":[5564746,5560752,5564786,5564785,5564747,5561270,5564787],"sapn-display":[],"sapn-type":[5560547],"class_list":["post-4357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industries","category-technology","tag-ash-barty","tag-intelligent-enterprise","tag-sap-qualtrics","tag-tennis","tag-tennis-analytics","tag-wta","tag-wta-university","sapn-type-feature"],"yoast_head":"\nBringing Innovation to Every Game, Set, and Match - 麻豆原创 Australia & New Zealand News Center<\/title>\n<meta name=\"description\" content=\"麻豆原创 Litmos \u2013 a platform that\u2019s so robust it really gave us an opportunity to launch our WTA University in a new way.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/australia\/2020\/09\/29\/bringing-innovation-to-every-game-set-and-match\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bringing Innovation to Every Game, Set, and Match\" \/>\n<meta property=\"og:description\" content=\"麻豆原创 Litmos \u2013 a platform that\u2019s so robust it really gave us an opportunity to launch our WTA University in a new way.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/australia\/2020\/09\/29\/bringing-innovation-to-every-game-set-and-match\/\" \/>\n<meta property=\"og:site_name\" content=\"麻豆原创 Australia & New Zealand News Center\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-29T00:56:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-28T21:28:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/australia\/files\/2020\/09\/279261_GettyImages-489907037_low-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"5996\" \/>\n\t<meta property=\"og:image:height\" content=\"4002\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rushenka Perera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rushenka Perera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/australia\/2020\/09\/29\/bringing-innovation-to-every-game-set-and-match\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/australia\/2020\/09\/29\/bringing-innovation-to-every-game-set-and-match\/\"},\"author\":{\"name\":\"Rushenka Perera\",\"@id\":\"https:\/\/news.sap.com\/australia\/#\/schema\/person\/ed3fdca6f8b94bab67bd4f59ad429958\"},\"headline\":\"Bringing Innovation to Every Game, Set, and Match\",\"datePublished\":\"2020-09-29T00:56:29+00:00\",\"dateModified\":\"2023-09-28T21:28:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/australia\/2020\/09\/29\/bringing-innovation-to-every-game-set-and-match\/\"},\"wordCount\":1047,\"image\":{\"@id\":\"https:\/\/news.sap.com\/australia\/2020\/09\/29\/bringing-innovation-to-every-game-set-and-match\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/australia\/files\/2020\/09\/279261_GettyImages-489907037_low-1.jpg\",\"keywords\":[\"ash barty\",\"Intelligent enterprise\",\"sap qualtrics\",\"tennis\",\"tennis analytics\",\"wta\",\"wta university\"],\"articleSection\":[\"Industries\",\"Technology\"],\"inLanguage\":\"en-AU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/australia\/2020\/09\/29\/bringing-innovation-to-every-game-set-and-match\/\",\"url\":\"https:\/\/news.sap.com\/australia\/2020\/09\/29\/bringing-innovation-to-every-game-set-and-match\/\",\"name\":\"Bringing Innovation to Every Game, Set, and Match - 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