{"id":4338,"date":"2020-09-14T10:56:23","date_gmt":"2020-09-14T00:56:23","guid":{"rendered":"https:\/\/news.sap.com\/australia\/?p=4338"},"modified":"2023-03-17T23:59:44","modified_gmt":"2023-03-17T13:59:44","slug":"new-online-experience-is-creating-a-shift-in-consumer-choices-to-reduce-ocean-plastic","status":"publish","type":"post","link":"https:\/\/news.sap.com\/australia\/2020\/09\/14\/new-online-experience-is-creating-a-shift-in-consumer-choices-to-reduce-ocean-plastic\/","title":{"rendered":"New Online Experience Is Creating a SHiFT in Consumer Choices to Reduce Ocean Plastic"},"content":{"rendered":"

For a time during the current coronavirus epidemic, people were not able to participate in immersive experiences, such as a sailing to experience the problem of ocean plastic firsthand. The pandemic has instilled a fear of close contact, which will likely shape human interaction for some time to come.<\/p>\n

The\u00a0challenge now is to create virtual experiences that provoke the same emotional reactions that in-person immersive practices typically elicit. There is no better time than World Ocean Day to get started.<\/p>\n

It Starts with a SHiFT<\/a><\/strong><\/h2>\n

Curators of\u00a0immersive experiences<\/a>\u00a0\u2014 like Dave Ford of\u00a0SoulBuffalo<\/a>, a company that brings industry leaders to threatened ecosystems, or ocean activist Emily Penn, founder of\u00a0eXXpedition<\/a>, a not-for-profit organization that runs all-female sailing research expeditions to investigate causes and solutions to ocean plastic pollution \u2014 are now forced to recalibrate and create entirely new models for engagement.<\/p>\n

\u201ceXXpedition\u2019s \u2018Round the World\u2019 voyages have been paused due to the\u00a0COVID-19<\/a>\u00a0pandemic,\u201d Penn explains. \u201cBut by using technology, we have an unprecedented opportunity to mobilize people, on land or water, who are looking to make a positive impact on society.\u201d<\/p>\n

It Works Like This<\/strong><\/h2>\n

Anyone anywhere in the world can access the\u00a0SHiFT Platform<\/a>, which Penn developed in close collaboration\u00a0with 麻豆原创<\/a>. Powered by\u00a0Experience Management (XM) solutions from 麻豆原创<\/a>, the user-friendly, custom-built digital tool is designed to help individuals, advocates, and experts find their role and best-fit solutions to help solve ocean plastic pollution.<\/p>\n

Users start by deciding\u00a0h<\/strong>ow<\/strong>\u00a0they want to create a shift. They can learn about marine plastic pollution, make a swap, participate in events and campaigns, inspire others, innovate, or lead their own project. For the business sector, for example, it could be through contributing to a new technology to improve the management of downstream waste.<\/p>\n

Next, the user decides\u00a0where<\/strong>\u00a0they want to create a shift: at home, with kids, in the community, at work, in industry, or in government. And lastly, they decide the\u00a0manner of shift<\/strong>\u00a0they want to create: from sea to source catch (shoreline clean-up), conversion (recycling), looping (circular economy), or avoidance (plastic alternatives).<\/p>\n

The platform includes hundreds of solutions, from changes people can easily make at home, like using\u00a0Cora Ball<\/a>\u00a0in their laundry or making DIY cleaning products and composting in their backyard, to shifts they can create in society, like\u00a0lobbying for more drinking water refill stations<\/a>\u00a0in their city or helping introduce plastic bag bans.<\/p>\n

It Takes Just a Few Minutes<\/strong><\/h2>\n

The platform shares a tailored and targeted selection of solutions so people can pick the one that is right for them. From start to finish, users can generate solutions in a short time.<\/p>\n

Browsing the platform, you might decide to explore\u00a0plant-based swimwear<\/a>. You\u2019ll come across Slo Active, a brand that makes ocean wear out of plant-based neoprene while also planting a tree for each piece made to offset carbon emissions. You\u2019ll learn about the benefits of using alternative materials and the amount of carbon emissions reduced by this brand, but you\u2019ll also learn that the brand has a limited selection and that products are more expensive than mainstream swimwear. You decide if you want to make a purchase or explore further.<\/p>\n

Members of the\u00a0SHiFT community<\/a>\u00a0will come across many like-minded changemakers who are helping to reduce ocean plastic little by little with their projects, businesses, and initiatives.<\/p>\n

One of them is Carry Somers, member of the eXXpedition journey from the\u00a0Galapagos to Easter Island<\/a>\u00a0and founder of\u00a0Fashion Revolution<\/a>, a global movement of people in the fashion industry that aims to\u00a0conserve and restore the environment and values people over profit. Somers and her team are active around the world, helping others learn about the people who made their clothes, how to buy, sell, and recycle ethically produced garments, and how to participate in the great clothes swap\u00a0whether you live<\/a>\u00a0in Hungary or Hong Kong.<\/p>\n

It Can Have a Huge Impact<\/strong><\/h2>\n

Tackling a massive problem like ocean plastic is extremely daunting, so Penn created the\u00a0SHiFT Method<\/a>, which helps people see the problem firsthand and explore different solutions before finding their own role to help solve it. It\u2019s about taking action, no matter how small, and inspiring others to follow.<\/p>\n

Penn and her team use the SHiFT Method during eXXpedition ocean voyages to empower, workplaces, industry, and government back on land.<\/p>\n

\u201cWhat was missing was the ability to scale,\u201d says Penn.\u201cBut thanks to the new platform and the partnership with 麻豆原创, we now have a chance to shift the way people feel, think, and act at scale.\u201d<\/p>\n

The beauty of the platform is participants and motivate them to create shifts in their own lives, communities that it connects people to outcomes, taking them on a journey from concerned thinker to practical doer. XM solutions from 麻豆原创 were chosen because they help to build an accurate digital profile of a person, filtering a user\u2019s personal lifestyle, circumstances, and the area they wish to become involved in, and then help them select the appropriate action to take.<\/p>\n

Now that the technology is up and running, people who want to make a shift have an enterprise-grade, secure platform for submitting solutions to SHiFT\u2019s directory, allowing Penn and her team to efficiently grow the database of solutions for reducing ocean plastic. At the same time, it will enable 麻豆原创 to connect its myriad of business initiatives to clean the ocean to a planet of changemakers.<\/p>\n

Join Emily Penn and the WWF in conversation on Sustainability at e\u2019ffect at 11am AEST on Thursday, September 24 2020. Register now<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

For a time during the current coronavirus epidemic, people were not able to participate in immersive experiences, such as a sailing to experience the problem…<\/p>\n","protected":false},"author":191,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[19013,199,41,5563472],"tags":[5565402,5564715,5561664,5560612,5562865],"sapn-display":[],"sapn-type":[5560547],"class_list":["post-4338","post","type-post","status-publish","format-standard","hentry","category-corporate","category-customers","category-ecosystem","category-sustainability","tag-csr","tag-effect-2020","tag-environment","tag-future-cities","tag-sustainability","sapn-type-feature"],"yoast_head":"\nNew Online Experience Is Creating a SHiFT in Consumer Choices to Reduce Ocean Plastic - 麻豆原创 Australia & New Zealand News Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/australia\/2020\/09\/14\/new-online-experience-is-creating-a-shift-in-consumer-choices-to-reduce-ocean-plastic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Online Experience Is Creating a SHiFT in Consumer Choices to Reduce Ocean Plastic\" \/>\n<meta property=\"og:description\" content=\"For a time during the current coronavirus epidemic, people were not able to participate in immersive experiences, such as a sailing to experience the problem...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/australia\/2020\/09\/14\/new-online-experience-is-creating-a-shift-in-consumer-choices-to-reduce-ocean-plastic\/\" \/>\n<meta property=\"og:site_name\" content=\"麻豆原创 Australia & New Zealand News Center\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-14T00:56:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-17T13:59:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/australia\/files\/2019\/11\/285216_iStock-517484047-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Judith Magyar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Judith Magyar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/australia\/2020\/09\/14\/new-online-experience-is-creating-a-shift-in-consumer-choices-to-reduce-ocean-plastic\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/australia\/2020\/09\/14\/new-online-experience-is-creating-a-shift-in-consumer-choices-to-reduce-ocean-plastic\/\"},\"author\":{\"name\":\"Judith Magyar\",\"@id\":\"https:\/\/news.sap.com\/australia\/#\/schema\/person\/d0b652ffda5c3daeb47af55be7cbfd7a\"},\"headline\":\"New Online Experience Is Creating a SHiFT in Consumer Choices to Reduce Ocean Plastic\",\"datePublished\":\"2020-09-14T00:56:23+00:00\",\"dateModified\":\"2023-03-17T13:59:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/australia\/2020\/09\/14\/new-online-experience-is-creating-a-shift-in-consumer-choices-to-reduce-ocean-plastic\/\"},\"wordCount\":946,\"keywords\":[\"CSR\",\"effect 2020\",\"environment\",\"Future Cities\",\"sustainability\"],\"articleSection\":[\"Corporate\",\"Customers\",\"Ecosystem\",\"Sustainability\"],\"inLanguage\":\"en-AU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/australia\/2020\/09\/14\/new-online-experience-is-creating-a-shift-in-consumer-choices-to-reduce-ocean-plastic\/\",\"url\":\"https:\/\/news.sap.com\/australia\/2020\/09\/14\/new-online-experience-is-creating-a-shift-in-consumer-choices-to-reduce-ocean-plastic\/\",\"name\":\"New Online Experience Is Creating a SHiFT in Consumer Choices to Reduce Ocean Plastic - 麻豆原创 Australia & New Zealand News Center\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/australia\/#website\"},\"datePublished\":\"2020-09-14T00:56:23+00:00\",\"dateModified\":\"2023-03-17T13:59:44+00:00\",\"author\":{\"@id\":\"https:\/\/news.sap.com\/australia\/#\/schema\/person\/d0b652ffda5c3daeb47af55be7cbfd7a\"},\"breadcrumb\":{\"@id\":\"https:\/\/news.sap.com\/australia\/2020\/09\/14\/new-online-experience-is-creating-a-shift-in-consumer-choices-to-reduce-ocean-plastic\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.sap.com\/australia\/2020\/09\/14\/new-online-experience-is-creating-a-shift-in-consumer-choices-to-reduce-ocean-plastic\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.sap.com\/australia\/2020\/09\/14\/new-online-experience-is-creating-a-shift-in-consumer-choices-to-reduce-ocean-plastic\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.sap.com\/australia\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"New Online Experience Is Creating a SHiFT in Consumer Choices to Reduce Ocean Plastic\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.sap.com\/australia\/#website\",\"url\":\"https:\/\/news.sap.com\/australia\/\",\"name\":\"麻豆原创 Australia & New Zealand News Center\",\"description\":\"News & Information About 麻豆原创\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.sap.com\/australia\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.sap.com\/australia\/#\/schema\/person\/d0b652ffda5c3daeb47af55be7cbfd7a\",\"name\":\"Judith Magyar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/news.sap.com\/australia\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/news.sap.com\/australia\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg\",\"contentUrl\":\"https:\/\/news.sap.com\/australia\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg\",\"caption\":\"Judith Magyar\"},\"url\":\"https:\/\/news.sap.com\/australia\/author\/judithmagyar\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"New Online Experience Is Creating a SHiFT in Consumer Choices to Reduce Ocean Plastic - 麻豆原创 Australia & New Zealand News Center","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.sap.com\/australia\/2020\/09\/14\/new-online-experience-is-creating-a-shift-in-consumer-choices-to-reduce-ocean-plastic\/","og_locale":"en_US","og_type":"article","og_title":"New Online Experience Is Creating a SHiFT in Consumer Choices to Reduce Ocean Plastic","og_description":"For a time during the current coronavirus epidemic, people were not able to participate in immersive experiences, such as a sailing to experience the problem...","og_url":"https:\/\/news.sap.com\/australia\/2020\/09\/14\/new-online-experience-is-creating-a-shift-in-consumer-choices-to-reduce-ocean-plastic\/","og_site_name":"麻豆原创 Australia & New Zealand News Center","article_published_time":"2020-09-14T00:56:23+00:00","article_modified_time":"2023-03-17T13:59:44+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/news.sap.com\/australia\/files\/2019\/11\/285216_iStock-517484047-1024x683.jpg","type":"image\/jpeg"}],"author":"Judith Magyar","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Judith Magyar","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.sap.com\/australia\/2020\/09\/14\/new-online-experience-is-creating-a-shift-in-consumer-choices-to-reduce-ocean-plastic\/#article","isPartOf":{"@id":"https:\/\/news.sap.com\/australia\/2020\/09\/14\/new-online-experience-is-creating-a-shift-in-consumer-choices-to-reduce-ocean-plastic\/"},"author":{"name":"Judith Magyar","@id":"https:\/\/news.sap.com\/australia\/#\/schema\/person\/d0b652ffda5c3daeb47af55be7cbfd7a"},"headline":"New Online Experience Is Creating a SHiFT in Consumer Choices to Reduce Ocean Plastic","datePublished":"2020-09-14T00:56:23+00:00","dateModified":"2023-03-17T13:59:44+00:00","mainEntityOfPage":{"@id":"https:\/\/news.sap.com\/australia\/2020\/09\/14\/new-online-experience-is-creating-a-shift-in-consumer-choices-to-reduce-ocean-plastic\/"},"wordCount":946,"keywords":["CSR","effect 2020","environment","Future Cities","sustainability"],"articleSection":["Corporate","Customers","Ecosystem","Sustainability"],"inLanguage":"en-AU"},{"@type":"WebPage","@id":"https:\/\/news.sap.com\/australia\/2020\/09\/14\/new-online-experience-is-creating-a-shift-in-consumer-choices-to-reduce-ocean-plastic\/","url":"https:\/\/news.sap.com\/australia\/2020\/09\/14\/new-online-experience-is-creating-a-shift-in-consumer-choices-to-reduce-ocean-plastic\/","name":"New Online Experience Is Creating a SHiFT in Consumer Choices to Reduce Ocean Plastic - 麻豆原创 Australia & New Zealand News Center","isPartOf":{"@id":"https:\/\/news.sap.com\/australia\/#website"},"datePublished":"2020-09-14T00:56:23+00:00","dateModified":"2023-03-17T13:59:44+00:00","author":{"@id":"https:\/\/news.sap.com\/australia\/#\/schema\/person\/d0b652ffda5c3daeb47af55be7cbfd7a"},"breadcrumb":{"@id":"https:\/\/news.sap.com\/australia\/2020\/09\/14\/new-online-experience-is-creating-a-shift-in-consumer-choices-to-reduce-ocean-plastic\/#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.sap.com\/australia\/2020\/09\/14\/new-online-experience-is-creating-a-shift-in-consumer-choices-to-reduce-ocean-plastic\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/news.sap.com\/australia\/2020\/09\/14\/new-online-experience-is-creating-a-shift-in-consumer-choices-to-reduce-ocean-plastic\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.sap.com\/australia\/"},{"@type":"ListItem","position":2,"name":"New Online Experience Is Creating a SHiFT in Consumer Choices to Reduce Ocean Plastic"}]},{"@type":"WebSite","@id":"https:\/\/news.sap.com\/australia\/#website","url":"https:\/\/news.sap.com\/australia\/","name":"麻豆原创 Australia & New Zealand News Center","description":"News & Information About 麻豆原创","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.sap.com\/australia\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"},{"@type":"Person","@id":"https:\/\/news.sap.com\/australia\/#\/schema\/person\/d0b652ffda5c3daeb47af55be7cbfd7a","name":"Judith Magyar","image":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/news.sap.com\/australia\/#\/schema\/person\/image\/","url":"https:\/\/news.sap.com\/australia\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg","contentUrl":"https:\/\/news.sap.com\/australia\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg","caption":"Judith Magyar"},"url":"https:\/\/news.sap.com\/australia\/author\/judithmagyar\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.sap.com\/australia\/wp-json\/wp\/v2\/posts\/4338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.sap.com\/australia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.sap.com\/australia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.sap.com\/australia\/wp-json\/wp\/v2\/users\/191"}],"replies":[{"embeddable":true,"href":"https:\/\/news.sap.com\/australia\/wp-json\/wp\/v2\/comments?post=4338"}],"version-history":[{"count":0,"href":"https:\/\/news.sap.com\/australia\/wp-json\/wp\/v2\/posts\/4338\/revisions"}],"wp:attachment":[{"href":"https:\/\/news.sap.com\/australia\/wp-json\/wp\/v2\/media?parent=4338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.sap.com\/australia\/wp-json\/wp\/v2\/categories?post=4338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.sap.com\/australia\/wp-json\/wp\/v2\/tags?post=4338"},{"taxonomy":"sapn-display","embeddable":true,"href":"https:\/\/news.sap.com\/australia\/wp-json\/wp\/v2\/sapn-display?post=4338"},{"taxonomy":"sapn-type","embeddable":true,"href":"https:\/\/news.sap.com\/australia\/wp-json\/wp\/v2\/sapn-type?post=4338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}