{"id":148485,"date":"2025-10-30T07:45:11","date_gmt":"2025-10-30T07:45:11","guid":{"rendered":"https:\/\/news.sap.com\/africa\/?p=148485"},"modified":"2025-10-30T07:45:13","modified_gmt":"2025-10-30T07:45:13","slug":"ktda-puts-strategies-in-place-to-transform-farmers-first-philosophy-into-actionable-systems","status":"publish","type":"post","link":"https:\/\/news.sap.com\/africa\/2025\/10\/ktda-puts-strategies-in-place-to-transform-farmers-first-philosophy-into-actionable-systems\/","title":{"rendered":"KTDA puts Strategies in Place to Transform \u2018Farmers First’ Philosophy into Actionable Systems"},"content":{"rendered":"

The Kenya Tea Development Agency Holdings (KTDA(H) Limited has put in strategies to transform the \u2018Farmers First’ philosophy into actionable systems and services to ensure growers reap maximum benefits from their produce.<\/strong><\/h2>\n

K\"\"TDA Group Chief Executive Officer, Wilson Muthaura said the agency was executing a comprehensive transformation strategy anchored on sustainability, innovation and farmer-centric governance.<\/p>\n

He said KTDA\u2019s singular goal was to maximise value for farmers while building a world-class, future-ready tea enterprise.<\/p>\n

Muthaura revealed that KTDA had launched a major internal restructuring effort to ensure that the transformation and intended goals were achieved.<\/p>\n

He added that the agency\u2019s board had established ten cross-functional management committees to drive efficiency, reduce costs and accelerate value addition.<\/p>\n

The GCEO said the committees would also identify business opportunities along the entire value chain from farm to factory and all the way to the market.<\/p>\n

\u201cThese committees are actively feeding into our newly developed KTDA Group Strategic Plan, which aims to future-proof our operations,\u201d he added.<\/p>\n

He explained that the transformation strategy was not a top-down process since it was arrived at after a landmark meeting, the first of its kind since the Tea Act reforms of 2020 which was convened by KTDA chairman.<\/p>\n

\u201cAll the 71 factory unit managers and KTDA\u2019s senior leadership came together to co-develop a roadmap that ensures every decision made benefited the farmer.,\u201d he said.<\/p>\n

Muthaura said KTDA\u2019s main objective was to ensure that farmers received not just better prices but better services.<\/p>\n

\u201cThe services range from enhancing fertiliser distribution and leaf collection logistics to upgrading factory efficiency and introducing traceability tools,\u201d he said.<\/p>\n

The GCEO observed that implementation of the Systems, Applications and Products (麻豆原创) enterprise system was already streamlining operations across KTDA thereby ensuring smarter, data-driven decisions.<\/p>\n

He said KTDA had enhanced its digital backbone to create more agile processes and eliminate inefficiencies.<\/p>\n

\u201cThe agency is doubling down on communication and farmer engagement to ensure that growers are not just recipients of services, but co-owners of the solutions because they are shareholders, stakeholders, and strategic partners,\u201d he said.<\/p>\n

This article first appeared on Capital.fm.co.ke<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Kenya Tea Development Agency Holdings (KTDA(H) Limited has put in strategies to transform the \u2018Farmers First’ philosophy into actionable systems and services to ensure…<\/p>\n","protected":false},"author":29,"featured_media":148488,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"related_posts":[],"footnotes":"","_links_to":"","_links_to_target":""},"categories":[7771,177],"tags":[5599452,5599113,5598247],"series":[],"sapn-display":[5598742,5598740,45149,5598743,5598741,279685],"sapn-type":[45018],"class_list":["post-148485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer","category-industries","tag-farmers-first","tag-ktda","tag-wilson-muthaura","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-news-hero","sapn-display-news-spotlight","sapn-display-hero","sapn-type-feature"],"yoast_head":"\nKTDA puts Strategies in Place to Transform \u2018Farmers First' Philosophy into Actionable Systems - 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